• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.296-308
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• 2011

The purpose of this study is to understand Qipao, that Chinese traditional women's cloth, and analysis the aesthetic characteristics of that. Joining WTO in 2002 and 2008 Beijing Olympic made China get the attention by the world and get the opportunity that advent of China style. Chinese fashion cultural contents have abundant meanings in internal or external, therefore characteristics aesthetic of Chinese traditional fashion had much influence in world fashion design. Qipao that has influence in contemporary fashion design could be used special fashion design data for China market. A variety of literature and prior researches for Qipao's history and transition process was studied. Internal and external documents, fashion magazines, internet information were investigated to study features of Qipao. Total 20 seasons fashion collections from 2000S/S to 2009F/W was examined, and selected 22 brands that showed Qipao style, after then extracted 418 photos among them. By the seasons, Eit showed 193 pieces in S/S and 225 pieces in F/W, and was put to practical use in F/W season than S/S. The results are as follows. The contemporary fashion collections shown in the Qipao style silhouette, detail, color, material, pattern and the results obtained by each, were in all respects diversity. In silhouette, including traditional tight silhouettes, 'H' silhouettes, boxy silhouette was such a variety. The five colors traditionally preferred color from the color was more of a tendency to be gorgeous. Modern reinterpretation of pattern designs by graphic pattern that has emerged. Also, shown in a contemporary fashion collection Qipao style leather material in application utilizing the glossy feel of a plastic material and has emerged feeling.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.53-61
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• 2005

With the acceptance of western culture, our traditional culture is in the crisis of disappearing. This is especially evident in the clothing and textile field. Therefore it seems essential to apply the traditional Korean aesthetics to our clothing. The purpose of this study is to reconstruct the types of design and analyse the characteristics of patterns expressed in traditional roof-tile. This study attempted to use the roof-tile patterns as motive for all tapestry and fashion design work to realize a creative expression of formative world through on-screen restructuring. The traditional roof-tile patterns were selected for this study because they must be the products created with our ordinary aesthetic values and techniques, and thus may represent our people's unique culture. After all, the expression for a work should be based not on simple representations of a given object but on restructuring of diverse unique forms according to worker's subjective senses. A piece of clothing with the expression of traditional and formative must combine traditional aesthetics of tradition and form. The application of traditional and formative value of Korean pattern in clothing made to be adaptable for wear in our everyday lives. Today there various attempts to combine traditional aesthetics with modem design. Also, the development of unique Korean design aesthetics within the clothing will allow for a distinct elegance that can be recognized by the world know about the Korean culture through the high standards of our clothing.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.131-139
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• 2001

The fashion designers in Korea can achieve the winning position in the competitive international market of fashion industry by adapting our own traditional beauty to the modem fashion design through the modernization of the Korean traditional styles. Therefore, this study attempted to analyze the works of the active Korean fashion designer, Lee Young-Hee, focusing on the subject how she incorporated the modem fashion with the elements of Korean traditional costume. In order to study this subject, both quantitative and qualitative research methods were used to collect and analyse the design elements of Korean costume used in the designer's works found from the major fashion magazines, FASHION TODAY, WWD, ELLE, BAZAAR, Marie Claire, Areumdown-Uri-Ot, The Beauty of Korea and FASHION SHOW from 1993 to 1999. The collected research data, 95 works, was counted and analyzed in terms of the formal characteristics borrowed from Korean traditional clothing items and their application techniques. Other aesthetic characteristics of her works such as color, fabric and pattern were also analyzed. As a result of the study, it was found that Lee Young-Hee has adapted many different kinds of major Korean clothing items including 'chima', 'paji', 'po', and 'chogori'. Also it was apparent to note that the formal characteristics of Korean traditional clothing items were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modem sense.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.565-577
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• 1999

In this world of globalism, achieving the winning position in the competitive international market is essential in the area of fashion industry. For this reason, we should accomplish this task by adapting our own traditional beauty to the modern fashion design through the modernization of the Korean traditional style. Therefore, this study attempted to analyze the fashion design works of the active Korean fashion designer, Sul Yoon-Hyung, focusing on the subject how she incorporated the modern fashion design with the traditional motives. In order to study this research subject, both quantitative and qualitative research methods were used to collect and analyse the textile motives used in the designer's works found from the major fashion magazines, Bazaar, Vogue, Marie Claire, ELLE, WWD, and Fashion Today during the last seven years(1993-1999). The collected research data, 68 works, was counted and analyzed in terms of the categories of Korean traditional motives they were adapted from, the application techniques, and the aesthetic characteristics. As a result of the study, it was found that Sul Yoon-Hyung has adapted different kinds of Korean traditional motives including motives borrowed from the nature such as flowers and animals, geometrical forms, and Chinese letters with different specific symbolic meanings for each motif and many different techniques were utilized to apply these motives. It was apparent to note that the Korean traditional motives were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modern sense.

• Journal of Fashion Business
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• v.11 no.6
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• pp.125-138
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• 2007

The modern fashion contains the religious factors or theories out of numerous cultural traits. Shamanism is a product of the very complicated combination of diversified cultural phenomena and whose traits are depicted as spiritual and artistic forms, reflecting on the materialism culture, social relations, customs, and religious faith. The Shamanism that lies in the life of humans gives much impact on their clothing life up to date, consciously or nonconsciously as well. The Shamanism clothing studied as yet has been focused on the costumes that a Shamanism priest and a shaman, the principal Shamanism performer wears and on the symbolic meaning or formativeness of the traditional shaman clothing that is only confined to certain local regions. The Shamanism in the modern costume influences not only on the traditional clothing unique to shaman but also on the other apparels in a widely extended sense. Nevertheless, the research on the modern costumes related to Shamanism is yet to be progressed. In this context, it is believed that the examination of Shamanism interrelated with a contemporary clothing expression is needed. This work would take a look specifically at how the Shamanism is given in the modern clothing fashion and review the inherent aesthetic characteristics. A fact was driven through this study that the shamanism shown in fashion is not only expressed in the modern style of shaman clothing but also unconsciously absorbed in the fashion on the whole. A finding was also revealed that the geometrical and abstract expression, the implication of animistic components, and the application of inherent shaman's costume on to design in regard to clothing are related to a view point of studying about shamanism. The meaning in each expressive method is focused on the superhumanistic desire of shamanism.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.205-216
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• 2012

