• Title/Summary/Keyword: behavioral experiment

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Human Behavior in Newsvendor Decisions: A Comparative Study with Experimental Results

  • Kwak, Jin Kyung
    • Management Science and Financial Engineering
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    • v.21 no.1
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    • pp.19-24
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    • 2015
  • As decision makers do not make optimal decisions in practice despite the existence of optimal solutions in many models, there has been a rising interest in behavioral operations management recently. In this study, we aim for a comparative study to analyze the inventory decisions in Korea, America, and China, by conducting the same newsvendor experiment in Korea and compare the results with those of previous studies. From the comparative analysis, some national characteristics in decision-making processes have been observed but there is lowly significant difference in order quantities among the three groups. Korean students show lower level of understanding in demand distributions and tendencies of anchoring on the mean demand and being risk-averse. The finding that individuals make their own decisions differently based on their different behaviors suggests that we need to consider individual approach in analyzing human decision-making processes rather than adapting aggregate approach.

Trait individual difference of reinforcement-based decision criterial learning during episodic recognition judgments (일화 재인 기억에서 강화에 근거한 의사결정 준거 학습의 특성 개인차 연구)

  • Han, Sang-Hoon
    • Korean Journal of Cognitive Science
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    • v.20 no.3
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    • pp.357-381
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    • 2009
  • Although it is known that there are personality characteristic variances in the sensitivity to environmental feedback, the trait individual difference has scarcely been explored in the context of recognition memory decision. The present study investigated this issue by examining the relationship between the feedback-based adaptive flexibility of recognition criterion positioning and personality differences in general sensitivity to non-laboratory outcomes. Experiment 1 demonstrated that veridical feedback itself had little effect on the recognition decision criterion whereas Experiment 2 demonstrated that biased feedback manipulations selectively restricted to high confidence errors, induced shifts even in the overall Old/New category criterion. Critically, individual differences in stable personality characteristic linked to reward seeking(Behavioral Activation System-BAS) and anxiety avoidance (Behavioral Inhibition System-BIS) has been shown to predict the sensitivity of subjects to this form of feedback-induced criterion learning. This data further support the idea that incremental reinforcement-based learning mechanism not often considered important during explicit recognition decisions may play a key role in criterion setting.

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The Effects of Training for Computer Skills on Outcome Expectations, Ease of Use, Self-Efficacy and Perceived Behavioral Control

  • Lee, Min-Hwa
    • Proceedings of the Korea Association of Information Systems Conference
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    • 1996.11a
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    • pp.29-48
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    • 1996
  • Previous studies on user training have largely focused on assessing models which describe the determinants of information technology usage or examined the effects of training on user satisfaction, productivity, performance, and so on. Scant research efforts have been made, however, to examine those effects of training by using theoretical models. This study presented a conceptual model to predict intention to use information technology and conducted an experiment to understand how training for computer skill acquisition affects primary variables of the model. The data were obtained from 32 student subjects of an experimental group and 31 students of a control group, and the information technology employed for this study was a university's electronic mail system. The study results revealed that attitude toward usage and perceived behavioral control helped to predict user intentions; outcome expectations were positively related to attitude toward usage; and self - efficacy and perceived behavioral control. The changes in those variables suggest more causal effects of user training than other survey studies.

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A Study on Behavioral Characteristics of Track Roadbed according to Steel Pipe Press-in Excavation during Construction of Underground Railway Crossing

  • Kim, Young-Ha;Eum, Ki-Young;Kim, Jae-Wang
    • International Journal of Railway
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    • v.6 no.2
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    • pp.69-77
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    • 2013
  • In this study, numerical analysis and model experiments were conducted to analyze behavioral characteristics acting on the track roadbed with excavation through steel pipe injection, a non-exclusive method of crossing construction under railroad as primary target. In model experiments that simulate injection excavation behaviors with an increase in the depth of soil cover, the upper displacement was measured by construction of the first and the second pipes in order to predict actual behaviors, and the behavior characteristics were verified through numerical analysis. The investigation results showed that surface displacement was smaller under the condition of higher soil cover. In the case of injecting two pipes, when the first pipe was injected, deformation of the surface increased linearly in both settlement and uplift experiments. However, when the second pipe was injected, the amount of change was found to be very small due to the relaxation and plastic zones around the first pipe. In addition, the results of numerical analysis on the same cross section with the model experiment found that the results of investigation into settlement ratio and volume loss were in very good agreement with those obtained by the model experiment.

The Payment Term Choice on E-marketplace: Focusing on Status Quo Bias and Anchoring Effect (무역거래알선사이트에서의 결제조건 선택: 현상유지편향과 정박효과를 중심으로)

  • Yoon Lee;Hong-joo Jung
    • Korea Trade Review
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    • v.46 no.1
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    • pp.23-38
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    • 2021
  • This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

Behavioral Adaptation to an Adaptive Cruise Control System (적응순항제어시스템의 운전자 행동적응)

  • Lee, Woon-Sung;Kim, Young-Suk
    • Transactions of the Korean Society of Automotive Engineers
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    • v.14 no.6
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    • pp.82-88
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    • 2006
  • The study investigated how an adaptive cruise control system induced behavioral adaptation in drivers using a full-scale driving simulator. Forty drivers with different driving styles participated in the study to compare headway-time, vehicle lateral position variation, and head and eye movement when driving with and without the adaptive cruise control system. Results showed that system induced positive behavioral adaptation by drawing consistency in driving speed and headway-time regardless of the driving styles. However, the results also showed that the drivers' reliance on the system induced negative adaptation including reduced lane keeping ability and reduced attention during driving. As a strategy to prevent negative adaptation, the study proposed information service to drivers with the adaptive cruise control system status and driving environment, and investigated effectiveness of the service. Twelve drivers participated in the experiment to compare headway-time, vehicle lateral position variation and subjective ratings when driving with and without the information service. Results showed that the information service assisted the drivers to maintain safer and more comfortable headway-time without impairing drivers' steering ability.

