• International Journal of Contents
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• 제17권4호
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• Asia Marketing Journal
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• 제24권2호
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• pp.62-77
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• 2022

Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded influencer draws an inverted U-shape, indicating influencers with greater number of followers may not always be the best choice for the marketers. Moreover, this research shows that the negative marginal impact coming from the huge number of followers can be attenuated when the influencer is an expert of the seeded product.

• 한국산업간호협회지
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• 제16권3호
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• pp.45-45
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• 2009

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 봄 학술발표대회논문집
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• pp.196-197
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• 2003

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 2002년도 추계학술발표회요약집
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• pp.446.2-446
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• 2002

• Industrial Engineering and Management Systems
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• 제13권3호
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• pp.289-296
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• 2014

With society becoming more advanced and complex, the required management engineering makes essential the development of human resources that can propose solutions for problems of new phenomena from a different perspective. As an example of such phenomena, we note a consumer electronics 'Eco-point' system campaign in this study. To mitigate global warming, revitalize the economy, and encourage the adoption of terrestrial digital compatible TVs, the consumer electronics Eco-point system campaign was implemented in May 2009 in Japan. In this study, we note a model which is constant term with exponential curve with notion of the growth phenomenon (Nakagiri and Kurita, Journal of the Operations Research Society of Japan, 2002). In our study, we call this model the 'differential equation model of the growth phenomenon.' This model represents a phenomenon with a hierarchical structure for capturing the properties of n species. In this study, we propose a new model which can represent not only the impact of largescale campaigns but also seasonal factors. Accordingly, we understand the phenomenon of fluctuation of sales of some products caused by large-scale campaigns and predict the fluctuation of sales. The final goal of this study is to develop human resources that can propose provision and solution for pre-consumption and reactionary decline in demand by understanding the impact of large-scale campaigns. As the first step of this goal, our objective is to propose a new regression method with different conventional perspective that can describe the fluctuation of sales caused by large-scale campaigns and show the possibility of new management engineering education.

• 한국융합학회논문지
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• 제8권12호
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• pp.227-234
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• 2017

기부문화가 활성화되지 못한 한국에서 기부는 아직도 대부분의 사람들에게 경제적인 여유나 시간적인 여유를 가진 사람들의 몫이라는 선입견이 팽배하다. 게다가 몇몇 기부단체들의 비리로 인해 기부금의 쓰임새에 대한 불신 또한 많은 사람들이 기부를 주저하게 하는 이유가 되고 있는 실정이다. 이러한 기부에 대한 불신과 잘못된 시각에 대한 인식개선과 함께 사람들이 행동의 변화로 기부에 동참할 수 있도록 유도하는 기부 캠페인의 필요성이 대두되고 있다. 따라서 다양한 기부 캠페인 성공사례를 유형별로 분류하여 살펴보고 각 유형별 특징을 토대로 기부문화 확산과 정착을 위한 기부 캠페인의 제작방향을 제시하고자 하였다. 연구결과, 사람들의 호기심을 자극하고 재미와 즐거움이 제공되었을 때 공감하고 기부로 이어지는 효과가 좋았다. 또한 기부과정이나 결과를 투명하게 보여 주는 것이 신뢰를 형성하고 지속성 있는 기부로 이어짐을 알 수 있었다.

• 한국대기환경학회지
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• 제31권5호
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• pp.472-481
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• 2015

