• 복식
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• 제54권7호
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• pp.63-78
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• 2004

The purpose of this study examines the characteristics of the Techno-Cyber fashion in modern fashion, and especially, how the make-up in the Techno-Cyber fashion is expressed artistically, and finally how much the make-up has its aesthetic value and significance. This study has its meaning in studying the relationship between the Techno-Cyber fashion and the make-up. Further more, the study has its significance in that it is possible to consider the interaction of the make-up by the fashion trend. The way of the study is to analyze its features that are shown in the documents of the inside and outside of the country. the study precedent, the technical journal, and the fashion picture. And also the study refers to the related contents in the searching for internet. The aesthetic characteristics of the expressed make-up is shown with the various aesthetic styles, as follows : First, the future-oriented characteristics is shown as the expression of the metallic make-up that emphasizes the glitter and glossy texture, and of the transparent make-up that emphasizes the simplicity of the body. Second, the surrealistic characteristics is expressed to the collage make-up that expresses the unexpected character with the introduction of the special materials and the position changing and the graphic make-up that destroys the standardized form. Third, the anti-cultural characteristics is expressed to the Cyber-Punk make-up that expresses the destructive and challenging image. Finally, the compromise characteristics is shown in the Ethno make-up combined the concept of the ethnic with the high technology and the Androgynous make-up which destroys the bounds of the sex.

• 복식
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• 제60권2호
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• pp.99-113
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• 2010

The corpse make-up depending on the cause of death shown in CSI is the only evidence to solve a case, and shows the characteristics of the unique make-up on the corpse, according to the causes of death. There are many types of death causes such as strangulation, manslaughter, assassination and shooting, of which the strangulation is caused by strangling the neck with the hands or using a weapon and has characteristics of showing other external wounds with purple spots appearing on the body after death. This is a presentation of the corpse with a face of white, and the purple spots bruised on the neck. Manslaughter shows deep wounds caused by a stab or laceration using a weapon, and the material feeling of the wound that makes new skin tissue, is realistically presented with make-up of gooey blood. Assassination can be thought as manslaughter in disguise as an accidental death, which the causes can be due to electrocution, suffocation from oxygen deficiency and from excessive monoxide. The make-up is presented by realistically showing the surrounding fragments of the bullet shell, the blood running down, the size of the hole in the body made from the bullet, and shows the broken skin tissues. The shape of the bullet wound can be presented differently based on the body part where the bullet penetrated into, and the part where the bullet shot out through.

• 복식
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• 제59권1호
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• pp.14-28
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• 2009

Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.

• 복식
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• 제61권3호
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• pp.71-82
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• 2011

This study set out to investigate the identity of everyday headgear, which is often found in many paintings of Tongshinsa, Joseon diplomatic missions to Japan, in the 18th century. That resembles Yu-geon儒巾, but on the top of the headgear are lappets like a roof. The study proceeded as follows: 1) The painting of Tongshjnsa parade in 1711 was used to analyze wearers of everyday headgear because titles of position are shown for each one. 2) Personal records of Tongshinsa in the 18th century were analyzed to examine the cases of everyday headgear. 3) Cases of everyday headgear in literature around the 18th century were examined. Those researches revealed three findings: 1) The names of everyday headgear with a roof shaped top are Gohu-gwan高厚冠 and Yeonyeop-gwan蓮葉冠. 2) Among Tongshinsa, wearers of Gohu-gwan or Yeonyeop-gwan are medical staff, interpreters, painters, and secretaries. However, it doesn't seem to have been distinction between the two types according to social class and position. 3) People wore everyday headgear, that resembled the two types in appearance, such as Mjnja-geon民字巾, Sunyang-geon純陽巾, Hwayang-geon華陽巾, Jeon-geon戰巾, or Jang-geon將巾 in China and Joseon around the 18th century. Among them, Sunyang-geon and Hwayang-geon seem to have had the closest relationship with Gohu-gwan and Yeonyeop-gwan in terms of shape and character of wearers. The analysis of the research findings led to the two following conclusions: 1) Gohu-gwan and Yeonyeop-gwan were worn as one of everyday headgear to represent appearances of a scholar. 2) Gohu-gwan and Yeonyeop-gwan could be changed versions of the similar everyday headgear or different names of them.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.67-82
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• 2012

