• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.620-631
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• 2019

현대 사회에서는 남녀를 불문하고 외모관리가 중요한 사회적인 영향력과 경쟁력으로 대두되면서 외모관리의 중요성이 점점 더 부각되고 있다. 외모관리행동은 전통적으로 여성을 중심으로 받아들여지고, 거의 모든 소비시장의 주체가 여성이라는 인식이 최근까지 확산되어져 왔으나 1990년대 이후 성역할에 대한 고정관념의 변화와 여성들의 사회 진출로 인해 독립적인 성향이 강해지면서 남녀의 지위와 역할에도 상당한 영향을 미쳤다. 이에 따라 남성들은 여성적 영역에 있어서 과거보다 긍정적인 시각과 포용적인 태도를 보이기 시작했으며, 남성들도 자신의 외모를 가꾸고 자신을 잘 표현하기 위해서 외모관리행동에 많은 시간과 돈을 투자하는 경향이 증가하고 있다. 여성의 전유물로만 여겨졌던 화장품 모델에서도 남자가 등장하는가 하면 그루밍족, 노무족, 로엘족 등 연령대에 상관없이 외모에 관심을 갖는 남성 인구가 증가하고 더 나아가 직장인 남성들에게 외모는 승진이나 연봉 등 직업적 성취를 위한 경쟁력 요소라는 인식이 점차 확산되고 있다. 사회생활의 주체인 남성들은 호감 가는 외모와 긍정적인 이미지를 형성하기 위하여 후광효과를 발휘하게 된다. 자아존중감과 외모관리행동에 관한 연구는 두 가지 면에서 중요한 시사점을 가지고 있다. 첫째, 외모관리를 통하여 남성의 매력성을 증가시키며 그로 인한 스스로의 자아존중감 향상과 사회적 경쟁력을 확보할 수 있어 이는 업무 성취도에 있어서도 긍정적인 영향을 미친다. 둘째, 남성 고유의 자아존중감이 높을수록 심리적으로 안정되어 사회적인 승인에 대한 의존도가 적으며 의복의 심미성을 중요시하게 되어 외모 관리행동력이 높아진다. 본 연구의 분석 결과에 따라 자기 자신에 대한 외모평가와 신체만족도가 자아존중감과 높은 상관관계가 있음을 연구결과 확인하였으며 대인관계형성에도 유의한 영향을 준다고 규명하였다.

• 한국지역사회생활과학회지
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• 제23권1호
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• pp.61-77
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• 2012

This study was carried out on hospitalized patients receiving diet therapy satisfaction and awareness of nutrition education in small and medium-sized hospitals in southern Gyeonggi area. By the face-to-face interview with questionnaire method, the survey was carried out on 150 subjects (99 males and 51 females). The patients (64.7% of males, 52.9% of females) heard the description of diet therapy without the aid of written manual. Patients were moderately satisfied by food that was rated based on these indicators: tastiness (2.45), saltiness (2.23), smelliness (2.23), and appetizing appearance (2.39) as a 4 point scale. Most of the patients (80.8% of males, 69.8% of females) wanted to continue diet therapy. The importance of diet was correlated with the tastiness, saltiness, and appetizing appearance of diet. And the help of dietitians' explanation was correlated with appetite. 55.6% of males and 35.4% of females received nutrition education before (p<0.05). The number of times nutrition education was received was once for male (33.3%) and three times for female (44.4%). Most nutrition education satisfaction that was calculated on a 4 point scale was well understood (3.03), recognized importance (3.44 for males, 2.78 for females) and help for disease management (p<0.01). Also they were satisfied with the explanation of disease (3.20). Nutrition education satisfaction was correlated positively with explanation about food related to disease, the current dietary treatment, how to prepare diet recipes, and dietitian's kindness, but negatively with satisfaction with explanation of diet therapy, and the description and help for disease management. In conclusion, the most important factor in practicing diet therapy was meeting with the dietitian. Intensive nutrition education after the patient's discharge is necessary for patients to continue diet therapy.

