• 패션비즈니스
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• 제20권3호
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• 비교문화연구
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• 제26권
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• pp.201-226
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• 2012

This essay exams the issues of aesthetic elements that come up when Korean novels get translated into Chinese language. The short story collection titled "An old well" written by Jeong Heui Oh in both languages are compared and analyzed by focusing on the mode of narrations. There are various narrative modes in "An old well". Each narrative mode properly functions for aesthetic effects and drawing meanings. In short, we can find a way to grasp its leitmotif the writer wants to indicate only when we carefully interpret the narrative modes in the original text. However, the narrative modes in Korean text have been simplified by changing its modes into direct narrative in Chinese-translated text. Thus the aesthetic effects in the original text have been spoiled and the Chinese text fails to deliver its meaning involved in the original narrative mode. Translation of novel invites consideration on both of its form and content on account of the text's uniqueness. Accordingly, a close examination and study of the original text should be completed beforehand.

• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• 한국의상디자인학회지
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• 제13권3호
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• pp.15-29
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• 2011

Fashion industry is high value added indust교, whose price is decided by design value so it requires creativity and uniqueness for competition. The purpose of this study is to grasp how the design characteristic of LED that can express new creativity and uniqueness is applied to fashion design and find out the expression characteristic of LED used in fashion design. The study subjects, the design to which LED is applied, were extracted from fashion show and internet search. As a study result, the expression characteristics of LED used for fashion design are as follows. First, for function, tool function that can provide convenience for life and expression function that can provide user with emotional and psychological satisfaction and communication were allowed. Second, for aesthetic changes, many-sided, multiple colors and pattern displays of LED changed design meaning visually and caused aesthetic emotion for observer. Third, for interaction, physical factor of LED, user, dress and environmental factor interacted each other, enabling both-sided communication. Fourth, for amusement, multiple lights of LED activated visual and tactile sense, expressing usefulness and joyfulness on the basis of various display possibilities and changes. The study result will be helpful for developing more unique, creative design according to the change of age and development of science.

• 한국의류산업학회지
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• 제14권4호
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• pp.567-577
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• 2012

This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

• 한국의류산업학회지
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• 제19권2호
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• pp.134-139
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• 2017

This study proposes 3D printed shoe designs with patterns made by reinterpreting traditional Korean muntin patterns as customized designs that are unique to individual consumers and different from existing products. In the fashion industry, shoes with diverse designs grafted with 3D printing technology have been introduced. Artistic 3D printed shoes showcase the unique designs of designers. Functional and practical 3D printed shoes that can be worn during daily activities and during exercise have been actively developed. Traditional Korean pattern designs are also being recreated into designs reflecting the aesthetic sense of modern times with our own identity. The uniqueness of the traditional muntin patterns in geometric shapes, such as intersections of lines, rectangles, and octagons, are expressed in shoe designs with modern aesthetic senses by utilizing the traditional patterns that conform well to the modern geometric beauty of forms. This study was intended to develop 3D shoe designs that reinterpreted the motif of muntin patterns from among traditional Korean geometric patterns with a modern aesthetic sense. The octagonal patterns that express the scenery of spring can be seen through the muntins in traditional Korean-style houses were designed on the heels of shoes. Utilizing the Rhino CAD program and ProJet 660 Pro 3D printer, shoes were designed and printed. The processes for making shoes using 3D printing technology proposed in this study are significant because they represent the creation of designs in a new area. The results of this study might help in the development of 3D printed fashion products.

