• 제목/요약/키워드: beauty management behavior

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남녀대학생의 외모관리행동에 관한 소비감정 연구 (A Study on Consumption Emotion of the Appearance Management Behaviors in University Students)

  • 이제성;이준영
    • 한국의류산업학회지
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    • 제19권6호
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    • pp.712-722
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    • 2017
  • Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

유니버설 패션의 효과와 디자인제안 -장애인 패션쇼를 중심으로 - (The Effect of Universal Fashion and An Offer of Design - With a Focus on Fashion Shows for the Disabled -)

  • 이난희;안종숙
    • 복식
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    • 제58권7호
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    • pp.1-12
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    • 2008
  • In this study, the fashion show of the disabled was hold for the universal fashion through the clothes which has relationship with personal mentality and behavior. There are several outcome of the fashion show. First of all, the main outcome is that through the fashion show the disabled fret that there is no difference between them and the ordinary people. Also, it is necessary to the revitalize the product development with universal fashion design. Secondly, the systematic succeeding study is necessary to solve the problem of the disabled and to set up the database management system in order to have a general idea for the their actual living condition and essentials of life for the disabled. Thirdly, even though the main purpose of the fashion show was to give them an opportunity to live fairly as a human being within their society, after the show, the necessity of social system to solve the additional problems and to continue the mental satisfaction comes. Fourthly, the disable have a tendency not to wear the special clothes for them since they want to be seen as the ordinary person. Finally, I suggest that there must be revitalization of a special design and the product development to reflect above mentioned points in addition to ordinary clothes.

라이즈비를 고려한 닐센아치교의 형상 거동에 관한 연구 (The Study on Shape Behavior of Nielsen Arch Bridge Considering Rise Ratio)

  • 박순응;박문호;김진규;노우혁;조성욱;류지영
    • 한국산업융합학회 논문집
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    • 제13권3호
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    • pp.161-168
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    • 2010
  • Recently, bridges have been momenttous as not only regarding function but also concerning aesthetics. However, when beauty is considered in the bridge, it is also essential that stability and economics be considered. Besides, when considering stability, an arch bridge is one of the most stable structures. The most important element is a rise ratio when regarding beauty and economics of arch bridges. The effect of dead load and DB24 load have been considered to decide proper rise ratio. Therefore, in this study, examined the value of moment, displacement and member forces, in the variation of the rise ratio of arch bridges. The most optimum shape of Nielsen arch bridges has determined by analyzing member forces, moments and displacement with parameters of rise ratio and angle of vertical members. By comparison between values, the hanger types have been also considered to derive the optimum shape of Nielsen arch bridge.

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안면 마스크 착용에 따른 피부 스트레스 인식도와 뷰티 케어 현황에 관한 연구 (A Study on the Skin Stress Recognition and Beauty Care Status due to Wearing Masks)

  • 김현숙
    • 한국응용과학기술학회지
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    • 제38권2호
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    • pp.465-475
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    • 2021
  • 본 연구는 안면 마스크 착용에 따른 피부 스트레스 인식도와 뷰티 케어 현황조사를 목적으로 2021년 3월 11일-3월 27일 까지 210명을 대상으로 온라인과 오프라인을 이용하여 설문조사를 실시하였다. 수집된 자료는 SPSS 25.0을 이용하여 Cronbach's α, Frequency Analysis, chi-square test, One way Anova로 분석하였다. 코로나19 기간 중 일일 평균 마스크 착용 시간은 43.8%가 7시간 이상이며, 마스크 착용에 의한 피부 스트레스 인식도는 30대(M=4.27)와 서비스직(M=4.64)이 가장 높고 여드름, 피부 트러블(M=4.47) 고민이 있는 사람이 스트레스를 높게 인식하였다. 홈 케어 시 중요 요소는 클렌징(67.6%)이, 뷰티 케어 현황에서는 피부 관리(36.7%)가 가장 높았다. 뷰티 케어 선택 시 고려 사항은 서비스 및 고객관리 능력이 54.3%, 체형관리를 위한 방법은 운동이 45.7%로 가장 높게 나타났다. 본 연구 결과 안면 마스크의 장시간 사용으로 인해 피부 스트레스가 많이 인식되고 있으며 코로나 상황에 의해 피부 관리실 이용이 불안해짐에 따라 홈 케어 관리가 늘어난 것으로 나타났다.

