• 한국임상약학회지
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• 제30권4호
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• pp.226-233
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• 2020

Background: Currently, the over-the-counter (OTC) drug market is flooded with series OTC products. The pharmacist must follow the OTC product's indication, given that the most critical role of a pharmacist is the right selection and recommendation of an OTC drug for a patient's symptoms in a dynamic pharmacy environment. Therefore, pharmacists must know each OTC product information precisely to avoid any ambiguity due to several OTC series brand names. Objective: We evaluated the risk and effectiveness of OTC series medicines. Methods: From December 5 to December 18, 2019, an online survey was conducted among 145 community pharmacists. Results: A total of 51.0% of pharmacists knew the difference between products named in a series and could explain it spontaneously. Only 0.7% of the pharmacists admitted to not knowing the difference between products named in a series. While 42.9% of pharmacists who owned a pharmacy opined that the OTC medicines named in a series have health benefits for patients, 50.0% of employee pharmacists admitted that they were rather confused because there are several OTC series medicines. In contrast, 69.2% of pharmacists who owned pharmacies and 72.2% of employee pharmacists admitted that OTC series drugs with names similar to popular OTC drugs sell better. Conclusion: While pharmacists had different opinions regarding OTC series drugs per employment status, they opined that OTC series are more helpful in pharmacy management than completely new brand names. Further studies in this regard are needed.

• 기록학연구
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• 제32호
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• pp.219-236
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• 2012

21세기 동아시아의 '화해와 평화'는 역사적 과제이다. 기록공동체 또한 이러한 과제를 해결하는 데 기여해야 하며, 문제의식을 공유할 필요가 있다. 이 글은 '동아시아 담론'의 연장선상에서 기록학계의 과제를 동아시아 기록공동체 형성 문제로 설정하고, 그 필요성과 형성 방향, 프로세스 등을 살펴보았다. '민주적인 책임'과 거버넌스를 매개로 한 동아시아 기록공동체 형성과정은 그 자체가 각국 내부의 기록관리 민주화 과정이기도 하다. 비공개 기록의 공개, 상호 작용을 통한 '민주적' 아카이브로의 변화, 이를 바탕으로 한 왜곡된 과거사 청산 등은 동아시아 기록공동체 형성이 필요한 분명한 이유이다.

• 한국의류학회지
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• 제42권4호
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• pp.584-598
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• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• 농촌지도와개발
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• 제21권3호
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• pp.215-241
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• 2014

마케팅 활동에서 브랜드의 영향력이 증가됨에 따라 국내의 농식품 시장에서 다양한 쌀 브랜드가 개발되고 있으나 지속적인 관리 부재로 인하여 경쟁력이 상실되고 있다. 본 연구는 지방정부, 개별경영체들이 개발한 쌀 브랜드의 인지도를 향상하기 위한 브랜드 자산평가 모형을 개발하기 위하여 수행하였다. 이를 위해 먼저 브랜드 전문가를 통한 전략캔버스(ERRC) 분석을 실시하여 쌀 브랜드 자산 요소를 도출하고, 설문조사를 실시하여 브랜드에 대한 자산 속성의 가중치를 도출하였다. 이는 브랜드 개발에 대한 기존연구에서 더 확장된 분석방법으로써 기 개발된 브랜드의 자산평가를 통해 마케팅 전략을 수립하는데 있어 중요한 산출지표로 활용할 수 있다는데 의의가 있다고 하겠다. 연구결과 브랜드 자산에 대한 가치를 향상시키기 위해서는 고객과의 유대감 형성해야하고, 유대감을 측정하는 세부항목은 만족도, 만족우위성, 재구매 의향, 가격 프리미엄, 구매의도, 주위권유 등으로 나타났다. 브랜드 자산의 가치향상을 위한 유대감 형성방안 전략은 다음과 같다. 첫째, 일정수준의 품질을 확보한 쌀에 대해서 지역의 대표 쌀 브랜드명을 포장재에 표시하도록 하여 명품화를 추구한다. 품질수준이 확보된 브랜드 쌀은 지역 브랜드로 통합하여 규모화하고, 지속적인 품질관리와 브랜드 관리를 해야 한다. 둘째, 품질과 브랜드가 뒷받침되는 상품은 프리미엄 상품으로서 고가전략으로 접근하되 포장단위를 다양하게 구성하여 고객 만족도를 높여야 한다. 셋째, 지인추천이 이루어질 수 있는 프로모션, 이벤트 등을 실시하여 홍보력을 높여야 한다.