21st century is the Age of Culture, and a period that is represented by symbolism and imagery. This is no exception for the countries that want to enhance their image in the international community. In order for a country to improve its brand, it has to select a representative emblem, symbols and cultural items. The usual suspects for this are its name, flag, and anthem. Each of these items can elicit different types of symbolism. It can also be used to differentiate the country from others; however, these are not the only sources of symbolism at the country's disposal. Other popular tools include cultural heritage, both tangible and intangible, climate, natural environment, and its national character. A country can use these items to associate itself with certain images. The purpose of this study is to find an objective way to effectively boost Korea's brand. This will be done by comparing and contrasting the ways countries including Korea have used their national emblems to enhance their image. Data from each of the countries were collected and analyzed. The results of this study will become empirical evidence in researches aimed to develop fashion designs that use Korea's national emblem as its motif in order to improve its national brand Countries that were used for this research were United States, United Kingdom, Japan, France and Korea, and they were chosen because their national brand rated highly. The items selected for the analysis were scarves and neckties. This was because, compared to other fashion items, it was easier to sort out scarves and neckties that used motifs of national emblems as well as these two items having the highest usage rate of this type of motif. Group of experts looked through a combined total of 370 scarves and ties and they analyzed the following factors in the design: type of motifs, frequency, use of color, methods of expression and images.

• 복식
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• 제63권7호
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• pp.79-93
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• 2013

In the Korean literature, records of systematic gold thread manufacturing such as gold foil(金 箔匠), gold foil bonded with fabrics(付金匠), gold foil bonded with paper materials(金箋紙匠), refining gold(鍊金匠), cutting gold(裁金匠), and making gold thread(絲金匠) can be easily found. We can infer from these literatures that the Korean people used to make gold threads. However, is not existent the gold thread making technique. Thus, a research was done using 67 pieces of gold thread artifacts used in textiles craft of Korea, China and Japan. The purpose of this research was to identify the characteristics of the Korean gold thread by studying the artifacts' form classification, gold foil, glue and the base. First, gold thread is divided into flat gold thread and wrapped gold thread. Wrapped gold thread was made in more various methods such as with a paper on the flat gold thread, metal thread and wrapped gold thread with gold foil on top. Compared to the flat gold thread, wrapped gold thread uses a thread that has a thinner and wider. Through this analysis, even making of the base of the gold threads was different according to the type. Secondly, we looked into the characteristics of materials according to form structure of the gold thread. After analysis of experiment results, we could know that to attach Korean gold thread, glue and the mixture of materials such as Red soil(朱土) was also added. The kinds of the base of gold threads were identified as paper, leather and intestines. Among those materials, for paper, Korea's Dakji, China's Sangpiji(桑皮紙) and Jukji(竹紙) and Japan's Anpiji(雁皮紙) seemed to have all been used, so because of the difference among countries, we can prove that Korea has also produced gold thread. By looking at the research, the base of gold threads and making features hugely vary according to the area.

• 복식
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• 제60권3호
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• pp.66-83
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• 2010

Huafu is the traditional clothing of the Han Chinese as the significant cultural symbol of Chinese civilization. The resuscitation of Huafu is an exemplification for the pride of a nation, due to China's rapid economic development and a craze for Chinese cultures. Huafu's resuscitation is not only introducing the traditional design factors of Huafu into the contemporary fashion but also reflects the image of Chinese style created to modernize works. Through the study of the history of Huafu, it could be summarized that Ruqun(Zu-chin), Shenyi(Shen-yee), and Shan were the most important and typical types. The characteristics of Huafu were primary colors or strong contrast with achromatic colors, flora and fauna patterns, and geometric patterns. The clothing aesthetic of Huafu could be summed up as spacious, delicate, gorgeous, clandestine, and unconventional character. There were lots of elements in Huafu that could provide inspiration for contemporary fashion designers, such as forms, colors, patterns, details, and also the aesthetic. Based on the analysis of the Chinese designers who applied the elements of Huafu into contemporary fashion design, it could be recognized that the Chinese designer's works were made using the elements of traditional Huafu directly or using new fabrics and techniques to give a modern sense, but also embodies the Huafu's clothing aesthetic at the same time. In the wake of the resuscitation and publicity of Huafu, the essential factors of Huafu will be able to provide inspiration for designers not only for Chinese but also around the world.

