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Research Framework for International Franchising (국제프랜차이징 연구요소 및 연구방향)

  • Kim, Ju-Young;Lim, Young-Kyun;Shim, Jae-Duck
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.4
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    • pp.61-118
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    • 2008
  • The purpose of this research is to construct research framework for international franchising based on existing literature and to identify research components in the framework. Franchise can be defined as management styles that allow franchisee use various management assets of franchisor in order to make or sell product or service. It can be divided into product distribution franchise that is designed to sell products and business format franchise that is designed for running it as business whatever its form is. International franchising can be defined as a way of internationalization of franchisor to foreign country by providing its business format or package to franchisee of host country. International franchising is growing fast for last four decades but academic research on this is quite limited. Especially in Korea, research about international franchising is carried out on by case study format with single case or empirical study format with survey based on domestic franchise theory. Therefore, this paper tries to review existing literature on international franchising research, providing research framework, and then stimulating new research on this field. International franchising research components include motives and environmental factors for decision of expanding to international franchising, entrance modes and development plan for international franchising, contracts and management strategy of international franchising, and various performance measures from different perspectives. First, motives of international franchising are fee collection from franchisee. Also it provides easier way to expanding to foreign country. The other motives including increase total sales volume, occupying better strategic position, getting quality resources, and improving efficiency. Environmental factors that facilitating international franchising encompasses economic condition, trend, and legal or political factors in host and/or home countries. In addition, control power and risk management capability of franchisor plays critical role in successful franchising contract. Final decision to enter foreign country via franchising is determined by numerous factors like history, size, growth, competitiveness, management system, bonding capability, industry characteristics of franchisor. After deciding to enter into foreign country, franchisor needs to set entrance modes of international franchising. Within contractual mode, there are master franchising and area developing franchising, licensing, direct franchising, and joint venture. Theories about entrance mode selection contain concepts of efficiency, knowledge-based approach, competence-based approach, agent theory, and governance cost. The next step after entrance decision is operation strategy. Operation strategy starts with selecting a target city and a target country for franchising. In order to finding, screening targets, franchisor needs to collect information about candidates. Critical information includes brand patent, commercial laws, regulations, market conditions, country risk, and industry analysis. After selecting a target city in target country, franchisor needs to select franchisee, in other word, partner. The first important criteria for selecting partners are financial credibility and capability, possession of real estate. And cultural similarity and knowledge about franchisor and/or home country are also recognized as critical criteria. The most important element in operating strategy is legal document between franchisor and franchisee with home and host countries. Terms and conditions in legal documents give objective information about characteristics of franchising agreement for academic research. Legal documents have definitions of terminology, territory and exclusivity, agreement of term, initial fee, continuing fees, clearing currency, and rights about sub-franchising. Also, legal documents could have terms about softer elements like training program and operation manual. And harder elements like law competent court and terms of expiration. Next element in operating strategy is about product and service. Especially for business format franchising, product/service deliverable, benefit communicators, system identifiers (architectural features), and format facilitators are listed for product/service strategic elements. Another important decision on product/service is standardization vs. customization. The rationale behind standardization is cost reduction, efficiency, consistency, image congruence, brand awareness, and competitiveness on price. Also standardization enables large scale R&D and innovative change in management style. Another element in operating strategy is control management. The simple way to control franchise contract is relying on legal terms, contractual control system. There are other control systems, administrative control system and ethical control system. Contractual control system is a coercive source of power, but franchisor usually doesn't want to use legal power since it doesn't help to build up positive relationship. Instead, self-regulation is widely used. Administrative control system uses control mechanism from ordinary work relationship. Its main component is supporting activities to franchisee and communication method. For example, franchisor provides advertising, training, manual, and delivery, then franchisee follows franchisor's direction. Another component is building franchisor's brand power. The last research element is performance factor of international franchising. Performance elements can be divided into franchisor's performance and franchisee's performance. The conceptual performance measures of franchisor are simple but not easy to obtain objectively. They are profit, sale, cost, experience, and brand power. The performance measures of franchisee are mostly about benefits of host country. They contain small business development, promotion of employment, introduction of new business model, and level up technology status. There are indirect benefits, like increase of tax, refinement of corporate citizenship, regional economic clustering, and improvement of international balance. In addition to those, host country gets socio-cultural change other than economic effects. It includes demographic change, social trend, customer value change, social communication, and social globalization. Sometimes it is called as westernization or McDonaldization of society. In addition, the paper reviews on theories that have been frequently applied to international franchising research, such as agent theory, resource-based view, transaction cost theory, organizational learning theory, and international expansion theories. Resource based theory is used in strategic decision based on resources, like decision about entrance and cooperation depending on resources of franchisee and franchisor. Transaction cost theory can be applied in determination of mutual trust or satisfaction of franchising players. Agent theory tries to explain strategic decision for reducing problem caused by utilizing agent, for example research on control system in franchising agreements. Organizational Learning theory is relatively new in franchising research. It assumes organization tries to maximize performance and learning of organization. In addition, Internalization theory advocates strategic decision of direct investment for removing inefficiency of market transaction and is applied in research on terms of contract. And oligopolistic competition theory is used to explain various entry modes for international expansion. Competency theory support strategic decision of utilizing key competitive advantage. Furthermore, research methodologies including qualitative and quantitative methodologies are suggested for more rigorous international franchising research. Quantitative research needs more real data other than survey data which is usually respondent's judgment. In order to verify theory more rigorously, research based on real data is essential. However, real quantitative data is quite hard to get. The qualitative research other than single case study is also highly recommended. Since international franchising has limited number of applications, scientific research based on grounded theory and ethnography study can be used. Scientific case study is differentiated with single case study on its data collection method and analysis method. The key concept is triangulation in measurement, logical coding and comparison. Finally, it provides overall research direction for international franchising after summarizing research trend in Korea. International franchising research in Korea has two different types, one is for studying Korean franchisor going overseas and the other is for Korean franchisee of foreign franchisor. Among research on Korean franchisor, two common patterns are observed. First of all, they usually deal with success story of one franchisor. The other common pattern is that they focus on same industry and country. Therefore, international franchise research needs to extend their focus to broader subjects with scientific research methodology as well as development of new theory.

