• 패션비즈니스
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• 제26권5호
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• pp.22-35
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• 2022

This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

• 한국의류산업학회지
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• 제13권4호
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• pp.523-530
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• 2011

This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

• 한국의류학회지
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• 제34권10호
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• pp.1731-1741
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• 2010

Personal appearance attitude about the ideal beauty is influenced by the context of the culture one belongs to. In a cultural sphere the higher public self-consciousness individuals have then the more sensitive one would be to the sociocultural pressure about thinness and thus the higher the expectations about the ideal appearance. Accordingly, in that culture one would have more body shame when they do not reach the ideal beauty standard. This study examines the difference between Korean and German culture, with a focus on the age group of university students who are especially sensitive to aesthetic consciousness. The results are as follows: There were differences of public self-consciousness, perceived sociocultural pressure, appearance internalization, appearance awareness and body shame between the two cultural spheres; in addition, Korean female university students were significantly higher in all the variables when compared to German female university students. The higher public self-consciousness and perceived sociocultural pressure then the higher the internalization of the ideal appearance; the ideal appearance awareness increased the body shame. In the case of the German female university student group, public self-consciousness influenced body shame directly; however, in case of the Korean female university student group public self-consciousness were not directly affective. Rather, perceived sociocultural pressures directly affected body shame and showed the difference between the cultural spheres. Finally, in regards to the direct effect about body shame, the German female university student group noted the influence of public self-consciousness as the most significant; however, the Korean female university student group noted the influence of sociocultural pressure as the most significant.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.588-601
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• 2019

본 연구는 비만클리닉을 내원하는 20~30대 여성의 사회부과 완벽주의와 이상섭식행동의 관계에서 자기자비와 신체수치심의 매개효과를 검증하고자 하였다. 이를 위해 서울시 반포구, 노원구, 마포구 그리고 동작구에 위치한 비만클리닉을 내원하는 만20세~만39세 여성 114명을 대상으로 한 연구 주요 결과를 요약하면 다음과 같다. 첫째, 사회부과 완벽주의는 신체수치심, 이상섭식행동과는 정적 상관을, 자기자비와는 부적 상관을 나타냈고, 자기자비는 신체수치심, 이상섭식행동과 부적 상관을 나타냈으며, 신체수치심은 이상섭식행동과 정적 상관을 나타냈다. 둘째, 비만클리닉을 내원하는 20~30대 여성의 사회부과 완벽주의와 이상섭식행동 간의 관계에서 자기자비와 신체수치심의 매개효과를 검증한 결과, 자기자비는 유의미한 영향을 나타내지 않은 반면, 신체수치심은 유의미한 매개효과가 나타났다. 셋째, 비만클리닉을 내원하는 20~30대 여성의 사회부과 완벽주의와 이상섭식행동 간의 관계에서 자기자비와 신체수치심은 이중매개 하는 것으로 나타났다. 즉, 신체수치심에 긍정적인 영향을 줄 수 있는 심리적 매개변인으로 자기자비의 영향이 밝혀진 점에서 의의가 있다. 본 연구의 결과는 비만클리닉을 내원하는 20~30대 여성의 이상섭식행동에 대한 이해를 높이고 이상섭식행동을 다루는 상담 장면에서 활용될 수 있을 것이다. 이러한 연구결과를 바탕으로 본 연구가 갖는 의의와 후속연구에 대한 제언을 논의하였다.

• 문화기술의 융합
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• 제6권4호
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• pp.359-370
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• 2020

본 연구는 미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제를 밝히기 위해 문화배양이론과 자기대상화이론에 기초하여 공적자기의식, 신체감시성, 신체수치심, 신체불만족의 역할을 상정하고 그 경로를 검증하였다. 20대 여성 350명을 대상으로 설문조사를 실시하여 구조방정식 모형분석을 통해 그 영향관계와 경로를 검증한 결과, 미디어 노출로 인해 야기된 공적자기의식이 신체감시성이나 신체수치심을 거쳐 신체불만족에 영향을 주고 이는 다이어트 의도로 이어지는 모형이 지지되었다. 또한 공적자기의식은 신체감시성을 매개로 신체수치심에 영향을 미쳤다. 신체감시성은 신체불만족을 매개로 다이어트 의도에 영향을 미치는 반면 신체수치심은 다이어트 의도에 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 연구의 이론적 및 실무적 의의와 후속연구를 위한 제언을 제시하였다.

