• 기술혁신연구
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• 제11권2호
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• pp.27-39
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• 2003

This study empirically examines the relationship between technology licensing and licetnsee firms' profitability. A significant positive effect of licensing on profitability is generally demonstrated in both the short run and the long run. Further, the magnitude of positive effect is bigger in the long run than that in the short run. The paper suggest that, for firms, aggressive management strategy of collaborating with technology holders through licensing agreements is beneficial. It also argues that transferred technology requires time to be implemented, modified and mastered better by companies.

• The Korean Journal of Ecology
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• 제17권4호
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• pp.443-452
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• 1994

A phytosociological study of the forest vegetation was carried out in Mt. Chongok and Mt. Tuta from June, 1992 to August, 1993. The forest vegetation was classified into 1 order, 2 alliances, 1 suballiance and 4 communities; Vaccinium hirtum v. koreanum-Quercus monogolica community, Carex humilis v. nana-Pinus densiflora community, Sasa borealis-Carapinus laxiflora community, Plectranthus inflexus-Quercus variabilis community. Actual vegetation map was drawn in 1:25,000 scale.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.66-71
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• 2003

As the Internet business is expanding rapidly, companies began to realize that relationship profitable partners is a key to long-term profitability, efforts to foster better Partner Relationship management became an important focus of companies. Companies pursuing this strategy quickly in building partner relationship management. So, this paper offers the strategic effective management plans of partner from partner relationship management.

• 한국유통학회지:유통연구
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• 제12권4호
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• pp.109-125
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• 2007

유통업체 브랜드는 가격경쟁력을 갖지만 품질은 제조업체 브랜드에 못 미친다고 인식되는 한계점을 가지고 있으며 이러한 한계를 극복하기 위한 방안의 하나로 제조업체 브랜드와의 제휴가 고려되고 있다. 본 연구는 유통업체 입장에서 유통업체 브랜드가 제조업체 브랜드를 요소브랜드로 사용했을 때 제휴 평가에 영향을 미치는 요인으로 유통업체와 제조업체에 대한 태도의 효과를 확인하고 제휴 평가 시 소비자의 가격 민감도와 품질 민감도에 따른 조절효과를 규명하고자 하였다. 또한 유통업체가 유통업체 브랜드의 성장을 위해 제조업체 브랜드를 요소브랜드로 사용하고자 할 때 고려해야 할 지침을 제공함으로써 성공적인 브랜드 제휴가 가능할 수 있는 실무적 시사점을 제시하고자 했다.

• 대한지리학회지
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• 제49권1호
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• pp.57-76
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• 2014

전통적으로 전쟁의 확산에 관한 연구는, 전쟁에 참여하는 양국의 관계에 초점을 맞추어왔으며 국가 간의 관계가 전쟁의 과정에서 변하지 않는다는 가정에 기반하여 왔다. 본 연구는 기존의 접근방법이 전쟁 확산의 공간적 측면을 설명하기에는 부족함을 보여주고 있다. 네트워크 공간에서의 전쟁확산을 이해하기 위해, 사회연결망 분석을 이용하여 제1차 세계대전에 참전한 국가의 행위를 분석하였다. 사회연결망 분석기법의 적용은 기존의 갈등연구에서 나타나고 있는 물리적 공간과 네트워크의 이분법적 이해를 극복하는 시도가 된다. 연구의 결과는, 국가들이 맺는 관계(지속적인 갈등, 동맹)가 만들어내는 네트워크의 구조적 속성이 개별 국가 간의 관계만큼이나 중요하다는 것을 보여주고 있다. 또한 분쟁의 확산을 이끌어내는 요인이 전쟁이 진행되면서 변화한다는 점을 확인할 수 있는데, 지리적 인접성은 전쟁 초기에는 중요하지만 전쟁이 확산됨에 따라 동맹관계, 기존에 유지되어온 적대적 관계와 이로써 생성되는 국제관계의 네트워크 구조가 더욱 중요한 것으로 나타났다.

• 지식경영연구
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• 제18권3호
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• pp.1-35
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• 2017

This study conducted comparative study on autonomous car's industry policy and corporate strategy of US, China, Germany, Japan and Korea. By analyzing core technologies and industry paradigm shifts of autonomous car industry, I was able to figure out autonomous car has high potential to be dominant transportation in the future and it is important to construct core competency in technology area. The meaningful findings by analyzing various primary and secondary data are as followings: First, in case of US, Google was leading autonomous car industry by developing its own OS and Platform. US government has been actively supporting and interacting with private firms and Universities for stimulating industry/technology convergence and establishing standard. Second, in case of Germany, autonomous car development was leading by several auto makers such as Mercedes, BMW in Hardware and manufacturing area, and German government was focusing on deregulations for private company. Third, in case of Japan which quite similar with German situation, they were both independently developing technology and expanding alliances with MNCs. And Japanese government was supporting triple helix system construction between local companies and universities. Fourth, in case of China, autonomous car industry was leading by IT companies, and various cooperations between IT companies and automakers were established. Chinese government was regulating foreign companies and supporting domestic companies both in market and technologies Last, in Korean case, the active and extensive alliances were lacking in Korean companies while strategic and strong government supports were missing in public sector. For competing with other countries and players, more active collaboration between different countries and strong policy supports are needed in Korean auto industry.

