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The Effect of Heuristic Cues on the Intention to Watch Contents in Searching Information on YouTube (유튜브 내의 휴리스틱 단서들이 정보검색 콘텐츠 시청의도에 미치는 영향)

  • Jiwon Chae;Jai-Yeol Son
    • Information Systems Review
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    • v.22 no.3
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    • pp.119-142
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    • 2020
  • This study aims to examine the role of IT features as heuristic cues in choosing a content on YouTube. According to the heuristic-systematic model, people tend to rely on heuristic cues when they have to choose and process useful information quickly so that they could save time and reduce demands for thinking. Based on this line of reasoning, this study posits that YouTube users rely on certain IT features as heuristic cues in choosing contents before they actually watch them. Based on the prior literature and interviews with YouTube users, we develop a research model in which social endorsement, self-presentation, and interactivity are identified as potential determinants of users' attitude toward contents, which in turn influence their intention to watch them. To empirically test the research model, we conduct a laboratory experiment and a follow-up survey. The results of data analysis show that social endorsement for the content, YouTube creator's self-presentation, and interactivity have significant and positive effects on their attitude toward the content, leading to their intention to watch it. This study suggests that IT features on YouTube could be wisely utilized to increase the chance that users choose a particular content out of many competing contents when they search certain information on YouTube.

Consumer Heterogeneity and Price Promotion Effectiveness in Subscription-based Online Platforms (소비자 특성에 따른 가격 촉진 효과에 대한 실증 연구: 플랫폼 구독 경제를 중심으로)

  • Changkeun Kim;Byungjoon Yoo;Jaehwan Lee
    • Information Systems Review
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    • v.22 no.3
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    • pp.143-156
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    • 2020
  • Price promotion is one of the most frequently marketing strategies with a long history. According to various studies, the effect of price promotion is controversial. Some studies have argued that price promotion has a positive effect, while others have found that it has no effect or rather has a negative effect. This study aims to examine the effect of price promotion in a subscription-based service. First, we check the effect of price promotion on the repurchase of the consumer. And we investigate how this effect varies depending on the characteristics of the consumer. Using the data from one of the music streaming service in South Korea, the effect of consumers' price promotion experience, demographic characteristics, and behavioral characteristics on their repurchase is analyzed through logistic regression analysis. As a result of the study, it is found that consumers' experience of price promotion has a positive effect on repurchase. In addition, the positive effect of price promotion is relatively greater in younger and female consumers. This study has implications in that it not only confirmed the positive effect of price promotion in a subscription-based environment but also empirically confirmed that the characteristics of consumers should be considered when performing price promotion.

The Impact of Location-based Mobile Curation Characteristics on Behaviors of Art Gallery Visitors (위치기반 모바일 큐레이션 특성이 미술관 관람객의 관람행태에 미치는 영향)

  • Sangwoo Seo;Taeksoo Shin
    • Information Systems Review
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    • v.22 no.2
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    • pp.167-199
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    • 2020
  • The ICT-based curation as a series of experiences with the mobile exhibition-guide applications or guide programs in art galleries helps visitors fully immersed in the exhibition and allows them to have more informative and convenient guide experience at art galleries. This study aims to verify how the factors of ICT-based curation affects the commitment and satisfaction of visitors at art galleries, figure out whether the visitors' commitment has effects on their satisfaction, and then finally test the impact of their commitment and satisfaction on their revisit intention. In order to validate the cause-and-effect relationships between these factors, the ICT-based curation in this paper is categorized into five factors - gamification, quality of image/video information, quality of sound/text information, contextual offer, and instant connectivity. The main results of the study are as follows. First, only the gamification has significantly positive effects on the commitment of art gallery visitors, while other two factors - the instant connectivity, and the quality of sound/text information - have significantly positive effects on the satisfaction of visitors. Second, the commitment of visitors also has significantly positive effects on their satisfaction. Third, the commitment of the visitors don't have significantly positive relationship with their intention of revisit, but the satisfaction of the visitors have significantly positive relationship with their intention of revisit.

Comparative study on the role of the public sector in the health care system -Comparison of the United States and Korea in social risk situations- (의료보장 체계에서의 공공 부분의 역할 비교연구 -사회적 위험 상황 속의 미국과 한국의 비교-)

  • Kim Jong Hwi;Hyun-Seung Park
    • Industry Promotion Research
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    • v.9 no.2
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    • pp.95-102
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    • 2024
  • This study aims to compare the role of the public sector in the U.S. and Korean medical security systems and study response measures in the social risk situation of the COVID-19 virus. The COVID-19 pandemic was a typical case of a 'disaster' that spread across the world across borders in a short period of time and caused serious social welfare losses by increasing the annual number of deaths by approximately 4% in 2020. Threats to health security, such as changes in social order, unpredictable endings, prolonged control of daily life, and deepening inequality, affected the economy, politics, and environment as a whole, and people had to experience anxiety and confusion due to mental and physical stress. Furthermore, developed countries failed to provide help to low-income countries in the face of global disasters. In this situation, the country's disaster management capacity to minimize harm and secure resilience, especially disaster response capacity in the health and medical field, is inevitably very important. Therefore, this study compares how the health insurance system, which is a system to guarantee citizens' right to life, differs from the United States, a liberal health care country, and raises the need to strengthen the role of the public sector.

