• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1342-1347
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• 2013

Color harmony of Moon and Spencer is based on the Munsell color harmony theory. This harmony theory is established in the three of harmony and disharmony, the harmony of the area of effect, and Aesthetic Measure of harmony and disharmony. Aesthetic Measure here is how to obtain the quantitative expression of the degree of harmony. American scholar Burkhoff were analyzed with the proposition that beauty of Moon-Spencer is with the order in complexity. In this paper, the good and bad of coloration was divide elements of the order and the complexity. Aesthetic Measure is divided into elements of the complexity from elements of the order. This is utilized in the calculation shown in the various image, problem of color harmony and disharmony, which is treated as a sensibility was calculated by numerically. Thus Aesthetic Measure show was good or bad coloration by determining the color in the various image.

• Journal of the Korean Society of Costume
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• v.56 no.6 s.105
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• pp.114-131
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• 2006

An Asian Ethnic Look is based on its own values of traditional costumes and the fashion accessories that are influenced by its own genre within their own culture. In this thesis, it contemplates the study of visual values and the traditional influences of the Modern Western Designers and Asian Designers' definitions and the considerations of an Ethnic look in the countries like Middle East, India, Korea, China and Japan. The standard procedure to understand their Visual and Aesthetic values is acknowledgement of body. From that foundation, an Asian Ethnic Look and its Visual and Aesthetic Values were researched through out the Middle East Asian Look, Indian Look, Korean Look, Chinese Look and Japanese Look which effective after 1990's. The studies are further researched to the comparisons and interpretations of the Western Designers and the Asian Designers, and the definitions of an Asian Ethnic Look and its Visual and Aesthetic Values in between those. According to each country's religious attitudes, a beauty of concealment and a beauty of negative space appeal which emphasize an ethics on humanity and non-materialistic attitudes. It takes meanings of a phenomenon of nature's worship, Yin-Yang five elements of principles, oneness of body-mind and oneness of universe-mankind. Following the studies of Visual and Aesthetic Values of an Asian Ethnic Look, in 1990's Western Designers' interpretations were prominent use of the Asian Traditional Motif3. However, the interpretations of the Asian Designers were based on their own traditional ethics and they minimized decorative elements but enhanced naturalism, feminism, calm and sober designs compare to the past. The Asian Designers' interpretations of their visual values were based on their Asian mentality, beauty and its straightforward genuine perspective and respects of their own culture.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.29-40
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• 2004

Even though rhythm is considered theoretically and practically as a form element influencing consumer's aesthetic response on product design, researches on it relatively less performed than other product aesthetic elements. And also existing researches have only suggested rhythm as one of aesthetic elements in product design but they haven't suggested overall insight on how to apply rhythm into product design. This study tested how rhythm expression in product design affects consumer's aesthetic response according to price level and brand hierarchy. The result shows that rhythm is clearly one of aesthetic elements. And rhythm expression increase consumer's aesthetic response in low priced product condition regardless of brand hierarchy. But in high priced product condition, rhythm expression decreases consumer's aesthetic response because of perceived risk. Only when in high prestige brand condition, consumer's aesthetic response remains high because of trade-off relationship between perceived risk and brand equity. The result of this study enables designers to understand characteristics of rhythm. Also, the result can give companies the useful way on how to use rhythm element as a strategic tool if they consider their brand equity level and product's price level.

• Archives of design research
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• v.18 no.2 s.60
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• pp.123-132
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• 2005

In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of a product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Conclusively, this study aimed at providing materials for developing product design by presenting an esthetic guideline and to put these materials to practical use. The study also investigated other considered elements classified by manufactures and the importance of esthetic factors and its influence on consumer tastes.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Korean Journal of Child Studies
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• v.36 no.6
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• pp.101-123
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• 2015

