• 한국의류산업학회지
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• 제25권3호
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• pp.358-365
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• 2023

This study aims to investigate the moderating effect of appearance confidence in the relationship between the expected value of appearance management and beauty management behavior of college students. For data collection, 300 questionnaires were distributed among the students of a 4-year university in Gwangju, Republic of Korea from April 12 to 22, 2022; 273 copies were collected, and 259 copies were used as the final sample. SPSS 21.0 was used to analyze the collected data, and the results were as follows. First, the expected value of appearance management had a positive (+) effect on beauty management behavior. Second, the expected value of appearance management had a statistically significant positive (+) effect on beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play and sympathy values, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play conformity value, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. This was confirmed to act as a reinforcing mechanism.

• 한국의류학회지
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• 제21권6호
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• pp.1072-1081
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• 1997

The objectives of this study were to investigate the differences in appearance interest (clothing interest and body adornment) and self-confidence according to demographic variables such as age, education, and allowance, to examine the causal relationships of clothing interest and body adornment on self-confidence of elderly women. Subjects for this study were samples of 215 elderly women (ages 60 to 70) in Seoul, Korea. The instrument was a questionnaire and the survey was done in face-to-face method. 1. There was a significant difference in body adornment according to age. After age was controlled, there were significant differences in appearance interest and self-confidence according to education. There were significant differences in appearance interest and self- confidence according to allowance. 2. Education and allowance had a direct effect on clothing interest. Allowance, age, and education had a direct effect on body adornment. Education had a direct effect on allowance. 3. Clothing interest and allowance had a direct effect, and education had an indirect effect on self-confidence. Body adornment and allowance had a direct effect on self-confidence, education and age had an indirect effect on self-confidence. The present findings provide that appearance interest such as, clothing interest and body adornment had a significant effect on self-confidence of elderly women. It appeared that the connection between body adornment and allowance was stronger than the connection between clothing interest and allowance. The causal relationship of clothing interest on self- confidence was stronger than the causal relationship of body adornment on self-confidence. The clothing interest was a variable that most affected on self-confidence of elderly women.

• 한국의류산업학회지
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• 제12권6호
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• pp.764-773
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• 2010

The purpose of this study was to analyze the difference in body image and apparel fashion orientation according to gender and somatotype. And the paths for the apparel fashion orientation affected by these variables were also analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. The results of this research are as follows: It was found that subjective somatotypes of male and female college students were different from objective somatotypes and that female college students showed high degree of somatotype distortion compared to male college students. The body image was composed of three factors, interest in appearance', concern about weight' and satisfaction in appearance'. Female college students were highly interested in appearance and weight with exhibiting high interest in appearance for the persons who have a thin somatotype and in weight for the persons who have an obesity somatotype, respectively. Female college students were more closely associated with fashion than male students. The higher interest in appearance, concern about weight and satisfaction in appearance persons have, the higher degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel the persons showed. Thus, female students, thin somatotypical persons or standard somatotypical persons were highly interested in appearance. The persons who are more concerned about appearance showed the high degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel. And the persons who are satisfied with their appearance exhibited high leadership in fashion opinion and confidence in apparel.

• 한국생활과학회지
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• 제19권4호
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• pp.687-698
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• 2010

This study found that physical image affects behaviour of clothes, ready-to-wear satisfaction or dissatisfaction, weight control targeting the female university students. Results showed that people, who manage their appearance well, seeks esthetics and showing off, on the contrary, the person, who has not confidence of her body, pursues virtue. It was also found that people who have confidence in their body shape, and people who manage their appearance well are typically satisfied with ready-to-wear clothes, while people who are not satisfied with their appearance, do not like ready-to-wear clothes. People who are concerned with appearance and who manages their appearance well, are typically worried about obesity, and they manages their weight control carefully. However, people who have confidence in their bodies and who do not manage their weight do not pay attention to weight control. Consequently, fit was also found that people with more confidence tend to do more exercise and more frequently visit saunas. The less they don't satisfied with their body, the more fast, dietary treatment, or weight control with the other ways.