The Flora of Vascular Plants in Mt. Chijae(Gamagol) and Its Adjacent Areas (in Damyang-gun, Jeonnam-do, Korea) (담양군 치재산(가마골) 일원 관속식물상)

  • Soon-Ho Shin;Kyoung-Pae Yun;Sang-Mi Kim;HyunSuk Kim
    • Korean Journal of Environment and Ecology
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    • v.38 no.1
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    • pp.22-47
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    • 2024
  • This study aims to reveal the distribution of native plants, rare plants, and specialty plants and provides basic data for efficient ecosystem management through a survey of the flora in Mt. Chijae (Gamagol) and its adjacent areas in Damyang-gun, Jeonnam-do, while also identifying useful plants in the eco-city Damyang-gun for distinctive garden plants. A total of 21 field surveys were conducted from March 2022 to June 2023 to collect and identify 492 taxa consisting of 101 families, 304 genera, 444 species, 10 subspecies, 35 varieties, and 3 formas. The analysis of the prepared sample list showed 14 taxa designated as specialty plants, 9 taxa designated as rare plants by the Korea Forest Service, 7 taxa designated as the national red (i.e., endangered) plants by the Ministry of Environment, and 68 taxa with phylogenetic specific species, of which 45 taxa for Grade I, 5 taxa for Grade II, 16 taxa for Grade III, and 2 taxa for Grade IV were confirmed. The list included 155 taxa of biological resources subject to export approval by the Ministry of Environment and 38 taxa of alien plants of which 7.7 percent were naturalized, and the urbanization index was 6.1 percent. Four taxa were ecosystem-disturbing invasive alien plants designated by the Ministry of Environment introduced artificially or naturally from abroad. This study is expected to contribute to creating unique and attractive landscapes in Damyang if the specific plants found in Mt. Chijae are grown and planted in city gardens.

Bayesian Network-based Probabilistic Safety Assessment for Multi-Hazard of Earthquake-Induced Fire and Explosion (베이지안 네트워크를 이용한 지진 유발 화재・폭발 복합재해 확률론적 안전성 평가)

  • Se-Hyeok Lee;Uichan Seok;Junho Song
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.37 no.3
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    • pp.205-216
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    • 2024
  • Recently, seismic Probabilistic Safety Assessment (PSA) methods have been developed for process plants, such as gas plants, oil refineries, and chemical plants. The framework originated from the PSA of nuclear power plants, which aims to assess the risk of reactor core damage. The original PSA method was modified to adopt the characteristics of a process plant whose purpose is continuous operation without shutdown. Therefore, a fault tree, whose top event is shut down, was constructed and transformed into a Bayesian Network (BN), a probabilistic graph model, for efficient risk-informed decision-making. In this research, the fault tree-based BN from the previous research is further developed to consider the multi-hazard of earthquake-induced fire and explosion (EQ-induced F&E). For this purpose, an event tree describing the occurrence of fire and explosion from a release is first constructed and transformed into a BN. And then, this BN is connected to the previous BN model developed for seismic PSA. A virtual plot plan of a gas plant is introduced as a basis for the construction of the specific EQ-induced F&E BN to test the proposed BN framework. The paper demonstrates the method through two examples of risk-informed decision-making. In particular, the second example verifies how the proposed method can establish a repair and retrofit strategy when a shutdown occurs in a process plant.

Case Study of Shield Tunnel Construction : Incheon Metro Line 1 Geomdan Extension Phase 1 Project (쉴드TBM 터널 시공 사례 : 인천도시철도1호선 검단연장선 1공구)

  • Byungkwan Park;Chaeman Joo;Dohak Huh;Hyunsup Song;Gwangsu Joo;Dohoon Kim;Minsang Lee
    • Tunnel and Underground Space
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    • v.34 no.3
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    • pp.185-195
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    • 2024
  • The Incheon Metro Line 1 Geomdan Extension Phase 1 is the first project in South Korea where both a roadheader and TBM (Tunnel Boring Machine) are being used together. The shield TBM tunnel section is 1,057 m long, and is mostly composed of rock, including the section beneath the Airport Railroad and the Gyeongin Ara Waterway. A 7.8 m earth pressure balance shield TBM was used for tunnel excavation. The average monthly advance rate for both the North and South tracks is 239.1 m, with a maximum monthly advance rate of 334.5 m. This technical article comprehensively evaluates the productivity of the shield TBM, focusing on the TBM excavation performance. Above all, it aims to provide useful reference material for the successful execution of shield TBM tunnel construction.

