• Title/Summary/Keyword: channel strategy

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E-retailing, As a Channel of Product & Service Innovation - from manufacturers' viewpoint

  • Kang, Sang-Ku;Lee, Mi-Kyoung;Yang, Tae-Yong
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2000.05a
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    • pp.301-320
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    • 2000
  • This paper is concerned with characteristics of Internet retailing and manufacturer's product development strategy using Internet retailing. First, this paper reviews the current status of Internet retailing companies and explains some barriers to taking advantage of Internet retailing. Second, this paper gives a few suggestions for manufacturer's strategy for product innovation and development which is based on Internet retailing. The suggestions are (1) Product Innovation (2) Target Costing (3) Eliminate Design Mistakes.

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A Study on the Factors Associated with the Success of CRM in the Insurance Company

  • Kang, Jung-Chul
    • Journal of the Korean Data and Information Science Society
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    • v.15 no.1
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    • pp.141-172
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    • 2004
  • This paper studied the theory and methodology of CRM for insurance business and perform empirical analysis to verify causes of success. It considered five factors as variables to explain success of CRM which are (1) Integration through the partnership among organization and members. (2) Utilization of customers' information. (3) Strategy through marketing channel and interaction with customers. (4) Investment and IT infrastructure to construct CRM system. (5) Interaction among organizations for CRM. The success is defined as four terms; effectiveness of organization, curtailment of cost, improvement of customer service and sale of insurance.

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BLUE-Based Channel Estimation Technique for Amplify and Forward Wireless Relay Networks

  • PremKumar, M.;SenthilKumaran, V.N.;Thiruvengadam, S.J.
    • ETRI Journal
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    • v.34 no.4
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    • pp.511-517
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    • 2012
  • The best linear unbiased estimator (BLUE) is most suitable for practical application and can be determined with knowledge of only the first and second moments of the probability density function. Although the BLUE is an existing algorithm, it is still largely unexplored and has not yet been applied to channel estimation in amplify and forward (AF)-based wireless relay networks (WRNs). In this paper, a BLUE-based algorithm is proposed to estimate the overall channel impulse response between the source and destination of AF strategy-based WRNs. Theoretical mean square error (MSE) performance for the BLUE is derived to show the accuracy of the proposed channel estimation algorithm. In addition, the Cram$\acute{e}$r-Rao lower bound (CRLB) is derived to validate the MSE performance. The proposed BLUE channel estimation algorithm approaches the CRLB as the length of the training sequence and number of relays increases. Further, the BLUE performs better than the linear minimum MSE estimator due to the minimum variance characteristic exhibited by the BLUE, which happens to be a function of signal-to-noise ratio.

A Simulation Study on Improvements of Speech Processing Strategy of Cochlear Implants Using Adaptation Effect of Inner Hair Cell and Auditory Nerve Synapse (청각신경 시냅스의 적응 효과를 이용한 인공와우 어음처리 알고리즘의 개선에 대한 시뮬레이션 연구)

  • Kim, Jin-Ho;Kim, Kyung-Hwan
    • Journal of Biomedical Engineering Research
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    • v.28 no.2
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    • pp.205-211
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    • 2007
  • A novel envelope extraction algorithm for speech processor of cochlear implants, called adaptation algorithm, was developed which is based on a adaptation effect of the inner hair cell(IHC)/auditory nerve(AN) synapse. We achieved acoustic simulation and hearing experiments with 12 normal hearing persons to compare this adaptation algorithm with existent standard envelope extraction method. The results shows that speech processing strategy using adaptation algorithm showed significant improvements in speech recognition rate under most channel/noise condition, compared to conventional strategy We verified that the proposed adaptation algorithm may yield better speech perception under considerable amount of noise, compared to the conventional speech processing strategy.

유통경로에 있어서 거래특성에 따른 전략적 제휴 및 성과에 관한 연구

  • 이수동;우창완
    • Journal of Distribution Research
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    • v.3 no.1
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    • pp.99-121
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    • 1998
  • This study is to develop and test the types of choice strategy of alliance choice modes of the marketing channel. Previous studies have tended to emphasize such factors as opportunism, asset specificity, frequency as the determinants of the choice strategy. Therefore, this study is to construct a new framework which emphasizes the factors affecting the choice strategy. The purpose of this study is to derive factors affecting in choice of alliance modes. For this study, the data obtained from domestic manufacturing companies was analyzed by use of the discriminant analysis. The results analyzed are that transaction environmental variables affect on the choice strategy to determine the types of strategic alliance modes in marketing channels. And the performance of each mode revealed differently.

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A study on the Entry Strategy of Chinese Distribution Market in Korean Company (한국 기업의 중국 유통시장의 진출 전략에 관한 연구)

  • Oh, Soo-Kyun
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.321-350
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    • 2008
  • The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

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Case Study on the "Clicks and Mortar" Strategies of the Three Major Department Stores in Korea (백화점 3사의 온-오프라인 통합전략 사례 연구)

  • 최인혁;이영렬
    • Journal of Distribution Research
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    • v.9 no.1
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    • pp.1-24
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    • 2004
  • As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks & mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

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Error Probability Evaluation of a Novel Cooperative Communications Signaling Strategy in CDMA Systems

  • Khuong Ho-Van;Kong Hyung-Yun
    • Journal of Communications and Networks
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    • v.8 no.3
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    • pp.257-266
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    • 2006
  • The powerful benefits of multi-antenna systems can be obtained by cooperative communications among users in multiple access environments without the need for physical arrays. This paper studies a novel cooperative signaling strategy that achieves high performance and low implementation complexity for synchronous code division multiple access (CDMA) wireless mobile networks. The validity of the proposed strategy under slow flat Rayleigh fading channel plus additive white Gaussian noise (AWGN) is verified through closed-form error probability expressions and MonteCarlo simulations. A variety of analytical results reveal that the new cooperative strategy significantly outperforms direct transmission subject to the same spectral efficiency and transmit power constraint.

Environment, Competence, and Strategy Effects on the Export Performance of Regional SMEs (지역 중소기업의 환경, 역량, 전략이 수출성과에 미치는 영향)

  • Kim, Seung-Ho;Huh, Moo-Yul
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.61-67
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    • 2015
  • Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

The Study of Network Design Style Guide for TV Channel (TV 채널 Network Design Style Guide 연구)

  • 유형준
    • Archives of design research
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    • v.16 no.2
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    • pp.365-374
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    • 2003
  • Recently many TV have much interest in Network Design to get an advantage in the competition of the multi channels as part of the channel brand strategy. Since the Network Design was introduced in Korea in 1997, the major cable channels and satellite channels began to display Network Design on their screen competitively. But the production of Network Design has many problems in the field due to the lack of research information. The style guide is considered very important to succeed in Network Design execution as an indispensible process for a consistent planning and concrete production. This paper studied the Network Design Style Guide to establish a theoretical system of Network Design for a TV channel image promotion. First, this paper discussed the concept of Network Design and the necessity of the Network Design Style Guide, Second, this paper systemized the main component through the case study of the Network Design Style Guide and defined the concept of each element.

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