• Title/Summary/Keyword: channel strategy

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A Design of Multimedia Streaming Transmission Model for Continuity Guarantee based on IP (IP 기반 연속성 보장을 위한 멀티미디어 스트리밍 전송 모델 설계)

  • Kim, Hyoung-Jin;Ryu, In-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.5
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    • pp.2305-2310
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    • 2011
  • Recently, communication industry based on data and voice and broadcasting industry centering around images have been rapidly blended. Thereupon, this article aims to suggest a multi-approach method which minimizes the use of network bandwidth allowing multimedia streaming transmission to secure IP-based continuity and let users get multimedia services of one channel or several simultaneously. Also, this study intends to design a buffering strategy that can absorb network delay and an object model to assign and maintain stable channel bandwidth.

The effect of UNIQLO's online and offline brand images on the purchase intention as a multichannel brand (유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향)

  • Kim, Jieyurn
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.42-56
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    • 2013
  • Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

Large-eddy simulation of channel flow using a spectral domain-decomposition grid-embedding technique (스펙트럴 영역분할 격자 삽입법을 이용한 채널유동의 큰 에디 모사)

  • Gang, Sang-Mo;Byeon, Do-Yeong;Baek, Seung-Uk
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.22 no.7
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    • pp.1030-1040
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    • 1998
  • One of the main unresolved issues in large-eddy simulation(LES) of wall-bounded turbulent flows is the requirement of high spatial resolution in the near-wall region, especially in the spanwise direction. Such high resolution required in the near-wall region is generally used throughout the computational domain, making simulations of high Reynolds number, complex-geometry flows prohibitive. A grid-embedding strategy using a nonconforming spectral domain-decomposition method is proposed to address this limitation. This method provides an efficient way of clustering grid points in the near-wall region with spectral accuracy. LES of transitional and turbulent channel flow has been performed to evaluate the proposed grid-embedding technique. The computational domain is divided into three subdomains to resolve the near-wall regions in the spanwise direction. Spectral patching collocation methods are used for the grid-embedding and appropriate conditions are suggested for the interface matching. Results of LES using the grid-embedding strategy are promising compared to LES of global spectral method and direct numerical simulation. Overall, the results show that the spectral domain-decomposition grid-embedding technique provides an efficient method for resolving the near-wall region in LES of complex flows of engineering interest, allowing significant savings in the computational CPU and memory.

Manufacturing System Design on the Introduction of ERP System (ERP 시스템 도입과정에서 생산시스템 설계방안)

  • 양광모;박재현;강경식
    • Journal of the Korea Safety Management & Science
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    • v.4 no.1
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    • pp.105-114
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    • 2002
  • Nowadays, most companies seek after the greatest profit by means of offering the goods which consumers want timely and efficiently and minimizing the cost of inventory and distribution channel which amounts to the great portion of total cost. And according as EC(Electronic Commerce) market has increased rapidly, SCM(Supply Chain Management) for EC become one of the most important facts for companies, therefore this paper suggest SCM scheme which EC, especially B to C, is added to the existing commerce system. This paper uses internet for information integration of distribution channel which is away from one another and applies TOC(Theory of Constraint)'s DBR(Drum-Buffer-Rope) Scheduling for synchronization through the whole supply chain. It is possible to synchronize the whole supply chain by means of making the speed of manufacturing and distribution to be controlled by consumer's order which is received in distribution center, and inventory and loss of sales opportunities are minimized by constant. Buffer Management. If inventories in distribution center is short, then it needs to search CCR(Capacity Constraint Resource) in supply chain and to control the speed of manufacturing and distribution according to the ability of CCR. This paper applies PT(Partial Transshipment) strategy for Delivery from distribution center to store or cyber consumer. the strategy this paper suggests chooses neighbour area from area which each distribution center takes charge, and then makes product ordered by cyber consumer which lives in the chosen area to be delivered according to inventory of distribution center.

Exploratory Study on Factors Affecting Influencers' YouTube Channel Operation and Revenue Generation Based on the Grounded Theory Approach (근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구)

  • Kim, Young Lag;Park, Sang Hyeok;Cho, Jae Hee;Park, Jeong Sun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.173-202
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    • 2021
  • Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

Degrees of Freedom of Two-Cluster MIMO Multiway Relay Interference Channels Using Blind Interference Neutralization