Study on AIS-EPIRB Design that Satisfies Revised IMO Performance Requirements (개정된 IMO 요건을 만족하는 AIS-EPIRB 설계에 관한 연구)

  • Chong-Lyong, Pag
    • Journal of Navigation and Port Research
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    • v.48 no.3
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    • pp.137-145
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    • 2024
  • Recently, there has been an increase in the use of Automatic Identification Systems. Class A AIS is used for ships engaged in international voyages, while Class B AIS is utilized for smaller vessels navigating domestic coastlines. AtoN AIS is used for aids to navigation, AIS is employed for search and rescue aircraft, and AIS-SART is widely used worldwide. Accordingly, in 2022, the Maritime Safety Committee(MSC) of the International Maritime Organization(IMO) revised the performance standards for the satellite emergency positioning radio beacon(EP IRB) to include AIS signals along with 121.5 MHz for aircraft, which has been used as a homing signal. It was recommended to use together as a homing signal, and from July 1, 2022, it was decided that AIS-EP IRB that satisfies the revised performance standards will replace the existing EP IRB. Consequently, starting from July 1, 2022, it was decided that AIS-EPIRB, which meets the revised performance standards, will replace the existing EP IRB. This paper aims to verify the feasibility of implementing AIS-EPIRB, which has not yet been developed domestically. To achieve this, a dedicated chipset for AIS was used to additionally implement frequency generation of 161.975 MHz and 162.025 MHz and GMSK modulation to satisfy the requirements.

Study of Korea Import and Export networks and Cohesion Analysis (SNA를 이용한 국내 수출입 네트워크 구조와 응집성 분석)

  • Joo-Hye Kim;Jeong-Min Lee;Kim Yul-Seong
    • Journal of Navigation and Port Research
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    • v.48 no.3
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    • pp.181-191
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    • 2024
  • Ports play a crucial role in the complex global supply chain. While many researchers have used social network analysis (SNA) to study active networks, there is a lack of SNA cohesion analysis specifically related to logistics and trade. Therefore, this study aims to identify time-series structural changes in all domestic import and export logistics networks, including regions, ports, and airports, by utilizing techniques such as k-core and community analysis. To carry out this analysis, we rely on data from the Korea Customs Service's Import and Export Logistics Statistical Yearbook spanning from 2004 to 2022. The findings from the k-core and community analysis indicate that the cohesion of the domestic import and export logistics network has continuously strengthened over time. Moreover, it reveals that regions, ports, and airports are becoming more cohesive and homogeneous, with Busan Port emerging as the central hub of a large community. These insights are expected to enhance our understanding of global logistics dynamics and contribute to the development of policies and sustainable import and export logistics processes.

ESG Activities and Costs of Debt Capital of Shipping Companies (해운기업의 ESG 활동과 타인자본비용)

  • Soon-Wook Hong
    • Journal of Navigation and Port Research
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    • v.48 no.3
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    • pp.200-205
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    • 2024
  • This paper examines the impact of ESG activities of domestic shipping companies on the cost of debt. It is known that companies with large information asymmetry tend to have high costs of debt. Corporate ESG activities have been identified as an effective means of reducing information asymmetry. By actively engaging in ESG activities, companies can lower the cost of debt by reducing information asymmetry. Therefore, this study aims to investigate whether these mechanisms, which have been observed in previous studies, also apply to domestic shipping companies. Multiple regression analysis is conducted on KOSP I-listed shipping companies from2010 to 2022. The cost of debt is set as the dependent variable, while the ESG rating is used as the explanatory variable. The analysis reveals that companies with a high level of ESG activities generally have a lower cost of debt. However, it is important to note that ESG activities of shipping companies do not seem to have a significant impact on their cost of debt. In fact, the level of ESG activities among domestic shipping companies is not particularly high (Hong, 2024). Despite these findings, domestic shipping companies should still strive for sustainable management to adapt to the rapidly changing business environment and meet the demands of the modern era. ESG management is a representative method for achieving sustainability. Therefore, shipping companies should not only focus on reducing the cost of debt but also on opening up the closed industry culture and communicating with capital market participants for sustainable growth. It is crucial for these companies to listen to the voices of stakeholders and embrace a holistic approach to sustainability.