• 대한지역사회영양학회지
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• 제8권3호
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• pp.288-301
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• 2003

In order to obtain baseline data for the development of an educational program on breastfeeding, a survey was carried out to investigate infant feeding practices, the characteristics the subjects have in common, and the factors that influence the feeding methods among women in Seoul and the Chungbuk area. Subjects included 671 lactating mothers who visited public health centers or pediatric clinics between December 1999 and February 2000, and were interviewed using a questionnaire. The results were as follows : With respect to feeding methods, the incidence of breastfeeding, formula feeding, mixed feeding and formula feeding switched from breastfeeding was 20.6%, 29.8%, 11.6%, and 38.0%, respectively. With respect to the characteristics the subjects had in common, the incidence of women who planned their infants' feeding methods before pregnancy, during pregancy, and after delivery was 48.7%, 31.0％, and 20.3%, respectively. The incidence of women who started breastfeeding in the hospital after delivery was 38.8％. About seventy seven percet of the subjects had not previously attended an educational program on breastfeeding, and most of these wanted to participate in the future in an educational program to learn about breastfeeding. Some of the topics they were interested in were“Nutritional Management for Sufficient Breast Milk”(60.3%),“Breast Care”(25.0%), and“Correct Nursing Positions”(9.8%). Most (88.2%) of the women who breastfeed suffered from physical discomforts including discomfort of the waist, and legs and discomfort due to cracked or sore nipples. “Insufficient breast milk”was the main reason for breastfeeding cessation or for switching to formula feeding. With respect to formula feeding practices, the main reasons for selecting a specific brand of formula were“the same brand the hospital used after delivery”(34.3%) and“an advertised brand”(23.3%). The strongest factor for promoting breastfeeding was“the support of husband or parents”, next were “breastfeeding in the hospital after delivery”and“planning to breastfeed before pregnancy”in that order. The characteristics the subjects had in common relating to formula feeding were“mother's job”,“high economic level”,“Caesarian section”and “planning to breastfeed after delivery”. In conclusion, it is recommended that breastfeeding be pro-moted, and educational programs be developed and offered as soon as possible to each group which had unfavorable attitudes toward breastfeeding. In addition, the monitoring and supervision of formula advertisements is required to protect consumers from the adverse effects of exaggerated advertising.

• 한국임상약학회지
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• 제9권2호
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• pp.109-118
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• 1999

The need for and components of a contemporary community pharmacy externship for pharmacy students have not been clearly identified in Korea. Mail survey was performed among 20 college of pharmacy deans and 800 community pharmacists to analyze the current status and develop a consensus regarding major focus area and criteria of community pharmacy externship to be implemented under the separation of dispensary from medical practice in year 2000. Mail survey yielded $80\%\;and\;23.5\%$ response rate for pharmacy school deans and community pharmacists, respectively. Of the 16 pharmacy schools that responded 14 said they have externship program in hospital pharmacy, and only 8 pharmacy schools responded of having externship program for community pharmacy. However, these community pharmacy programs lacked criteria and standard guideline for the externship. The results of survey revealed that community pharmacy externship program for students should be organized and directed toward developing expert knowledge and skills in pharmacy practice activities, clinical services, communications, pharmacy management, and professionalism. Pharmacy practice components should include competencies and skills in computer application, prescription processing, dispensing, pharmaceutical compounding, Narcotics Control Law application, maintenance and provision of drug information, and laws and regulations. Clinical service components should include the ability to identify patient's drug-related problems, provide long-term patient care and appreciate drug therapy services. Communication skills should be taught to effectively express his/her professional opinion, deduce the needs of others, utilize appropriate techniques and media to communicate ideas and conduct a patient interview and to obtain patient drug history. Pharmacy management skills should be taught to be efficient in medical insurance and drug control process. It was found that professionalism, morality, pharmacy practice experience, ability to provide clinical services, collect and provide drug information and regality are important criteria of preceptors. Externship sites should possess the ability to stock various drugs, access and provide diverse pharmacy services and should have private patient counseling area. Most pharmacists agreed that top 200 drugs' generic and brand name, indications, dosage, side effects, and contraindication should be instructed during the externship. It was also found that student and preceptor should be evaluated for their performances during the externship. This information will be incorporated into teaming objectives for students and to develop Academic Extemship Program Guidelines.

• Asia Marketing Journal
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• 제13권4호
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• pp.227-251
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• 2012