• 한국의류산업학회지
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• 제20권6호
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• pp.656-668
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• 2018

The main object of this study was to understand the body image and body management behavior associated with desiring a thinner and more muscular body. The present study examined whether the drives for thinness and muscularity occur concurrently for both male and female college students, and whether there are gender differences. Moreover, the effects of objectified body consciousness on drive for thinness and drive for muscularity were investigated. A self-administered survey was conducted and a total of 390 data were used for data analysis. Participants included 197 male college students and 193 female students. Results indicated that male students reported significantly lower drive for thinness and higher drive for muscularity than female students. However, the drives for thinness and muscularity were significantly correlated for both male and female college students, and they reported discrepancies between their BMI and self-perceived weight and muscle mass. Findings supported the significant effects of objected body consciousness on the drives for thinness and muscularity for both male and females. Sub-dimensions of objectified body consciousness had differential effects on drive for thinness and muscularity. Specifically, body surveillance and body shame significantly influenced male and female students' drive for thinness, while their control belief did not have significant effects on their drive for thinness. Additionally, body shame emerged as significant unique predictor of drive for muscularity. In terms of gender comparisons, while the effect of body shame was the strongest for the males, the effect of surveillance was as strong as that of body shame for the females.

• 한국의류산업학회지
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• 제24권2호
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• pp.195-205
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• 2022

This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's ?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.

• 스트레스연구
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• 제26권4호
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• pp.296-304
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• 2018

본 연구의 목적은 자기자비 증진 프로그램이 부정적인 신체상을 지닌 여대생의 신체상 만족도, 신체수치심, 자기존중감 및 주관적 웰빙에도 효과가 있는지 확인하는 것이다. 서울 소재 여자 대학에 재학중인 여대생 229명 중 신체상 불만족 점수가 상위 35%에 해당하는 대상자를 처치집단(N=13) 및 통제집단(N=12)에 무선할당 하였다. 처치집단에 주 1회, 회당 60분 이내, 총 6회기의 자기자비 증진 프로그램을 실시했다. 사전검사, 사후검사 및 1개월 후 추후검사 분석 결과 처치집단이 통제집단에 비해 신체상 불만족, 신체 수치심이 유의하게 감소했고, 자기존중감, 삶의 만족 및 삶의 만족 예상이 유의하게 증가했으며, 추후 검사에서도 유의하게 유지되었다. 그러나 긍정정서와 부정정서는 처치 전-후로 유의한 차이가 나타나지 않았다. 끝으로 본 연구의 시사점과 제한점이 논의되었다.

• 한국의상디자인학회지
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• 제19권4호
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• pp.59-73
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• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

• 복식문화연구
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• 제19권6호
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• pp.1272-1287
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• 2011

The purpose of this study were to investigate the influences of objectified body consciousness and body esteem on the weight and hair management behaviors of females. The questionnaires were administrated to 632 female residents of the Gwangju city, Korea. The SPSS for Windows 18.0 Statistics Package was used for data analysis. To verify the formulated hypotheses, descriptive statistical analysis, factor analysis, reliability analysis(Cronbach's ${\alpha}$), regression analysis, path analysis were used. The results were as follows. First, objectified body consciousness was divided into three factors: body shame, body surveillance, and appearance control beliefs. objectified body consciousness turned out to have positive influences on overall weight management behaviors and hair management behaviors. Second, objectified body consciousness appeared to have positive influence on overall body esteem. When the influences were further examined, body surveillance turned out to have significant positive influence on body esteem, whereas body shame and appearance control beliefs seemed to have few significant influences on body esteem. Third, body esteem appeared to have significant positive influence on all weight management behaviors and hair management behaviors. Fourth, it was found that objectified body consciousness had direct impact on the weight management behaviors and hair management behaviors without mediation body esteem.