• Title/Summary/Keyword: bundling

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Could Cable Local Channels Be an Alternative to Strengthen Broadcast Locality? Exploring the Possibility of Linking Local Terrestrial and Cable Local Channels (케이블 지역채널은 방송 지역성 강화의 대안일 수 있을까? 지역 지상파와 케이블 지역채널 간 접목 가능성 탐색)

  • Kim, Jaeyoung
    • Korean journal of communication and information
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    • v.84
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    • pp.7-27
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    • 2017
  • This study explores the possibility of maximizing locality through synergy between local terrestrial broadcasters and cable local channels. To this end, it examines the significance of the concept of locality in the changing environment represented by the 4th Industrial Revolution. It also analyzes the existing situation of broadcasting locality and the terrain of existing studies concerning cable local channels. Based on the reviews, the study searches for the connection points between local terrestrial and cable channels, which are still heterogeneous operators. The difference in the size of broadcast region and the programming time constitutes the optimum condition. As a result of this, the study discusses the issue of appropriateness and feasibility of bundling the local terrestrial and pay-TV channels in the same legal system. By doing so, it reveals the biggest obstacle in institutionalizing the cable channel into the public category is the emotional rejection towards cable TV. In order to overcome this problem, the study suggests to abolish both the current policy guideline characterized as the same service, same regulation principle and the abolition of local business right of cable TV. It also proposes to allow news commentary function of cable local channels and strengthen cable TV's own capabilities.

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Survey on practice behavior and model acceptance of traditional Korean medicine(TKM) doctors in order to develop health insurance payment model related with TKM clinical practice guidelines(CPGs). (한의임상진료지침 연계 건강보험 지불모형 개발을 위한 한의사 진료행태 및 모형 수용도 조사)

  • Kim, Dongsu;Lim, Byungmook;Han, Dongwoon;Park, Ji-eun;Jung, Hyoung-Sun
    • Journal of Society of Preventive Korean Medicine
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    • v.21 no.3
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    • pp.1-10
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    • 2017
  • Objectives : The purpose of this study is to investigate the practice patterns of traditional Korean medicine (TKM) doctors and the acceptance of payment model in order to develop a new TKM health insurance payment model linked with TKM clinical practice guidelines (CPGs). Methods : Lumbar herniated intervertebral disc (HIVD) and idiopathic facial palsy (IFP) were selected as a test diseases to develop a new TKM payment model. The level of benefit coverage in the National Health Insurance (NHI) was designed. The survey asked 228 TKM doctors about their practice patterns in HIVD and IFP patients and acceptance of new payment model. Results : Mean of medical cost for treatment of HIVD was 441,000 KW, mean of treatment period ranged from 4.9 to 17.5 weeks, and mean of number of treatment ranged from 14.6 to 50.4 HIVD patients. In the case of IFP, mean of medical cost for treatment of IFP was 468,000 KW, mean of treatment period was at least 4.2 and up to 15.9 weeks and mean of number of treatment ranged from 14.2 to 52 IFP patients. Conclusions : Current study suggests that mixed payment model of per-visit and episode-based model seem to be proper. The model 1 bundles both items which were covered and not covered by NHI in a rational way. The model 2 is based on the development and application of critical pathway. Lastly, model 3 suggests bundling of items covered by current NHI. Acceptance of TKM doctors is expected to be highest in the model 3.

An Effect of Consumers' Types of Buying Behavior Values and Types of Price Discount on Product Attitude (소비자들의 구매행위 가치관 유형과 제품의 가격할인 유형이 제품태도에 미치는 영향)

  • Kim, Eun Hee;Kim, Hwa Dong
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.135-144
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    • 2014
  • This study examined whether there is difference in consumers' product attitude according to the type of buying behavior values and the type of price discount among their lifestyle. First, the factors of values comprising consumers' buying behavior were derived as frugal buying, impulse buying, quality buying, and principle buying. Cluster analysis showed that the types of buying behavior value included high quality impulse buying, reasonable buying and practical buying. Second, it was found that there were differences in product attitude according to the type of consumers' buying behavior values. Third, interaction effect was found between the type of price discount and consumers' product attitude according to the type of buying behavior values. Fourth, among the factors of value comprising consumers' buying behavior, frugal buying factor has an effect on the product attitude with price discount of 50% and quality buying and impulse buying factors have an effect on the product attitude with bundle price discount (1+1). The above mentioned result of study suggests that when a company establishes a strategy of price discount, it should consider sales promotion strategy taking account of consumers' buying behavior values and type of product price discount.

