• 대한인간공학회지
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• 제29권4호
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• pp.533-540
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• 2010

This study was to suggest the proper level of touch sensibility for twenties while flicking touch phones. A rapid prototype of $480{\times}800$ pixel size was developed for the experiment. Participants were 20 undergraduates, not visually and physically handicapped in using touch phones. 15 different modes, with each mode changing in velocity when flicking the prototype were randomly presented to each subject. The subjects were asked to score what they felt in each mode on a 1-to-6 Likert scale. The data was analyzed by the one-way ANOVA procedure. Each mode showed significant differences in 8 representative emotions except for exclusivity feeling and fresh feeling. Each velocity mode was scaled by the multidimensional scaling technique. Then, vector coordinates in each emotion were obtained by simple regression analysis. 15 velocity modes and each emotion were joint-plotted by the MDS, PROXSCAL. The findings in this study could be basic data for studying affective touch sensibilities in multiple ways.

• 감성과학
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• 제16권1호
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• Educational Technology International
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• 제19권2호
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• pp.199-228
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• 2018

The main purposes of this study were (a) to analyze the research trend of educational use of tangible technology, (b) to identify tangible learning mechanisms, and potential benefits of learning with tangible technology, and (c) to provide references and future research directions. We conducted a systematic literature review to search for academic papers published in recent five years (from 2013 to 2017) in the major databases. Forty papers were coded and analyzed by the established coding framework in four dimensions: (a) basic publication information, (b) learning context, (c) learning mechanism, and (d) learning benefits. Overall, the results show that tangible technology has been used more for young learners in the kindergarten and primary school contexts mainly for science learning, to achieve both cognitive and affective learning outcomes, by coupling tangible objects with tabletops and desktop computers. From the synthesis of the review findings, this study suggests that the affordances of tangible technology useful for learning include embodied interaction, physical manipulations, and the physical-digital representational mapping. With such technical affordances, tangible technologies have the great potential in three particular areas in education: (a) learning spatial relationships, (b) making the invisible visible, and (c) reinforcing abstract concepts through the correspondence of representations. In conclusion, we suggest some areas for future research endeavors.

• 한국산학기술학회논문지
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• 제20권12호
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• pp.563-573
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• 2019

본 연구에서는 취학 전 아동을 자녀로 둔 어머니의 양육 스트레스가 아동의 학습준비도에 미치는 영향에서 부모-자녀 상호작용과 온정적 양육태도가 매개하는지를 검증하고자 하였다. 이를 위하여 한국아동패널 5차(2012년)부터 7차(2014년)까지 3개년도 자료를 활용하였으며 총 1,480개의 자료가 분석에 활용되었다. 연구대상의 연령은 5차년도 기준으로 만 5세이다. 분석도구로는 Amos 23.0 프로그램을 활용하였고 연구문제에 해당하는 경로계수를 추정하기 위하여 구조방정식모형 분석을 적용하였다. 분석결과는 다음과 같다. 첫째, 어머니의 양육 스트레스는 부모-자녀 상호작용, 어머니의 온정적 양육태도, 아동의 학습준비도를 부적으로 유의미하게 예측하였다. 둘째, 부모-자녀 상호작용과 어머니의 온정적 양육태도는 아동의 학습준비도를 정적으로 유의미하게 예측하였다. 셋째, 어머니의 양육 스트레스와 아동의 학습준비도 간의 관계를 부모-자녀 상호작용이 부분매개하는 것으로 나타났다. 넷째, 어머니의 양육 스트레스와 아동의 학습준비도 간의 관계를 어머니의 온정적 양육태도가 부분매개하는 것으로 나타났다. 본 연구는 국내 아동을 위한 교육적 지원과 대책이 보다 효과적으로 적용될 수 있는 방안을 마련하는데 기초자료를 제공할 수 있다는 점에서 의의가 있다.

