• International Journal of Fuzzy Logic and Intelligent Systems
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• v.2 no.3
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• pp.210-214
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• 2002

Association rule mining is an exploratory learning task to discover some hidden dependency relationships among items in transaction data. Quantitative association rules denote association rules with both categorical and quantitative attributes. There have been several works on quantitative association rule mining such as the application of fuzzy techniques to quantitative association rule mining, the generalized association rule mining for quantitative association rules, and importance weight incorporation into association rule mining fer taking into account the users interest. This paper introduces a new method for generalized fuzzy quantitative association rule mining with importance weights. The method uses fuzzy concept hierarchies fer categorical attributes and generalization hierarchies of fuzzy linguistic terms fur quantitative attributes. It enables the users to flexibly perform the association rule mining by controlling the generalization levels for attributes and the importance weights f3r attributes.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.6
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• pp.764-770
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• 2004

This paper presents a hybrid data mining mechanism to extract expert knowledge from historical data and extend expert systems' reasoning capabilities by using fuzzy neural network (FNN)-based learning & rule extraction algorithm. Our hybrid data mining mechanism is based on association rule extraction mechanism, FNN learning and fuzzy rule extraction algorithm. Most of traditional data mining mechanisms are depended ()n association rule extraction algorithm. However, the basic association rule-based data mining systems has not the learning ability. Therefore, there is a problem to extend the knowledge base adaptively. In addition, sequential patterns of association rules can`t represent the complicate fuzzy logic in real-world. To resolve these problems, we suggest the hybrid data mining mechanism based on association rule-based data mining, FNN learning and fuzzy rule extraction algorithm. Our hybrid data mining mechanism is consisted of four phases. First, we use general association rule mining mechanism to develop an initial rule base. Then, in the second phase, we adopt the FNN learning algorithm to extract the hidden relationships or patterns embedded in the historical data. Third, after the learning of FNN, the fuzzy rule extraction algorithm will be used to extract the implicit knowledge from the FNN. Fourth, we will combine the association rules (initial rule base) and fuzzy rules. Implementation results show that the hybrid data mining mechanism can reflect both association rule-based knowledge extraction and FNN-based knowledge extension.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.241-249
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• 2002

Making traditional plan of target marketing based on Association Rule has brought restriction to obtain the target of marketing. This paper is to present Inverse Association Rule as a new association rule for target marketing. Inverse Association Rule does not use information about relation between items that customers purchase like Association Rule, but use information about relation between items that customers do not pruchase. By adding Inverse Association Rule to target marketing, we generate new marketing rule to look for new target of marketing. From new marketing rule, this paper is to show direct marketing about target item and indirect marketing about another item associated with target item to sell target item. The reason is that sales of the item associated with target item have an influence on sales of target item.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.569-576
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• 2008

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. Association rule is an interesting rule among purchased items in transaction, but the negative association rule is an interesting rule that includes items which are not purchased. Boolean Analyzer is the method to produce the negative association rule using PIM. But, PIM is subjective. In this paper, we present statistical objective criterion in negative association rules using Boolean Analyzer.

• 한국데이터정보과학회:학술대회논문집
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• 2006.11a
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• pp.145-151
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• 2006

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule support and confidence and lift. Association rule is an interesting rule among purchased items in transaction, but the negative association rule is an interesting rule that includes items which are not purchased. Boolean Analyzer is the method to produce the negative association rule using PIM. But PIM is subjective. In this paper, we present statistical objective criterion in negative association rules using Boolean Analyzer.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.884-888
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• 2003

In this paper, we introduce the hybrid data mining mechanism based in association rule and fuzzy neural networks (FNN). Most of data mining mechanisms are depended in the association rule extraction algorithm. However, the basic association rule-based data mining has not the learning ability. In addition, sequential patterns of association rules could not represent the complicate fuzzy logic. To resolve these problems, we suggest the hybrid mechanism using association rule-based data mining, and fuzzy neural networks. Our hybrid data mining mechanism was consisted of four phases. First, we used general association rule mining mechanism to develop the initial rule-base. Then, in the second phase, we used the fuzzy neural networks to learn the past historical patterns embedded in the database. Third, fuzzy rule extraction algorithm was used to extract the implicit knowledge from the FNN. Fourth, we combine the association knowledge base and fuzzy rules. Our proposed hybrid data mining mechanism can reflect both association rule-based logical inference and complicate fuzzy logic.

• Korean Management Science Review
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• v.24 no.2
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• pp.177-196
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• 2007

For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model. Integrated models consist of four models: ASFM model which combines Association Rule(A) and Frequency Matrix(B), ASRI model which combines Association Rule(A) and Rule Induction(C), FMRI model which combines Frequency Matrix(B) and Rule Induction(C), and ASFMRI model which combines Association Rule(A), Frequency Matrix(B), and Rule Induction(C). The data set for the tests is collected from a convenience store G, which is the number one in its brand in S. Korea. This data set contains sales information on customer transactions from September 1, 2005 to December 7, 2005. About 1,000 transactions are selected for a specific item. Using this data set. it suggests an integrated model predicting whether a customer buys or not buys a specific product for target marketing strategy. The performance of integrated model is compared with that of other models. The results from the experiments show that the performance of integrated model is superior to that of all other models such as Association Rule, Frequency Matrix, and Rule Induction.

• 한국데이터정보과학회:학술대회논문집
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• 2004.04a
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• pp.25-38
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• 2004

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. In this paper we present the relation between the measure of association based on chi square statistic and the criteria of association rule for nominal database and propose the objective criteria for association.

• Journal of the Korean Data and Information Science Society
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• v.19 no.3
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• pp.925-936
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• 2008

An association rule mining finds the relation among each items in massive volume database. In generating association rules, the researcher specifies the measurements randomly such as support, confidence and lift, and produces the rules. The rule is not produced if it is not suitable to the one any condition which is given value. For example, in case of a little small one than the value which a confidence value is specified but a support and lift's value is very high, this rule is meaningful rule. But association rule mining can not produce the meaningful rules in this case because it is not suitable to a given condition. Consequently, we creat insignificant error which is not selected to the meaningful rules. In this paper, we suggest clustering technique to association rule measures for finding effective association rules using measure of association.

• Journal of the Korean Data and Information Science Society
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• v.16 no.1
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• pp.59-69
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• 2005

Data mining is the method to find useful information for large amounts of data in database It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. We analyze Gyeongnam social indicator survey data by 2001 using association rule technique for environment information. Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We can use to environmental preservation and environmental improvement by association rule outputs