• 대한영양사협회학술지
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• 제15권3호
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• pp.232-252
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• 2009

This study investigated dieting behavior, awareness of body shapes, and eating disorders in female adolescents according to age and BMI. The Eating Attitude Test for Korean Adolescents (EAT-26KA) and sociocultural standards were used to measure eating disorders and sociocultural attitudes related to appearance, respectively. In addition, the BDI (Beck Depression Inventory) scale was used to measure the correlation between disordered eating and depression. The data were collected from 390 female adolescents living in Seoul and were analyzed using SPSS15.0. The results indicated that subjects wanted to be thinner despite having a normal body weight (BMI 19.35${\pm}$2.73). They also thought of themselves as fat and with desires to be slimmer, and viewed "diet and exercise" as the best way to lose weight. About 67.4% of the respondents had tried a diet and had experienced dizziness, anorexia, and general exhaustion while dieting. Also, 5.1% of the subjects were classified as eating disorder and suffered from stress to be thin. In addition, 85.0% of the subjects with eating disorder had tried a diet due to "appearance". They thought that "being underweight" was an ideal body image and considered themselves fat, although their BMIs were in the normal range (19.94${\pm}$2.02). In terms of symptoms during dieting, many of the subjects dealing with an eating disorder felt dizzy, had low energy, and were depressed. In conclusion, we must educate young females about healthy eating and positive body image to prevent the development of adolescent eating disorders.

• 디지털융복합연구
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• 제17권3호
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• pp.449-454
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• 2019

본 연구는 최근 중국 뷰티 시장 내 마스크팩 판매율 10위권내를 차지하고 있는 한국 마스크팩에 대한 중국인들의 인식, 선택속성, 만족도를 조사하여 향 후 한국 마스크팩의 국외 시장 진출을 위한 마케팅 자료를 제공 하고자 하였다. 연구결과 한류에 대한 인식정도, 특히 연예 음악 선호는 한국 마스크팩 선택속성에 유의한 정(+)의 영향을 미치는 것으로 나타났다(${\beta}=.323$, p<.05). 또 만족도, 재구매 의도 모두 한류의 영향이 매우 크게 작용한 것으로 나타났고 중국여성들의 소비증가와 사회진출로 인한 외모관리도 영향을 미치는 것을 알 수 있었다. 그러나 아직 한국 상품의 안전성과 효능에 대한 신뢰가 확립되지 못하고 있어 향 후 이러한 기술 부분의 개선과 국내 화장품 회사들의 구체적인 대안이 마련된다면 우리나라 K-뷰티 산업은 중국뿐 아니라 국내외 시장에서 더욱 활성화 될 것으로 판단된다.

• 패션비즈니스
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• 제19권3호
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• pp.88-100
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• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• 한국식생활문화학회지
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• 제27권5호
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• pp.415-421
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• 2012

This study summarized findings from an investigation into the awareness and evaluation of traditional foods among 197 male and female university students in the Chungnam area. The results were as follows. Regarding awareness of cooktable setting of traditional foods, 44.67% (88 students) of subjects answered that they had little knowledge. Female students showed a significantly high level of awareness of cooktable setting (p<0.05). Regarding the taste of traditional foods, 64.97% (128 students) of subjects responded appropriately. Regarding the necessity for partial development of traditional foods into a modern style, 61.90% (52 students) of male subjects and 84.96% (96 students) of female subjects were in agreement (p<0.01). Regarding the necessity for traditional food education, 77.16% (152 students) were in agreement, especially female students (86.73%, 98 students) showed considerably higher consent (p<0.05). For the assessment of traditional foods, nutrition (4.57 scores), taste (4.31 scores), and appearance (4.26 scores) were very highly assessed, whereas cookery (3.30 scores) and economic aspects (3.04 scores) scored relatively lower. Traditional desserts were recognized as routine and modern by male students. On the other hand, girls recognized desserts as traditional (p<0.05). Accordingly, we must preserve and pass down Korean traditional foods by increasing awareness through education or experience as well as through planning better cookery and economical aspects by applying certain standards for traditional foods.