중국여성들의 복합적 구매성향에 따른 화장품 구매행태 (Purchasing Behavior of Cosmetics of Chinese Women Depending on Their Complex Purchasing Tendencies)

  • 장혜정;유은경;권혜진
    • 디지털융복합연구
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    • 제15권4호
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    • pp.549-554
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    • 2017
  • 본 연구는 중국여성들의 복합적 구매성향에 따른 한국 화장품의 구매 행태와 만족도를 알아보고자 중국 대도시 3곳에 거주하는 20~50대 여성 319명을 대상으로 설문조사를 진행하였다. 설문은 선행연구를 바탕으로 재구성하여 총45문항으로 구성하였다. 연구 결과 합리적 구매성향은 40대 이상의 연령과 기혼일수록 높은 경향을 보였고, 충동적 구매성향은 30대에서 가장 높게 나타냈다. 지역별로는 두 성향에 따른 큰 차이를 보이지 않았고, 구매 성향에 따른 화장품 구매 시 구매기간, 구매횟수, 구매비용에서 통계적으로 유의미한 차이를 나타냈다. 또 화장품 구매 만족도는 구매성향과 정의 상관이 있었고, 합리적 성향이 높을수록 편이추구 구매행태를, 충동적 성향이 높을수록 유행지향 구매행태를 나타내었다. 이상의 결과에 따라 국내 화장품 회사가 제품에 대한 신뢰와 고객관리서비스를 뒷받침한다면 중국 여성 소비자들의 구매 형태에 따른 만족도를 극대화 시킬 수 있으며, 충동적 소비성향을 보이는 연령의 고객을 대상으로 차별적 마케팅 전략을 수행한다면 중국뿐 아니라 동남아를 향한 뷰티 시장의 활성화에도 큰 도움이 될 것으로 생각된다.

결혼유무에 따른 증강현실(AR) 메이크업 체험이 여성 소비자 행동과 구매의도에 미치는 영향 (Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status)

  • 김은주
    • 디지털융복합연구
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    • 제18권3호
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    • pp.49-57
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    • 2020
  • 시간이 지남에 따라 뷰티산업은 성숙한 산업으로 접어들게 되면서 변화하지 않으면 살아남을 수 없게 되었다. 현실적으로 뷰티산업 중에 가상체험 마케팅(Virtual ExperimentalMarketing)을 위한 AR시장은 점점 커지고 있다.미국의 FACEBOOK과 같은 글로벌 기업들도 AR에 투자를 많이 하고 있다. 현재 증강현실을 활용한 모바일 앱은 소비자들에게 많이 소개된 유형이므로 AR앱을 체험 마케팅의 트렌드를 쫓고 있다. 따라서 증강현실 기법을 사용하는데 모바일 AR앱을 통한 체험콘텐츠에 있어서 미혼과 기혼 여성을 중심으로 증강현실을 접목한 메이크업 체험이 여성 소비자들의 만족도에 어떻게 영향을 미치는지, 소비자가 느끼는 체험의 만족도를 매개로 구매의도와의 관계는 어떠한가를 조사하고자 한다. 또한 신기술인 증강현실 마케팅이 활발해지고 있는 시점에서 총체적인 요인들을 분석함으로써 메이크업이 접목된 증강현실의 개발방향을 제시하는데 도움이 되고자 한다.

