• The Korean Journal of Community Living Science
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• v.24 no.4
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• pp.517-536
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• 2013

The purpose of this research was to examine the trend of women consumption value and attitude on luxury goods and to analyse the relations between the behavior of purchasing luxury goods and satisfaction of consumers who buy luxury items. A total of 548 questionnaires were obtained in July and August 2011 from female respondents in their 20s to 40s who have bought at least one luxury item in the last 3 years. Collected data was analysed with factor analysis, t-test, ANOVA, Duncan's test, and multiple regression in SPSS. The research results are summarized as follows: First, household income and personal expenditure were main factors in determining substantial differences in attitudes towards luxury goods and counterfeits. Second, the difference in frequency of buying luxury items was decided by household income, and expenditure and purchase cost, which varied based on age, education, occupation, household income, and expenditure. Third, both the younger consumers with more household income and expenditure and consumers with positive attitude towards luxury items but negative attitude towards the counterfeits purchased the luxury goods more frequently than those who are older with less incomes and expenditures. Fourth, consumers with more incomes and expenditures along with negative attitude towards the counterfeits spent more money on the luxury items. Consumers with less personal ostentation but with great pleasure consumption value for luxury goods spent more money on luxury goods. Fifth, the satisfactions of purchasing luxury goods were influenced by following variables such as positive attitudes toward luxury goods, ostentation, enjoyment and quality in consumption value.

• Journal of Science Education
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• v.42 no.2
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• pp.148-164
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• 2018

This study developed the sex education program based on the 'reproduction and development' unit of the middle school science, and examined its effectiveness on middle school boys' sex-related knowledge and attitude towards sex. The sex education program consisted of six topics of the structures and functions of generative organs, the importance of life, abortion, the human generation process, venereal diseases and AIDS, and responsibility of self-determination on sexual behavior. The results indicated that the experimental group demonstrated the statistically higher scores of the knowledge on sex than the control groups' scores, especially in the subcategories of 'pregnancy and delivery' and 'sex-related health'. However, both groups did not display any statistical difference on the attitude toward sex. In the subcategory of the attitude towards sex, the experimental group showed the statistically higher scores on 'self-determination and selection' and 'a health relationship'. In addition, the Pearson correlation results indicated the strongest relationship between the attitude toward sex and 'the self-determination and selection'. These results implicated that the sex education program related to the unit of reproduction and development in the middle school science helps the middle school boys develop the better knowledge and attitude towards sex.

• Journal of Korean Public Health Nursing
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• v.31 no.3
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• pp.554-566
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• 2017

Purpose: The study was conducted to investigate the effects of knowledge and attitude towards dementia on social distance from senile dementia among university students. Methods: The study was a descriptive study based on 235 university students. Data were collected from September 1 to 15, 2017 using a structured self-report questionnaire. Dementia knowledge, dementia attitude, and social distance from senile dementia were measured. Data were analyzed using descriptive statistics, t-test, one-way ANOVA, Mann-Whitney U-test, Kruskal-Wallis test, Pearson's correlation coefficients and hierarchical multiple regression. Results: After adjusting for the general and dementia-related characteristics of the participants, the significant predictors of social distance from senile dementia among university students were dementia attitude. Moreover, knowledge and attitude towards dementia explained 27.8% of the variance in social distance from senile dementia among university students. Conclusion: The results indicate that educators need to make efforts to improve dementia attitude and to develop plans to increase dementia knowledge in order to reduce university students' prejudice against senile dementia.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.20 no.1
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• pp.63-71
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• 2013

Purpose: This study was performed to identify nursing college students' attitudes towards death and was conducted as a pre-investigation to prepare them for coping with terminally ill patients in their clinical practice. Methods: The subjects consisted of 321 nursing students. Their attitudes towards death were measured by using the Collett-Lester Fear of Death Scale(CLFODS). The data obtained were analyzed by using the one-wayANOVA and Duncan's multiple test using the SAS 9.2 soft ware program. Results: The mean CLFODS score was 2.99. Among the 4 subscales, there were significant differences among the students with respect to grade, indirect experience of death, social isolation, daily life stress, and suicidal ideation in the past year. Conclusion: A negative attitude towards death was observed in the psychosocial characteristics, with indirect experience of death, social isolation, daily life stress, and suicidal ideation in the past year. It is necessary to educate students on how to care for dying patients before clinical practice. This education can be carried out by developing a death education program after considering the above mentioned psychosocial characteristics noted in this study.

