• Fashion & Textile Research Journal
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• v.2 no.3
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• pp.239-245
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• 2000

The purpose of this study was for analysis of ease about basic bodice pattern, as the first step of the research process for the drawing method of basic bodice for women in their twenties. The five selected basic bodice were made and they were worn by FRP body The garment space of each bodice was measured by analysis of the garment space of each section in figure of polymerization of cross section by a 3-D measuring instrument. The research suggests that this compared analysis is an objective reference. This analysis not only of the area of cross section of garment space and ease but also of the girth of the body shape and wearing shape, using the PAD system and 3-D measuring instrument, can be helpful in making garment patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.1-11
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• 2004

Cultural value is widely accepted as the crucial concept in understanding consumer behavior: cultural values influence consumption values, which determine choices of consuming everyday products and services. The objectives of this study were to (a) identify the difference between cultural and consumption values in the Korean fashion industry and (b) to explain the difference using the existing theories introducing fashion system, which are Solomon(2002)'s cultural production model in marketing area and Hamilton(1997)'s fashion system arbiter in clothing area. The qualitative data used to identify cultural values were 160 apparel advertisements listed in a fashion magazine issued in 2002. Utilizing the convenient sampling method, the quantitative data used to identify consumption values were gathered by surveying female university students aged over 20 living in the Seoul metropolitan area. Of 369 returned questionnaires, 255 were used in factor analysis and paired t-test. Cultural value ignored functional aspect of apparel while it was one of the most salient factors for consumption value. With respect to success and fashion orientation factors, cultural value highly appreciated them while they were the least considered factors for consumption value. These implicate that the Korean fashion industry can be explained by Hamilton's macro-level cultural and fashion system arbiters and cultural production model as well. Introducing macro-level perspectives about fashion system, this study encourages researchers to expand their research spectrum from micro-level consumers to macro-level fashion industry, which has long been neglected by the fashion marketing researchers in Korea.

• Journal of Fashion Business
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• v.11 no.4
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• pp.221-231
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• 2007

SCM system is required inter-industrial cooperation as well as inter-organizational cooperation. It means not only standardization of inter-organization but also standardization of inter-industry. SCM makes possible one circulation from fiber to retail industry in the respects of information and product flows. QR is the SCM of textile apparel industry, which satisfy customer need with least cost and maximum profit. Customer-oriented supply chain system focused on information sharing, cost reduction, inventory control, lead time reduction, quick response on customer demand. How we can measure the performance of successful SCM is issued on the approach of Balanced Scorecard which evaluates 4 perspectives such as customer perspective, internal business perspective, financial perspective, and innovation and learning perspective. This can project the blueprint of textile fashion business to right direction with vision.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.70-79
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• 2010

There has been some research conducted that addressed immoral consumer behaviors in Korea; however, most of this research focused on purchasing counterfeits or shoplifting. High return rates of apparel and used apparel returns have been acknowledged as problem areas within the fashion industry. However, very few researchers have addressed this issue. Therefore, the goal of this research was to explore consumer's retail borrowing experience using a mixed methods approach. In study 1 Korean consumer's retail borrowing experiences was explored through focus group interviews. Findings informed study 2 an examination of apparel consumers' attitudes toward retail borrowing behavior via an online survey. Findings assist both researchers' and practitioners' understanding of retail borrowing behaviors and provide insight into retail borrowing issues in the apparel retail industry. For study 1, five focus-group interviews were conducted with seven panels of individuals that had retail borrowing experience within the past year. Thirty-five Korean consumers who lived in a metropolitan area participated in the focus group interviews. Most of consumers were in their 20's (n=21) and were women (n=24). Most participants purchased apparel items from a retail store and returned the worn items for either a full refund or exchanged the worn item for another item. Motives underlying retail borrowing behavior included social needs, job-related needs, fashion needs, and "smart shopping." Similar to existing research findings from other countries, social needs were the most frequently mentioned cause of retail borrowing in fashion stores. Consumers' moral values, attitude toward large corporations, and prior retail borrowing experience were mentioned as possible factors affecting consumers' retail borrowing behavior. For study 2, the questionnaire used to gather the data was developed based on the findings of part I and existing research. Questions concerning consumers' moral beliefs, sensation seeking tendencies, self-worth, past retail job experience, retail borrowing experience, and some demographic characteristics were included in the questionnaire. The data were collected via an online survey using an online panel provided by a commercial online research company located in Seoul, Korea. In order to obtain various consumers, a quota sample was (male: female=1:1, 20's:30's:40's=1:1:1, retail experience: no retail experience=1:3) obtained from the company. A total of 401 consumers who had shopped for apparel items during the prior 6 months participated in the online survey. The results indicated that 19.7% of the respondents reported they had experience borrowing fashion merchandise. Among these individuals, male borrowers (57%) outnumbered female borrowers. In terms of age distribution, x2 revealed that there was a statistical difference between respondents with and without retail borrowing experiences: 41.8% of the respondents with retail borrowing experience were in their 40's, while respondents without retail borrowing experience were evenly distributed between their 20's to 40's. There was also a significant difference between respondents with and without retail borrowing experience in terms of income: respondents with retail borrowing experience tended to have higher incomes than those without retail borrowing experience. T-tests were performed to compare respondents' fashion shopping behavior, moral beliefs, sensation-seeking tendencies, and attitudes toward retail borrowing behavior between participants with and without retail borrowing experience. As compared to those with no borrowing experience, respondents with experience tended to shop for fashion items more frequently and spent more on shopping for fashion items. Consumers with experience borrowing tended to have higher sensation-seeking tendencies than consumers without retail borrowing experience. A regression analysis revealed that attitudes toward fashion retail borrowing were negatively related to consumers' moral beliefs, but positively related to monthly fashion shopping frequency, sensation-seeking tendencies, and past fashion retail borrowing experience. Among these variables, past retail borrowing experience was the most significant predictor, followed by moral beliefs. This research serves as an initial attempt to address the motives that underlie retail borrowing behaviors and the factors affecting those behaviors. The findings of this study may facilitate an understanding of the consumer's retail borrowing, which will provide a basis for approaches that may help decrease retail borrowing and inappropriate returns at fashion retail stores. The findings may also provide materials for consumer education over the long term. In order to better understand fashion retail borrowing behavior, more research is needed in the future.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.163-173
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• 2006

