• Title/Summary/Keyword: big data privacy

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Research of Knowledge Management and Reusability in Streaming Big Data with Privacy Policy through Actionable Analytics (스트리밍 빅데이터의 프라이버시 보호 동반 실용적 분석을 통한 지식 활용과 재사용 연구)

  • Paik, Juryon;Lee, Youngsook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.3
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    • pp.1-9
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    • 2016
  • The current meaning of "Big Data" refers to all the techniques for value eduction and actionable analytics as well management tools. Particularly, with the advances of wireless sensor networks, they yield diverse patterns of digital records. The records are mostly semi-structured and unstructured data which are usually beyond of capabilities of the management tools. Such data are rapidly growing due to their complex data structures. The complex type effectively supports data exchangeability and heterogeneity and that is the main reason their volumes are getting bigger in the sensor networks. However, there are many errors and problems in applications because the managing solutions for the complex data model are rarely presented in current big data environments. To solve such problems and show our differentiation, we aim to provide the solution of actionable analytics and semantic reusability in the sensor web based streaming big data with new data structure, and to empower the competitiveness.

De-identification Techniques for Big Data and Issues (빅데이타 비식별화 기술과 이슈)

  • Woo, SungHee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.750-753
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    • 2017
  • Recently, the processing and utilization of big data, which is generated by the spread of smartphone, SNS, and the internet of things, is emerging as a new growth engine of ICT field. However, in order to utilize such big data, De-identification of personal information should be done. De-identification removes identifying information from a data set so that individual data cannot be linked with specific individuals. De-identification can reduce the privacy risk associated with collecting, processing, archiving, distributing or publishing information, thus it attempts to balance the contradictory goals of using and sharing personal information while protecting privacy. De-identified information has also been re-identified and has been controversial for the protection of personal information, but the number of instances where personal information such as big data is de-identified and processed is increasing. In addition, many de-identification guidelines have been introduced and a method for de-identification of personal information has been proposed. Therefore, in this study, we describe the big data de-identification process and follow-up management, and then compare and analyze de-identification methods. Finally we provide personal information protection issues and solutions.

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Big Data Security Technology and Response Study (빅 데이터 보안 기술 및 대응방안 연구)

  • Kim, Byung-Chul
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.445-451
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    • 2013
  • Cyber terrorism has lately aimed at major domestic financial institutions and broadcasters. A large number of PCs have been infected, so normal service is difficult. As a result, the monetary damage was reported to be very high. It is important to recognize the importance of big data. But security and privacy efforts for big data is at a relatively low level, therefore the marketing offort is very active. This study concerns the analysis of Big Data industry and Big data security threats that are intelligent and the changes in defense technology. Big data, security countermeasures for the future are also presented.

Research on the Strategic Use of AI and Big Data in the Food Industry to Drive Consumer Engagement and Market Growth

  • Taek Yong YOO;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.1
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    • pp.1-6
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    • 2024
  • Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

A Study on the Privacy Awareness through Bigdata Analysis (빅데이터 분석을 통한 프라이버시 인식에 관한 연구)

  • Lee, Song-Yi;Kim, Sung-Won;Lee, Hwan-Soo
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.49-58
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    • 2019
  • In the era of the 4th industrial revolution, the development of information technology brought various benefits, but it also increased social interest in privacy issues. As the possibility of personal privacy violation by big data increases, academic discussion about privacy management has begun to be active. While the traditional view of privacy has been defined at various levels as the basic human rights, most of the recent research trends are mainly concerned only with the information privacy of online privacy protection. This limited discussion can distort the theoretical concept and the actual perception, making the academic and social consensus of the concept of privacy more difficult. In this study, we analyze the privacy concept that is exposed on the internet based on 12,000 news data of the portal site for the past one year and compare the difference between the theoretical concept and the socially accepted concept. This empirical approach is expected to provide an understanding of the changing concept of privacy and a research direction for the conceptualization of privacy for current situations.