Effects of Shop Selection Attributes, Lifestyle on Customer Satisfaction and Relationship Orientation of Franchise Beauty Shop Users

  • HWANG, Yean-Hwa;KIM, Moon-Ju
    • 한국프랜차이즈경영연구
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    • 제12권3호
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    • pp.7-19
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    • 2021
  • Purpose: The hotel industry needs a leader who can actively demonstrate leadership to respond to and accept changes in the organization in a highly competitive and fast-changing environment. Therefore, the role of leaders who instill clear vision and goals of the organization in their members, listen to their opinions, and empathize is paramount. Leaders should encourage successful organizational activities based on active participation by employees and create the best environment for working with a sense of mission and responsibility. This study aims to identify the relationship between empathy leadership and job engagement as a result variable of team cohesion in the hotel culinary department and conduct empirical studies on the role of empathy leadership and job engagement. Research design, data, and methodology: The data were collected from employees who work in culinary department at a five-star franchise hotel located in the Seoul metropolitan area. Because it is difficult to conduct a survey through face-to-face contact with employees due to the COVID-19 pandemic, the online survey was conducted from February 1 to February 28, 2020. A total of 330 questionnaires through online were distributed and 268 employees completed the survey, yielding a response rate of 81%. Of the 268 returned responses, 27 responses were not usable due to missing information. Thus, a total of 241 responses were used for analysis. Results: The study results are as follows. First, it has been shown that the empathy leadership of culinary department in hotel companies has a significant positive impact on the job engagement. Second, it has been shown that job engagement has a significant positive effect on members' team cohesiveness. Third, empathy leadership of hotel companies' culinary department has a significant positive impact on members' team cohesiveness. Fourth, job engagement has a significant positive (+) mediating effect in the relationship between empathy leadership and team cohesiveness in culinary department. Conclusion: This study supports the theory that an emotional and empathic leader's behavior or ability can change the effectiveness or atmosphere of a rapidly changing hotel culinary team organization by presenting a research model on the effect of empathic leadership on job engagement and team cohesiveness. And hotel chefs should be more aware of the importance of empathic leadership and make them a human resource of the organization through formal and informal communication with culinary employees.

여성의 라이프스타일 집단에 따른 외모관심도에 관한 연구 (A Study on the Degree of Interest in Appearance by Women's Lifestyle Group)

  • 박옥련;박주현
    • 한국생활과학회지
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    • 제18권6호
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    • pp.1257-1266
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    • 2009
  • The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

주민의식에 기초한 도시 대공원의 이용후 평가 -울산 대공원의 공원효율성 및 이용 만족도를 중심으로- (A Study on the Post Occupancy Evaluation of Urban Grand Park with Reference to the Perception of Residents -Focused on Ulsan Grand Park's Efficiency and User's Satisfaction-)

