• 복식
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• 제39권
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• 한국의류학회지
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• 제39권1호
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• pp.1-14
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• 2015

This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

• 한국의류학회지
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• 제10권3호
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• pp.63-70
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• 1986

The objectives of this study were to investigate the three aspects of clothing behavior of high school toys and the relationships between those of clothing behavior and sex role attitude. For clothing behavior, two types of Clothing Conformity Scales were developed for this study, and two other aspects were assessed with Won, Choi. and Kahng's questionnaires dealing with Unisex Clothing Behavior and The Interest in fashionable Styles of Clothing. Sex role attitude was measured by Choi's questionnairs which was selected from Osmond-Martins's Sex Role Attitude Scale, and from Smith, Ferree and Miller's Feminism Scale. The questionnaires were administered to a sample of 243 high school boys in Seoul. The statistical analyses used for this study included relative frequency, Pearson's correlation, stepwise multiple regression. ANOVA, and t-test. The results obtained from this research were: 1) The liberal attitude of high school boys toward sex role was, in part, negatively correlated to the clothing conformity. 2) There were no significant relationships between sex role attitude ana unisex clothing behavior, and between sex role attitude and the interest in fashionable styles of clothing. 3) The unisex clothing behavior of the students was positively correlated to their interest in fashionable styles of clothing.

• 지역사회간호학회지
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• 제17권4호
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• pp.501-511
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• 2006

Purpose: The purpose of this study was to investigate BMI, self-esteem and attitude toward body shape perceived by obese adults. Method: The subjects were 129 adults selected from visitors to the obesity clinics of three university hospitals in Seoul and Gyeonggi-do. Results: 1) Of the subjects. 26.3% appeared normal. 2) The mean BMI was 27.38. 3) The degree of self-esteem showed above average as 29.1 on the average. 4) The degree of attitude toward body shape showed above average as 27.2 on the average. 5) There were significant differences in BMI according to educational level (F=4.102, p=.019), in self-esteem according to sex (t=2.484, p=.014), educational level (F=2.781, p=.044), and medication or not (t=2.003, p=.048) and in attitude toward body shape according to age (F=3.059, p=.019), sex(t=-5.281, p=.000), diet or not(t=-3.286, p=001), exercise or not (t=-3.286, p=.001), and medication or not(t=-3.659, p=.000). 6) There were significant correlations between BMI and attitude toward body shape (r=.353, p=.000) and between self-esteem and attitude toward body shape (r=-.310, p=.000). Conclusion: The results of his study suggest that nurses need to help their patients have correct information about obesity.

• 과학교육연구지
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• 제42권2호
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• pp.148-164
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• 2018

본 연구는 중학교 3학년 남학생들을 대상으로 성교육 프로그램을 개발 적용하여 그 효과성을 살펴보았다. 성교육 프로그램은 중학교 3학년 과학 '생식과 발생' 단원과 연계하여 생식기관의 구조와 기능, 수정과 생명의 소중함, 낙태, 사람의 발생 과정, 성병과 에이즈, 성적 행동에 있어 자기결정의 중요성과 그 책임을 주제로 총 7차시로 개발되었다. 총 90명의 학생들이 참여하였으며, 실험집단에게는 성교육 프로그램을 적용하였고 통제집단에게는 교과서의 탐구와 읽기자료를 활용하여 강의를 통한 전통적 수업을 실시하였다. 연구결과, 사후검사에서 실험집단 학생들은 통제집단에 비해 성지식에 대한 점수가 통계적으로 유의미하게 높았다. 특히 실험집단 학생들은 성지식 검사도구의 하위 영역 중 임신 및 출산, 성건강 영역에서 통제집단에 비해 높은 점수를 나타냈다. 반면, 수업처치 후 사후검사에서 실험집단과 통제집단의 성태도에는 차이가 없었다. 그럼에도 불구하고 실험집단 학생들은 성태도 하위 영역 중 '자기결정과 선택', '이성과 사랑'에서 통제집단에 비해 높은 점수를 나타냈다. 또한, 피어슨 상관관계 조사 결과, 성태도는 성지식과 정적 상관관계를 나타냈으며, 성태도와 가장 강한 상관관계를 나타낸 것은 '자기결정과 선택'이었다. 중학교 과학의 생식과 발생 단원과 연계한 성교육 프로그램을 통해 중학생들이 올바른 성지식과 성태도를 함양할 수 있을 것이다.

• 대한간호학회지
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• 제43권3호
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• pp.370-378
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• 2013

Purpose: The purpose of this study was to evaluate effects of a maternal sexuality education program for mothers of preschoolers. Methods: A quasi-experimental with non-equivalent control group pretest-posttest design was conducted. The participants were 55 mothers of preschoolers in G city (Experimental group=27, Control group=28). The experimental group received the maternal sexuality education, and the control group received the program after the experiment. Data were collected during October and November 2012 through self-administered questionnaires at two times: prior to the intervention and after the intervention. Data were analyzed using $x^2$-test, Fisher's exact test and t-test. Results: After the intervention, mothers in the experimental group reported significant differences in knowledge of sex (t=3.74, p<.001), attitude toward sex (t=4.31, p<.001), parent-efficacy on child sexuality education (t=11.96, p<.001). compared to mothers in the control group. Conclusion: These results indicate that a sexuality education program for mothers of preschoolers is effective in improving knowledge of sex, attitude toward sex, and parent-efficacy on child sexuality education. Therefore further study should be done with larger and varied participants to confirm the effects of sexuality education programs for mothers of preschoolers.

