• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.284-292
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• 2009

A considerable amount of theoretical and empirical research has been done on the conceptualization of emotional labor, as well as its antecedents and consequences. The field, however, is lacking consistency respect to theory building and empirical findings, which suggests the need for more programmatic research. The main objective of this study is to build on prior research and further examine the theory, antecedents and consequences(service delivery level) of emotional labor, and to find out the relationship. In the results of empirical research, I found that two antecedent variables, job-related characters and display rules, influenced significantly employee perceived emotional labor. And both surface acting and deep acting have been found to have a influence on employees' service deliverly level, deep acting is more likely than surface acting to lead to service attitude of travel service provider. In business practices, more attention is needed in organizations' incentive programme and training considerations in jobs that have high demands. Despite these results, current studdy has its limitations. So, it may be interesting to further examine the relationship between emotional labor and control variables.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.183-192
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• 2016

The purpose of this paper is firstly to research the Capstone Design Learning Model which helps the students to acquire practical industrial skills and knowledge in real business fields, and secondly to analyze the qualitative effectiveness of this model in respect of knowledge, skill and attitude which NCS(National Competence Standards) suggest in industrial design field. In order to study, the second-year students taking the class 'Communication and Design Project(CDP)' of Industrial Design Major of DIT, took part in the Capstone Design Project and proceeded a project 'Character design of the entertainer Robert Holley' in cooperation with a relevant company and the professor in charge of this project. Through this research, it appeared that Capstone design related to visual design tasks improved the technical skills and competence of the students majoring in design. In other words, through analyzing questionnaire survey based on NCS, evaluation from relevant company, and awarding a prize of the design contest, we conclude that this instruction design and action plans have significant meanings to promote the students on-the-job competence.

• The Journal of Industrial Distribution & Business
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• v.10 no.8
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• pp.25-32
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• 2019

Purpose - This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care. Research design, data, and methodology - The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α. Results - The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05). Conclusions - The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.443-453
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• 2015

The purpose of this research is to investigate the influence of institution trust on customer-orientation of hotel practician. Comparison between two types of governance structure demonstrated that the relationship between institution trust and customer-orientation were significantly different each other. As hypothesized, influence of organization trust on customer-orientation was much stronger in privately owned organizations than that of public ownership organizations. In the test of mediating effect of job engagement between two variables were statistically significant Based on the results from SEM model, we can suggest that improvement of institution trust need to be emphasized through the rational introduction of customer-oriented system, establishing priority task system according to individual business criticality, admission and enhance of fault. Empirical evidences from structural equation model support the governance type positively influence the job attitude in service organizations.

• Nutrition Research and Practice
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• v.3 no.3
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• pp.171-179
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• 2009

Onto the world-fastest ageing of society, the world-lowest fertility rate prompted a development of various policies and programs for a betterment of the population in Korea. Since the vulnerability of young children of low socio-economic class to malnutrition was clearly shown at the in-depth analysis of the 2001 Korea National Health and Nutrition Examination Survey data, an effort to devise supplemental nutrition care program for pregnant/breastfeeding women, infants and preschool children was initiated. The program was designed to offer nutrition education tailored to fit the needs of the participants and special supplementary foods, using USDA WIC program as a benchmark. Based on the dietary intake of those age groups, target nutrients were selected and their major food sources were searched through nutrient content of foods and dietary pattern analysis. As a result, we developed 6 kinds of food packages using combinations of 11 different food items. The amount of each item in a food package was determined to supplement the intake deficit in target nutrients. Nutrition education in $NutriPlus^+$ aims to improve the nutrition knowledge, attitude, and dietary behaviors of the participants, and is provided through group lessons, individual counseling sessions and home visits. Breastfeeding is promoted with top priority in education for the health of both mother and baby. The eligibility guidelines were set for residency, household income, age, pregnancy/breastfeeding and nutritional risk such as anemia, stunting, underweight, and/or inadequate nutrient intake. Income eligibility was defined as household income less than 200 percent of the Korean poverty guidelines. A pilot study to examine the feasibility of program implementation was run in 3 public health centers in 2005 and expanded to 15 and 20 in the following 2 years. The result of 3-year pilot study will be reported separately along with the ultimate nationwide implementation of the $NutriPlus^+$ in 2008.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.19-33
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• 2018

Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.453-462
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• 2016

Since the Internet provides a way of expressing and sharing Internet users' mindsets, corporate marketers want to acquire measurable and actionable insights from web data. In the past, companies used to analyze the attitude, satisfaction, and loyalty of consumers toward their brands using survey data, whereas nowadays this is done using the big data extracted from Social Network Services. In this study, we propose a framework for clustering brand names using the social metrics gathered on social media. We also conduct a case study of the automobile industry to verify the feasibility of the proposed framework. We calculate the brand name distance for each pair of brand names based on the total number of times that they are mentioned together. These distances are used to project the brand name onto a 3-dimensional space using multidimensional scaling. After the projection, we found the clusters of brand names and identified the characteristics of each cluster. Furthermore, we concluded this paper with a discussion of the limitations and future directions of this research.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.216-219
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• 2004

In this study, the concept and techniques to generate the level lA, lB and 2A image products have been reviewed. In particular, radiometric and geometric corrections and bands registration used to generate level lA, lB and 2A products have been focused in this study. Radiometric correction is performed to take into account radiometric gain and offset calculated by compensating the detector response non-uniformity. And, in order to compensate satellite altitude, attitude, skew effects, earth rotation and earth curvature, some geometric parameters for geometric corrections are computed and applied. Bands registration process using the matching function between a geometry, which is called 'reference geometry', and another one which is corresponds to the image to be registered is applied to images in case of multi-spectral imaging mode. In order to generate level-lA image products, a simple radiometric processing is applied to a level-0 image. Level-lB image has the same radiometry correction as a level-lA image, but is also issued from some geometric corrections in order to compensate skew effects, Earth rotation effects and spectral misregistration. Level-2A image is generated using some geo-referencing parameters computed by ephemeris data, orbit attitudes and sensor angles. Level lA image is tested by visual analysis. The difference between distances calculated level 1 B image and distances of real coordinate is tested. Level 2A image is tested Using checking points.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.1-8
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• 2018

This study examined the major precedent variables that could affect e-learning users' attitudes in two highly-networked countries and a sharply-spreading country in East Asia, namely South Korea, Vietnam, and Singapore. This research also reviewed why e-learners were using the Internet for their study and unveiled cross-national differences in antecedents of online activities, motivations, intention to use, and enhancement in performance among three countries. This paper could see if there were any differences in precedents of e-learning among the countries by ANOVA. Plus, the study uncovered that what precedents impacted the follow-ups of e-learning by regression analysis in each country. The paper found out that differences in social and cultural aspect influenced on the precedents and the follow-ups of e-learning among the countries. For example, Korean learners had stronger utilitarian motivations for e-learning while the Vietnamese and the Singaporean did not. Korean and Singaporean learners were more strongly influenced to visit e-learning sites by their friends and lecturers than the Vietnamese.