• 복식
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• 제67권4호
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• pp.131-152
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• 2017

The purpose of this study is to analyze modern fashion culture in the 20th century through changes in transmedia in order to better understand characteristics of fashion contents. The study also strived to identify the characteristics of remediation in modern fashion and media by exploring the cultural code, and use it to establish an integrated view. The subjects and the method of the study are as follows. First, the study analyzed the development of transmedia and fashion culture since the 20th century. Second, it identified the transitional characteristics of transmedia. Third, the study analyzed the characteristics of remediation in modern fashion culture by using the characteristics of mediation, which appeared with the transitional characteristics of transmedia. The study results are as follows. First, the types of remediation are 'borrowing,' 'Representation,' 'Expansion,' 'Refashion,' and 'Absorb.' In old and new media, each type can be aesthetically experienced in 'transparency,' opaqueness,' 'Hypermediacy,' and 'Immediacy.' Second, fashion culture can undergo a transformation from its original form to a second and a third iteration, and this process allows for possibility of an expansion of multiple plots and well-rounded character settings. This opens up the possibility for fashion consumer participation, and signifies a transition into an environment where expansion of time and space is possible. The third finding is the non-mediation of fashion objects. The mediating relationship between clothes and media is directly connected to the development of new media. The immersion of new media by fashion consumers has the characteristics of 'transparency'/'Non-mediation,' and the reinterpretation and reproduction of original fashion styles have the characteristics of 'opaqueness'/'Hyper-mediation.' Fourth, fashion culture has data variability. Through 'Borrowing,' 'Representation,' 'Expansion,' 'Remodeling,' and 'Absorption,' the cultural hierarchy of reproduced fashion forms a multi-layered integrated network. Mediation code, which repurposes fashion culture contents, also creates new media fashion through transmedia.

• 복식문화연구
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• 제18권6호
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• pp.1318-1330
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• 2010

The 21st century is the age when a sensational image has more explanatory power and can deliver a more powerful message than a message consisting of logical thinking. Powerful visual images create a big impact on many people throughout the world, overcoming linguistic barriers and even replacing language as a means of communication. In the fashion field, the concept and power of visual images within the new multimedia of the 21st century are becoming increasingly important. In recent years, other than the above methods, videos, movies and animation features have been produced directly to enhance visual effects and attempts are increasing to use these new tools as communication methods. This study focuses on animation contents that have been used in the fashion industry to overcome prejudice of luxury international brands that feature images that emphasize value, quality and heritage. The purpose of this study is to focus on the specific character of fashion animation in order to overview the concept of 21st video fashion communication and to show how the collection concept that includes color and detail places an emphasis on visual images. Analysis of previous research, theoretical research through literature and case study on Prada fashion animation led to the following conclusion. The common features of two different Prada fashion animation show that both animation have the following features in common : realism, dramatic impact and convergence for expression methods, and creativeness, hybrid and a happy ending for contents. Beginning with this study, I believe that various angles of interest and concern about communication in the fashion world, which is a social and cultural phenomenon that changes rapidly, can be will be looked at and learned from.

• 복식
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• 제42권
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• pp.231-242
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• 1999

The purpose of this study was to classified the dimension of clothing involvement and the clothing loyalty of 256 male and 271 female college students in Taegu area. data was analyzed by frequency percentage mean factor analysis reliability test validity test correlation and ANOVA by using SPSS/pc. The results of this study were as follows; 1. the dimension of clothing involvement was classified into four factors such as clothing interest dimension clothing symbolism dimension clothing economics dimension and clothing individuality dimension. 2. In the relationship between brand loyalty and four factors of clothing involvement there was positive appearance involvement there was positive appearance in clothing interest clothing symbolism and clothing individuality with brand loyalty but negative appearance in clothing economics. The correlation between clothing interest dimension and clothing symbolism dimension clothing interest dimension and clothing individuality dimension clothing symbolism dimension and clothing economics dimension clothing symbolism dimension and clothing individuality dimension was positive. And there was no relation between clothing economics dimension and clothing individuality dimension clothing economics dimension and clothing interest dimension. 3. According to individual character females than males the group aged 18 to 20 and 24 to 27 than the group aged 21 to 23 showed more active tendency to the clothing involvement dimension and also highertendency to brand loyalty. The students with a major in humanities science than the students with a major in natural science and more expending consumers on clothes showed more active tendency to the clothing symbolism dimension and higher tendency to brand loyalty. 4. On the whole the attitude of consumers on clothes was very high in the clothing interest dimension common in the clothing individuality dimension and very low in the clothing economics dimension.