• Journal of Distribution Science
• /
• v.18 no.8
• /
• pp.47-54
• /
• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• International journal of advanced smart convergence
• /
• v.7 no.3
• /
• pp.130-139
• /
• 2018

This study is to analyze the relationship between character and human semantic production through research on character visualization artworks and to develop a creative platform that visually expresses the formative and semantic dynamics of characters using the results will be. The 3D spatial interaction system using the character visualization proposed generates the transformation of the character in real time using the interaction with user and the deconstruction of the character structure. Transformations of characters including the intentions of the viewers provide a dynamic visual representation to the viewer and maximize the efficiency of meaning transfer by producing various related meanings. The method of dynamic deconstruction and reconstruction of the characters provided by this system creates special shapes that viewers cannot imagine until now and further extends the interpretation range of the meaning of the characters. Therefore, the proposed system not only induces an active viewing attitude from viewers, but also gives them an opportunity to enjoy watching the artwork and demonstrate creativity as a creator. This system induces new gestures of the viewer in real time through the transformation of characters in accordance with the viewer''s gesture, and has the feature of exchanging emotions with viewers.

• Korean Institute of Interior Design Journal
• /
• v.23 no.4
• /
• pp.63-71
• /
• 2014

Anamorphosis is highly favored in modern days as the atmosphere of pursuing unusual manners is growing while transformation and distortion of images are freely available. This research is to understand the affect of these distorted images on space designs and the close connection between anamorphosis and visual perceptions, and to identify the new perceptual phenomenon created through it, and the methods of expressing those. Four expressional methods were defined through the process of studying Anamorphosis based on its definition by Niceron, examining artworks such as paintings and photographs, and case-studying example spaces of visual perception experiments. Expressing anamorphosis through visual perceptions are broadly categorized to directional, dimensional, flatness, and optical. The analysis of 10 case projects suggests that the experimental spaces offer joys of finding and interpreting metaphorical forms and meanings caused by the four characteristic categories above. Also, they artificially show the boundaries between reality and virtual spaces in 2-dimensional or 3-dimensional spaces, and form hyper-boundaries, new experience, and an internal mechanism that is vague and chaotic. Therefore, this research concludes that anamorphosis which is a distorted perspective, is not only a simple measure to overcome perspectival errors, but is an existence suitable to the current era, that will extend its potential and value in spatial design.

• Journal of the Korean Society of Costume
• /
• v.55 no.1 s.91
• /
• pp.101-112
• /
• 2005

One of the curiosities harbored most by anthropologists may be why women are so different from men physically. One of such differences must be the breast. Female animals do not have such a swollen breast even when they nurse their young. We can find many Western garments highlighting the breast, but in Korea the tradition has been that the breast should not be highlighted. It was because the large breast was deemed useful that Western people appreciated it highly. In general, it is conceived that to ancient Westerners' eyes, the nursing function of the breast was very mysterious, because the food supplies were insufficient. Although the size of a breast does not affect its nursing function, Westerners may have thought that it did. To the contrary, in the societies with rich agricultural products, the breast was not much emphasized as the reproductive organs. Since people are more and more concerned about their body and the breast or one of the body parts characterizing the femininity is regarded as an important element of design, it may well be significant to research into the breast designs for development of the fashion design. With such basic conceptions in mind, this study was aimed at reviewing the artworks featuring women's breast and their historical background and thereupon, analyzing the aesthetic values of the breast-featuring designs by dividing them into four categories in large.

• Journal of the Korean Society of Costume
• /
• v.61 no.8
• /
• pp.1-17
• /
• 2011

Ever since Homeros in Greece, Mimesis was thought to be an art that imitates nature, especially the classicism of nature. Mimetic theories were used in the artworks in the era of the Renaissance, and the terminology 'mimesis' replaced the idea of originality in the 15th century. The purpose of this study is to understand the aesthetics of mimesis expressed in Online video game apparel design. For this purpose, I researched different theories of 'mimesis' and applied them to Online video game apparel designs. The research was conducted using various books on aesthetics and fashion, and demonstrative studies were processed by analyzing photos from Internet video game websites. In the history of aesthetics, the term mimesis is divided into three categories: external, internal and multiple mimesis. External mimesis represented the historical point of view in the design, which showed the beauty of the ancient times. Internal mimesis displayed the metaphorical symbols of religion, character, psychology, sexuality and fear. Multiple mimesis was the hybrid and the distortion of the different aspects of mimesis. Applying this research on mimesis and expressing them in Online video game design may be an excellent method for understanding human aesthetics in video game apparels.

