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A Study on the Development of Contemporary Menswear Fashion Design Inspired by Myanmar Traditional Costumes Using SCAMPER Method

스캠퍼 기법을 활용한 미얀마 전통복식 스타일의 현대 남성복 패션디자인 개발 연구

  • Phyoe, Su Wai (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Suh, Seunghee (Dept. of Fashion Design, Sungkyunkwan University)
  • Received : 2020.11.27
  • Accepted : 2021.01.19
  • Published : 2021.02.28

Abstract

The purpose of this study was to develop a fashion design with a greater sense of modernism based on the characteristics and design elements of Myanmar traditional clothing focusing on the Yandanapon Mandalay period of the last dynasty of Myanmar using the SCAMPER technique, which is one of the creative methodologies. Contemporary menswear fashion designs were developed based on the individual elements of the questionnaire on the SCAMPER technique using fashion design elements. The design development process was as follows. First, this study set the developmental theme of contemporary menswear fashion design in Myanmar's traditional clothing style during the Yadanapon Mandalay period. Second, to develop designs using the SCAMPER technique, the elements of Myanmar's traditional clothing were first divided into item composition and design elements, followed by application of the SCAMPER questionnaire. Also, various designs were developed by combining and applying different elements. Third, optionally selective elements evolved from the design development process using the SCAMPER technique questionnaire. Fourth, the design evaluation was used to select the designs matching the study purpose out of 55 design sketches via FGI (Focus Group Interview) consisting of four fashion designers. Fifth, a total of six designs were selected by additional design modification. Based on the aforementioned processes, a total of six works of men's clothing design were presented. This study provides basic data for the cultural and aesthetic understanding of traditional Myanmar clothing. It also serves as a source of new ideas to express modern fashion design in different ways.

Keywords

References

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  1. 속성열거법을 활용한 청나라 복식스타일의 패션디자인 개발 vol.25, pp.3, 2021, https://doi.org/10.12940/jfb.2021.25.3.126