The purpose of this study was to examine how musical pieces were presented in music activities on the Teacher's Guidebooks in order for young children to experience the aesthetics of music. For the purposes of this research, the ways to address musical elements and the music activities of 100 musical works in the Teacher's Guidebooks were analyzed. In addition, the aesthetic qualities of the same musical pieces presented by the sound sources were examined. Following this, an analysis of the relationship between the elements used and the aesthetic qualities of the music was carried out by comparing the previous analysis. The results were as follows. First, melody (38.1%), rhythm (29.0%), and timbre (20.5%) were the most utilized elements of musical works in such activities. Secondly, the most utilized method to present music activities was singing. Among 100 musical pieces, 74 pieces used singing activities. Next, the most audible aesthetic quality from sound sources was that of the melody, presented in 69 pieces (46.6%) among 100 musical works. Lastly, among 100 musical works, at least 64 pieces were matched with more than one, whereas 34 did not.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.65-70
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• 2005

The human scale of the interior space of a korean traditional residence is normally user-friendly. And this aspect is reinterpreted and implemented in the modern structure. While our conscious awareness has become greatly westernized through the east-west exchanges, the interior of the traditional Korean residence has always reflected the people and their daily lives of the time. In this study, an attempt has been made to identify the aesthetic characteristics of the inner space elements through the analysis of visual perception inside a Korean traditional upper class residence, kangreung Sunkyojang, designated as the 5th Cultural Information Material with regards to the inherent philosophy and human scale that influenced the emotions of the Korean people. The different parts of the interior space of Anchae, and the Symmetrical of Formal, Balance of the walls give a sense of calmness, and the ornaments are used to give gaiety. The ceiling of Yeolwhadang hall give an energetic feeling and pillare are used to enhance spaciousness. In Whalejeong, by making use of similar and continuous lines, the light and darkness was controlled and the link with nature has been emphasized. Different decorations used reflect scholarly spirit.

• Archives of design research
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• v.13 no.3
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• pp.7-16
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• 2000

Aesthetics undertakes important roll in design as a competitive factor. The importance of aesthetics can be found in experimental aesthetics, Gestalt psychology and design related literatures. These literatures suggest that, besides the importance of aesthetics, many other aesthetic factors would affect consumer reaction(recognition, emotional reaction, meaning), but the study is still in insufficient condition. Hense, this study tries to give a guideline -'how to design symbols'based on the apprehension of what kind of design is well recognized(correct recognition), gives positive emotional reaction(affect) to customers, and moreover, what sort of aesthetic factors affect these reactions by analyzing existing symbol designs.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.529-541
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• 2006

The purpose of this study is to analyze the aesthetic characteristics of PRADA's sports fashion, leading the fashion trend and one of the most influenced designers in 1990's, and thereby, helps to forecast them in the future. We studied the concept of sports fashion and the historic background of PRADA sports fashion. We also used corroborative method resolving Internet illustrated magazine, fashion journals and magazines so as to analyze the aesthetic and formative features from 1990's up to now. The results were summarized as follows ; The sports fashion in 1990's was classified into functional sportswear and town sports look. The functional sportswear can be separated into active sportswear and street sportswear. Town sports look that has been combined the elements of design in active sportswear had characters slim silhouette and simple details influenced by minimalism and reflected on the mainstream of 1990's lifestyle. Especially, PRADA's town-wear using high-tec textiles for sportswear affected on other couturiers and settled down them in the world wide fashion trend with her aesthetic expression. The aesthetic characteristics of PRADA's sports fashion appear the zenith of the minimalism and the elements of postmodernism which expressed remarkably the advanced future and familiar past at the same time as like high-tec materials, and classic silhouettes with functional details. Finally, we are able to anticipate that the aesthetics of PRADA sports look will be continued in the 21C with concerning about well-being, health, and sports & leisure.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.132-139
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• 2013

This research considered the aesthetic factors of the Korean style superhero film through the analysis of text of . Basically, the various elements including the structure of the story, characters, mise en scene, and etc. are included in the aesthetic factors. Therefore, in this research, the organization of other aesthetic elements and characteristics including the characters and mise en scene, and etc. were analyze based upon the first analysis about the structure of . And the theoretical backgrounds for the research were 'The Poetics' of Aristotle. The reason why this movie selects the movie as the research text specially was that had the plot and genre style compared with the existing Hollywood superhero film. Consequently, the research could find the communities and differences for the aesthetic features between Hollywood superhero film and .