• Fashion & Textile Research Journal
• /
• v.22 no.1
• /
• pp.87-93
• /
• 2020

This study provide basic data to develop a dress form reflecting body shape characteristics by age and to produce a 3D body form in a virtual fitting program. A comparative analysis was conducted on the size, section shape, and slope of side shape of the modeling form by the sizing of the basic female avatar in CLO 3D, one of the 3D apparel CAD programs and the body form of women in their 20s-50s by body shape in the 6th Size Korea (2010). First, all the differences were formed similarly in the direct measurements between the 3D avatar and the body form were within 1 mm. Second, in a comparison of the section form of the avatar and body form in Size Korea, the avatar was formed in straight body shape and did not reflect a spinal curvature according to age. As a result of an examination of the items with a difference over 5° in the slope of side shape, there were angle differences in numerous body shapes in the angles of the side upper abdomen, side upper back, and side upper bust, and the avatar's bust shape was expressed more flatly compared to body form. It will be possible to produce an avatar that can adequately reflect body shape characteristics by adding detailed length and angle items by the region like waist back length and front length in producing the avatar reflecting body shape characteristics, instead of a standard body shape.

• Archives of design research
• /
• v.17 no.3
• /
• pp.61-70
• /
• 2004

This study is focused on user awareness of avatar character in the cyber space. The purpose of this study is to investigate user preference toward avatar and test their awareness on it. The awareness of avatar is based on the applied degree of self-awareness, and also analyzed by factors using 3 elements such as loyalty, value and confidence in Maurice Wagner's study but self-projection was added to these three variables. The result shows that there is no significant statistical difference among response groups for age and sex classification but the preference and the value variables are significantly dependent on sex and age, respectively. There are strong correlation among each response variables for the awareness of avatar character and the loyalty and the preference variables are mostly correlated. The regression analysis shows that the preference of avatar is mostly affected by loyalty and thus the self awareness of avatar in the Cyberspace is proportional to user preference. It is shown that users do not awareness an avatar as a visual image but identify their avatar as an another selfness since they project themselves into those avatars.

• Asia pacific journal of information systems
• /
• v.19 no.4
• /
• pp.149-176
• /
• 2009

In the recent e-learning environment, avatars are often used to help learners get familiar with the contents, which is ultimately to motivate them to study more. Therefore, it is important to investigate whether avatars have actually the desirable effect on users of e-learning materials. Surprisingly, however, no extensive study has been conducted on this crucial issue Accordingly, main objectives this study are summarized as follows. First, we need to gain better understanding of how much learners' trust towards avatars (termed as "avatar trust") is transferred to learners' trust towards e-learning contents (termed as "contents trust"). Second, we need to investigate how much learners' personal relationships with avatars as well as learning behaviors change depending on avatar types (attractive vs. professional) and contents complexity (easy vs. difficult). As described in the study objectives, in order for us to analyze empirical data more systematically, we classified avatar types into two: "attractive" and "professional;" the contents are categorized as either "easy" or "difficult." Therefore, it is essential for this study to build a prototype e-learning website on which our research purpose can be realized and tested effectively with proper avatar types and e-learning contents. For this purpose, we built a prototype e-learning website, in which avatars are invited from currently working avatar instructors used in real-world e-learning websites, and e-learning contents are adapted from real-world contents about Java programming topic, which have been proved to have shown high quality and reliability. Our research method includes questionnaire survey by inviting a number of valid respondents comprised of office workers who are believed to have high demands for the e-learning contents as well as those who have previous experience with avatar instructors. Respondents were given one of the four e-learning experiment conditions (2 avatar types x 2 contents types) on a random basis. Each experimental e-learning condition is framed to have the same quality but different avatar type and content complexity. Then the respondents are asked to fill out the survey form which has questions about avatar trust, contents trust, personal relationships with avatar, and learning behavior, among others. Regarding the constructs used in research model, we based them rigorously on previous studies. For example, we used six constructs such as behavior to give information (BGI), behavior to obtain information (BOI), need for inclusion wanted, need for control wanted, contents trust, and avatar trust. To measure them, 7-Likert scales were used in the questionnaire. E-learning performance was measured indirectly through two constructs such as BGI and BOI. Six constructs used in the research model were adopted and revised from the FIRO-B model suggested by Schutz. Empirical results are as follows: First, professional avatars are more effective for difficult contents, while attractive avatars were not as effective for easy contents. Second, our study results ascertained that avatar trust transfers to contents trust regardless of avatar types and contents complexity.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.27 no.3
• /
• pp.1-6
• /
• 2004

Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.