• 디지털융복합연구
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• 제14권2호
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• pp.315-324
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• 2016

본 연구는 치아가 외모에 미치는 영향에 대한 인식 및 자신의 치아 만족도, 주관적인 치아에 대한 인식과 자아존중감에 대해 살펴보고, 이들의 관련성에 대해 조사함으로써 향후 치아 미용 관련 환자의 진료에 필요한 기초자료를 제공하고자 하였다. 2015년 5월부터 8월까지 서울 및 경기지역에 거주하는 일반인 320명의 자료를 수집하여 이중 응답이 미흡한 18부를 제외한 302(94.38%)부를 분석하여 다음과 같은 결과를 얻었다. 적합된 회귀모형은 통계적으로 유의하였으며(p<0.001), 모형 설명력은 23.4%로 나타났으며, 선정된 독립변수 중 학력(대졸 이상)과 치아가 외모에 미치는 영향에 대한 인식, 주관적인 치아에 대한 인식은 자아존중감에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 이상의 연구결과 주관적인 치아에 대한 인식이 증가할수록 자아존중감을 향상되는 것으로 나타나 치과를 내원하는 환자들의 구강건강을 향상시킬 수 있도록 이와 관련된 구강보건교육을 시행하고, 치아의 색이나 배열 등을 개선할 수 있는 적극적인 의료서비스를 제공하여 자신감과 만족감을 더 고취시킬 수 있어야 할 것으로 사료된다.

• 패션비즈니스
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• 제13권5호
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• pp.45-54
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• 2009

The purpose of this study was to examine if there were differences in public self-consciousness, body image, and socio-cultural influence between males and females. Six hundred twenty-six adults participated in this study. For data analysis, descriptive statistics, t-test and reliability test were used. The result of this study is as follows. First, compared to males, females had higher scores on appearance orientation(AO), appearance evaluation(AE), and weight occupation(WP). Also females were more dissatisfied with their bodies such as lower body part or middle body part than males. That is, women had lower body image than men. Second, there was not significantly difference in self-esteem between males and females. Third, females had higher scores on public-consciousness than males did. Fourth, compared to males, females were more influenced by socio-cultural factors such as internalization and awareness. Finally, women had more higher scores on appearance behavior management than men. Based on these results, this study would provide more efficient strategies to reduce negative body image, especially in women.

• 복식
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• 제58권6호
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• pp.85-95
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• 2008

The purpose of this study is to research appearance management behaviors through their interests in appearance and the degree of their management among the undergraduates to research the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on their face and hair management behaviors and to provide the effective data to form the marketing strategies for the beauty and fashion markets for the undergraduates. Total 900 questionnaires were distributed to the female/male undergraduates students in Daegu and Gyungbuk. 873 questionnaires out of 900 were collected and 825 questionnaires were selected as the final objects of this study. Frequency analysis, factor analysis, and Cronbach a were used to analyze the data using SPSS 12.0 statistics program. To examine the effects among variables, univariate analysis of variance and multiple regression analysis were conducted. The followings are the findings of analyzing and considering the research results through statistically processing each variable and those of the existing researches. 1. In terms of face management behaviors, internalization and awareness as sociocultural attitudes and social physical attractiveness among physical attractiveness perceptive showed positive effects. 2. In hair management behaviors, social physical and personal physical attractiveness out of physical attractiveness perceptive seemed to have positive effects.

• Asian Pacific Journal of Cancer Prevention
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• 제16권16호
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• pp.7007-7009
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• 2015

Background: Tobacco use in various forms, including with Areca nut, causes several potentially malignant disorders. Many lesions may transform into oral squamous cell carcinoma. Although patients may be aware of the hazards of tobacco habits, the lesions by themselves are insidious in nature resulting in failure of patients to present to general dentists/specialists at early stages. Our aim was to study the types of habits prevalent in the region of Rourkela in Orissa and to assess the insidious nature of the lesions associated with these habits. Not many studies have been done from this part of India. Materials and Methods: A camp was conducted for habitual users of tobacco and its products, Areca nut and other mixed habit users. A thorough history was taken of the type, duration and frequency of habits, symptoms of patients along with clinical examination by a single examiner. The data was entered in detail into an excel sheet and analysed. Results: 54.7% had lesions and 60.9 % of them were asymptomatic and rest had mild burning sensation while eating. There was a very low awareness of the presence of lesions among the patients. Conclusions: There is a need to spread the awareness of the ill effects of the tobacco and other associated habits far and wide and more importantly educate the general public on the appearance of associated lesions as these are almost always insidious in nature. The patients can self-examine, detect lesions early when present and approach the dentist at the earliest opportunity.