• Asia Marketing Journal
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• 제12권2호
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• pp.53-81
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• 2010

소비자체험에 대해 기업들과 학자들이 많은 관심을 가져 왔지만 브랜드로부터 유발된 총체적인 체험에 대해서는 제한적으로 연구가 진행되어 오고 있다. 구매의사결정의 모든 과정에서 다양한 체험이 이루어질 뿐만 아니라 브랜드 아이덴티티와 브랜드 커뮤니케이션과 같은 브랜드 체험제공 수단들을 통해서도 소비자체험이 유발될 수 있음에도 불구하고 이러한 총체적인 체험에 대한 논의가 부족하였다. 따라서 본 연구는 기존 문헌들을 토대로 브랜드 체험을 개념화하고 브랜드 체험의 유형을 고찰하고자 하였다. 또한 브랜드의 총체적 체험은 소비자와 브랜드의 정서적 유대관계에 영향을 미칠 것이라 가정하고 그 효과를 규명하고자 하였으며, 브랜드 애착이 브랜드 몰입에 미치는 효과도 함께 검증하였다. 연구결과에 의하면 브랜드 체험의 네 가지 유형 가운데 감성적 체험, 행동적 체험, 그리고 지성적 체험이 브랜드 애착에 유의한 영향을 미치는 것으로 나타났으며 특히 행동적 체험의 영향력이 가장 높은 것으로 밝혀졌다. 반면 브랜드의 감각적 체험은 브랜드 애착에 유의한 영향을 미치지 않는 것으로 나타났다. 또한 브랜드 애착의 열정과 자아연관은 브랜드 몰입에 유의한 영향을 미친 반면에 애정은 브랜드 몰입에 유의한 영향을 미치지 않은 것으로 나타났다. 실증분석을 바탕으로 소비자와 브랜드간의 강력한 정서적 유대관계를 형성하기 위해서는 소비자들이 브랜드로부터 감성적, 행동적, 그리고 지성적 체험을 경험해야 하는 것으로 해석할 수 있다. 또한 소비자들이 체험 브랜드와의 관계를 유지하기 위한 의지를 형성하기 위해서는 애정과 자아연관으로 구성된 애착이 선행되어야 함을 알 수 있다.

• 부모자녀건강학회지
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• 제3권1호
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• pp.1-14
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• 2000

The Low Birth Weight infant birth rate in this country is a little more than 15 percent and is being increased. The survival rate of Low Birth Weight infant is over 90 percent and recently the rate runs is getting. However, because of the high risk of Low Birth Weight infant for handicap in growth, a preventive nursing intervention program for Low Birth Weight infant and their mother is considered to be necessary. Touch and massage, thus sensory stimulation has been considered to be important ensuring a normal growth of Low Birth Weight infant During the past decades sensory stimulation program has been used for premature and Low Birth Weight infants. Recently a study on the sensory stimulation for Low Birth Weight infants has bee n done in this country. Mother and infant relationship has a great influence on child's development. Especially, mother and infant interaction during one year after birth plays important role in child's social. affective and cognitive developments. But in the study of Low Birth Weight infants, the mother and infant interaction has been rare yet. However, there was no study effectiveness of the sensory stimulation on mother and infant interaction. In this respect, this study based on the importance of the nursing intervention, is intended to measure the effectiveness of the massage therapy in the aspects of weight, daily feeding amount, cortisolurine stress hormone and mother and infant interactions. This study has been conducted on the nonequivalent control group pretestposttest design in quasi experimental basis and Low Birth Weight infants from NICU of two Medical University Hospitals located in Taegu Metropolitan were selected in experimental group of 21 infants and control group of 20 infants. Data has been collected from May 1, 1999 to September 5, 2000. For the experimental group Field's sensory stimulation(tactile and kinesthetic stimulation) was applied 2 times a day for 10 days(10:00 - 11:00 hours in the morning and 19:00 - 20:00 in the afternoon) by nurse and mother. The electronic indicator scale (Cas Co. Korea) was used to measure infant's body weight. To determine urine cortisol concentration level under stress, rad immuno assay method was used. And to determine mother and infant interactions during feeding, tools developed by Kim Mi-Ye (1999) were used. Collected data were analyzed with SAS program using x-test, t-test, paired t-test and repeated measures ANOVA. Findings were as follows : 1. For the daily mean weight gain, the experimental group showed little higher than the control group, even though, there was no Statistically significant differences between two groups. 2. For the amount of daily mean feeding, the experimental group showed little higher than the control group, while there was no Statistically significant differences between two groups. 3. The level of wine cortisol concentration was increased in both groups, while no Statistical significance was shown between the two groups. 4. Mothers in experimental group were more likely to have higher mean scores in mother and infant interaction during feeding than mothers in the control group. Statistical significance was shown between the two groups(t= 5.78, P=.001). In conclusion, the massage therapy in this study showed with regard to even though through there was no statistically significance in the weight gain and urine stress hormone concentration. there was Statistical significantly higher in the mother and infant interaction during feeding. Based on the result of this study, it is considered that the massage therapy should be applied clinical practice and home to help a developmental growth and interaction of Low Birth Weight infants and mothers during the period of recovery.