Black carbon (BC) aerosols were monitored at the KIST site ($37.603^{\circ}N$, $127.046^{\circ}E$) and Cheonan-KOREATECH site ($36.766^{\circ}N$, $127.281^{\circ}E$) during the pre KORea-US Air Quality Study (KORUS-AQ) campaign using a couple of Muliti Angle Absorption Photometers (MAAP). BC mass concentrations were presented as $2.14{\pm}1.06{\mu}g/m^3$ and $0.94{\pm}0.60{\mu}g/m^3$ at KIST site (Seoul) and KOREATECH site (Cheonan), respectively. BC mass concentrations measured at KIST and KOREATECH sites from 22:00 on May 22 to 12:00 on May 23, 2015 showed 80% and 72% higher than average BC mass concentrations measured during campaign period, respectively. It indicates both sites could be influenced by a remote source. Similar patterns of BC concentrations between two sites from 20:00 to 24:00 on June 6, 2015 implies that the BC could be transported into both sites and then be stagnant inside the Korean Peninsula. Diurnal variation of BC in weekdays and weekends were also presented for the KIST and KOREATECH sites. Morning rush hour peak was observed at KIST site located in metropolitan area though no distinct morning rush hour peak was not observed at KOREATECH site located in a suburban area. This study revealed transport pathways of BC near the Korean Peninsula using back-trajectory analysis of BC measured both in a metropolitan area and in a suburban area.

• 한국대기환경학회지
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• 제15권4호
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• pp.403-415
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• 1999

To properly assess air pollution levels, application of quality assurance and quality control(QA/QC) is believed to be an essential step. In order to cope with such scientific principle, a field study was designed with an aim of comparing: 1) the methods of calibration for airborne pollutants and 2) the protocols developed for their measurements. Measurements were made at Han Yang University, Seoul during 29 May through 1 June 1998 under the management of the Division of Measurements and Analysis(DMA) of Korean Society for Atmospheric Environment(KOSAE). In this work, we report our results of intercomparative measurements on several gaseous criteria pollutants that were investigated mainly by the two institutes-Seoul National University(SNU) and the Korean Research Institute for Standards and Science(KRISS). Although measurements of major gaseous pollutants had been made routinely by many scientific institutes and organizations in Korea, most scientists involved in those studieswere obliged to do their experiments on the basis of their own procedural steps spaning from the preparation of gaseous standards to the methodological selections for the calibration. Hence, this campaign offered a unique opportunity to examine many important aspects on the measurements of these important gaseous pollutants. In the course of our study, we investigated the compatibility of data sets obtained by the two institutes in concert with reference data sets collected concurrently from a government-managed monitoring station. On the basis of our study, we conclude that different data sets made by different participants during this campaign agree well within the reasonable range of uncertainties.low, which indicated that during this period the potential acidity of precipitation was high but the neutralizing capacity was low. For Spring, pAi was very low but pH was slightly high. This was likely due to the large amount of $CaCO_3$ in the soil particles transported over a long range from the Chinese continent that were incorporated into the precipitation, and then neutralized the acidifying species with its high concentraton.

• 한국방재안전학회논문집
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• 제9권1호
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• pp.9-18
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• 2016

본 연구에서는 UNISDR에서 추진하고 있는 재해에 강한 도시 만들기 캠페인에 가입한 지방자치단체인 부산광역시 금정구를 대상으로 국내 최초로 실시한 사례분석 연구로써, 유엔이 인정하는 롤 모델 안전도시를 어떻게 하면 만들 수 있을 것인가 하는 방법을 체계적으로 제시하고 있다. 시민이 덜 죽고, 덜 다치고, 안전한 생활 공동체를 만들기 위하여 국제적으로 공인된 UNISDR 안전한 롤 모델도시 캠페인의 실천을 위한 10대 필수 항목과 41개 핵심요소를 통해 금정구를 자체적으로 평가하였다. 매년 실시되는 중앙 정부와 지방자치단체의 재난관리 사항을 점검하고, 국민안전처에서 2015년에 추진한 7개 지역안전지수에 대한 금정구의 현황을 조사 및 분석을 실시하였다. 또한 안전의식 함양을 위하여 17개동 주민대표와 자원봉사자들을 대상으로 교육, 훈련, 그리고 설문조사 등을 통하여 지역실정에 적합한 "기후변화, 재해에 강한 도시 만들기" 캠페인의 비전과 목표를 제시하고, 5단계 실천전략을 제시하였다.