It is frequent to develop the fashion product through predict purchasing needs of consumers in Textile and Fashion Industry. If failed in its prediction, that is, if consumers would not purchase the product, there comes some problems that big sale is inevitable or stock increase tremendously. Otherwise, Quick Response System allows that the company observe the consumer's needs consistently and design products and establish manufacture schedule rapidly so that they could prohibit the products unnecessarily stocked. Consumer's preference is collected and analyzed through the data generated by POS system, and this is provided to the related manufacturer through network in realtime, so that the manufactures could merchandise, produce and provide the products according to the consumer's need. Thus, this study developed POS system-education program, that is, the merchandising of apparel product, product by prediction, retailer, purchase behavior, reduction in stock inventory and product lead time, cooperative system between apparel company and retailer, and conformation to the consumer's needs are included in this program, through binding the new technology in textile and fashion industry for the purpose of Quick Response system.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.632-644
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• 2019

This study presents an efficient clothes-sizing system for those experiencing obesity in old age with the aim of revitalizing the clothing industry for older obese people. The study targets 249 obese men aged 60 to 85 who satisfy a Rohrer index score of 1.6 or higher and a BMI (body mass index) of 25 or higher. Elderly obese males showed more obesity in the body based on the waist. In particular, those in their 60s were the most obese, and after reaching their 70s, characteristics of old age in which the stature was reduced and the limbs were tapered were shown. The clothes-sizing system was set to 5cm in stature, 5cm and 3cm in chest girth, 2cm in waist girth (omphalion), and 2cm in hip girth according to the KS standards. Through the two-way distribution of each section, the name of the section with a high distribution was given. Casual tops were selected from eight sizes, ranging from 155 to 170cm in stature and 95 to 105cm in chest girth. Suit top sizes were selected from eight sizes, ranging from 160 to 170cm in stature and 94 to 103cm in chest girth. Bottoms suggested 10 sizes distributed between 90 and 100cm in waist girth (omphalion) and 92 and 98cm in hip girth. According to the KS standards, the detailed size was divided into the basic part and the reference part.

• Journal of Distribution Research
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• v.2 no.2
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• pp.107-134
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• 1997

The purpose of this study was to identify perception level of QR and the usage level of QR technologes and to examine the relationships between the firm characteristics and the usage level of QR technologes and QR adoption in domestic fashon industry. Using the usage levels of QR technologes and QR adoption as the dependent variables, the selected firm characteristics, as independent variables, were firm size, perception level of QR benefits, and product characteristics. The findings from the empirical analysis of this study can be summarized as follows : Firm size and perception level of QR benefits were significantly associated with the usage level of QR technologies and adoption. Product characteristics were partly associated with QR adoption. The four elements were partly associated with QR adoption. Most of the QR adopters were using the QR technologies, and will tend to have four elements. From the results of this study, the researcher expects the information from this study to contributes to the body of knowlege about the identification, adoption and utilization of component technologies for QR management systems and draws several counterproposal as follows : The advancement of domestic fashion industry is possible through the systematic adoption of QR by the collaboration of the government & the industry. Most nonadopter had financial problems as a constraint to QR adoption. Financial supports are needed from trade associations and government. The fashion industry may promote the type of smart QR. The type of smart QR means usage level of QR technologies which reflect the firm characteristics and the actual industry state in domestic fashion industry. The fashion industry may establish information technology network (i. e., EDI, POS, EOS) between relative industry such as fiber, apparel manufacturers, retailers. The related industry should make a partnership.