Federated Learning-based Route Choice Modeling for Preserving Driver's Privacy in Transportation Big Data Application (교통 빅데이터 활용 시 개인 정보 보호를 위한 연합학습 기반의 경로 선택 모델링)

  • Jisup Shim
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.6
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    • pp.157-167
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    • 2023
  • The use of big data for transportation often involves using data that includes personal information, such as the driver's driving routes and coordinates. This study explores the creation of a route choice prediction model using a large dataset from mobile navigation apps using federated learning. This privacy-focused method used distributed computing and individual device usage. This study established preprocessing and analysis methods for driver data that can be used in route choice modeling and compared the performance and characteristics of widely used learning methods with federated learning methods. The performance of the model through federated learning did not show significantly superior results compared to previous models, but there was no substantial difference in the prediction accuracy. In conclusion, federated learning-based prediction models can be utilized appropriately in areas sensitive to privacy without requiring relatively high predictive accuracy, such as a driver's preferred route choice.

The effect of Privacy Factors on the Provision Intention of Individual Information from the SNS Users (SNS 이용자의 프라이버시 요인이 개인정보 제공의도에 미치는 영향)

  • Min, Hyeon-Hong;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.1-12
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    • 2016
  • Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

An Assessment System for Evaluating Big Data Capability Based on a Reference Model (빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발)

  • Cheon, Min-Kyeong;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.54-63
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    • 2016
  • As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

The Overview of the Public Opinion Survey and Emerging Ethical Challenges in the Healthcare Big Data Research (보건의료빅데이터 연구에 대한 대중의 인식도 조사 및 윤리적 고찰)

  • Cho, Su Jin;Choe, Byung In
    • The Journal of KAIRB
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    • v.4 no.1
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    • pp.16-22
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    • 2022
  • Purpose: The traditional ethical study only suggests a blurred insight on the research using medical big data, especially in this rapid-changing and demanding environment which is called "4th Industry Revolution." Current institutional/ethical issues in big data research need to approach with the thoughtful insight of past ethical study reflecting the understanding of present conditions of this study. This study aims to examine the ethical issues that are emerging in recent health care big data research. So, this study aims to survey the public perceptions on of health care big data as part of the process of public discourse and the acceptance of the utility and provision of big data research as a subject of health care information. In addition, the emerging ethical challenges and how to comply with ethical principles in accordance with principles of the Belmont report will be discussed. Methods: Survey was conducted from June 3th August to 6th September 2020. The online survey was conducted through voluntary participation through Internet users. A total of 319 people who completed the survey (±5.49%P [95% confidence level] were analyzed. Results: In the area of the public's perspective, the survey showed that the medical information is useful for new medical development, but it is also necessary to obtain consents from subjects in order to use that medical information for various research purposes. In addition, many people were more concerned about the possibility of re-identifying personal information in medical big data. Therefore, they mentioned the necessity of transparency and privacy protection in the use of medical information. Conclusion: Big data on medical care is a core resource for the development of medicine directly related to human life, and it is necessary to open up medical data in order to realize the public good. But the ethical principles should not be overlooked. The right to self-determination must be guaranteed by means of clear, diverse consent or withdrawal of subjects, and processed in a lawful, fair and transparent manner in the processing of personal information. In addition, scientific and ethical validity of medical big data research is indispensable. Such ethical healthcare data is the only key that will lead to innovation in the future.

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Privacy-Preserving Collection and Analysis of Medical Microdata

  • Jong Wook Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.93-100
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    • 2024
  • With the advent of the Fourth Industrial Revolution, cutting-edge technologies such as artificial intelligence, big data, the Internet of Things, and cloud computing are driving innovation across industries. These technologies are generating massive amounts of data that many companies are leveraging. However, there is a notable reluctance among users to share sensitive information due to the privacy risks associated with collecting personal data. This is particularly evident in the healthcare sector, where the collection of sensitive information such as patients' medical conditions poses significant challenges, with privacy concerns hindering data collection and analysis. This research presents a novel technique for collecting and analyzing medical data that not only preserves privacy, but also effectively extracts statistical information. This method goes beyond basic data collection by incorporating a strategy to efficiently mine statistical data while maintaining privacy. Performance evaluations using real-world data have shown that the propose technique outperforms existing methods in extracting meaningful statistical insights.