Effect of Application Time and Rate of Diquat on Preharvest Field Drying of Rice (작물건조제 Diquat의 벼 수확전처리 건조효과 및 이용성)

  • Kwon, Y.W.;Shin, J.C.
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.26 no.2
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    • pp.147-156
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    • 1981
  • Most of the currently available rice threshers in Korea are of head-feeding type originally developed for threshing paddy at grain moisture content of 15 to 17% on wet basis. And prevailing rice harvesting system is swathing or cutting and bundling upright rice crop at a maturity stage of grain moisture content of ca. 28 to 20%, followed by transient natural drying in the field and threshing at grain moisture content of about 17%. The system often allows rather high field loss of rice both quantitatively and qualitatively. These necessitate use of a preharvest desiccant, and diquat has been registered recently as a rice desiccant. Aim of the present study is to determine the best time and rate of diquat application and to evaluate its utility as a rice desiccant under its optimal usage conditions in Korea. Diquat was not so effective for japonica rice varieties while it was very effective for the new varieties bred from indica x japonica crosses. The best time of application was the period from 2 days before to 3 days after physiological maturity of grain (moisture content of 28% w.b.) and the optimal rate was about 330g of diquat ion/ha. Applying diquat at the right time and rate dropped grain moisture to 15 to 16% (w.b.) within a week after treatment in contrast to that of 20 to 24% in untreated rice. Desiccation of rice crop with diquat resulted in 10 to 15% increase in grain resistance to shattering and significant reduction in percent green rice. However, there was no reduction in milled rice yield and percent whole kernel and was no change in the percent chalky rice and percent tinted rice. Diquat use appears highly desirable, if there is no residue problem which has not been studied in the present study.

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User privacy protection model through enhancing the administrator role in the cloud environment (클라우드 환경에서 관리자 역할을 강화한 사용자 프라이버시 보호 모델)

  • Jeong, Yoon-Su;Yon, Yong-Ho
    • Journal of Convergence for Information Technology
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    • v.8 no.3
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    • pp.79-84
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    • 2018
  • Cloud services are readily available through a variety of media, attracting a lot of attention from users. However, there are various security damages that abuse the privacy of users who use cloud services, so there is not enough technology to prevent them. In this paper, we propose a protection model to safeguard user's privacy in a cloud environment so as not to illegally exploit user's privacy. The proposed model randomly manages the user's signature to strengthen the role of the middle manager and the cloud server. In the proposed model, the user's privacy information is provided illegally by the cloud server to the user through the security function and the user signature. Also, the signature of the user can be safely used by bundling the random number of the multiplication group and the one-way hash function into the hash chain to protect the user's privacy. As a result of the performance evaluation, the proposed model achieved an average improvement of data processing time of 24.5% compared to the existing model and the efficiency of the proposed model was improved by 13.7% than the existing model because the user's privacy information was group managed.

A comparison study on perception of care robots, digital literacy and empathic ability according to major -in the university students majoring in health and engineering- (전공에 따른 케어 로봇에 대한 인식, 디지털 리터러시 및 공감능력에 대한 비교 연구 -보건계열 및 공학계열 대학생을 대상으로-)

  • Lee, Do-Young;Yun, Sang-Seok
    • Journal of Internet of Things and Convergence
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    • v.7 no.3
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    • pp.47-54
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    • 2021
  • This study was aimed to understand the recognition of care robots which would enhance the medical quality of life under the 4th industrial revolution in the university students majoring in health and engineering who would lead the development of the future medical industry and to find out the differences of their digital literacy and empathic ability. This was a descriptive correlation study to analyze the recognition of university students on care robots, their digital literacy and empathic ability. Both students majoring in health and engineering recognized the needs of care robots, while their education experiences were not sufficient. Moreover, statistically fewer university students majoring in health heard about care robots than those in engineering, and their need of taking classes was lower, too. No statistically significant differences were found in digital literacy and empathic ability between the two majors, while significant difference was found in the relationship bundling capability out of behavioral empathy, a sub-domain of empathic ability. The study results are anticipated to suggest the future educational direction in the medical field according to the 4th industrial revolution and to be the fundamental data for understanding and preparation of the students depending on the majors.

Falcon 9 Type Korean RLV and GTO-LV Mission Design (Falcon 9 방식의 한국형 재사용 발사체 및 정지궤도 발사체 임무설계)

  • Lee, Keum-Oh;Seo, Daeban;Lim, Byoungjik;Lee, Junseong;Park, Jaesung;Choi, Sujin;Lee, Keejoo
    • Journal of the Korean Society of Propulsion Engineers
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    • v.26 no.3
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    • pp.32-42
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    • 2022
  • The strategy to develop a launch vehicle family by bundling multiple rocket engines of a single type has been proven by SpaceX and their reusable fleet comprised of Falcon 9 and Falcon Heavy. In this study, we revisit a potential launch vehicle family out of a 35 tonf-class methalox staged combustion cycle engine and evaluate their utility and performance in various space missions. For example, a Korean version of Falcon 9 can deliver 4.7 tons of payload into 500 km SSO in an expendable mode while the payload is reduced to 2.16 tons in a sea-landing reusable mode. A Korean version of Falcon Heavy can deliver 4.4 tons into GTO when launched from the Naro Space Center, indicating that this common booster core configuration can handle Cheollian 2 albeit the high inclination. Once developed, the same methaloax engine can power the first-stage of smallsat launch vehicles and air launch vehicles.

