• Title/Summary/Keyword: arena

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A Study on the Method of Digital Signage in the Fashion Store VMD - Focusing on Global SPA Brands in Korea - (패션스토어 VMD에서 나타난 디지털 사이니지의 적용방안에 관한 연구 - 국내의 글로벌 SPA브랜드를 중심으로 -)

  • Kim, Yoon-Hee;Lee, Ju-Hyeong;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.220-232
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    • 2013
  • Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

Facilitating Adult Learning : The Effects of Scaffolding Strategies and Self-Regulation on Discussion Participation and Performance in Online Learning (온라인 토론학습에서 스캐폴딩과 자기규제가 참여와 수행에 미치는 효과)

  • Kyun, Suna;Kim, Sung Ah;Lee, Jae-Kyung;Lee, Hyunjeong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.115-128
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    • 2015
  • As the life expectancy of human beings gets longer and our society changes into highly competitive arena, the implementation of online adult learning is growing, and therefore the learners in self-regulated scaffolding learning environments is becoming an important topic. This study is to investigate the main effects of scaffolding and self-regulation and the interaction effect on discussion participation and comprehension in online learning environments. To do this, ninety-nine adults taking online learning courses with the open university in Korea were investigated. Adult learners were divided into one of the four groups (no scaffolding, conceptual, strategic, and conceptual and strategic scaffoldings). Regarding self-regulation, learners were divided into two groups (low and high self-regulated) based on the mean score of subjective report of self-regulated learning. The results are as follows : First, 'strategic scaffolding' is more effective than 'conceptual scaffolding' in discussion participation (F=2.772, p < .05) and comprehension test (F=7.156, p < .05). Second, high self-regulated learners more actively participate than low self-regulated learners in discussion (F=6.230, p < .05), and achieve higher scores (F=4.863, p < .05). Third, there is no interaction effect between scaffolding strategies and the level of self-regulation. The theoretical and practical implications of these findings are discussed.

Internet Governance from the Perspective of Global Information Society (글로벌 정보사회의 관점에서 본 인터넷 거버넌스)

  • Kim, Daeho
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.111-120
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    • 2015
  • Internet has changed global information society in many ways. Among others, combination of internet's technological characteristics and internet ecosystem has altered global information governance. This paper argues that internet governance is rooted in the multistakeholder model in which diversified actors including government, private sector, and civil society are connected closely. Players have increased a lot in the global information governance. In particular, civil society have more involved in the decision making process. In the international politics arena, power shift from intergovernmental organizations to civil international organizations has increased. ICANN and IGF(Internet Governance Forum) have played critical roles in internet governance. Internet governance shows new phenomena of global information governance.

Trade Exhibition for Small & Medium Enterprises by Using of Special Conditions in Foreign Marketing Insurance

  • Kim, Jae-Seong;Lee, Gyu-Chang
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.52
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    • pp.119-135
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    • 2011
  • Korea's trading volume is expected to surpass USD 1 trillion in 2011. Korean economy achieves this largely due to its dependence on export and enhanced technological capacity and product quality. Improved recognition of Korean enterprises in the global arena also helped. However, the largest reason behind theses could be found in exporters' ceaseless marketing endeavors and continued government supports. Today, more and more people become to rely on trade exhibitions to boost export effectively. Trade exhibitions are employed as a useful tool to attract buyers and enter a market. This is because such exhibitions' marketing effect and professional aspects. South Korean export relies on large conglomerates for most part. However, 95% of the country's entire industry are small and medium-sized companies. This means that SMEs' export has a huge impact on the national economy. Therefore, as a way to improve SME export and minimize their losses, we need to use trade exhibitions more actively. The overseas policy insures only promotional activities regarding foreign exhibition and fair (including international events held in Korea), foreign distributor, shopping mall, home shopping, etc. and does not include air fare, traffic cost in the local place, accommodation cost and dining expenditures as costs to be excluded mentioned above. It is not easy for them to take part in events abroad if they have to pay for such expenses. If full financial support is difficult, the Korea trade insurance corporation still may give a certain level of aid for successful exporters to engage in marketing activities abroad more actively and further stimulate SMEs' export.

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Utilities and Application of Action Research in Korean Social Welfare Research (사회복지학에서의 실행연구(Action research) 적용과 유용성)

  • Kim, Mi-Ok
    • Korean Journal of Social Welfare
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    • v.61 no.3
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    • pp.179-204
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    • 2009
  • This paper attempts to explain the effect and application of action research in Korean social welfare research and discusses utilities of action research in the broadening and deepening social welfare body of knowledge within Korea. First, this paper examines the concepts, characteristics, and relevant literatures of action research. Second, this paper attempts to explain the effect, meanings, and application of action research in Korean social welfare research with examples from study on development of user involvement manuals for the disabled residential facilities for the first time in Korea. Third, this paper discusses utilities of action research in broadening and deepening social welfare knowledge body in Korea. In discussing the utilities, this paper maintains that action research can be more properly utilized for research methods to decrease the gab of research and social work practice. Finally, this paper highlights that 'many ways of knowing' exist in social science and it should be considered more sincerely in the arena of Korean social welfare research in order to more solidly develop the knowledge body of social welfare and practice in Korea.