• Journal of the Korean Society of Costume
• /
• v.61 no.8
• /
• pp.32-44
• /
• 2011

This study will explore the application of the Korean alphabet 'Hangul' and its calligraphy on fashion design. Hangul is well known for its great formative characteristics. Its calligraphy has unique features that express the implicative meaning of the Korean language while simultaneously displays beautiful shapes that draw the viewer's eye. When Hangul calligraphy is applied on the pattern design, it can be an excellent opportunity to demonstrate the visual beauty of Hangul. The purpose of this study is to develop the pattern designs that utilize the Hangul calligraphy and apply them in various fields of fashion. The detailed concepts of this study are as follows. First, the theoretical concepts and characteristics of both Hangul calligraphy and pattern design will be understood. Second, the aesthetic characteristics of calligraphy will be drawn by case analysis on the artworks of famous calligraphers such as Kim Jong-geon, Kang Byeong-in, Lee Sang-hyeon, Lee Gyu-bok and other representative calligraphers who design the beauty of Korean calligraphy by handwriting and brush-writing. The obtained results will be used to explore the desirable direction of fashion design. Third, eight pattern motif fashion works that utilize Hangul calligraphy in accordance with the arrangement of different characteristics of fashion design will be presented.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.395-401
• /
• 2020

Sound Art retains heterogeneous and borderless inborn-characteristics on it. Despite it is a non-mainstream art which could not foster fertile soil to bring up many established artists yet, the domestic area is keep growing and expanding. And now it will soon be that time of overcoming the debates between the art world and the music world to widely embrace de-facto artworks and practices, and bringing more quality critiques. This article talks about a concise history of sound art by addressing some singularities and chronicle traces of it which may be helpful information to lead into more opened future discussion forums in the domestic sound art field.

• Journal of Fashion Business
• /
• v.23 no.5
• /
• pp.19-30
• /
• 2019

The aim of this study is to analyze the stage of image change in Korean fashion design in regards to the simulacre of Jean Baudrillard. The changing phases of Korean fashion design are as follows: First, the initial stage involved simple imitation, which replicated the original as much as possible, it expressed the basic composition of Hanbok, flat cut and rich silhouette, the color scheme of traditional colors, traditional patterns, materials, and traditional ornaments. In the second stage, the subject matter intervened to distort and transform from the original, the basic composition and structure of the Hanbok were barely maintained, they were either removed or part of the structure modified or expressed using modern materials and patterns. The third stage, were based on reality but differed from reality through subject and imagination, and only left a part of the basic composition of Hanbok, and were expressed through the partial modification of the elements of the Hanbok, for instance the silhouette, skirt waist, collar and breast-tie. The fourth stage of pure simulacre, which refers to a new image with complete independence regardless of the reality. This stage differed from the basic structure and composition of Hanbok, and showcased traditional Korean image of Korea's unique cultural elements, such as hanbok or crafts and artworks, in a modern fashion with a modern sense and practicality.

• Cross-Cultural Studies
• /
• v.35
• /
• pp.215-235
• /
• 2014

The purpose of this paper look at the basis of the cultural differences of Korean and Japan by comparing the craftsmanship. Korean craftsmanship and master craftsman making traditional handcrafts and artwork would die out at a critical moment. The craftsmanship and system could not be established because of discrimination in the traditional four classes of society( scholars, farmers, artisans and tradesmen), invasions of other countries and discontinuity of tradition from modernization. On the contrast, in Japan, it was possible to establish traditional handcrafts and artworks, technique and craftsmanship with apprentice system and various social privilege and treatment even in the same traditional four classes of society ( scholars, farmers, artisans and tradesmen). It was common to pass down the family business for a hundreds of years with self respect between Japanese master craftsmen and lots of people succeed the family business will now. Japanese craftsmanship is originated from 'worship to god' Medieval Japanese believed that the thing changes human mind, artistic talent, masterpieces and faith were connected to sacred power. Therefore, master craftsmen and their works were also made by the power of god. In this context, craftsmen were protected and treated in socially and nationally. It is that the social treatments and supports in national level and their own pride and continuous training of techniques and abilities as the main driving force to maintain the craftsmanship in Japan. Korea has the sale level of competitive tradition and technique in comparison any other countries. Japanese craftsmanship study will be a critical data in the protection and maintenance of Korean traditional and technique.

• Trans-
• /
• v.10
• /
• pp.15-29
• /
• 2021

After the coronavirus pandemic, quarantine or social distancing was required for public health and almost all international exchanges were restricted. Those changes affected huge peoples lifestyle including a way of behaving, purchase and even old habits seemed unable to change. The art market also faced many changes. Art fairs are the primary sectors in the art market but restrictions on gathering and exchanges between countries have primarily affected the size and the type of event. Online platforms are rising, art fairs opened online viewing rooms on the internet instead of booths in the convention center. Even galleries opened their own viewing rooms or renewed online pages to promote artworks and communicate with customers. In this paper, we will examine the effects of Corona on the art market and will seek a way to react to those changes and challenges.