Korean traditional wedding ceremony was conducted with some regular procedure and there were used special Gyubang crafts for wedding ceremony. Nowadays there is common the western style wedding ceremony and then the use of wedding Gyubang crafts have being decreased. Purposes of this study are to investigate characteristics of and to propose some idea of preservation and application them in the life of today. The results are as follows; Wedding Gyubang crafts can be classified Bojagj(wrapping clothes), Jumeony(cloth bags), ornaments, items related to sewing and others. They were apt to be traditionality, symbolism and shamanism, and were superior in aesthetic sense, the effect of decoration and technical skill. So there was needed preservation them. Some way of preservation and applications them were suggested ; alternation in keeping with modern needs, use of ornament, alteration in present-day life, application their image to Korean cultural products, textile design and so on. Several works were developed by ways suggested and exhibited in order to arouse new understanding Wedding Gyubang Crafts to public.

• Journal of Fashion Business
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• v.25 no.1
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• pp.16-38
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• 2021

The purpose of this study was to develop a fashion design with a greater sense of modernism based on the characteristics and design elements of Myanmar traditional clothing focusing on the Yandanapon Mandalay period of the last dynasty of Myanmar using the SCAMPER technique, which is one of the creative methodologies. Contemporary menswear fashion designs were developed based on the individual elements of the questionnaire on the SCAMPER technique using fashion design elements. The design development process was as follows. First, this study set the developmental theme of contemporary menswear fashion design in Myanmar's traditional clothing style during the Yadanapon Mandalay period. Second, to develop designs using the SCAMPER technique, the elements of Myanmar's traditional clothing were first divided into item composition and design elements, followed by application of the SCAMPER questionnaire. Also, various designs were developed by combining and applying different elements. Third, optionally selective elements evolved from the design development process using the SCAMPER technique questionnaire. Fourth, the design evaluation was used to select the designs matching the study purpose out of 55 design sketches via FGI (Focus Group Interview) consisting of four fashion designers. Fifth, a total of six designs were selected by additional design modification. Based on the aforementioned processes, a total of six works of men's clothing design were presented. This study provides basic data for the cultural and aesthetic understanding of traditional Myanmar clothing. It also serves as a source of new ideas to express modern fashion design in different ways.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.27-34
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• 2016

The application of computer graphics, which is characterized by reality, has even reinforced reality of image and motion expression in digital animation. But reality of digital animation succeeds to traditional aesthetic characteristics of animation for overcoming physical limitations of the real world and realizing imagination through transformation, rather than copying actuality as it is. But it does not succeed to drawing animation wholly. Digital animation adds cartoonish transformation, based on three-dimensional realistic expression and those animation situations look as if they get over realistic restrictions, while drawing animation constantly reminds of mediality in drawing motion, based on two-dimensional plane and handwork. n other words, cartoonish exaggeration that is intermittently inserted between these reinforced realities, expresses digital animation's own aesthetic characteristics as a dialectical sum by crashing into contrast coming from a cross between reality and imagination.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.150-157
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• 2009

In the 1970's the Interior Design Associations was established and the activity of youth designers who werecalled the "first generation of Korean interior designers" were created. This study is aimed to analyze characteristics and trends of commercial interior design in the 1970's. The design methods include the documentary research and the actual proof research conducted. The frames of analysis were made by the background theories about Korean interior design, and the annual case studies were analyzed and estimated according to the design types. The design types were analyzed by the geometrical simplicity research, the romantic emotional expression, the Korean identity expression, the machine technical asthetic expression and the eclectic style with western classics. In the early 1970's, the abstract, brief, and simple expression were presented most frequently by the geometrical form and the repetition of the pattern. From the mid-1970's the romantic and emotional atmosphere of the youth culture that was popular at that time were expressed as vernacular design by the rough finishing of the natural materials such as plaster, brick, and wood floorings etc. The space such as a Korean food restaurant relates to the Korean traditional culture aims to be different through the expression by the Korean traditional patterns, furniture, and materials. In the late 1970's the metals and glass were used for the expression of the machine aesthetic form but was not popular because of the rare application. The type that revived the past western traditional form was presented by using the arch, dome, and the curved and luxurious moldings.

• Journal of Communication Design
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• v.59
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• pp.298-308
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• 2017

In the modern society in which globalization is ongoing in the overall culture social culture, various efforts are being made by each country around the world in order to search for the distinctive cultural identity and creativity. Recognizing the importance of the 'Korean' tradition, South Korea is also actively engaged in researches to develop design utilizing it and to apply it in real life. Here, developing Korean design does not simply refer to borrowing and imitating the traditional form or color but refers to generating a new, original and ethnic aesthetic consciousness that conform to the era that we are currently living in based on the unique ideology and sentiment inherent in its formativeness. Despite the fact that research on Korean traditional culture has continued for a long period of time, it is considered that such phenomenon continues to take place because the establishment and utilization of Korean culture identity is still insufficient. There, research on various fields based on new understanding with regards to our culture and the development of design utilizing it is in dire need. This study aims to analyze the said usage form and formative characteristics and the possibility of modern application focused on the lines and patterns which are most frequently mentioned when discussing about the Korean traditional formative beauty of Korea.