• 복식문화연구
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• 제7권6호
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• pp.41-53
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• 1999

Fashion marketing channels experience conflicts inevitably because of constant interaction among fabric producers, apparel manufacturers, contractors, and retailers. However, it is rarely that attempts has been made to identify causes of conflicts in distribution channel of fashion industry. The purpose of this study was to explore causes of conflicts from the standpoint of a contractor. For this study, data were collected from the owner or the manager represented with a contractor in fashion maketing channels. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflict were associated with two broad sets, attitudinal and structural differences between apparel manufacturers and contractors. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by using different terms, different expectations between channel members in controlling product quality, and lack of credit in inspecting products. Second, structural sources of conflict involved unilateral decision on wages for contracting, lengthy payment period derived from a bill of credit, deficient autonomy in selecting auxiliary suppliers, unreasonable issues on lead time, and unfair transaction in selecting a contractor or inspecting finished products. There are limitations on generalization due to the results based on interviews, but this study will be a useful exploratory step before designing a large scale survey.

• 복식
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• 제44권
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• pp.168-179
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• 1999

In order to settle down structural causes of the process of distribution and apparel production in domestic fashion industry, and to raise competitive power with changing market environment, we need to bulid up Quick Response(QR) system based on information technology such as EDI(Electronic Data Interchange), KAN(Korea Article Number), and POS(Point of Sales), POS is the most valuable information tool to promote QR system paractically. The purpose of this study was to investigate motivation of POS adoption, problems in operating the system, and satisfaction on POS effects. Data were collected by sending questionnaire to the managers in apparel firms which were using POS. Statistical devices were t-test, frequency with SAS program. The results fo the study were as follows: 1. The degree of satisfaction to POS effects was rather good. Especially, rapid evaluations on new products gave the greatest satisfaction to the users. 2. Satisfaction degree of POS effects according to introduces time and organization characteristic(number of employees) have no significant difference, but the firms which have higher annual sales volume showed higher satisfaction degree. Merchandise department showed higher satisfaction on POS effects. 3. The motivation of POS adoption was an effective logistics control with consumer information as a marketing strategy. The problems in operating the system were lack of investment, and professionals. They almost didn't have KAN code, instead, have their own code system.

• International Journal of Costume and Fashion
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• 제13권2호
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• pp.31-51
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• 2013

Hawaiian textile art has inspired artists and fashion designers worldwide and accounts for the high value of vintage Hawaiian apparel as collectibles. Other than tropical designs, a large portion of the textile art showcased the ethnic diversity of Hawai'i. In the 1800s, Hawai'i attracted immigrants from all over Asia, and the majority of Hawaii's residents today claim Asian ethnicity. This ethnic mix was made visible in textiles, a trend championed by Alfred Shaheen, an apparel manufacturer who loved Asian designs. He was committed to the celebration of cultural diversity at a time when Hawai'i was rapidly westernizing. The team of Asian textile artists he led created textile designs based on motifs and imagery from Asia. Shaheen's passionate vision led to the unique textiles produced in the 'golden age' of Hawaiian textiles, from 1940 through the 1960s. Alfred Shaheen has been called "Hawaii's Master Printer" and has been credited for turning Hawaiian textiles into art. The author's interviews with Mr. Shaheen were conducted over a decade, and form the basis for this paper in which Shaheen's own words are used to discuss his use of textile art in the transformation of the Hawaiian textiles and garment industry.

• 대한안전경영과학회지
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• 제16권3호
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• pp.377-388
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• 2014

There have been a lot of studies about overseas factory location in order to meet various needs of industries according to the international economic developments. However, most of the studies were written about generic theory for general industries or mainly concerned to high capital industries. This study is focusing on the sewing and apparel industries which represent labor intensive and small-medium type of enterprises. For this study, AHP(Analytic Hierarchy Process) methods were applied to make proper analysis after wide range of survey to clarify determinants which provide a guidance for overseas factory location. As a result of the analytical researches done in the thesis the most important which should be taken consideration while determining of overseas factory location for sewing and apparel products industry are as follows - economic factors(0.569), geographic factors(0.171), social and cultural factors(0.157), regulations and institutional factors(0.103). In the last, S company is examined for example to show how this determinants have practically been applied.

• 패션비즈니스
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• 제14권5호
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• pp.21-34
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• 2010

The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.