• 패션비즈니스
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• 제13권4호
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• pp.99-111
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• 2009

The purpose of this study was to identify women's clothing image according to their body image. Self-administered questionnaires were used for data collection. The results were as followed: First, the body image was shown in three dimensions of care for appearance, concern about weight, and appearance attractiveness. And clothing image was shown in seven dimensions of gorgeousness, beauty, sophistication, comfort, confidence, neatness, and feminity. Second, women were segmented into interest in appearance attractiveness group, body image intermediate group, appearance & weight concern group, and body image retard group. Interest in appearance attractiveness group and appearance & weight concern group were found frequently among women in 20s and students or unmarried women, preferred for gorgeousness and feminity of clothing more, and enjoyed internet shopping. Appearance & weight concern group was heavier than interest in appearance attractiveness group. Body image intermediate group were found frequently among women of lower education, and shopped at stores. Third, younger unmarried women preferred for beauty, confidence, and feminity of clothing image and older women preferred for comfort more. Women who preferred for beauty and sophistication of clothing image shopped at internet shopping mall more frequently.

• 한국의상디자인학회지
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• 제16권1호
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• 패션비즈니스
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• 제15권5호
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• pp.15-27
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• 2011

This article was examined that the behavior of which they select hair equipment and a product may be significantly influenced by an interest in appearance during adolescence. This study was presented that according to gender, a girl student has higher confidence in appearance than a boy student, and also the higher the confidence in the girl's appearance, and they use more hair products. Moreover, the boy students are higher in than a girl student in the rate of dependence on hair equipment, so the boy students intend to use hair equipment. Therefore, this study was presented that the gender and an interest in appearance is important variables which influence to hair fashion of adolescence on an equipment and a product during presenting a hair-style, an interest in appearance of adolescence significantly influences on explaining the degree of hair equipment and leverage products as well.

• 대한가정학회지
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• 제49권10호
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• pp.71-79
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• 2011

When adolescents undergo the period of transition, they need to promote self-confidence from social support by parents, teachers or friends. It was believed that boosting subjective perception on their main areas of interest such as academic performance, appearance and fashion will result in happiness. The main purpose of this study was to investigate the influence of social support including family support, teacher support and friend support on self management, appearance satisfaction and fashion opinion leadership. A total of 412 questionnaires from the middle and high school students living in or near Seoul were collected and analyzed. The results indicated that teacher support and family support had a positive effect on self-management and family support had a positive effect on appearance satisfaction. Furthermore, friend support had a positive effect on fashion opinion leadership. In conclusion, implications for promoting self-confidence related to self-management, appearance satisfaction and fashion opinion leadership with the help of social support are suggested.

• 한국가정과교육학회지
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• 제35권4호
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• pp.99-115
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• 2023

본 연구는 대학생의 패션 유능감이 사회불안에 미치는 영향을 대인관계능력과 외모 불안의 매개효과를 중심으로 알아보는 것을 목적으로 하였다. 이를 위해 온라인 커뮤니티를 통해 235명의 대학생에 설문조사를 실시하였으며, SPSS 26.0을 사용하여 데이터를 분석하였다. 요인분석 결과 패션 유능감의 하위 요인으로는 패션 관여도, 패션 혁신성, 패션 코디 자신감이 나타났으며, 회귀분석을 통하여 매개모형을 분석한 결과, 패션 관여도는 대인관계능력을 통해 사회불안을 간접적으로 낮추는 반면, 외모 불안의 매개효과는 없었다. 패션 혁신성은 외모 불안을 통해 사회불안에 간접 영향을 미치지만 대인관계능력의 매개효과는 없었다. 패션 코디 자신감은 대인관계능력과 외모 불안 모두를 통해 사회불안에 간접적 영향 미쳤으며, 직접 효과도 유의하였다. 이 연구는 패션 유능감이 사회불안에 대해 양면적인 영향을 미칠 수 있음을 확인하였으며, 대학생들의 사회불안 해결을 위해 패션 테라피 프로그램을 통해 패션 코디 자신감을 증진시키는 것이 유용할 수 있음을 제안하였다. 그러나 이러한 프로그램에서 패션 혁신성의 과도한 추구는 외모 불안을 증가시킬 수 있으므로 지양하여야 하며, 자신의 외모에 대한 자신감 증진에 초점을 맞춰야 할 것이다.

• 한국의류산업학회지
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• 제19권6호
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• pp.712-722
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• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.