• 동아시아식생활학회지
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• 제21권2호
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• pp.298-309
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• 2011

The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

• 한국항해항만학회지
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• 제42권1호
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• pp.39-46
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• 2018

선사들 간의 전략적 제휴관계를 통한 얼라이언스 및 대형선사가 꾸준하게 출범함에 따라 이들을 고객으로 유치하고 유지하는 것은 허브항의 지위를 차지하는데 중요한 요소로 부각되고 있다. 컨테이너 터미널의 경우 연구가 활발하게 진행되어 있기 때문에 이를 기반으로 정책적 전략을 수립하는 것이 수월하다. 그에 반해 벌크터미널은 상대적으로 연구가 부족한 실정이다. 그러나 컨테이너터미널과 벌크터미널은 항만이라는 동일 범주에 포함되는 것으로 전체적인 관점에서 실증연구가 필요하다고 판단하였다. 따라서 본 연구에서는 구조방정식분석을 활용하였다. 전체 측정모델의 분석결과 벌크터미널의 '성과-재계약의도'를 제외한 모든 항목이 유의한 것으로 나타났다. 본 연구는 기존에 시도되지 않았던 컨테이너터미널과 벌크터미널 간의 비교를 시도함으로써 향후 다양한 차원에서의 실증연구 활성화에 크게 기여할 수 있을 것이라 기대된다.

• 비교문화연구
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• 제30권
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• pp.31-51
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• 2013

In this paper, I approach corporate social responsibility as a discourse metadiscursively shaping the social relationship between corporations and society. Using a discourse-centered approach to culture, I examine how early discussions (involving legal disputes) on the rights of corporations to give evolved into a public sphere discussion as to how corporations can be viewed and redefined as social actors with capabilities to perform socially meaning actions, which here is "responsibility." I discuss how corporate social responsibility currently operates as a metadiscourse of corporate personhood, ethics, and corporate citizenship. Then, using insights from Mauss, I analyze how corporate social responsibility might be comparable to a Maussian gift exchange. Corporate social responsibility actions that are performed, indeed, are gift exchanges in that they involve the ideology of the free gift and the implicit expectation of a return to the giver. In the meantime, I argue, that in the case of corporate social responsibility, it is not the act of giving gifts (e.g., grants) that can lead to social alliances but rather the talk of gift giving, a departure from the ceremonial gift exchanges observed by Mauss. That is, here, the talk of giving shapes social alliances, thus displacing this function from the act of giving itself. The PR strategies deploy talk of the gift as a metapragmatic strategy, inviting various forms of role alignment on the part of diverse, potential and actual, participants, in a framework of corporate-sponsored gift exchange in which potential recipients compete, again at the level of metapragmatic description, to become the chosen gift recipient.

• Journal of Information Science Theory and Practice
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• 제9권1호
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• pp.1-23
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• 2021

This study introduces novel research using Practice Context Models supported by Knowledge Networks and Percolation Theory with the aim to contribute to knowledge management in Proof-of-Concept (PoC) activities. The authors envision this proposal as a potential instrument to identify network structures based on a percolation (propagation) threshold and to analyze the importance of nodes (e.g., practitioners, practices, competencies, movements, and scenarios) during the percolation of knowledge in PoC activities. After thirty months immersed in the natural PoC habitat, acting as observers and practitioners, and supported by an ethnographic exercise and a designer-research mindset, the authors identified the production of meaning in PoC activities occurring in a hermeneutic circle characterized by the presence of several knowledge networks; thus, discovering the 'natural knowledge' in PoC as a spectrum of cognitive development spread throughout its network, as each node could produce and disseminate certain knowledge that flows and influences other nodes. Therefore, this research presents the use of Practice Context Models 'connected' to Knowledge Networks and Percolation Theory as a potential and feasible proposal to be built using the attribution of values (weights) to the nodes (e.g., practitioners, practices, competencies, movements, scenarios, and also knowledge) in the context of PoC with the aim to allow the players (e.g., PoC practitioners) to have more flexibility in building alliances with other players (new nodes); that is, focusing on those nodes with higher value (focus on quality) in collaboration networks, i.e., alliances (connections) with the aim to contribute to knowledge management in the context of PoC.