• 대한가정학회지
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• 제36권11호
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• pp.141-156
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• 1998

The purpose of this study was to investigate current QR technology usages and merchandisers' roles and information activities in the Korean apparel industry. Data were collected by interview and questionnaire with merchandisers in apparel companies, manufacturing apparels for both men and women. Statistical analyses were t-test, ANOVA, frequency with SAS program. The results of the study were as follows: 1. The usage of QR technology was generally low. But POS, bar-coding, logistics and small lot order were highly used compared to other technologies. CAD, automated sewing operation, unit product system, logistics, and small lot order were more used in domestic national brand than in import license brand. POS applications were more used in product planning division than in others. 2. Merchandisers played important roles in making major decisions on cost price, sales price, manufacturing request, delivery data, production quantity, produce mix, budget planning, market timing and delivery channels. Products planning was conducted mostly on a monthly basis. Price was determined mainly according to cost price, while the production quantity depended on the last year's sales. Usually sales were analyzed on a daily basis. 3. Merchandisers got more information on fashion them and color trend from foreign information sources than from domestic, while more information on fabrication from domestic sources. For fashion design information they used the equal amount from domestic and foreign sources. Over all degree of utilization in each field of fashion information was fugured rather high.

• 패션정보와 기술
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• 제3권
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• pp.13-23
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• 2006

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 International Conference
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• pp.9-18
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• 2004

• 한국가정과교육학회지
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• 제19권1호
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• pp.149-162
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• 2007

최근 섬유산업은 어패럴 분야인 패션산업이 중심이 되어 더욱 디자인의 부가가치가 높아가고 있는 것이 세계적인 경향이며 우리나라 어패럴 산업은 고부가가치 중심의 생활문화 산업으로 변화를 가속화하고 있다. 국내 어패럴 분야의 경쟁력 강화를 위해서는 전문 인력의 활성화로 상품의 차별화, 고부가가치화가 요구된다고 할 수 있으며, 이를 높여 줄 수 있는 것이 텍스타일 디자인이다. 전문화, 다변화, 세분화되어 가고 있는 현 시대에서 사회 실태를 파악하여 이들 실태를 기초로 유능한 사회인을 양성하기 위한 구체적인 교육이 이루어져야 한다. 이에 본 연구에서는 국내의 텍스타일 디자인 관련학과의 교과목을 중심으로 교육 현황을 조사하여 다음과 같은 결론을 얻었다. 국내 텍스타일 디자인 관련학과에서는 대부분 직조와 염색 과목을 주요 전공과목으로 개설하고 있어, 각 대학의 특성이 뚜렷이 드러나지는 않았지만 이론과 실기 교과목의 비교에서는 이론 교과목의 비중이 증가했으며, 디자인 요소에 따른 교과목의 비교에서도 상품성, 작업성에 대한 교과목의 비중이 증가하는 추세였다. 그러나 디자인 교육은 실험과 실습을 중심으로 하는 창조적 교육이므로 현대 산업에 필요한 인력 양성을 위해서는 산업체와 긴밀한 연계성을 가지고 실무와 대학 교육과의 격차를 줄일 수 있도록 노력하고 텍스타일 디자인 관련 대학들이 그들마다의 특수성과 전문성을 가지고 학생들의 자아실현과 진로 선택에 더 많은 기회를 제공할 수 있어야 할 것이다.

• 국제지역연구
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• 제12권3호
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• pp.341-365
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• 2008

본 연구는 부산지역 섬유 패션산업의 종사자 및 부가가치액 기준 비중과 특화도(LQ)를 분석하여 현황과 위상 및 중요도를 제시하였으며, DEA모형을 이용하여 섬유 패션기업의 효율성을 공간근접성에 따라 분석하였다. 연구의 목적은 공간근접성에 따른 분석기준인 소비시장 근접성과 공급업체 근접성 그리고 생활기반 근접성 및 클러스터 근접성 등 특성별 효율성 값을 제시하여 섬유 패션산업의 육성을 위한 정책적 시사점을 제공하는데 있다. 분석의 주요결과는 부산지역의 섬유 패션산업은 제조업내 비중이 감소하였지만 여전히 지역의 핵심산업이며, 특화도가 1이상으로 높게 나타났다. 한편, 부산지역 섬유 패션산업의 기업효율성을 소비시장에 근접성에 따라 분석한 결과 전체기술효율성, 순수기술효율성, 규모의 효율성 모두에서 소비시장에 근접한 그룹일수록 높게 나타났으며, 공급업체 근접성으로 구분한 경우에도 공급업체에 근접한 업체가 보다 높게 나타났다. 특히 소비시장에 근접한 그룹이 공급업체에 근접한 그룹에 비하여 상대적으로 효율성이 높게 나타나 원자재 및 부품 공급업체에 근접하여 입지하기 보다는 주요고객업체 및 시장에 근접하여 입지하는 것이 중요함을 보여주었다. 또한 주거, 교육, 문화 등의 생활환경 및 기반시설이 양호하고, 연구기관, 대학 등과의 기술협력 및 인력교류가 활발한 업체가 그렇지 못한 업체에 비하여 상대적으로 효율성이 높게 나타났다.