• Asia pacific journal of information systems
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• 제18권2호
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• pp.73-94
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• 2008

When individuals collaborated in virtual settings, communication is medicated through a variety of communication technologies, and is associated not only with communication effectiveness but also with socio-emotional interactions among group members. In this regards, scholars have examined how technology-mediated communication systems can be designed and used to facilitated communication interaction. However, the empirical results of the previous studies have revealed inconsistencies in the effects of communication media on users' behavioral or attitudinal responses, and on their viable effectiveness in organizations. Some studies claim that computer-mediated communication(CMC) is task-oriented but not suitable for emotional expression since it hinders close interpersonal interaction. On the other hand, some studies argue that individuals are able to develop interpersonal relationships more effectively in a CMC environment than in an FtF-environment. Due to the different perspectives, a theoretical gap exists, and it leads to the inconsistent research findings. The purpose of this paper is to combine the two different perspectives into single unified model, thereby providing a more realistic and comprehensive understanding about virtual collaboration. The present study here sought to answers the following questions with organizational communication perspective: What are the major components of virtual collaboration? What factors affect the performance of virtual collaboration? And what kind of managerial efforts should organization make in order to facilitate CMC media effectiveness in virtual collaboration? Although there is a certain belief that new media, namely technology-mediated communication support would create new opportunities, the problem of "how" or "why" has been an important question that is still not fully addressed. In this regards, we collectively reexamined previous literatures with major issues which are still controversial and integrated various theoretical activity within computer-mediated communication domain: task-oriented approach, socio-emotional approach, and evolutionary psychological approach. Our first contribution is to develop a framework for virtual collaboration by combining two different perspectives into a single unified model, providing a more realistic and comprehensive understanding. The second main contribution is the joint modeling of both social presence and cognitive effort, and the effects on two distinct but important communication outcomes(i.e., take performance and relational development). We tested the research hypotheses which were developed based on the various CMC theories using data gathered through a self-administered mail survey of 127 individuals of 69 virtual workgroups. The proposed model was supported, providing preliminary evidence that the tension between two opposite view should be integrated. The results show that the individual's psychological processes(social presence and cognitive effort) in a virtual environment significantly mediated the effect of CMC inputs (media richness, user adaptation, and shared contest) on the CMC outputs (task performance and relational development). Furthermore, this study shows that the lack of perceived media richness of CMC media can be complemented by user adaptation and shared context. Based on the results, we discuss how communication system should be designed and implemented so as to promote virtual interaction as well as how a virtual workgroup should be composed to complement the lack of media richness. A virtual collaboration using CMC media may create new value by overcoming the logistical constraints. On the other hand, it may also generate various managerial risks such as communicational depersonalization, process dissatisfaction, and low cohesion. Therefore, this study suggests that organization managers should carefully choose the CMC mediums and monitor individual member's cognitive and affective psychological processes during virtual collaboration to reduce potential risks in virtual collaboration.