본 연구는 브랜드 관리와 마케팅 의사결정 관점에서 우리투자증권의 시장 선도적 마케팅의 성공사례를 분석하였다. 우리투자증권은 자산관리시장의 변화, 투자환경의 변화를 시장변화속의 열린 기회로 인식하여 경쟁사와 다른 차별적인 전략 실행을 통해 시장변화에 민첩하게 대응하였다. 첫째, 시장 선도형 종합매매계좌 상품 브랜드인 옥토(octo)를 경쟁사보다 2년 앞서 출시하였다. 특히, 파란색 문어 캐릭터를 통해 일반 금융브랜드와 차별화된 친근하고 이미지 구축 및 통합적 마케팅 커뮤니케이션 전략을 일관성 있게 진행하였다. 둘째, 우리투자증권은 국내 금융시장과 자산관리시장의 변화를 대응하기 위한 다양한 신규 금융상품들의 성공적인 출시를 위해 옥토 브랜드의 서브 브랜딩화 하는 브랜드 확장 전략을 전개하였다. 이러한 전략적 진화를 통해 옥토브랜드는 성공적인 종합자산관리 브랜드로써, 우리투자증권의 대표 브랜드가 되었다. 셋째, 우리투자증권은 다양한 고객접점 채널을 통해 마케팅관점에서의 시장분석, 수요와 트렌드 분석 및 고객 욕구를 수렴하였다. 이를 기반으로, 상품개발 단계에 마케팅이 함께 참여하는 금융업체에서는 보기 드문 선도적인 시스템적 마케팅 활동을 전개하였다. 본 성공창출의 기저에는 우리금융그룹 계열 금융사들의 기존 기반고객 보유를 기반으로 계열금융사간의 협업이 매우 중요한 역할을 하였다. 마지막으로, 본 연구는 향후 브랜드 수명주기 관점에서 성숙기 진입이 예상되는 옥토 브랜드를 위하여 대응방안을 제언하였다. 또한, 날로 경쟁이 심화되고 있는 종합자산관리 시장에서의 지속적인 상대적 경쟁우위 및 차별적 포지셔닝을 위한 포지셔닝 전략 수정의 필요성과, M/S 1위 업체에 대한 공격적인 대응 전략 수립 및 우리금융그룹 내 자기잠식(cannibalism)에 대한 대비전략의 필요성을 제언하였다.

• 디지털융복합연구
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• 제14권9호
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• pp.171-179
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• 2016

온라인 커뮤니티는 구성원들이 의견을 공유하고 감정을 교류하는 장이다. 이는 기업이나 브랜드의 마케팅 도구로도 적극 활용되고 있다. 이에 따라 마케팅 분야에서 온라인 커뮤니티에 대한 연구가 활발히 진행되고 있으나 비영리 온라인 커뮤니티를 규명한 연구는 드물고 특히 온라인 커뮤니티를 통해 형성되는 사회자본이 구성원의 특성에 따라 달라짐을 본 연구는 거의 없다. 본 연구는 송파지역 육아여성을 대상으로 한 온라인 커뮤니티 상에서의 실험을 통해 온라인 커뮤니티 활동에 대한 몰입이 온라인 커뮤니티의 만족에 영향을 미친다는 것을 검증하였다. 그리고 이러한 현상이 사회자본 형성을 통해 매개됨을 밝혔다. 이 때, 비취업모의 경우 연결적, 결속적 사회자본이 모두 형성되지만, 취업모의 경우 연결적 사회자본만 형성됨을 보였다. 본 연구는 특정 분야에서만 많이 사용되는 육아여성이라는 특징이 온라인 커뮤니티와 융합하여 연구될 수 있음을 제시하였고, 이를 바탕으로 실무적 시사점을 제공하였다.

• 한국지역사회생활과학회지
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• 제14권3호
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• pp.111-124
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• 2003

This study is designed to understand demographic characteristics, store selection factors, difference in preferred stores which are considered to be related to store selection behaviors for clothes by college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Questions used for the evaluation criteria for store selection were primarily based on those previously used by the other researchers with some revision and supplementation. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. A total of 50 copies of the questionnaire was passed out to college students in Yanbian from March 20 to March 25, 2001, for the preliminary study. The main study was conducted against 450 college students from May 17 to June 5, 2001 The data for the study were analyzed using SAS PC program for frequency distribution, percentage, 1 -test, and one way ANOVA. A significant difference was showed in the preferred stores between male and female students. In total, underground markets were preferred most with 41.6%, followed by markets with 40.3%. A significant difference was showed among groups regarding preferred stores based on an average monthly income, monthly expense on clothing. Three areas of 'product price', 'display and mood of the store' and 'royal store' showed a significant difference in terms of selecting stores based on an average monthly income. A significant difference was showed in only one areas(brand awareness) in selecting stores based on monthly clothing expense.

• 대한지역사회영양학회지
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• 제7권4호
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• pp.559-570
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• 2002

This research was to investigate the operation of contracted food service management and menu preferences of middle school students in Seoul. Questionnaires were distributed between Dec. 1 and 20,2000 in 10 middle schools. Statistical data analyses were completed using the SAS package, including the mean, standard deviation and frequency analysis. The results can be summarized as follows: The average number of meals per middle school was 1,000 and only lunch was served in each school. In terms of facilities and equipment, low rates of the possession of cooking equipment and food carts were the major hindrance to work and production efficiency. The students' main demands were taste, sanitation, variety of food, the introduction of brand foods, the price of foods, and the speed of reaction to their dissatisfaction. Most of the schools provided rice for lunch, while the students preferred noodles, mandu and bread. beef-rib soup was preferred to broth. for side dishes, fish, roasted meat and fried foods were highly favored, along with processed foods, with low preferences for vegetables. The middle school students favored fruits. Lastly, they requested that the quality of school meals be improved through the development and supply of various desserts.