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Analysis of the Influence of Environmental Factors on the Density of Ecosystem-Disturbing Plant Sicyos angulatus - Centering on Miho Stream - (생태계교란 식물 가시박의 개체밀도에 대한 환경요인 영향 분석 - 금강수계 미호천을 중심으로 -)

  • Lee, Younggi;Kim, Hojoon;Kim, Leehyung
    • Journal of Wetlands Research
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    • v.22 no.4
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    • pp.295-301
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    • 2020
  • This research analyzed the relationship between environmental factors and the density of Sycios angulatus in the Miho Stream, Geum River water system in order to secure basic data for the control of the ecosystem-distrubing plant Sycios angulatus. As a result of the soil particle size analysis of Sycios angulatus habitat, it was found that the density of Sycios angulatus decreased as the silty and clay contents increased. Most of the Sycios angulatus habitats had high sandy and silt content, and low clay content of less than 2%. The increased flow rate reduced the density of Sicyos angulatus. This is because when the flow rate is increased, the Sicyos angulatus cannot grow due to the change in soil characteristics. Water quality plays a role in supplying nutrients when Sicyos angulatus are submerged. However, due to the change in soil characteristics during flooding, the density of Sicyos angulatus tended to decrease due to impaired growth. The Sicyos angulatus can be managed through artificial and natural techniques. The appropriate natural control technique is the creation of a natural waterway in the habitats to change the water contents.

