• 제목/요약/키워드: analytical hierarchical process

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Hierarchical Attention Network를 활용한 주제에 따른 온라인 고객 리뷰 분석 모델 (Analysis of the Online Review Based on the Theme Using the Hierarchical Attention Network)

  • 장인호;박기연;이준기
    • 한국IT서비스학회지
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    • 제17권2호
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    • pp.165-177
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    • 2018
  • Recently, online commerces are becoming more common due to factors such as mobile technology development and smart device dissemination, and online review has a big influence on potential buyer's purchase decision. This study presents a set of analytical methodologies for understanding the meaning of customer reviews of products in online transaction. Using techniques currently developed in deep learning are implemented Hierarchical Attention Network for analyze meaning in online reviews. By using these techniques, we could solve time consuming pre-data analysis time problem and multiple topic problems. To this end, this study analyzes customer reviews of laptops sold in domestic online shopping malls. Our result successfully demonstrates over 90% classification accuracy. Therefore, this study classified the unstructured text data in the semantic analysis and confirmed the practical application possibility of the review analysis process.

베이지안 네트워크의 학습에 기반한 모바일 환경에서의 사용자 적응형 음식점 추천 서비스 (User Adaptive Restaurant Recommendation Service in Mobile Environment based on Bayesian Network Learning)

  • 김희택;조성배
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.6-10
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    • 2009
  • 네트워크의 발달로 인한 정보량의 증가와 모바일 디바이스의 폭넓은 보급으로, 모바일 플랫폼 상에서의 추천 서비스가 최근 각광받고 있다. 기존에 진행되었던 연구인 사용자의 선호도를 반영한 음식점 추천 시스템은 사용자의 선호도를 효과적으로 모델링 하기 위해 베이지안 네트워크를 사용하며, 음식첨 추천을 위해 계층형 분석방법(AHP)을 이용한다. 기존 시스템에서 사용했던 고정된 형태의 사용자 선호도 추론 모델은 변화하는 사용자의 선호도에 대응하지 못하며, 추론 모델을 구축하기 위해 방대한 분량의 설문조사가 선행되어야만 한다는 한계를 가졌다. 본 논문에서는 사용자의 선호도를 학습하기 위해 사용자 요청 정보를 이용한 베이지안 네트워크 학습 방법을 제안한다. 제안하는 방법은 모바일 디바이스와 데스크탑을 이용해 구현되었으며, 실험을 통해 제안하는 방법의 가능성을 보였다.

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계층분석과정(AHP)을 이용한 육군 군대급식 개선과제의 실행 우선순위 분석 (Application of Analytical Hierarchy Process in Analyzing the Priorities of Strategy for Improving the Army Military Foodservice)

  • 백승희
    • 대한지역사회영양학회지
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    • 제19권1호
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    • pp.51-59
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    • 2014
  • The current exploratory study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method to obtain the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategy to improve army military foodservice. Content analysis and seven times of in-depth interview from 13 officers of the Ministry of National Defense were conducted to develop the hierarchical structure for AHP analysis. Questionnaires were distributed to 61 foodservice managers and 39 dietitian and military foodservice officers. The highest-ranked strategy for improving military foodservice was the 'renewal of the kitchen facilities' (0.2578), followed by 'enlargement of foodservice operating staffs' (0.2345), 'specialization of sanitation & foodservice management' (0.2222), 'Practical foodservice budget control' (0.1394), and 'menu variety & standardized recipe' (0.1281). 'Enlargement of foodservice facilities' (0.3995), 'increase the no. of kitchen police' (0.3463), 'sanitary & cooking training reinforcement of kitchen police' (0.4445), 'management of foodservice budget by total amount' (0.5043), and 'standardization of mass cooking' (0.3571) were the highest overweight item in each strategy. The study also compared the relative weights of alternatives of foodservice managers with that of dietitians and military foodservice officers. Those two groups revealed some difference in their priority of important strategy regarding army military foodservice. The results of this study would provide the data for making a policy or compilation of the budget regarding army military foodservice.