Behavioral Response and Immune Alterations by Electric Footshock in Mice (생쥐에서 전기자극 스트레스에 의한 행동반응과 면역 기능 변화)

  • Kim, Jung-Bum;Park, Won-Kyun;Song, Dae-Kyu
    • Korean Journal of Psychosomatic Medicine
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    • v.4 no.1
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    • pp.44-53
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    • 1996
  • The present experiment was designed to investigate the effects of behavioral, response to immune function in response to electric footshock in mice. Mice were subjected to electric footshock for 3 days(two sessions a day, 11 times of shock for about 31 minutes a session). The humoral immune response was measured using mice immunized with rat RBC. The cell-mediated immune responses were evaluated by contact hypersensitivity to 2, 4-dinitrofluorobenzene(DNFB) and by phytohemagglutin(PHA)-stimulated splenocytes proliferation assay. In stressed group, electric footshock suppressed significantly anti-rat RBC antibody production(p<0.05), but enhanced significantly $T_{48}$ relative to $T_{24}$ in contact hypersenstivry (P<.01) and T-cell proliferation response(P<.05) by PHA stimulation elative to control group. T-cell proliferation response by PHA stimulation was significantly correlated to the movement than the sensitivity and coping behavior in the mouse, in response to the electric footshock. These data supper the importance of behavioral response in stress-induced changes of immune functions.

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The Effect of Emotional Responses to Out-of-Stock (OOS) Event Experience in Online Shopping on Behavioral Responses

  • Kim, Joohyun;Lee, Jinhwa
    • International Journal of Costume and Fashion
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    • v.18 no.2
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    • pp.85-100
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    • 2018
  • The purpose of this study is to research the level of emotional responses and corresponding behavioral responses of consumers who have experienced out-of-stock (OOS) shopping. Answers were gathered from 526 people in the 20-49 year age range, residing in a metropolitan area. SPSS 18.0 was used to perform factor analysis, reliability measures and regression analysis. The subordinate concept of emotional responses from consumers who experience an OOS event while at an on online shopping mall is the first subject of research for this study; this is tied in with three central factors; namely, anger/annoyance, anxiety and feeling regret. These can be further categorized into a positive emotional response and a negative emotional response. The experiment scrutinizes how emotional responses towards an OOS event experience affect behavioral responses. It then focuses on positive emotional responses as the second subject of this research: namely, how regret significantly affects the product substitution (S), and how anger/annoyance, anxiety and regret significantly influence a delayed purchase (D). Anger/annoyance, anxiety and regret significantly affect the incomplete store switch over (L1), and anger/annoyance and anxiety significantly influence the complete store switch over (L2).

Healing Case Study Applying Cognitive Behavioral Therapy on Mathematics Anxiety (인지행동치료기법을 적용한 수학불안 치유사례)

  • Park, Hae Soung;Cho, Wan Young
    • Journal of Educational Research in Mathematics
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    • v.26 no.4
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    • pp.791-818
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    • 2016
  • This case study is performed to check the validity of cognitive behavioral therapy for high school students with mathematics anxiety. In order to find out whether it is effective or not, one female high school student who suffers physically and mentally from mathematics anxiety was selected and cognitive behavioral therapy was applied. The therapy is applied to her for 30 to 40 minutes, once a week, and for eight weeks. The main themes were: To understand my problem, To write down thinking log, To set up a plan for actions, To experiment actions, To change intermediate confidence, To change core belief. To check the validity, before and after the experiment, revised version of Heo(1996)'s assessment tools for mathematics anxiety was applied. The subject was interviewed and the results of the therapy were compared and analyzed. According to the research, the worst mathematics anxiety of the subject was test anxiety. After the procedure, the anxiety related to mathematics and teachers was lessened. Especially, the subject had changed her mind and become more positive and optimistic on solving difficult mathematics problems. Therefore, the effectiveness of cognitive behavioral therapy on mathematics anxiety was confirmed. It is required to construct special program - about cognitive behavioral therapy, interactions of cognitive-affective causes, and group therapy - and check the validity of it.

Adaptive Evolution of Behavioral Memory Circuits in Evolution of Artificial Individuals (인공개체 진화에서 행위기억회로의 적응적 진화)

  • Jung, Bo-Sun;Jung, Sung Hoon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.3
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    • pp.67-75
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    • 2016
  • This paper investigates how artificial individuals with behavioral memory circuits adaptively evolve with respect to given environments on a cell-level simulation framework simulating artificial individuals. This makes it possible for us to analyse the advantages of artificial individuals with behavioral memory circuits against the simple artificial individuals that can do only simple reactions with respect to the environments and to know which advanced reactions are possible. In order to do this analysis, we experimented various tests on a specific prey pattern and examined the results. As a first experiment, we tested that artificial individuals with four memory steps competed against from those without memory step to those with three memory steps. Experimental results showed that the artificial individuals with four memory steps were superior to most others. However, artificial individuals with two memory steps were better than those with four memory steps. This was caused that the artificial individuals with two memory steps could evolve faster than those of four memory steps. In a second experiment that all types of artificial individuals are simultaneously evolved, the artificial individuals with two memory steps also showed the best result in the experiment. We could conclude that the artificial individuals with memory was better than those without memory and the best memory steps of artificial individuals were depended on the complexity of prey patterns.