Review of change and response strategies for ESG management (ESG 경영을 위한 변화 및 대응 전략 검토)

  • Choe Yoowha
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.75-79
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    • 2023
  • ESG management means to thoroughly consider the investor's perspective when evaluating corporate value, and environmental, social, and governance issues are continuous and strategic monitoring issues in identifying risk and opportunity factors related to corporate management activities. In other words, the perspective of value creation is reflected in business relationships. The fundamental purpose of ESG management is continuous business value creation and thorough management of investment risks and business transactions in contractual relationships. It is also a requirement of linked investors. The field that Korean companies are currently experiencing the most is the recognition that 'ESG information collection is necessary and maintenance must be prioritized' in investor IR and global sales and marketing departments, and the primary need for this is emerging. In addition, as the legal affairs office, environmental safety department, and human resources department, which conduct compliance management, carry out related tasks, clarity at the organizational level must precede in order to properly establish an information integration and management system. It covers the scope of securing new market opportunities such as management, disclosure and communication. Therefore, in regard to the newly emerging ESG management and response methods, it is necessary to review and implement it repeatedly so that sustainable exchange profits can be created by simultaneously managing non-financial risks as well as efforts to enhance corporate value for financial returns.

Applying Stochastic Fractal Search Algorithm (SFSA) in Ranking the Determinants of Undergraduates Employability: Evidence from Vietnam

  • DINH, Hien Thi Thu;CHU, Ngoc Nguyen Mong;TRAN, Van Hong;NGUYEN, Du Van;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.583-591
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    • 2020
  • Employability has recently become the first target of the national higher education. Its model has been updated to catch the new trend of Industry 4.0. This paper aims at analyzing and ranking the determinants of undergraduate employability, focusing on business and economics majors in Ho Chi Minh City, Vietnam. In-depth interviews with content analysis have been primarily conducted to reach an agreement on a key group of factors: human capital, social capital, and identity. The Stochastic Fractal Search Algorithm (SFSA) is then applied to rank the sub-factors. Human capital is composed of three major elements: attitude, skill, and knowledge. Social capital is approached at both structural and cognitive aspects with three typical types: bonding, bridging, and linking. The analysis has confirmed the change of priority in employability determinants. Human capital is still a driver but the priority of attitude has been confirmed in the contemporary context. Then, social capital with the important order of linking, bridging, and bonding is emphasized. Skill, knowledge, and identity share the least weight in the model. It is noted that identity is newly proposed in the model but a certain role has been found. The findings are crucial for education strategies to enhance university graduate employability.

Decision Model of the Effectiveness for Advanced that Security Visualization (발전된 보안 시각화 효과성 결정 모델)

  • Lee, Min-Sun;Lee, Kyung-Ho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.1
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    • pp.147-162
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    • 2017
  • With the advent of various services and devices in the change of IT environment, increasing the complexity of the data, and increasing scale of IT, Many organizations are experiencing the difficulty of analyzing and processing with a large amounts of data for security situations awareness. Therefore, propose the enhancement of security situational awareness through visualization in order to solve the problems of slow response and security situational awareness in organizational risk management. In this paper, we selected the evaluation factors and alternatives for effective visualization by considering user type, situational awareness step, and information visualization attributes through various studies on visualization. And established AHP layer model. Based on this, by using the AHP method for solving the problem of multi-criteria decision making, by calculating the factors for effectively visualizing and the importance of alternative by factor, try to propose a visualization method that can improve the effectiveness of the security situational awareness according to the purpose of visualization and the type of user.