  • 성백진;최종희;이재근;권오복
    • 한국조경학회지
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    • 제32권2호
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    • pp.11-24
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    • 2004
  • The purpose of this study is to present data on the human activities responding to the physical environment of ‘Ulsan’s Grand Parks by evaluating user behavior and activity, visiting motivations, and user satisfaction. This study was conducted using multi-methods such as interviews and questionnaires surveys. The main findings of this study can be summarized in six parts as follows: \circled1 Behavior patterns showed that the users visited the park left within 30 minutes and the frequency of visits was 1 or 2 times per week. They spent their time mostly on ‘walking’ and ‘picnicking’. The users visited regardless of the seasons or the day of the week. \circled2 The priorities for improvements were analyzed as follows: the users expressed their demands for ‘shadowing facilities’ like shelters and pergolas because they used these facilities frequently. Also, the users would like an ‘event program’, ‘sign system’ and ‘guide program’. \circled3 Analysis of the the user’s perception of the park showed that they perceive the park as ‘representative source of the landscape and open space in Ulsan and place for making contact with nature. \circled4 In examining the visiting motivations of the users of Ulsan Grand Park, it was revealed that people use the park for ‘time with family and friends’, ‘to escape from city life’, ‘to relieve fatigue. As a result of factor analysis, 4 factors were identified such as ‘physical motive(MF1)’, ‘exploratory motive(MF2)’, ‘social motive(MF3)’ and ‘emotional motive(MF4). \circled5 Park users’ evaluation for park facilities showed that people are satisfied with most of the facilities and especially, they have high level of satisfaction for ‘footpaths’, ‘squares’ and ‘picnicspace’. The evaluation of the park user’s of activity reveals that they are content with nearly all the variables. Especially, they have high level of satisfaction for the variables of ‘convenience for dynamic activities’, ‘making of a beautiful atmosphere, ‘accessibility from the outside’ and, ‘convenience in group activitie. Factor analysis of the park user’s of activity revealed 5 factors such as ‘convenience and interest factor (AF1)’, ‘park maintenance, management and use program(AF2)’, ‘visual beauty(AF3)’, ‘safety and accessibility(AF4)’ and ‘crowding(AF5)’. \circled6 Regression analysis was employed to get the predictor factors of overall satisfaction with a result of 60.0%($R^2$). The variance was explained as ‘quality of the picnic space’, ‘convenience and interest factor while using the park’, ‘park program for maintain and management in the park’, ‘visually beauty while using the park’, ‘safety and accessibility of the parks’, ‘quality of the pond’, ‘crowding’, ‘quality of the square’.

서비스접점에서 다차원적 혜택이 소비자 참여에 미치는 영향 - 서비스접점 종업원 인적 서비스를 중심으로 - (The effect of multidimensional benefits on customer participation behavior at service encounter -Focus on human service of service providers-)

  • 최우리;박종희;김도일
    • 경영과정보연구
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    • 제39권2호
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    • pp.95-112
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    • 2020
  • 본 연구는 서비스접점에서 소비자들이 보다 우수한 서비스를 제공받기 위하여 적극적인 소비자 참여를 수행하는 요인을 다차원적으로 검토하여 소비자 참여의 주요 유발 요인을 규명하고자 한다. 또한 소비자 참여를 수행하는 동안 소비자들이 경험하는 긍정적 감정과 부정적 감정을 경험하는데 서비스접점 종업원의 서비스가 미치는 영향을 검토하고자 한다. 본 연구의 대상 서비스 산업은 미용 서비스이다. 미용 서비스는 상호작용의 시간이 상대적으로 길고, 소비자 참여의 정도가 서비스 결과에 큰 영향을 미칠 가능성이 크기 때문에 접점 종업원의 서비스가 중요한 산업 중의 하나이다. 실증 분석을 위하여 일반 소비자 446명을 대상으로 설문조사를 실시하였다. SPSS와 AMOS분석을 실행하였다. 연구 결과는 다음과 같다. 먼저, 관계적 혜택은 소비자 참여에 유의하지 않으며 기능적 혜택과 쾌락적 혜택은 유의한 것으로 나타났다. 소비자 참여는 긍정적 감정에는 유의한 영향을 미치지만 부정적 감정에는 유의한 영향을 미치지 못하는 것으로 나타났다. 접점 종업원의 서비스는 긍정적 감정과 부정적 감정 모두에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 긍정적 감정과 부정적 감정은 모두 서비스 품질에 유의한 영향을 미치는 것으로 나타났다. 미용 서비스는 사회적 가시성이 높은 산업이기에 관계적 혜택은 소비자 참여를 유발하는데 유의한 영향을 미치지는 못하는 것으로 나타났다. 소비자들이 지각하는 부정적 감정이 서비스 품질에 유의한 영향을 미치지는 않았으나 일부의 부정적 감정이 유의하지 않은 것으로 해석된다. 추후 연구에서는 부정적 감정 차원을 보다 면밀히 분류할 필요가 있을 것으로 판단된다. 또한 접점 종업원으로 인해 발생하는 감정을 검토할 필요가 있을 것이다. 마지막으로 접점 종업원의 다양한 서비스를 검토할 필요가 있을 것이다.