• Asia pacific journal of information systems
• /
• v.12 no.4
• /
• pp.77-99
• /
• 2002

This study compares avatar-based chatting and text-based chatting. The comparison focuses on the effect of different chatting methods on user perception such as flow, social presence, and media richness. Especially the effects of avatar are examined across varying task types-work-oriented and fun-oriented. To accomplish this objective, a laboratory experiment was conducted using 80 experienced subjects. The results indicate that avatar-based chatting was more playfulness than text-based chatting in general. However, the effects of chatting methods on user perception were quite different according to the task types. There was no significant difference between avatar-based chatting and text-based chatting in the fun-oriented task, but avatar-based chatting was perceived as a more playful, focused, telepresent, and social present method in the work-oriented task.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2003.05a
• /
• pp.102-103
• /
• 2003

• Journal of Fashion Business
• /
• v.16 no.4
• /
• pp.137-151
• /
• 2012

This study aims to use the avatar sizing system of the 3D apparel CAD program instead of the existing 3D body scanners, and to commercialize 3D personal avatars. Towards these ends, the study examined a difference between a 3D avatar and actual body was determined to verify the 3D avatar sizing system. For the experiment, three subjects were selected, were measured as they were, and were made to undergo 3D body scanning and photographing. Then, using avatar sizing system on the 3D apparel CAD program, three types of virtual bodies, namely 3D avatars. The 3D avatar and actual body measurements were compared, and 3D avatars and 3D body-scanned shapes were likewise compared. As a result, the three types of actual bodies and their 3D avatars that were created based on the sizing system of the 3D apparel CAD program were overall similar. but, the thin body-YY type and the normal body-A type were different from their avatars. In the case of type B, who had a bulging abdomen, the 3D avatar was bigger than the actual body as measured. Also, in all body shapes, the girths around the chest, waist and abdomen were produced with exaggerated muscular amounts compared to their actual muscular amounts.

• Archives of design research
• /
• v.17 no.3
• /
• pp.263-272
• /
• 2004

As the evolution of information and communication technologies alters the communication environment at an alarming rate, the avatar has presented itself as one of new means of communication in recent years. The Internet avatar has increasingly placed as an important profit making source of the digital contents. However, studies on how users make decision for choosing the avatar are very seldom. The aim of this study is to understand user's behaviors in the decision making process for selecting the most appropriate avatar among various choices. It also aims to identify major factors and elements for developing an avatar depending on the users purposes. A set of decision-making models, accordingly purpose model and cognitive model, as well as prototype of each model have been developed. Finally, it suggested practical guidelines for designing the avatar in conjunction with purposes of use.

• Fashion & Textile Research Journal
• /
• v.25 no.6
• /
• pp.704-714
• /
• 2023

This study explores how avatar customization influences the continuous intention to use the metaverse, mediated by self-expansion. The moderating effects of self-efficacy between avatar customization and self-expansion are also explored. Data were collected through an online survey using consumer panels. Participants were Zepeto users aged 18 or older who had used the platform within the previous six months. They were asked to recall a recent shopping experience of exploring the virtual fashion store via Zepeto. A total of 196 valid responses from participants were analyzed using SPSS 26.0 for descriptive statistics, reliability analysis, and PROCESS procedure, and AMOS 23.0 for confirmatory factor analysis. Results demonstrate that avatar customization increases continuous intention to use the metaverse; this effect is mediated by self-expansion. The moderated mediation effect of self-efficacy in the indirect path was significant and mediated by self-expansion. Specifically, the interplay effect of avatar customization and self-efficacy on self-expansion was statistically significant. For participants with high self-efficacy, avatar customization increases self-expansion, and it mediates the relationship between avatar customization and the continuous intention to use the metaverse. Findings contribute to expanding the literature on metaverse usage by testing the impact of avatar customization on self-expansion.

• The Journal of Information Technology
• /
• v.6 no.3
• /
• pp.45-51
• /
• 2003

The purposes of this study were to identify Avatar benefits and characteristics of Avatar users. Avatars are imaginary characters that people use to represent themselves in the Cyber. The number of Netizens who want to consume avatars is increasing. It is necessary to understand about the consumption behavior of the Netizens who use Avatars. These data comes from Pollever Research Company in Korea on Oct. 2003. The factor Analysis of the data resulted in five factors that contribute to Avatar Benefits: uniqueness, response, assurance, self-expression, proxy satisfaction and affirmative. And we have found out meaningful themes, showing psychological experiences, purchasing strategies and repurchasing behavior of Avatars in the process of the consumption. The results showed a significant affect on each factor of the benefits and multiful regression analysis. Affirmative response was affected by self-esteem, fashion leadership and conspicuous value. So many Netizens were using unlimited purchasing coupons, exchanging Avatars and buying-selling-buying. Strategies for obtaining involved purchasing Avatars in order to get game points. The reason why Hangame site was No.1 of Avatar site in Korea. We have found out that Netizens needed to repurchase Avatars. Because they wanted to maintain positive psychological experiences in Avatar consumption.