• 한국의류학회지
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• 제21권8호
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• pp.1396-1405
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• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• 디지털융복합연구
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• 제12권12호
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• pp.491-506
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• 2014

본 연구의 목적은 방송광고에 장르 개념을 학제적으로 적용하여 방송광고에서의 장르 역할에 대한 기대관점과 장르 활용에 대한 태도가 소구유형으로서의 방송광고 장르 호감도에 미치는 영향을 탐색적으로 살펴보는데 있다. 연구 결과, 거시환경적 기대관점과 부정적 태도 간에, 미시실용적 기대관점과 긍정적 태도 간에 높은 상관관계가 있는 것으로 나타났다. 통합상황적 기대관점의 소비자는 방송광고에서의 장르 역할에 이중적 태도를 갖고 있는 것으로 조사되었다. 방송광고에서 장르의 역할에 미시실용적 기대관점을 지닌 소비자는 비교광고와 성표현광고 호감도가 상대적으로 더 높게 나타났고, 통합상황적 기대관점을 가진 소비자는 거시환경적 기대관점과 미시실용적 기대관점의 중간적인 호감도를 보였다. 방송광고에서의 장르 활용에 긍정적 태도를 갖고 있는 경우 비교광고와 성표현광고 호감도가 상대적으로 더 높은 것으로 나타났고, 이중적 태도를 가진 소비자의 방송광고 장르 유형에 대한 호감도는 부정적 태도와 긍정적 태도의 중간적인 것으로 나타났다.

• 가정과삶의질연구
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• 제3권1호
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• pp.94-106
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• 1985

The purpose of this study is to apprehend college women's views on marriage in order to systematize the view theoretically, and to investigate the relationship between the self-actualization and their marriage perspective. Futhermore, it is my hope to provide some basic materials for making an desirable view on marriage. The measuring tools used for preparing this study are self-actualization test, which were designed originally by Shostrom and standardized to be suitable for Korean society by Kim Jae Ean and Lee Kwang Ja and a questionnaire about one's view on marriage. Statistical methods such as frequency, percentile, arithmetic mean, analysis of variances(X2 and F values)were used for data analysis. The results of this study are as follows; 1) It is revealed that more than half(59.7%) of the college women achieve normal or above normal degree of self-actualization. 2)It is revealed that most college women's attitude toward matrimony is positive and they have a large acquaintance with the opposite sex. Especially, they are eager to became employed after entering into matrimony. 3) It is revealed that the more satisfaction a college woman's mother feels about her own matrimony, the more positive attitude her daughter has toward marriage. some college women who do not want to have a child have a positive attitude toward divorce. This means that their matrimony depends upon their view of marriage. 4) It is revealed that the more self-actualization college women feel, the more negative attitude they have toward selecting their husband. 5)It is revealed that the less self-actualization college women feel, the more negative attitude they have toward having a large acquaintance with the opposite sex and they have a dependent attitude toward living with their parents 6) It is revealed that most college women want their husband to have higher academic career than hers regardless of her own self-actualization degree and they want have a job after entering into matrimony. It seems to be dispassionate reflection of contemporary thought.

• 마케팅과학연구
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• 제16권1호
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• pp.93-116
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• 2006

본 연구의 목적은 라디오 광고에서 정보원이 사용하는 언어 힘이 설득에 효과가 있는지를 관찰하고, 그 효과를 정보원의 성 그 자체의 효과와 비교해 봤을 때 과연 어떤 것이 설득을 결정하는 더 큰 요소인지를 알아보는 데 있다. 이 문제와 관련하여 선행 연구들은 일관성 없는 결괄르 보여주었다. 어떤 연구는 오디오 커뮤니케이션에서 언어 힘의 설득 효과는 학자의 성에 달려있다고 주장했고(Carli, 1990), 또 어ㅏ떤 연구는 오디오 커뮤니케이션에서 언어 힘의 설득 효과는 학자의 성에 관계없이 나타나는 굳건한 효과임을 주장했다(Holtgraves & Lasky, 1999; Erickson, Lind, Johnson, & O'Barr, 1978). 이에 본 연구는 라디오 광고에서 언어 힘과 정보원 성의 상호작용을 관찰함으로써 언어 힘의 설득 효과에 정보원의 성이 어떤 영향을 미치는지에 대한 실험적 증거를 제시하고자 했다. 실험 결과, 라디오 광고에서 정보원이 사용하는 언어 힘은 설득에 강한 효과가 있으며, 그 효과는 정보원 성의 영향을 받지 않는다는 것이 밝혀졌다. 이는 언어 힘의 지위 효과가 성의 지위 효과보다 더 강력하다는 것을 함축한다.