• 영재교육연구
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• 제21권3호
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• pp.741-760
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• 2011

본 연구의 목적은 영재학생과 일반학생의 과흥분성 차이를 조사하고, 영재학생의 성별 및 학교급별에 따라 차이가 있는지 조사하는 것이다. 본 연구의 대상은 경기도 소재 P 교육지원청산하 영재교육원 영재학생 74명과 일반학생 196명으로 구성되었다. 과흥분성 측정도구로는 김영아(2008)의 연구에서 타당화가 검증된 OEQ II 검사지를 초등학생 수준에 맞게 수정하여 사용하였다. 본 연구를 통해 얻은 결과는 다음과 같다. 첫째, 영재학생과 일반학생의 과흥분성을 비교한 결과 과흥분성 총점 및 5가지 하위영역모두에서 유의미가 차이가 나타났다. 이는 과흥분성이 영재와 일반학생을 판별하는 도구로 활용이 가능함을 시사한다. 둘째, 영재학생의 성별에 따른 과흥분성을 비교한 결과 과흥분성 총점에서 여학생 영재가 남학생 영재에 비해 유의미하게 높게 나타났다. 과흥분성 하위영역 중에서는 감각적 과흥분성, 감성적 과흥분성 영역에서 여학생 영재가 유의미하게 높게 나타났다. 셋째, 영재와 일반학생, 그리고 성별에 따른 상호작용 효과를 조사한 결과 과흥분성 총점에서 학생, 성별에 따른 유의미한 상호작용 효과가 나타났다. 과흥분성의 하위영역 중에서는 심체적 과흥분성, 감각적 과흥분성 영역에서 유의미한 상호작용 효과가 나타났다. 넷째, 영재학생의 학교 급별에 따른 과흥분성을 비교한 결과 초등학교 영재학생과 중학교 영재의 과흥분성에는 통계적으로 유의미한 차이가 나타나지 않았다. 이러한 결과를 근거로 할 때, 과흥분성이 영재의 일관성 있는 특성임을 시사하는 것으로 영재판별도구로서의 활용 가능성이 논의되었다.

• 감성과학
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• 제15권4호
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• pp.489-502
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• 2012

스토리텔링 광고는 현실에서 많이 사용되고 있으나 이에 비해 스토리텔링 광고에 대한 연구는 매우 부족하다. 기존 몇몇 활자형태의 내러티브 광고에 대한 연구에서는 내러티브 광고가 정보전달 광고보다 효과적임을 밝히고 있다. 이에 본 연구에서는 실제 상업용으로 제작된 광고들을 사용하여 스토리텔링 광고가 다른 광고 유형(정보전달 광고, 이미지 광고)보다 더 효과적인지를 알아보고자 하였다. 제품유형과 브랜드의 영향을 통제하기 위해 같은 제품에 대해 스토리텔링 광고, 정보전달 광고, 이미지 광고 모두가 제작되어 있는 광고를 탐색하였으며 최종 9개의 광고가 선정되었다. 종속변인으로는 광고효과, 광고후 감정, 각성정도, SAM이 측정되었다. 예비분석을 통해 광고후 감정은 크게 정서적 감정과 인지적 감정으로 나뉘어졌으며, 이를 대상으로 분석이 실시되었다. 분석 결과, 광고효과, 각성수준, 정서적 감정 모두에서 스토리텔링 광고와 정보전달 광고가 이미지 광고에 비해 높은 점수를 얻었다. 스토리텔링 광고는 정보전달 광고에 비해 평균은 높았으나 그 차이는 유의미한 수준에 이르지 못했다. 성별의 주효과는 각성수준에서 경향성만이 관찰되었으며 여성이 남성보다 높은 각성수준을 보였다. 광고유형과 성별의 상호작용은 정서적 감정을 제외한 모든 변인들에서 관찰되었으며, 전반적으로 스토리텔링 광고에서는 남성이, 이미지 광고에서는 여성이 더 긍정적으로 반응하였다. 본 연구결과의 함의점과 제한점이 논의되었다.