• Human Ecology Research
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• v.55 no.4
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• pp.399-417
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• 2017

The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

• Journal of Korean Library and Information Science Society
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• v.44 no.3
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• pp.235-259
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• 2013

The purpose of this study is to find out the factors that affect adolescents' reading effectiveness. This study suggested three things as factors that influence reading effectiveness and they are an attitude towards reading, reading role models(parents, teachers, peers), a library influence(library use, library visit, library psychology). This study also examined the correlation of reading effectiveness and the influence of reading education. As results, most suggested factors made significant differences in adolescents' reading attitude and a positive attitude towards public libraries also influenced greatly in students' reading effectiveness.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.939-950
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• 2021

The purpose of this research is to investigate the factors affecting Thai commercial bank users' behavioral intention towards QR code payment system via mobile banking applications. The researchers conducted the study based on quantitative research approach. Non-probability sampling method such as the quota and convenience sampling was applied as sampling technique. A self-administered questionnaire was distributed. The data was collected from 1,800 respondents living in Bangkok, who have had an experience with QR code payment system with the top-three mobile banking applications in Thailand. This study concentrates on confirmatory factor analysis and structural equation modeling as a statistical tool to examine the data, model accuracy, and influence of critical variables. In addition, the researchers applied the first-order and second-order techniques to examine the relationship between constructs. Adoption readiness and perceived risk were second-order constructs. The results reveled that compatibility has an impact on attitude towards QR code payment. Moreover, adoption readiness, compatibility, attitude, and personal innovativeness are statistically significant that impact behavioral intention towards QR code payment. The strongest antecedents of behavioral intention were compatibility, attitude, adoption readiness, and personal innovativeness, respectively. Surprisingly, perceived risk and perceived trust do not statistically have a significant impact on behavioral intention towards QR code payment.

• Journal of The Korean Association For Science Education
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• v.12 no.3
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• pp.109-118
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• 1992

In this study, the attitudes of about 1200elementary and secondary students towards sciences lessons and scientists were investigated. For the survey of this study, simillar numbers of students in Seoul were selected from the 5th, 8th and 11th grades and from both sexes. For the attitudes towards science lessons, in the survey questionnaire, there were questions on the type of science lesson which students prefer and on student's assessment of science lessons which they receive. For the attitudes towards scientists, there were questions on scientists whom students respect, on students assessment of scientists and on students assessment of themselves. Results of this study can be summarized as follows: (1) A great majority of students prefered the laboratory-based to classroom-based lessons, but this tendency was less apparent in olderstudents.More boys, compared with girls, prefered laboratory-based study. (2) The student's assessment of science lessons was positive in the elementary school, neutral in the middle school and negative in the high school level. Boys showed more positive attitudes towards the study of science. (3) Apparently more girls than boys mentioned Madam Curie as a scientist whom they respect, Students tended to respect scientists in terms of their personalities rather than their cognitive abilities. (4) Students tended to assess that scientist's are more able than themselves in cognitive areas while themselves are better in affective areas. The gap between student's asessments of scientists and that of themselves became bigger in high school students. The gap between boy's assessments of themselves and girl's assessments of themselves was bigger in high school level than in middle school. (5) The decline of students attitude towards science lessons was bigger than their attitude towards scientists.

• Asian Journal of Business Environment
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• v.14 no.1
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• pp.31-37
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• 2024

Purpose: The study aims to identify the factors contributing to the formation of entrepreneurial intentions among recent university graduates. The original value of this study lies in providing support and a better understanding of the entrepreneurial decision-making process of Vietnamese fresh graduates. Research design, data and methodology: The research methodology employs Exploratory Factor Analysis (EFA) with a sample size of 385 university graduates in Vietnam. Results: The results indicate that three key factors, including relational support, educational support, and attitude towards business, positively impact entrepreneurial intentions. Conclusions: The managerial implications are provided to promote entrepreneurial intention among recent university graduates.

• The Korean Journal of Community Living Science
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• v.21 no.1
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• pp.19-32
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• 2010

The purpose of this study was to identify the level of care-givers' knowledge, their attitude towards the elderly and their stress levels within the job, and to apprehend the cause which has had an influence on job stress. The research subjects were 230 care-givers who work in a sanitarium for the elderly in the East of Jeollanamdo. The tool used to measure their knowledge of the elderly was FAQ1 and the semantic differential scale was used to determine the attitude. Job stress was measured by the tool which was used by sun-ju Park. The data analysis was carried out by SPSS Win 13.0. The results of this study are as follows; The care-givers' knowledge level point towards the elderly was relatively low at 44.6%. The average point of attitude toward the elderly was 3.91, which is relatively moderate. The percentages of job stress was generally low. The results showed us that there was no correlation with the knowledge level of the elderly, the attitude towards the elderly and job stress. Since the results indicated that care-givers' knowledge level for the elderly was low, we reached the conclusion that further education where care-givers can get general knowledge for the elderly and aging is necessary. Moreover, research for strengthening positive attitudes towards the elderly is also necessary.