  • Zhang, Bowei;Feng, Wenjiang;Dong, Tingting;Deng, Yina
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.1
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    • pp.168-186
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    • 2016
  • In this paper, we investigate the degrees of freedom (DoF) of a two-cluster multiple-input multiple-output (MIMO) multiway relay interference channel (mRIC), where there are two relays and two users per cluster. In this channel, users within the same cluster exchange messages among themselves with the help of two relays.We first obtain the DoF upper bound of the considered MIMO mRIC based on cut-set bound. Then, we propose a novel transmission strategy, blind interference neutralization (BIN), to approach the DoF upper bound. This new method utilizes the overheard information at two relays and focuses on the beamforming matrix designs at two relays so that the channel state information (CSI) at users is not required. Through theoretical analysis and numerical simulations, we show that the DoF upper bound can be obtained by using the BIN scheme. From simulation results, we show that the proposed BIN scheme can provide significant performance gain over the conventional time division multiple access (TDMA) scheme in terms of DoF. In addition, we show that the BIN scheme is a superior approach to the existing signal space alignment (SSA) schemes for the considered mRIC.

Detection and Parameter Estimation for Jitterbug Covert Channel Based on Coefficient of Variation

  • Wang, Hao;Liu, Guangjie;Zhai, Jiangtao;Dai, Yuewei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.4
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    • pp.1927-1943
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    • 2016
  • Jitterbug is a passive network covert timing channel supplying reliable stealthy transmission. It is also the basic manner of some improved covert timing channels designed for higher undetectability. The existing entropy-based detection scheme based on training sample binning may suffer from model mismatching, which results in detection performance deterioration. In this paper, a new detection method based on the feature of Jitterbug covert channel traffic is proposed. A fixed binning strategy without training samples is used to obtain bins distribution feature. Coefficient of variation (CV) is calculated for several sets of selected bins and the weighted mean is used to calculate the final CV value to distinguish Jitterbug from normal traffic. Furthermore, the timing window parameter of Jitterbug is estimated based on the detected traffic. Experimental results show that the proposed detection method can achieve high detection performance even with interference of network jitter, and the parameter estimation method can provide accurate values after accumulating plenty of detected samples.

A Study on Optimum Control of Marine Traffic(II) - In the Domain of Passage - (해상 교통량의 효율적 관리 방안에 관하여 (II) - 일반 수로의 경우 -)

  • 윤명오;이철영
    • Journal of the Korean Institute of Navigation
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    • v.15 no.3
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    • pp.1-11
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    • 1991
  • As increasing needs of marine transportation , world merchant fleet and ship's size were enlarged and it caused frequent disasters in human lives and natural environment. By the reason of the above, they started to establish the Vessel Traffic System (VTS) at the European coast in 1960' and most of advanced contries established and managed it to prevent the sea traffic accidents in these days. The concept of traffic control at sea can be divided into three types. First, the initial gathering of informations about ship's identity and movement etc.. Second, monitoring of the traffic flow and amendment of instructions. Third , organization and direction of ships by allocating routes and speeds. Where the goal of traffic control is safety of traffics and developing effectiveness of navigation channel, if traffic volume is less tan channel capacity then the above first or second level of control would be sufficient but if it is bigger than that , more positive policy of control should be adopted as same as third type of the above. In this paper where the strategy of VTS is focused on the control of traffic density to be spread equality, as possible , all over the navigation channels and also improvement of effectiveness , it suggests algorithm to assign the vessels to the channels with balanced traffic density , and other algorithms using D.P. to sequence the vessels assigned to one channel in optimum order which decreases the mean waiting time in sense of channel effectiveness with numerical examples.

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Effects of Perceived Relational Benefits in Live Commerce on Consumer Trust and Purchase Intention (라이브커머스의 지각된 관계혜택이 소비자 신뢰 및 구매의도에 미치는 영향)

  • Park, Shinyoung;Shin, Su-yun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.3
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    • pp.464-476
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    • 2021
  • This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women residing in Korea who had watched a video on fashion products shown by the NAVER Shopping channel. The perceived relational benefits from the live commerce channel were extracted into four groups: psychological, social, economic, and customerization benefits. Psychological benefits were found to have a positive effect on trust in seller but not trust in product. Social benefits and customization benefits had a positive effect on both trust in seller and product, but economic benefits had no effect. Trust in seller and in product had positive effects on purchase intention. Understanding consumer response in relation to perceived relationship benefits in live commerce can contribute strengthen consumer behavior research on live commerce channels. These results can guide fashion companies as they develop live commerce marketing strategies.

A Qualitative Study on the Internal Marketing of Fashion Companies in the Omni Channel Fashion Distribution Environment -Focused on the Woman's Clothing Salesperson- (옴니채널 유통환경에서 패션기업의 내부마케팅 구성요인 -여성복 판매원을 중심으로-)

  • Jungjin Lee
    • Journal of Fashion Business
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    • v.27 no.1
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    • pp.16-35
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    • 2023
  • The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.