Post-traumatic and postoperative neurosensory deficits of the inferior alveolar nerve in mandibular fracture: a prospective study

  • Yadav, Sunil;Mittal, Hitesh Chander;Malik, Sunita;Dhupar, Vikas;Sachdeva, Akash;Malhotra, Vijaylaxmy;Singh, Gurdarshan
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.42 no.5
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    • pp.259-264
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    • 2016
  • Objectives: We evaluated and recorded post-traumatic and postoperative neurosensory deficits of the inferior alveolar nerve (IAN) in mandibular fracture in order to identify associated risk factors. Materials and Methods: This was a prospective cohort study composed of 60 patients treated for mandibular fracture. The primary study variable was the change between the post-traumatic IAN neurosensory examination score and the score after fracture reduction. Risk factors were categorized as demographic, anatomic, fracture displacement, and treatment. Appropriate descriptive and bivariate statistics were computed. Results: Sixty patients with unilateral mandibular fracture reported within 24 hours of injury were evaluated over a one-year period. A post-traumatic neurosensory deficit was observed in 52 patients (86.7%), the percentage of which was reduced to 23.3% over the follow-up period. Abnormal postoperative neurosensory scores were significantly higher in angle fracture cases (33.3%) compared to body fracture cases (11.1%). When recovered and non-recovered neurosensory scores were compared by fracture location, 88.9% of body fracture cases showed significant recovery compared to 66.7% of mandibular angle fracture cases. Cases with less than 5 mm fracture displacement showed statistically significantly higher neurosensory recovery scores (90.6%) compared to those with more than 5 mm fracture displacement (60.7%). Conclusion: Use of a miniplate with mono-cortical screws does not play a role in increasing IAN post-traumatic neurosensory deficit. Early management can reduce the chances of permanent neurosensory deficit. Mandibular fracture displacement of 5 mm or more and fracture location were found to be associated with an increased risk of post-traumatic IAN neurosensory score worsening.

The Reserch Study on the Food Habits According to Obesity Index of Primary School Children in Busan (부산지역 초등학생의 비만도에 따른 식습관 조사)

  • Cho, Kyung-Ja
    • Journal of the Korean Society of Food Culture
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    • v.19 no.1
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    • pp.106-117
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    • 2004
  • The factors of obesity related with food habits were assessed to provide information for nutrition education database. The subjects in this study were 234 primary school children in Busan. Children were classified into normal and obese groups(mildly obese, moderately obese and severely obese) by obesity index. In self-recognition of body image, only 28.6% of MI group considered themselves as 'overweight or obese'. 87.2% of the subjects controlled their weight method with exercise. With regard to meal speed, 64.5% of the subjects ate $fast({\leq}15\;min.)$. The study also found that 79.8% of the subjects ate breakfast, 56.4% of the subjects them were moderate by obese, 40.8% of the subjects ate snacks after dinner. Eating speed, meal volume and snacks money per day were significantly different in obesity. Preference for eating out was Korean Chinese, Western and Japanese food, in order. Favorite food for snack, such as ddukbokki, fruits, milk. fried foods and candy and caramel were significantly different in obesity(p<0.05). However hamberger, pizza and chocolate were not significantly different in obesity. The most preference snack for all the subjects were fruits and ice cream. In food preference, potato, dduk, meats, fishes, cheese, milk, ice cream were significantly different in obesity. The distasteful food for subjects were patbab, vegetables, shellfishes and salt-fermented foods. From above results, obesity of children was related to meal speed, meal volume and snacks motley per day. Therefore, these results suggest that continuous and practical nutrition education to change food habits art necessary to avoid child obesity.

Effects of Stress and Social Support on Happiness of Low-Grade Nursing Students Who Experience COVID-19 Pandemic (COVID-19 팬데믹을 경험한 저학년 간호대학생의 스트레스, 사회적 지지가 행복감에 미치는 영향)

  • Semi Lim;Young-Ran, Yeom
    • Journal of Industrial Convergence
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    • v.21 no.6
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    • pp.73-80
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    • 2023
  • The purpose of this study was to identify the stress, social support, and happiness in undergraduate nursing students who experienced the COVID-19 pandemic, and to identify factors affecting happiness. The survey was conducted from December 18, 2022 to January 5, 2023. The subjects were 195 first and second grades nursing students attending two universities located in G city. Data were analyzed by t-test, ANOVA, Scheffe test, Games-Howell test, Pearson's correlation, and multiple regression. Statistically, happiness showed a significantly negative correlation stress(r=-.17, p=.017) and positive correlation with social support(r=.68, p<.001). Influencing factors on happiness were social support(β=.63, p<.001) and department satisfaction(β =.30, p<.001) accounting for 49.7% of the total change. In order to improve the happiness of nursing students based on the results of this study, strategies and programs that can increase social support and department satisfaction are needed.

