• Title/Summary/Keyword: behavioral test

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A Study on the Intention of Smoking Cessation Behavior and it's Determinants - Based on the Theory of Planned Behavior- (일부 대학생의 금연의도 및 의도결정요인에 관한 연구 - 계획된 행위이론(Theory of Planned Behavior)에 기초하여 -)

  • Hyun, Hye Jin
    • Journal of the Korean Society of School Health
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    • v.11 no.2
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    • pp.217-228
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    • 1998
  • This study was conducted to investigate determinants of intention of smoking cessation behavior. We sampled 204 university student smokers using questionaires and analyzed the data using the t-test, ANOVA, Pearson product-moment correlation, and multiple regression. The results are as follows: 1. The attitudes concerning smoking cessation behavior are related to a student's course of study, religion and is further related to whether or not they tried to stop smoking. The subjective norm is related to smoking cessation recommendations. Perceived behavioral control is related to a growth criterion, the smoking amount and whether or not they have tried to stop smoking. The intention of smoking cessation behavior is related to smoking amount and whether or not they nare tried to stop smoking. 2. Total symptom number is related to smoking amount and smoking period. 3. Total symptom number is related to behavioral belief, attitude, and the intention to stop smoking. In conclusion, it was found that university students smoke far too much, however the intention to stop smoking is very low. Therefore, an intention promoting program of smoking cessation behavior is needed to reduce the smoking rate and relaxation therapy is necessary for in changing health promoting habits.

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Consumers' Ad Responses towards Marketing Motives and Ad Appeals in Hotels' Green Advertising

  • Yoon, Donghwan;Kim, Byeong-Yong
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.99-109
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    • 2017
  • This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

Structural Equation Modeling on Living and Brain Death Organ Donation Intention in Nursing Students (간호대학생의 생존 시와 뇌사 시 장기기증 의도에 관한 구조모형)

  • Kim, Eun A;Choi, So Eun
    • Journal of Korean Academy of Nursing
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    • v.45 no.6
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    • pp.802-811
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    • 2015
  • Purpose: The purpose of this study was to test and validate a model to predict living and brain death organ donation intention in nursing students. The conceptual model was based on the theory planned behavior. Methods: Quota sampling methodology was used to recruit 921 nursing students from all over the country and data collection was done from October 1 to December 20, 2013. Results: The model fit indices for the hypothetical model were suitable for the recommended level. Knowledge, attitude, subjective norm and perceived behavioral control explained 40.2% and 40.1% respectively for both living and brain death organ donation intention. Subjective norm was the most direct influential factor for organ donation intention. Knowledge had significant direct effect on attitude and indirect effect on subjective norm and perceived behavioral control. These effects were higher in brain death organ donation intention than in living donation intention. Conclusion: The overall findings of this study suggest the need to develop systematic education programs to increases knowledge about brain death organ donation. The development, application, and evaluation of intervention programs are required to improve subjective norm.

Separation from Parents : Socio-Emotional Adjustment of Korean-Chinese Elementary School Children in Yanbian - Comparison with Korean Children- (부모별거 초등학생의 별거 경험 및 양육요인에 따른 사회·정서적 적응력 연구 -연변 조선족 아동과 한국 아동의 비교-)

  • Chun, Hui Young;Chung, Kai Sook;Ok, Kyung Hee;Hwang, Hye Jung;Cui, Cheng Xue
    • Korean Journal of Child Studies
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    • v.27 no.2
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    • pp.101-126
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    • 2006
  • In this comparison of the relative effects of children's separation from their parents, socio-emotional adjustment was assessed by emotional and behavioral problems and emotional intelligence. Subjects were 502 elementary school children separated from their parents(162 in Yanbian and 340 in Korea) and their caregivers. Data analysis was by frequency, t-test, and multiple regression controlled by gender and grade in school. Caregivers living with children and their parenting efficacy were significant variables for the development of socio-emotional adjustment in Korean-Chinese children in Yanbian, but reasons for parent-child separation, caregivers' psychological and behavioral characteristics, and SES were significant variables for children in Korea. Implications are that regional differences should be considered in understanding and supporting the development of children's socio-emotional adjustment.

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The Craniofacial Pain and the Personality Characteristics in the Students who Failed the College-Entrance Examination (대입재수생의 두경부 동통 발생 양상과 인성 특성)

  • 구자윤;기우천;최재갑
    • Journal of Oral Medicine and Pain
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    • v.23 no.1
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    • pp.57-64
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    • 1998
  • Personality characteristics were studied by means of SCL-90-R test, Behavioral problem and pain site was studied Isleep disturbance, irregular eating habit, decreased physical activity, decreased social activity, increased emotional tension) by examination sheets. This study was conducted to examine the mature and extent of psychological difference between the students who failed the college-entrance examination and freshment and to determine whether psychological distress acts as a precipitate for craniocervical pain. 96students who failed the college-entrance examination (examination-failed student) and 86 freshmen were included in this study. The obtained results were as follows : Mean T-score of SCL-90-R primary scaled and global Indies in examination-failed students were significantly higher than the freshmen group. In comparison with examination-failed student group, the prevalence of neck and shoulder pain was significantly higher than the freshmen group. When the study and control group were compared in behavioral problem the study group had not more sound sleep than the control group. The study group had more irregular eating habit than control group. The study group had the lower physical activity than control group. The study group had poor social activity than control group. There was no significant difference in emotional tension.

