• Journal of Distribution Science
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• v.14 no.11
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• pp.91-102
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• 2016

Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

• Knowledge Management Research
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• v.16 no.4
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• pp.109-132
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• 2015

We examine offline and online channel sales of experience goods, and compare and contrast the sales patterns of existing products and new products between channels. To this end, we obtain the channel-specific time-series sales data from the leading company selling beauty products, both offline and online. By applying the Vector Autoregressive Model, we empirically find out how the relationship between existing products and new products changes between the shopping channels. Our empirical findings are as follows. First, the sales effects from existing products to new products are significantly positive at both offline and online channels, and this positive effect is greater in the offline channel than in the online channel. Second, the influence of new products on existing products is more positive in the offline channel than in the online channel. Third, the impact of existing products sales on new products sales is greater than that of new products on existing products. Lastly, the inertia effect, the effect within the same shopping channel and the same selling product, is significantly positive in the offline channel but not in the online channel, and this asymmetric inertia effect emerges as we focus on experience goods. Moreover, the impulse response function analysis provides the three important implications. First, companies should pay attention to the same channel but different types of products. Second, the offline channel is more vulnerable to market shock than the online channel. Third, new products sales vary by existing products sales to the greater extent, compared to the opposite relationship. We believe our study contributes theoretically and practically to the fields of marketing and knowledge management.

• Journal of Advanced Navigation Technology
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• v.6 no.3
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• pp.203-210
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• 2002

In this paper, the BER performance of IEEE 802.11a OFDM WLAN system is obtained by simulation and it is shown that the proposed modified channel estimation algorithm improves the channel estimation performance of the system. The wireless channel used in channel simulation includes AWGN and delay spread channel implemented by TDL model. At first, the performance of OFDM WLAN system according to data rate and coding rate defined in standard is evaluated in AWGN channel. Then, imperfect channel estimation in indoor wireless channel is considered. After the performance of conventional channel estimation scheme using only two long training symbols is evaluated, and that of proposed modified channel estimation scheme using additional 8 short training symbol is compared with it. From the simulation results, it is shown that modified channel estimation scheme provides reduced channel estimation error and improves the channel estimation performance due to noise averaging effect with the same preamble format as defined in specification.

• Journal of Communications and Networks
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• v.5 no.2
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• pp.157-166
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• 2003

This paper deals with the problem of channel identification for Single Input Multiple Output (SIMO) slow fading channels using clustering algorithms. Due to the intrinsic memory of the discrete-time model of the channel, over short observation periods, the received data vectors of the SIMO model are spread in clusters because of the AWGN noise. Each cluster is practically centered around the ideal channel output labels without noise and the noisy received vectors are distributed according to a multivariate Gaussian distribution. Starting from the Markov SIMO channel model, simultaneous maximum ikelihood estimation of the input vector and the channel coefficients reduce to one of obtaining the values of this pair that minimizes the sum of the Euclidean norms between the received and the estimated output vectors. Viterbi algorithm can be used for this purpose provided the trellis diagram of the Markov model can be labeled with the noiseless channel outputs. The problem of identification of the ideal channel outputs, which is the focus of this paper, is then equivalent to designing a Vector Quantizer (VQ) from a training set corresponding to the observed noisy channel outputs. The Linde-Buzo-Gray (LBG)-type clustering algorithms [1] could be used to obtain the noiseless channel output labels from the noisy received vectors. One problem with the use of such algorithms for blind time-varying channel identification is the codebook initialization. This paper looks at two critical issues with regards to the use of VQ for channel identification. The first has to deal with the applicability of this technique in general; we present theoretical results for the conditions under which the technique may be applicable. The second aims at overcoming the codebook initialization problem by proposing a novel approach which attempts to make the first phase of the channel estimation faster than the classical codebook initialization methods. Sample simulation results are provided confirming the effectiveness of the proposed initialization technique.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.12A
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• pp.1152-1159
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• 2010

Wireless Mesh Networks (WMNs) provides Internet accesses to users by forming backbone networks via wireless links. A key problem of WMN is network capacity. For this, multi-channel and multi-rate functions of IEEE 802.11 can be utilized. Depending on channel assignments, multi-channel determines node connectivity and channel diversity. Also, in IEEE 802.11 multi-rate networks, the rate anomaly problem occurs, the phenomenon that low-rate links degrades the performance of high-rate links. In this paper, we propose rate separating multi-channel (RSMC) protocols that improves the node connectivity and channel diversity, and mitigates the rate anomaly problem. RSMC increases the channel diversity by forming tree-based WMNs and decreases the rate anomaly by separating different rate links on the tree via channels. In addition, it uses network connectivity (NC) algorithm to increase the node connectivity. Through simulations, we demonstrate that the RSMC shows improved performance than existing multi-channel protocols in terms of aggregate throughput, node connectivity, channel diversity.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.2A
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• pp.153-164
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• 2010

In this paper, we propose a multi-channel MAC protocol to improve the channel efficiency and network performance in wireless ad hoc networks. There are two main problems encountered in designing multi-channel MAC protocols. The first problem is the rendezvous problem and the second is multi-channel hidden node problem. In order to solve these problems, most of previous researches that have considered multi-channel MAC protocols use a common control channel to exchange control packets. However, they have a bottleneck problem at common control channel as increasing the number of data channels. The proposed MAC protocol solves the multi-channel hidden node problem using a TDMA scheme and increases the network throughput because transmitting and receiving data at the same time is possible. Also, since there is no common control channel, the network does not suffer from the common control channel saturation problem. Moreover, it achieves energy savings by allowing nodes that are not involved in communication to go into sleep mode. Simulation results show that the proposed MAC protocol improves the network throughput and channel efficiency and provides energy savings.

• Journal of Korea Water Resources Association
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• v.37 no.8
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• pp.623-630
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• 2004

In this paper, the hydraulic model tests are conducted for the hydraulic characteristics at channel junctions. The experiments are examined through the variation of approaching angle, discharge in the upstream main channel and the discharge ratio between the main channel and the tributary. The experiments are conducted in the channel model having the length of 450cm, the widths of 40cm and 32cm. Four water tanks and pumps are installed in the experimental channel. The length of stagnation zone is increased by Increasing of approaching angle and the discharge in the upstream channel. The length of stagnation increase with the discharge ratio between the main channel and the tributary. However, the variation of the stagnation zone near the channel junctions is little at the same approaching angles and the discharge ratioes between the main channel and tributary. However, the variation of the stagnation zone near the channel junctions is little at the same approaching angles and the discharge ratioes between the main channel and tributary. Accelerating zone of the velocity is occurred in the middle of the channel in the small approaching angle. However, the influence zone of the accelerating velocity is increased by increasing the approaching angle.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Asia pacific journal of information systems
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• v.16 no.3
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• pp.67-93
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• 2006

Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

• Journal of Advanced Navigation Technology
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• v.8 no.2
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• pp.136-144
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• 2004

In this paper, we present an improved channel estimation method for orthogonal frequency division multiplexing systems using pilot-symbol-aided parameter estimation. Conventional linear minimum mean square error(LMMSE) channel estimation method uses only pilot symbols for channel estimation. So, as the fading channel varies rapidly, a performance is decreased. We proposed a channel estimation method, which estimates channel attenuation in the middle of pilots using pilot symbols and then estimates the whole channel attenuation with pilots and estimated channel attenuation. Compared with conventional LMMSE channel estimation method, the proposed method is significantly robust in a rapid fading channel with high Doppler frequency and delay spread.