Research Methods on Scalp and Hair Management through the Pass of Time (시대적 흐름에 따른 두피와 모발관리에 대한 연구방법)

  • Kim Myung-Joo;Baek Seung-Hwa
    • Journal of Society of Preventive Korean Medicine
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    • v.7 no.1
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    • pp.123-132
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    • 2003
  • It is considered to be important to create aesthetically beautiful style through the change of external shape, however for the hair stylists, whose beauty expression is through hair, the role of hair doctor is becoming even more important with focus to improve the hair healthiness. Hair clinic is management of hair and scalp. It is the management process of preventing damages, while improving and cultivating healthy and shiny hair. The current concept in hair management is moving from simple hair styling to emphasis at hair management. As far as hair management is concerned, it usually includes treatment tools such as shampoo, conditioner, hair treatment and scalp scaling system, which is used for diagnosis of hair condition in order to treat the scalp. As the interest of hair healthiness becoming more wide spread, so does the breadth of clinic menu. The wide choice is to fulfill the profound desire of people, whose demands are simply to have variety in their choice. This is resulting in faucets of new value-added and differentiated products. The values that make-up the hair styles consist of mainly design (trend, preference), function(styling, management convenience) and clinic(hair quality improvement, damage repair). Shampoo and conditioner have gone beyond their original function of cleansing to providing combinational functions of treatment, to care and remedy, and advanced massage effectiveness. These are, to name a few that seem to go beyond their original function to satisfy the mental healthiness in people, the King Kong shampoo of shampooings in forward-backward manner, 5-minute shampoo massage that applies sports and relaxation massage, scalp acupunctural message and aural(ear) massage. More and more people are complaining about the damaged hair and hair loss problems due to perms, dyeing and bleaching of hair, in addition to natural scalp and hair damaging factors. Such complaints have stimulated many beauty products and various hair treatment systems being introduced with focus to provide nutrition and prevent damages to scalp and hair. As the living standards improve and the desire of people is to pursue differentiated lives, their demand also increases in hair styling products to fulfill the needs of healthy and aesthetical aspects of their lives.

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Analysis of Related Factors of Depression According to the Causes of Suicidal Ideation : A Secondary Analysis of Community Health Survey, 2021 (자살생각 원인에 따른 우울의 관련 요인 분석: 2021년 지역사회건강조사 자료 활용)

  • Kawoun Seo;Myoungjin Kwon
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.99-106
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    • 2023
  • The purpose of this study was to identify the factors affecting depression according to the causes of suicidal ideation. The data used the 2021 Community Health Survey data. The participants of the study were 5,328 adults between the ages of 20 and 60 who responded that they had suicidal thoughts in the past year. For the analysis of the data, a composite sample analysis was performed using the SPSS 25.0 program. The results of the study are as follows. 1) In the economic difficulties group, age, gender, education level, economic activity, job change due to COVID-19, life satisfaction, subjective health status, stress, sleep time, and annual unmet medical care were the main factors related to depression. 2) In the interpersonal problem group, age, gender, education level, economic activity, life satisfaction, subjective health status, smoking, drinking, stress, and sleeping time were the main factors associated with depression. 3) In the disease and disability group, age, marital status, education level, life satisfaction, smoking, stress, sleep time, and annual unmet medical care were the main influencing factors of depression. Therefore, in order to reduce the rate of suicide and prevent depression, it is necessary to establish various strategies according to the causes of suicidal ideation and the influencing factors of depression.