계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정 (Application of Analytical Hierarchy Process in Strategy Priority Decision-making for Brand Communication by Korean Restaurants Overseas)

  • 차성미;양일선;백승희;김윤지;정진이
    • 한국식생활문화학회지
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    • 제27권3호
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    • pp.274-284
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    • 2012
  • This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

AHP기반 다기준 가치함수를 이용한 교통안전 경고정보 메시지 선정기법 (Methodology for Selecting Traffic Safety Warning Messages using Analytical Hierarchical Process(AHP)-based Multi-Criteria Value Function)

  • 김태진;오철;오주택
    • 한국ITS학회 논문지
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    • 제9권2호
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    • pp.1-11
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    • 2010
  • 본 연구에서는 연속류 도로상에서 교통사고 발생가능성이 높은 교통상황 시 제공할 수 있는 경고정보 메시지를 제작하고, 다목적 의사결정방법을 통하여 최적 경고정보메시지를 선택하는 방법을 제시하였다. 최적 경고정보 메시지 선택을 위해 11가지의 시나리오를 메시지 구성요소에 따라 3가지 방식(텍스트 / 텍스트+픽토그램 / 픽토그램)을 적용하여 총 33개의 경고정보 메시지를 제작하였다. 운전자의 안전운전을 효과적으로 유도하기 위한 메시지의 평가를 위해 인지도, 선호도 및 판독시간의 세 가지 항목을 제시하였다. 평가항목을 측정하기 위해 중부내륙고속도로에 있는 시험도로에서 PVMS(Portable Variable Message Sign)를 이용하여 각 메시지에 대한 현장실험을 수행하였다. 체계적인 평가를 위해 세 가지 평가항목을 고려한 다기준 가치함수를 정립하였다. AHP(Analytic Hierarchy Process)기법을 이용하여 전문가 의사를 반영한 각 항목의 가중치를 산출하고 평가항목을 결합하여 가치함수를 완성하였다. 이를 이용하여 제작된 메시지의 가치를 평가하고 우선순위를 도출하였다. 본 연구에서 제안한 방법론은 다양한 목적을 고려한 의사결정을 효과적으로 수행하는데 활용될 수 있다. 특히 교통안전 및 소통상황에 대한 실시간 교통정보 메시지 설계 시 유용한 도구가 될 것으로 기대된다.

An Application of the Analytical Hierarchy Process (AHP) for Safety measurement in Malaysian Construction Industry

  • Samad Doostdar;Zubaidah Ismail
    • 국제학술발표논문집
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    • The 5th International Conference on Construction Engineering and Project Management
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    • pp.66-73
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    • 2013
  • Analytical Hierarchy Process (AHP) is a famous method amongst Multi Criteria Decision Making (MCDM), set up by Saaty in 1980. AHP can be determined as a methodology of hierarchical analysis following reasonable decision making with make simpler a difficult crisis. Decision making in systems of Safety management concerned multipart challenges. AHP is process for get better the composite decisions understanding with analyzes of the problem in a structure of hierarchy. The integration all of applicable decision criteria, their pair wise judgment permits the decision maker to establish the trade-offs amongst objectives. In recent years, Malaysian's economy and infrastructure development have significantly and rapidly risen. The construction industry continues to play a major role in this development as many construction activities have been carried out to meet the high demands of the expansive market. However, the construction industry has faced a wide range of challenges, one of which is the frequent occurrences of accidents at the workplace. An effective safety program can substantially reduce accidents because it can help management to build up safer means of operations and create safe working environments for the workers. Furthermore, by having an effective safety programs, good safety culture can be embedded in organization because it can encourage mutual cooperation between management and workers in the operations of the programs and decisions that affect their safety and health. The focus of this research is development methodology of Analytics Hierarchy Process (AHP) in construction safety factors and investigates the levels of some effective elements in SMS in Malaysian construction industries.

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식초 음료의 품질평가지표 개발에 관한 연구 - 델파이 및 AHP 기법을 중심으로 - (The Development of Quality Evaluation Index of Vinegar Beverage - Using Delphi Method and Analytical Hierarchical Process(AHP) -)