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A Meta-Analysis of Effects of Job Stress Management Interventions (SMIs) (직무스트레스관리중재 효과에 대한 메타분석)

  • Kim, Jeong-Hee
    • Journal of Korean Academy of Nursing
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    • v.37 no.4
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    • pp.529-539
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    • 2007
  • Purpose: This quantitative meta analysis sought to determine the effectiveness of SMIs. Method: Forty-six experimental studies with a randomized or nonequivalent control group pre-post test design were included in the analysis. The selected studies were classified according to the sample characteristics, the types and methods of the interventions, and the types of outcome variables. Six intervention types were distinguished: cognitive-behavioral intervention(CBT), relaxation techniques(RT), exercise(EX), multimodal programs 1 and 2(MT1, 2), and organization-focused interventions(OTs). Effect sizes were calculated for the 4 outcome categories across intervention types: psycho-social outcome, behavioral-personal resources, physiologic, and organizational outcome. Results : Individual worker-focused interventions(ITs) were more effective than OTs. A small but significant overall effect was found A moderate effect was found for RT, and small effects were found for other ITs, The effect size for OTs was the smallest. The interventions involving CBT and RT appeared to be the preferred means of reducing worker's psycho-social and organizational outcomes. With regard to physiologic outcomes, RT appeared to be most effective. CBT appeared to be most effective in reducing psycho-social outcomes. The effects of OT were non-significant, except for the psycho-social outcomes. Conclusions: SMIs are effective. Interventions involving RT and CBT are more effective than other types.

The Acceptance Attitudes toward Students with Disabilities of Normal Students Getting Inclusive Education and Their Parents - Focused on Differences by Gender and Grade - (통합교육을 받고 있는 일반학생과 학부모의 장애학생 수용태도 - 일반학생의 성과 학년에 따른 차이를 중심으로 -)

  • Park, Ok-Im;Kim, Hyun-Sook;Moon, Hee;Kim, Jin-Hee
    • The Korean Journal of Community Living Science
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    • v.19 no.1
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    • pp.125-134
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    • 2008
  • This study aims at determining attitudes of elementary and middle school students getting inclusive education and their parents toward students with disabilities to provide basic data for desirable inclusive education. Questionnaires were given to 3 elementary schools and 2 middle schools and the participants were 117 elementary students, 288 middle students, 98 parents of elementary school students and 156 parents of middle school students. Three areas of attitude were observed the cognitive area, the affective-behavioral area, and the area of perceived effect on learning area. The data were analyzed using t-test and ANOVA. The results indicated as follows; First, there was no significant difference in attitude by gender. Second, middle school students had a more negative attitude toward the students with disabilities than elementary school students. Third, students had more positive attitudes than their parents toward students with disabilities when the affective-behavioral area was analyzed, whereas the opposite was true when the area of perceived effect on learning area was analyzed.

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A Study on Advertisement Effects of Mobile Fashion Advertisements -Focused on Ad Types and Categories- (모바일 패션 광고효과에 관한 연구 -광고유형과 품목의 차이를 중심으로-)

  • Lee, Seung-Hee;Jang, Yoon-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1455-1463
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    • 2006
  • The purpose of this study was to examine the advertisement effects of mobile fashion advertisements, specifically focusing on how the mobile fashion advertisement effects work according to advertisement types and categories. Two hundred female college students participated in this study. For data analysis, descriptive statistics, factor analysis, and t-test were used for this study. As the results, first, advertisement attitudes were classed into three factors such as cognitive factor emotional factor, and behavioral factor. Second, regarding the effect of advertisement types, pull advertisement type had higher advertisement attitudes, and higher purchasing intention than push advertisement type. There was not significant in brand attitudes between pull advertisement and push advertisement. Third, for the effects of advertisement categories, clothing advertisement had higher cognitive factor and behavioral factor, and higher purchasing intention than accessory advertisement. There were not significant in emotional factor and brand attitude between clothing and accessory advertisements. Based on these results, M-commerce fashion advertisement marketing strategies would be suggested.

Motivations and Characteristics of Hashtag Users

  • Kim, Gwon-Il;Jung, Ga Yeon;Song, Ye Ji;Park, Jee-Sun
    • Journal of Fashion Business
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    • v.19 no.6
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    • pp.112-126
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    • 2015
  • In social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

The Effects of Preschooler's Self-regulation and Maternal Parenting Behavior on Preschooler's Game Immersion (유아의 자기조절력과 어머니의 양육행동이 남녀 유아의 게임몰입성에 미치는 영향)

  • Kim, Kyoung-Hoe;Chung, Jee-Nha
    • Korean Journal of Human Ecology
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    • v.23 no.2
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    • pp.219-229
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    • 2014
  • The purpose of this study was to investigate the effects of preschooler's self-regulation and maternal parenting behavior on preschooler's game immersion. Subjects were 253 4- to 5-year-old preschoolers(118 boys, 135 girls) and their mothers. Data were analyzed by descriptive statistics, t-test, correlation analysis and stepwise multiple regression analysis. The major findings are summarized as follows: (1) preschooler's game immersion differed from preschooler's gender. Boy preschooler had higher score than girl preschooler in game immersion. (2) Both boy and girl preschooler's game immersion was negatively correlated with preschooler's behavioral regulation and emotional regulation, maternal rational guidance, limit-setting and affection. (3) The most influential factor on boy preschooler's game immersion was behavioral regulation. On the other hand, the most influential factor on girl preschooler's game immersion was emotional regulation, and the next influential factor was maternal affection. Results of this study indicate that self-regulation enhancement program should be developed and mothers should be more affective with their preschoolers in order to prevent preschoolers' game immersion.