The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.
This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.
The purpose of this study is to provide basic information about body proportion characteristics, and the level of body cathexis and fit satisfaction related to those characteristics. It is hoped that this will help to improve ready-to-wear satisfaction in middle-aged women. In order to achieve this purpose, the body proportion characteristics of middle-aged women were measured and were compared with that of standard and ideal body types. Then, the body cathexis and fit satisfaction according to these characteristics was analyzed. Finally, the following results were obtained. First, the average height of middle-aged women was 6.87 head, waist length was 58.9% of height, and knee length was 25.6% of height. In frontal appearance, the hip width, shoulder width, and chest width were wider than waist width(24%, 20%, and 11% respectively). Chest and hip depths was thicker than waist depth(19% and 17% respectively). Second, in lengths proportion, their lower body was shorter than the standard body shape for women in their 20s'. Also the difference between the width of frontal appearance and depth proportion of side appearance was small, suggesting a more slender silhouette among the middle aged women. Finally, middle-aged women who were not wide or big in the chest had higher satisfaction with their bodies. As shoulder width and chest depth became small, the fit satisfaction of upper clothes increased. While longer lower body had higher fit satisfaction with pants crotch, shorter lower body had higher fit satisfaction with waist and abdominal parts.
The purpose of this study was to study the degree of consciousness and satisfaction of body cathexis of high school girls' lower bodyshape. The subjects in this study were 296 high school girls. The results were as follows : 1. The degree of satisfactions of girth items in lower part of the body were influenced by real body size than ideal body size. But the degree of satisfaction of weight was influenced by ideal body size and height was influenced by real size body. 2. The high school girls thought ideal body shape was tall in height, long in leg, slim in girth and light in weight. Therefore, they wanted to have slimmer, longer, and lighter body size than real body size. 3. The high school girls were more satisfied with lean body type than with standard body type or with obesity body type. Therefore they wanted to be lean body type.
The purpose of this study was to study real body size and ideal body shape by considering the relations of between the degree of satisfaction and consciousness of body cathexis and real body size and to understand change of the degree of satisfaction at body part and ideal body shape with the changes of the times by comparing the date taken at 1997 to that taken at 1992. The subjects in this study were 542 and 201 female college students aged from 18 to 25 Body. measurements and survery were taken from April to June 1997, and May to June 1992 Data were analyzed by correlation analysis ANOVA duncan test and crosstabulation analysis The results were as follows : (1) The subjects tended to be satisfied with long and slim limbs silm trunk and preferred to be tall in height and light in weight. But exceptionally they tended to be unstatisfied with small bust as well as big one. (2) The subjects want to be slimmer lower body than upper body. (3) The subjects of 1997 was more statisfied with tall height light weight slim limbs and narrow shoulder than those of 1992. (4) The ideal body shape of the subject of 1997 was slim body while that of the subject of 1992 was big bust and wasp waist. (5) The subject of 1997 was more satisfied with leanner body than that of 1992.
The purpose of this study was to determine the impact of demographics on body-cathexis and clothing expenditure of elderly men and women. Data were obtained from 50 men and 58 men and 58 women aged 55 years and older through an mail survey. Body-cathexis consisted of five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing expenditure was measured by the total dollar value of annual personal expenditures on personal apparel, including accessories, such as shoes, and clothing services. Demographics included income, age, education, sex, marital status, and social participation. Data were analyzed using multiple regression. The results showed that there were relationships between body-cathexis and four demographic variables(income, sex, education, and social participation). Elderly men were more satisfied with their bodies than were elderly women. The subjects with higher income, education, and social participation had a higher degree of body satisfaction. Also, there was a significant relationship between income and clothing expenditure.
The purpose of this study was to investigate body cathexis and clothing involvement by demographic characteristics and to indentify the relationship between body cathexis and clothing involvment. Five aspects of body cathexis(lower body, head/upper body, height, weight, torso) were assessed with 17 Likert type questionnaires adapted from the previous researches, and 24 items of clothing involvement were measured. The questionnaire was administered to 430 women in Taegu, Korea. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Sceffe test, t-test, and Pearson's Correlation Analysis. The results of the study were as follows; 1. The body cathexis showed head/upper body, height, torso, lower body, weight in order of satisfaction level. Especially lower body and weight part were shown as the most unsatisfactory body parts. Age of 20s' showed the lowest body cathexis, and those who had the higher educational background and family income were more satisfied with their bodies. 2. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest, pleasure, symbolism, and perceived buying risk. 3. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger showed positive relationship partially among fashion, interest and pleasure of clothing dimensions but showed negative relationship in total clothing involvement. Those who had higher educational background and family income showed positive clothing involvement than married women and empolyed showed higher clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement. 4. There were significant relationships between body cathexis and interest, perceived buying risk of clothing involvement partially. However, the correlation between body cathexis and total clothing involvement was relatively low.
The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men (between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptance of business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.
The purposes of this study were 1) to examine the effects of the difference between actual and perceived body type and body cathexis on satisfaction with fit and 2) to identify the effect of the difference between chronological and ideal age of middle-aged woman on satisfaction with fit of ready-to-wear. For this study, questionnaires were administered to 500 middle-aged woman in Kwangju. Employing 402 respondents, data were analyzed by using $X^2$-test, t-test and Pearson Correlation. The results were as follows; 1) There were significant differences between actual and perceived body types among middle-aged women. Those who were inconsistent with actual and perceived body types had a tendency to perceive themselves to be obeser than actual body. 2) Those who were inconsistent with actual and perceived body types had a lower satisfaction level with apparel fit sites at jacket length, hip width, crotch length and waist width than those who were consistent with actual and perceived body types. 3) Correlation for body cathexis and satisfaction with fit of ready-to-wear was significantly positive. 4) There were significant differences between chronological and ideal ages. 5) Those who were inconsistent with chronological and ideal ages had a lower satisfaction level with apparel fit sites at neckline, shoulder width, bust, sleeve length, sleeve width, Jacket length, waist width, hip width and skirt length than those who were consistent with chronological and ideal ages.
This study examined the body characteristics, perceived body size and body-cathexis according to the stature of women aged 18 to 59. Special focus was on women of short stature; in addition, the study searched for the proper clothing fit and satisfaction level for short women. The 2010 SizeKorea data of 2,586 women aged 18 to 59 was analyzed statistically to find the distribution of stature according to 4 age groups along with the body characteristics and proportion of 3 stature groups in each age group. A questionnaire was conducted with responses from 412 women aged 18 to 59, and the perceived body size and satisfaction with body size of 3 stature groups were studied with 5 Likert scales. Although the stature of Korean women has increased, short stature women (those under 155cm) still represent a high percentage of individuals in Korea. Short women (small in height and length) had unique body characteristics in width, depth, and girth that were distinguished from the characteristics of medium or tall women. Especially, the lower body part of short women had distinct characteristics. Accordingly, it is undesirable to reflect the same ease or same body proportion in clothing construction for the 3 stature groups. Short women perceived their stature and length of upper or lower body as too short and the satisfaction with their body size was lower than medium or tall women. To upgrade the clothing fit and satisfaction of short women, it is necessary to reflect the unique body characteristics of short women in clothing design and construction.
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