Bundled Discounting of Healthcare Services and Restraint of Competition (의료서비스의 결합판매와 경쟁제한성의 판단 - Cascade Health 사건을 중심으로 -)

  • Jeong, Jae Hun
    • The Korean Society of Law and Medicine
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    • v.20 no.3
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    • pp.175-209
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    • 2019
  • The bundled discounting which the dominant undertakings engage in is problematic in terms of competition restraint. Bundled discounts generally benefit not only buyers but also sellers. Specifically, bundled discounts usually costs a firm less to sell multiple products. In addition, Bundled discounts always provide some immediate consumer benefit in the form of lower prices. Therefore, competition authorities and courts should not be too quick to condemn bundled discounts and apply the neutral and objective standard in bundled discounting cases. Cascade Health v. Peacehealth decision starts ruling from this prerequisite. This decision pointed out that the dominant undertaking can exclude rivals through bundled discounting without pricing its products below its cost when rivals do not sell as great a number of product lines. So bundled discounting may have the anticompetitive impact by excluding less diversified but more efficient producers. This decision did not adopt Lepage case's standard which does not require the court to consider whether the competitor was at least as efficient of a producer as the bundled discounter. Instead of that, based on cost based approach, this decision said that the exclusionary element can not be satisfied unless the discounts result in prices that are below an appropriate measures of the defendant's costs. By adopting a discount attribution standard, this decision said that the full amount of the discounts should be allocated to the competitive products. As the seller can easily ascertain its own prices and costs of production and calculate whether its discounting practices exclude competitors, not the competitor's costs but the dominant undertaking's costs should be considered in applying discount attribution standard. This case deals with bundled discounting practice of multiple healthcare services by the dominant undertaking in healthcare market. Under the Korean healthcare system and public health insurance system, the price competition primarily exists in non-medical care benefits because public healthcare insurance in Korea is in combination with the compulsory medical care institution system. The cases that Monopoly Regulation and Fair Trade Law deals with, such as cartel and the abuse of monopoly power, also mainly exist in non-medical care benefits. The dominant undertaking's exclusionary bundled discounting in Korean healthcare markets may be practiced in the contracts between the dominant undertaking and private insurance companies with regards to non-medical care benefits.

Correlation among Ownership of Home Appliances Using Multivariate Probit Model (다변량 프로빗 모형을 이용한 가전제품 구매의 상관관계 분석)

  • Kim, Chang-Seob;Shin, Jung-Woo;Lee, Mi-Suk;Lee, Jong-Su
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.2
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    • pp.17-26
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    • 2009
  • As the lifestyle of consumers changes and the need for various products increases, new products are being developed in the market. Each household owns various home appliances which are purchased through the choice of a decision maker. These appliances include not only large-sized products such as TV, refrigerator, and washing machine, but also small-sized products such as microwave oven and air cleaner. There exists latent correlation among possession of home appliances, even though they are purchased independently. The purpose of this research is to analyze the effect of demographic factors on the purchase and possession of each home appliances, and to derive some relationships among various appliances. To achieve this purpose, the present status on the possession of each home appliances are investigated through consumer survey data on the electric and energy product. And a multivariate probit(MVP) model is applied for the empirical analysis. From the estimation results, some appliances show a substitutive or complementary pattern as expected, while others which look apparently unrelated have correlation by co-incidence. This research has several advantages compared to previous literatures on home appliances. First, this research focuses on the various products which are purchased by each household, while previous researches such as Matsukawa and Ito(1998) and Yoon(2007) focus just on a particular product. Second, the methodology of this research can consider a choice process of each product and correlation among products simultaneously. Lastly, this research can analyze not only a substitutive or complementary relationship in the same category, but also the correlation among products in the different categories. As the data on the possession of home appliances in each household has a characteristic of multiple choice, not a single choice, a MVP model are used for the empirical analysis. A MVP model is derived from a random utility model, and has an advantage compared to a multinomial logit model in that correlation among error terms can be derive(Manchanda et al., 1999; Edwards and Allenby, 2003). It is assumed that the error term has a normal distribution with zero mean and variance-covariance matrix ${\Omega}$. Hence, the sign and value of correlation coefficients means the relationship between two alternatives(Manchanda et al., 1999). This research uses the data of 'TEMEP Household ICT/Energy Survey (THIES) 2008' which is conducted by Technology Management, Economics and Policy Program in Seoul National University. The empirical analysis of this research is accomplished in two steps. First, a MVP model with demographic variables is estimated to analyze the effect of the characteristics of household on the purchase of each home appliances. In this research, some variables such as education level, region, size of family, average income, type of house are considered. Second, a MVP model excluding demographic variables is estimated to analyze the correlation among each home appliances. According to the estimation results of variance-covariance matrix, each households tend to own some appliances such as washing machine-refrigerator-cleaner-microwave oven, and air conditioner-dish washer-washing machine and so on. On the other hand, several products such as analog braun tube TV-digital braun tube TV and desktop PC-portable PC show a substitutive pattern. Lastly, the correlation map of home appliances are derived using multi-dimensional scaling(MDS) method based on the result of variance-covariance matrix. This research can provide significant implications for the firm's marketing strategies such as bundling, pricing, display and so on. In addition, this research can provide significant information for the development of convergence products and related technologies. A convergence product can decrease its market uncertainty, if two products which consumers tend to purchase together are integrated into it. The results of this research are more meaningful because it is based on the possession status of each household through the survey data.

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