• Title/Summary/Keyword: business implementation strategy

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A Study on the Evaluation and Implementation Methodology of e-Business Solutions (e-비즈니스 제품 도입 및 선정지원 방법론에 관한 연구)

  • 하준기;임춘성
    • The Journal of Society for e-Business Studies
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    • v.6 no.2
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    • pp.101-126
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    • 2001
  • This paper proposes a strategic breakout and supporting methodology for evaluation and implementation of e- Business solutions in the viewpoint of users. The e- Business methodology sequentially follows four logical stages: e-Business strategy, design, construction, and implementation. The e- Business strategy stage consists of four sub-stages, that is, initiation, diagnosis, strategy, and composition of RFP & evaluation Each sub-stage is divided into several steps. Each of them has its own activities, tasks, and outputs. The methodology has been composed to prevailing ones so as to reveal its practice values.

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The Influence of IT Governance Implementation Factor on Information Systems Effectiveness and the Moderating Effect of Strategic Alignment (IT거버넌스 실행요인과 정보시스템(IS) 효과성, 그리고 전략적 연계의 조절효과)

  • Choi, Sang-Min;Moon, Tae-Soo
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.207-228
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    • 2011
  • IT governance is an integral part of enterprise governance and consists of the leadership, organizational structures, and processes that ensure organization's IT decision making for achieving organizational goal. Most firms have failed to resolve the balance in building IT governance. The challenge is to align IT strategy with business strategy in establishing and implementing effective IT governance. The purpose of this study is to find out the relationship between IT governance implementation factors and IS effectiveness, and the moderating effect of strategic alignment of IS strategy with business strategy on IS effectiveness. IT governance implementation factors consist of IT vendor management, IT human resource management, and IT infrastructure. Strategic alignment was measured as the alignment between business strategic orientation and IS strategic orientation that used in the research of Chan et al.(1997). In the relationship between three IT governance implementation factors and IS effectiveness, the results of multiple regression analyses showed that IT human resource management is an important determinant to influence IS effectiveness. The additional analysis using multiple regression showed that strategic alignment of IS strategy with business strategy has moderated the relationship between IT governance implementation factors and IS effectiveness.

Development of Adoption Strategy and Guideline of Business Process Management Standards: Focusing on Business Process Execution Language (비즈니스 프로세스 관리 표준 도입 전략 및 지침 개발: 비즈니스 프로세스 실행 언어를 중심으로)

  • Kim, Dong-Soo
    • Journal of Information Technology Services
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    • v.5 no.2
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    • pp.107-123
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    • 2006
  • The objectives of this study is to develop a strategy for the adoption of BPM(Business Process Management) standards and an implementation guideline of the BPM standard for BPM solution developers focusing on BPEL(Business Process Execution Language) which is regarded as the most important BPM standard. In the heterogeneous and distributed IT environments, every type of enterprise software requires standards to enhance interoperability. BPMS(Business Process Management System), which is a type of enterprise software requires BPM standards such as BPEL(Business Process Execution Language), BPMN(Business Process Modeling and Notation), BPQL(Business Process Query Language) and so on to achieve multi-system interoperability and component interoperability with their BPM solutions. It is quite helpful to provide the adoption strategy concerning BPM standards for each type of BPM solution vendors who need the BPM standards. Since the BPEL is conceived as the most important BPM standard and widely adopted by many BPM vendors, we have proposed a reference architecture for BPEL implementation and also developed the detail implementation guideline of core components of the BPM system supporting the BPEL standard. Using the strategy and implementation guideline proposed in this work, BPM solution vendors can establish their own standard adoption strategy and they can also develop their BPM solutions supporting the BPM standards more efficiently.

The Impact of Factors affecting Innovation Characteristics on EDI Implementation Success (혁신특성의 영향요소가 성공적인 EDI의 구현에 미치는 영향)

  • Lee, Sang-Jae
    • Asia pacific journal of information systems
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    • v.11 no.1
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    • pp.25-43
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    • 2001
  • The evolution of EDI has opened the flexible and efficient way for business to conduct a greater portion of the routine buyer-seller business activities online. This study focuses on the role of factors that change the innovation characteristics for implementation success of EDI. Three factors promotional efforts, proactive implementation strategy, and provision of technical expertise are proposed to affect EDI implementation success, as these factors directly influence three general and most important attributes of innovation relative advantage, compatibility, and complexity respectively. Hypotheses indicate that promotional efforts, proactive implementation strategy, and provision of technical expertise directly affect EDI implementation success that is represented by three variables volume, depth, and diversity. A structural equation modeling approach(LISREL) is used to analyze data from EDI adopters. The results show that proactive implementation strategy and provision of technical expertise positively affect implementation success of EDI. Given the significant impact of the wide spread use of the EDI system, this study offers quite useful insights on the factors facilitating innovation characteristics under which EDI can be successfully diffused in organizations.

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Exploring the Mediating Effect of Product Novelty of Business Ventures on the Relationship between Product Development Strategy Implementation and Performance (벤처기업의 제품개발 전략 실행과 제품개발 성과간의 관계에서 제품 혁신성의 매개효과 검증)

  • Yoon, Hyunjoong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.23-34
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    • 2018
  • This study examines the mediating effect of product innovation on the relationship between product development strategy implementation and product development performance of business ventures. The previous researches on product development has mainly focused on the role of venture firms' technological capabilities or that of entrepreneurship in product development. Although there are many important discussions related to the product development of business venture, a more discussion on the relationship between product development strategy implementation and performance of product development is needed. The purpose of current study is to examine the relationship between the entrepreneurial orientation and the R&D department on product development performance. To confirm the model of Day & Wensley(1988) that product novelty mediates the relationship between product development strategy and product development performance. The research results of 703 Korean business ventures suggest that the implementation strategies for product development such as utilizing entrepreneurial orientation and R&D department are more effective for business ventures in terms of product development performance. Also product novelty was prove to be a mediator that intervene the relationships between implementation of product development strategy and product development performance. Those findings may provide implications for whom has interested in the relationship between entrepreneurship and product development performance of business ventures. The differences in between new and existing product performance from the implementation strategy of product development may provide implications for practitioners who understand the process of product development.

Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

  • Jeon, Jung Ok;Jung, Hyung-Shik;Lee, Sukekyu;Lee, Eun Mi
    • Asia Marketing Journal
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    • v.16 no.3
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    • pp.101-118
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    • 2014
  • Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

A Study on the Strategic Management of University Library (대학도서관 경영전략에 관한 연구)

  • 박인웅
    • Journal of Korean Library and Information Science Society
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    • v.30 no.3
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    • pp.97-116
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    • 1999
  • The purpose of this paper is to develop a model of the strategic management of university library in Korea. The model from this study is summarized as follows: 1. External environment is divide into opportunities and threats. 2) Internal environment is divide into strengths and weakness. We can formulate a management strategy on the basis of library environment element from environment analysis and library situation. 2. Formulation of strategic management are formulated through three stages. 1) Library strategy: $\circled1$Growth strategy $\circled2$Stability $\circled3$Retrenchment 2) Business(competition) strategy 3) Functional strategy: $\circled1$Material organization strategy $\circled2$Collection strategy $\circled3$Reference service strategy $\circled4$Human resource management strategy $\circled5$marketing strategy 3. Implementation of strategic management 1) The chief of strategy implementation 2) Programs, budgets and procedures 3) Structure and strategy implementation 4) culture and strategy implementation 4. Evaluation and control of strategy implementation.

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A Methodology for Global ERP Implementation Based on GSI(Global Single Instance) and Its Application (GSI(Global Single Instance)기반의 Global ERP 구축 방법론 및 적용 사례)

  • Lee, Jae-Kwang;Cho, Min-Ho
    • Journal of Information Technology Services
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    • v.7 no.3
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    • pp.97-114
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    • 2008
  • Many companies have implemented ERP systems to enhance their process competitiveness. Since most ERP systems down to date are implemented and managed on each separated business-unit or company level, such systems run short of the consideration about global business processes and global system managements. In order to integrate a successful global ERP, it is essential to apply the well-systematic implementation methodology which considers global standardization and global IT requirements. It is, however, the actual circumstance that such well-structured methodologies for global ERP implementation are hardly shown not only from domestic site but from foreign one. This paper indicates the global ERP implementation guideline with integrated approach including; the standard process design for efficient execution of global business; the ERP implementation method considering global IT requirements; and, the management method for global system operation. GSI ERP methodology is composed of 3 Phase:Global Strategy Planning, Global Template Construction and Global Roll-Out. Phase1; Global Strategy Planning contains Environment Analysis, GSI direction and Implementation Plan. Phase2; Global Template Construction contains Business blueprint, GSI operation design and Global template implementation. Phase3; Global Roll-out contains local business analysis, local ERP implementation and Global ERP Operation.

An Empirical Study on the Relationship between Competitive Strategy and e-Business Performance by e-Business Development Stages (e-비즈니스 발전단계에 따른 경쟁전략과 e-비즈니스 성과와의 관련성 분석)

  • Park, Yong-Jae;Chung, Kyung-Soo
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.1-33
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    • 2007
  • Selecting and implementing competitive strategies based on e-business is extremely important since it determines if an enterprise can continue to grow or not. Accordingly, systematic and empirical study on the implementation of e-business based on competitive strategy is required, and in-depth studies considering various e-business development stages of enterprises are also needed. The purpose of this study is to present guideline for the staff in charge and managers of enterprises to achieve competitive advantage and to increase organizational performance in e-business environments. What we have found are as follows. (1) Factors greatly influencing on competitive strategy selection through e-business were environmental uncertainty, centralization, innovative culture, technological competence, and formalization. (2) Results of the relationship between competitive strategies and e-business performance showed that each strategy had different effects on financial performance, process performance, and customer performance. and (3) Data analysis between internal and external environmental factors and competitive strategy by each e-business development stage proved that the relationships between competitive strategy and e-business performance were different based on e-business development stage. Implications of the study and guidelines for the managers are provided in the paper.

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Examining the Intrapreneurship Drivers and Strategy: Case Study of Property Services in Indonesia

  • AZIS, Pusfitalisya;AMIR, Muhammad Taufiq
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.169-179
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    • 2020
  • This study examines the drivers and implementation of intrapreneurship strategy in a property service company. Using a qualitative case study approach, the study interviewed four managers involved in related intrapreneurship initiatives. The data was validated by an expert and a practitioner from a different company. The implementation of the company's intrapreneurship strategy is limited to improving new ways of working and developing products and services. However, business development and the creation of new business models are still limited. From several intrapreneurship driving factors, it was observed that the company practices are considered adequate with regard to top management support, leadership, flexibility in carrying out work, as well as in fairly harmonious arrangements for ongoing business relationships with the intrapreneurship projects. On the other hand, human resources with entrepreneurial behavior are still minimal. Similarly, the driving factors in reward and training that promote entrepreneurial behavior are also considered to be insufficient. The application of intrapreneurship as a strategy requires understanding and commitment from all parties in the organization. This study provides insight into the Indonesian context and proposes that intrapreneurship initiatives are less likely to succeed if they are not supported by developing a more systematic entrepreneurial mindset, behavior, and culture.