• Journal of Fashion Business
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• v.11 no.4
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• pp.120-134
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• 2007

The usage of basic bodice blocks at men's apparel companies is investigated and the domestic and international men's upper bodice blocks are compared to find directions of research on development of bodice basic blocks. The following conclusions are found in this study. 1. The survey shows that basic bodice blocks are not used at men's apparel companies although all the respondents have good knowledge on bodice basic blocks. They responded that basic bodice blocks for representative body figures of each age category or of each country would help comparative studies on domestic and international basic bodice blocks and development of exporting apparel products. Also, they expected the utilization of men's basic bodice blocks both as education materials and in studies of design, of body figures, and of basic blocks for industry. 2. The comparative study on men's bodice blocks shows that waist circumference, hip circumference, neck circumference, height, and shoulder length, in addition to the minimal essential size items such as chest circumference and center back length, are used in most basic bodice blocks. The size formulae of each basic block are compared to find how the sizes are determined. For center back length, either measured back length or a certain proportion of height is used. For front and back interscyes, chest circumference is used in most basic bodice blocks. Either measured size, or a certain proportion of height or chest circumference is used for back height. The averaged ease allowances of basic bodice blocks are 3.2 cm for chest circumference, 10.8 cm for waist circumference, 1.2 cm for front interscye, 0.1 cm for back interscye, 0.2cm for shoulder length, and 0 cm for center back length. However, body blocks for different types of clothes have different ease allowances. Shirt basic blocks have ease allowances of 6.1 cm for chest circumference, 13.7 cm for waist circumference, 1.4 cm for front interscye, 0.6 cm for back interscye, 1.2 cm for shoulder length, and 1.8 cm for center back length. On the other hand, jacket basic blocks have ease allowances of 8.8 cm for chest circumference, 16 cm for waist circumference, 1.1 cm for front interscye, 1.4 cm for back interscye, 1.1 cm for shoulder length, and 0.8 cm for center back length.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.133-143
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• 2002

The textile industry is petting increased effort to manufacture the value-added products that gives the differentiated characters at every level of fiber and fabric production. The color is an important element to be used strategically in order to push up the value-added design. The colors of apparel products have a close relationship with the skin colors of consumers and their preference colors. This study was carried out to cluster the skin colors of the Korean women into several similar skin colors and to analyze their preference colors by the classified groups. We measured the skin colors of 354 Korean women. With color spectrometer, JX-777, we measured 4 points of the body; cheek with removing cosmetics off, forehead, rear neck and arm on the interior part near elbow. All subjects had been shown with 40 color chips and answered the preference colors and preference colors of apparel. Data were analysed to classify skin colors using K-means Cluster Analysis and Duncan test, Frequency and Chi square test on the preference colors about the clustered 3 groups. In doing so, we used in SPSS Win 10 statistical package. Findings were as fellows: 1) The skin colors of the Korean women were clustered into YR, R, and Y skin colors. The majority of the subjects, 324 observations had YR skin colors and the subjects were classified into 3 kinds of skin color groups who had YR skin colors. 2) The average skin colors of total 324 subjects was 5.23YR 6.49/4.09 in Munsell Color System(MCS), 66.56 in L value, 10.53 in a value, and 20.67 in b value. 3) The average skin color of Type 1 was 7.98YR 6.24/4.14 in MCS, 64.10 in L value, 15.05 in a value, and 24.0 in b value. For Type 2 was 7.30 YR 6.56/3.28 in MCS, 67.24 in L value, 6.89 in a value, and 18.4 in b value, and Type 3 was 7.01 YR 7.20/4.38 in MCS, 73.53 in L value, L 16.04 in a value, and 24.87 in b value. 4) The average face color of total 324 subjects was 7.31YR 6.65/3.56 in MCS, 68.13 in L value, 9.53 in a value, and 20.18 in b value. 5) The average face color of Type 1 was 4.19 YR 6.92/5.05 in MCS, 70.78 in L value, 13.2 in a value, and 25.32 in b value. For Type 2 was 5.24YR 6.33/3.79 in MCS, 64.94 in L value, 9.84 in a value, and 19.08 in b value. Type 3 was 5.4YR 6.85/4.68 in MCS, 70.1 in L value, 11.73 in a value, and 23.92 in b value. 6) The difference of mean values between the clustered 3 skin color groups showed significantly different except the a value of neck and H value of cheeks and H value of foreheads. 7) All 3 groups showed that the most preference colors and the most preference colors of apparel was 5R 4/14. and their preference colors were much more than the preference colors of apparel.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.451-462
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• 2000

This study is to investigate the current use of POS system in Korean clothing industry, so that we can make suggestions for better use of it. We interviewd companies using POS systems as well as EAN Korea which is in charge of POS data processing. As a results. we found out that standard KAN code has severe difficulties to cope with the diversity of the information which is necessary in clothing industry. Therefore we are making some suggestions to use KAN code as a recognizing code for more structured master data file for extremely diverse clothing items.