• 한국의류산업학회지
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• 제9권4호
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• pp.363-372
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• 2007

T-shirt has changed into advanced and stylish outwear by new paradigm, taste of consumer, awareness of recycling, spread of subculture, DIY culture, refusal of standardization and pursuit of high quality goods, etc. The purpose of this study was to analyze aesthetic characteristics of t-shirt designs that changed into diverse designs in world fashion college since 2000. The method of this study was to analyze documentaries, fashion magazines and internet fashion site. Aesthetic characteristics of t-shirt designs were expressed in deconstruction, mixture, integration and imitation. And each of external expressions and internal meanings was as follows: First, deconstruction was expressed in partial cutwork and three dimensional texture by sewing and construction drape. It means breaking the conventional structure and break-ing the boundary of t-shirt and another item and possibility of multi-vocal analysis. Second, mixture was expressed in collage of diverse ornaments, diverse fabrics and diverse patterns. It means exceeding the limit of material, elaboratenes and high quality of handwork, reflection of self-identity, brand image, fashion trend, consumer's psychology and mind of experimentation and couture. Third, integration was expressed in extension of length, width, use and style. It means unification of functions, deconstruction of items and extension of meanings and images. Forth, imitation was expressed in stain of dye, irregular and ripped sign, cut out, rough warp, drawing and washing, etc. It means subculture, rarity value, monopolization, diversity, familiarity, yearning and uniqueness.

• 복식
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• 제54권6호
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• pp.13-23
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• 2004

To date, Italian fashion rans the top even its rise is far behind Paris and New York. The purpose of this study is to analyze and compare the aesthetic characteristics of the italian fashion through two representative designers who contributed to italian fashion. Italy had unique industrial system and craftsmanship from the history and sense of the beauty and the uniqueness from the culture. After the World War II, Italy started to produce elegant sportswears influenced by the progressive manufacturing techniques and practical culture of America. Italian fashion of 'easy elegance' is spearheaded by Vesace and Armani. The aesthetic characteristics of Italian fashion which are shown in the artworks of them are as follows. First, the characteristics of Versace dated from southern sensibility are sensualism, expressionism, historicism. 1) Sensualism: tight silhouette, overexposure, glamorous form, brilliant color, fabric showing femininity, gaudy accessaries 2) Expressionism: brilliant print and color, trimmings and accessaries 3) Historicism: form and motifs that are shown in the historical costume Second, the characteristics of Armani succeeded from northern tailoring are purism, functionalism, and multi-culturism. 1) Purism: clean lines, architectural and geometric forms, natural body line, neutral tones, luxurious fabric 2) Functionalism: functional form, neutral tone, natural fabrics 3) Multi-culturism: design and motif inferred from ethnic costume As such. competition between two different groups made it possible that Italian fashion occupies a special place in the international fashion system.

• 복식문화연구
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• 제25권2호
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• pp.192-205
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• 2017

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers' custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.

• 디자인학연구
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• 제18권3호
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• pp.105-116
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• 2005

본 연구는 전통 문화상품으로 잠재력을 지니고 있는 씨름의 이미지 구축에 관한 복식 연구로서, 씨름복의 체계화 및 시각화에 관한 방안제시, 그리고 씨름복 디자인 개발에 관한 기초 기반연구를 목적으로 하고 있다. 따라서 기초적인 부분으로는 씨름복의 역사성에 대한 탐구로 세계 씨름과 우리나라의 씨름을 비교 고찰해 보았으며, 씨름복에 관한 변천사에 관하여 탐구해 보았다. 또한 실질적인 부분으로는 현행 씨름 및 씨름복에 관한 기준에 대하여 그 내용을 숙지하고, 디자인 기반 연구로서 씨름복이 갖는 미학적인 부분을 크게 네 가지 항목으로 분류하여 첫째 전통성과 독창성, 둘째 유온성과 적합성, 셋째 상징성과 장식성, 넷째 다양성과 통일성으로 그 내용을 체계화하였다. 결론적으로 씨름복 디자인 기획에 있어 가장 중요한 부분은 상기에서 제시한 미학적 부분을 토대로 일관된 컨셉을 시각화하는데 있다. 이번 연구는 씨름복에 관한 미학적 부분의 이론 연구로서, 디자인 컨셉 설정 및 디자인 전개의 지침을 제시하는데 의의를 지니며, 향후 추진될 전통 문화 복식 디자인의 기획에 관한 기반연구였다는 점에 그 의미를 둔다.