  • 김지형;고재윤;유은이
    • 한국조리학회지
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    • 제22권4호
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    • pp.288-301
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    • 2016
  • 본 연구에서는 건강 음료로써 식초 음료 시장의 확대에 기여하고자 전문가들을 대상으로 설문하여 델파이와 AHP를 적용하여 식초 음료의 주된 요소들을 유형화, 계층화하였다. 따라서 문헌 연구와 전문가들의 브레인 스토밍을 통해 상위 개념인 원료, 생산방법, 제품특징, 기능성, 패키지 디자인의 5가지에 대해 개방형 설문으로 1차 델파이를 실시하였는데, 그 결과 하위 개념 50개를 도출하였고, 상위 개념으로 마케팅 1개를 추가하였다. 이렇게 1차 델파이에서 도출된 50개의 개념을 폐쇄형 설문으로 2차, 3차 델파이를 실시하였고, 의견의 일치성을 객관적으로 파악하고자 켄달의 W 검증을 실시한 결과, 2차 델파이에서는 11개 항목이 제거되었고, 3차 델파이에서는 16개 항목이 제거되어 총 23개 문항을 도출하였다. 마지막으로 델파이를 통해 도출된 23개 문항의 상대적 중요도를 파악하고자 쌍대 비교를 실시하여 각 항목 간 우선순위를 도출하여 식초 음료의 품질 평가 시, 중요하게 고려해야할 항목을 구성하였다.

상호연관성을 지닌 계층구조형문제의 평가 알고리즘 (On Evaluation Algorithm for Hierarchical Structure of Attributes with Interaction Relationship)

  • 이철영;이석태
    • 한국항만학회지
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    • 제7권1호
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    • pp.5-12
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    • 1993
  • In complex decision making such as ill-defined system, one of the main problem is how to treat ambiguous aspect of the decision making. According to the complexity and ambiguity of the objective systems, many types of evaluation attributes are necessary for the rational decision and the relationship among the attributes become complex and fuzzy. Fuzzy integral is very effective to evalute the complex system with interaction between attributes but how to save the evaluation efforts in the decision making process of grading the membership of the objects or alternative is the problem to be tackled. Because the more object there are to evaluate, the number of decisions to made increase exponentially. Therefore, this paper aimes to propose a new evaluation algorithm based on fuzzy integral which can save the evaluator's efforts in decision making process. The proposed algorithm is constructed as follows : First, compose the fuzzy measure by introducing AHP(Analytical Hierachy Process) & mutual interaction coefficient. Second, generate fuzzy measure value of monotone family set for calculating the fuzzy integral. The effectiveness of the proposed algorithm is investigated through the example and sensitivity of interaction coefficient is illustrated.

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AHP 기법에의한 고속선의 최적 기관 시스템 결정법 (Decision Method of Optimal Engine System for High-Speed Ship by Analytical Hierarchy Process)

  • H.B. Ro
    • Journal of Advanced Marine Engineering and Technology
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    • 제22권3호
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    • pp.381-395
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    • 1998
  • The purpose of this study is to determine the optimal gas turbine system for special purpose ships. First we generate critical evaluation criteria an construct their hierarchical structure. The criteria consist of qualitative ones as well as the economic factor. Then AHP is applied to solve the decision making problem AHP gibes good results different from those only by the economic evaluation methods. And during the analysis, the procedure produces many useful informations to the decision making. The results shows that AHP is an appropriate method for these kinds of problems such as the system selection.

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A Study on the Identification of Key Role Players in Enhancing Port Competitiveness - Focused on Busan Port -

  • Kim, Gil-Soo
    • 한국항해항만학회지
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    • 제31권9호
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    • pp.801-806
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    • 2007
  • The analytical hierarchy process (AHP) enables decision makers to represent the interaction of multiple factors in complex and unstructured situations. The process requires the decision maker to develop a hierarchical structure of the factors in the given problem and to provide judgments about the relative importance of each of these factors and ultimately to specify a preference for each decision alternative with respect to each factor. The research presented in this paper applies the AHP to identify key players in promoting port competitiveness. The literature survey revealed four major criteria and 15 sub-criteria. The four factors are cost, service quality, facility/capacity and economic-social variable. 150 questionnaires suitable for AHP analysis were made and 77 were returned. It is found that in terms of cost, the first key player is terminal operator and the second key player is shipping companies calling Busan port; in terms of service quality, the first key player is terminal operator, and the second key player is shipping companies calling Busan port; in terms of facility/capacity, the first key player is port authority and the second key player is terminal operator; in terms of economic-social variable, the first key player is terminal operator, and the second key player is shipping companies calling Busan port.