• 한국의류학회지
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• 제31권4호
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• pp.624-632
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• 2007

The purpose of this study is to analyze whether a degree of media and appearance concern have an effect on appearance management of workers, and to analyze difference of appearance management with worker's men and women. A survey was conducted from September 20 to October 2 in 2006, among worker's men and women. The 538 subjects were used to statistics, and the statistical analysis methods were frequency analysis, reliability analysis, factor analysis, t-test, and multiple regression analysis. First, a degree of media concern factors were determined to be media-advertisement concern, media-information concern. And a degree of appearance concern factors were determined to be appearance-styling concern, appearance-management concern. Second, a degree of media and appearance concern factors had an effect on appearance management of workers. Therefore, the more a degree of media and appearance concern was higher, the more appearance management was higher. Third, worker's women than men were shown to have many concern about media, appearance concern and appearance management.

• 복식문화연구
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• 제19권5호
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• pp.1119-1132
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• 2011

The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' ${\alpha}$), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearance-concern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

• 한국의류산업학회지
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• 제19권1호
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• pp.30-39
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• 2017

This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

• 복식
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• 제65권7호
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• pp.118-128
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• 2015

The purpose of this study was to identify the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men through a structural study method. Three hypotheses were established to verify the relationships among interpersonal relations disposition, appearance concern and appearance management behavior. The questionnaires were administered in the city of Daegu to 201 males in their 20s to 50s. The SPSS 20.0 package was utilized for data analysis, which included frequency analysis, factor analysis, correlation analysis and Cronbach's ${\alpha}$. Also, Amos 21.0 program was utilized for a confirmative factor analysis( CFA) and a structural equation modeling(SEM) analysis. The results of this study are as follows; First, interpersonal relations disposition showed a positive influence on appearance concern. Second, appearance concern had a positive influence on appearance management behavior. Third, the interpersonal relations disposition showed a positive influence on appearance management behavior. In conclusion, interpersonal relations disposition, appearance concern, appearance management behavior of men are found to have a correlation.

• 한국의류학회지
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• 제38권5호
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• pp.705-717
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• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• 한국의류산업학회지
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• 제16권6호
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• pp.888-896
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• 2014

This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

• 한국의류산업학회지
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• 제11권2호
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• pp.271-277
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• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.

• 복식
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• 제53권1호
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• 한국의류산업학회지
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• 제15권5호
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• pp.777-786
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• 2013

This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

• 대한가정학회지
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• 제44권12호
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• pp.1-7
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• 2006

The purpose of this study was to analyze whether appearance concern has an effect on purchase intention and brand loyalty of cosmetics of middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and elderly women. Response form the 393 subjects underwent statistical analyzes including frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, appearance concern factors were determined to be appearance-important, appearance-care, and skin-care. Second, appearance concern factors of appearance-important and skin-care had an effect on purchase intention of cosmetics of middle and elderly women. All of appearance concern factors had an effect on brand loyalty of cosmetics of middle and elderly women. Third, purchase intention of cosmetics had an effect on brand loyalty of cosmetics of middle and elderly women. The propitiation of putting basic and colored cosmetics was high in the appearance concerned group.after controlling for main effects.