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A Study on the Development of Tourism Itinerary Using Historical and Cultural Resources Information System (역사.문화자원 정보시스템을 활용한 관광코스 개발 방안에 관한 연구)

  • 이우종
    • Spatial Information Research
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    • v.8 no.2
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    • pp.191-201
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    • 2000
  • Recently, tourism industry is on the trend of expanding its activity arena, boosted by revitalization of regional economy and reorganization of urban environment, undertaken for the purpose of place marketing. However, Korea has not been able to develop a variety of tourism itineraries that can attract the interest of tourists because most tourism resources are isolated with single function. This constraint has prevented tourism industry in Korea from attaining competitiveness. In attempting to overcome this constraint, this study seeks to develop tourism itineraries by constructing and utilizing database on historical and cultural tourism resources based on the case of Kangneung City. Through the construction of information system on historical and cultural resources and tourism support facilities, optimal tourism itineraries that take into account maintenance conditions, types, values, lodging availabilities and accessibility of tourism resource areas can be developed. Moreover, it is expected that this information system will have a high level of usage in the future, for it can provide a wide range of tourism services on the internet and education materials as well as facilitate resources management.

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Resurrection of antibody as a therapeutic drug (항체 : 치료제로서의 부활)

  • Chung, Hong Keun;Chung, Junho
    • IMMUNE NETWORK
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    • v.1 no.1
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    • pp.7-13
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    • 2001
  • Currently 18 monoclonal antibodies were approved by FDA for inj ection into humans for therapeutic or diagnostic purpose. And 146 clinical trials are under way to evaluate the efficacy of monoclonal antibodies as anti-cancer agents, which comprise 9 % of clinical trials in cancer therapy field. When considering a lot of disappointment and worries existed in this field during the past 15 years, this boom could be called as resurrection. Antibodies have several merits over small molecule drug. First of all it is easier and faster in development, as proper immunization of the target proteins usually raises good antibody response. The side effects of antibodies are more likely to be checked out in immunohistomchemical staining of whole human tissues. Antibody has better pharmacokinetics, which means a longer half-life. And it is non-toxic as it is purely a "natural drug. Vast array of methods was developed to get the recombinant antibodies to be used as drug. The mice with human immunoglobulin genes were generated. Fully human antibodies can be developed in fast and easy way from these mice through immunization. These mice could make even human monoclonal antibodies against any human antigen like albumin. The concept of combinatorial library was also actively adopted for this purpose. Specific antibodies can be screened out from phage, mRNA, ribosomal library displaying recombinant antibodies like single chain Fvs or Fabs. Then the coding genes of these specific antibodies are obtained from the selected protein-gene units, and used for industrial scale production. Both $na\ddot{i}ve$ and immunized libraries are proved to be effective for this purpose. In post-map arena, antibodies are receiving another spotlight as molecular probes against numerous targets screened out from functional genomics or proteomics. Actually many of these antibodies used for this purpose are already human ones. Through alliance of these two actively growing research areas, antibody would play a central role in target discovery and drug development.

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Impact of Time Perspective on the Internet and Mobile Phone Addiction of Primary and Middle School Students (초등.중학생의 시간관이 인터넷과 휴대폰 중독에 미치는 영향)

  • Park, Chan-Jung;Kim, Dong-Hwan;Hyun, Jung-Suk
    • Journal of The Korean Association of Information Education
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    • v.15 no.3
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    • pp.399-411
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    • 2011
  • In the existing researches about the Internet and mobile phone addition for primary and secondary school students, the major addiction testing measurements are personal parameters such as obsession, self-efficacy, and self-control and environmental parameters such as parents, friends, schools, community factors, and mass media. Those researches have focused on the interaction objects between a student and him/herself, parents, friends, schools, or society. While the importance of time perspective has increased recently, there have rarely been the research that had focused on it in education arena. In this paper, we analyze how time perspective influences the Internet and mobile phone addiction levels of primary and middle school students. In order to do that, we surveyed 619 primary and middle school students and analyzed the results in this paper. And then, we renew the relative importance among existing factors for the two addictions and propose the way to prevent the two addictions.

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Indoor Positioning Algorithm Combining Bluetooth Low Energy Plate with Pedestrian Dead Reckoning (BLE Beacon Plate 기법과 Pedestrian Dead Reckoning을 융합한 실내 측위 알고리즘)

  • Lee, Ji-Na;Kang, Hee-Yong;Shin, Yongtae;Kim, Jong-Bae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.2
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    • pp.302-313
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    • 2018
  • As the demand for indoor location recognition system has been rapidly increased in accordance with the increasing use of smart devices and the increasing use of augmented reality, indoor positioning systems(IPS) using BLE (Bluetooth Lower Energy) beacons and UWB (Ultra Wide Band) have been developed. In this paper, a positioning plate is generated by using trilateration technique based on BLE Beacon and using RSSI (Received Signal Strength Indicator). The resultant value is used to calculate the PDR-based coordinates using the positioning element of the Inertial Measurement Unit sensor, We propose a precise indoor positioning algorithm that combines RSSI and PDR technique. Based on the plate algorithm proposed in this paper, the experiment have done at large scale indoor sports arena and airport, and the results were successfully verified by 65% accuracy improvement with average 2.2m error.

Paradoxes of Living Lab as a Social Innovation Arena (사회혁신의 장으로서 리빙랩과 패러독스)

  • Jung, Byung Kul
    • Journal of Science and Technology Studies
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    • v.17 no.1
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    • pp.41-69
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    • 2017
  • The Living Lab, key elements are user involvement and experimentation in real life environment, is attracting public and academic attention as a crucial means of science and technology innovation and societal innovation. In recent years, there has also been a qualitative change, such as being utilized for social innovation and sustainable system transition. However, in the Living Lab approach, the paradox due to the tension between the different demands can appear in terms of homogeneity, user experience, conflict, commercialization, and diffusion of innovation. We need to understand and solve these paradoxes of Living Labs in order not only to solve social problems but also to be a good means of social innovation and sustainable system transition. Living labs are very useful instruments for solving certain types of problems, but they are not panacea. Living Labs, which still lack theoretical rationale and empirical results, need to accept and manage paradoxes to achieve results as a good means of social innovation.