• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1323-1333
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• 1997

The objectives of this study were to identify 1) the steps of information processing and evaluation in clothing purchase decision making, 2) evaluative criteria and determinant attributes at each step, 3) decision making rule, and 4) the effect of clothing involvement on information processing and evaluation. The data were obtained 71 female adults using questionnaire, observation and protocol in real shopping behavior. Consumer's information processing and evaluation was a circulated process composed of multi-steps. Consumer considered aesthetic and intrinsic evaluative criteria to be important and used compensatory and noncompensatory rule together at each decision making step. Clothing involvement had an partial effect on information processing and evaluation.

• Korean Association of Arts Management
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• no.60
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• pp.121-153
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• 2021

The purpose of this study is to empirically clarify the relationship between the aesthetic experience of visitors and the effect of online exhibitions at museums on the degree of viewing an offline exhibition. For this reason, the attributes of online exhibitions are composed of accessibility, interaction, informativeness, playfulness, etc., and the aesthetic experience is composed of four factors: emotional, communicative, cognitive, and perceptual areas. A survey was conducted to analyze the effect on viewing intention. The results of multiple regression analysis of the questionnaire results revealed that first, the online exhibition service had a partially significant positive(+) effect on the aesthetic experience. It was analyzed that informativity had the greatest effect on the emotional domain of aesthetic experience, playfulness had the greatest impact on the communication and perceptual domains, and access had the greatest impact on the cognitive domain. Second, it was found that online exhibitions had a partially significant positive (+) effect on offline exhibition viewing intention in the order of playfulness, interactivity, and informativity. Third, it was found that aesthetic experiences had a significant positive (+) effect on offline exhibition viewing intention in the order of cognitive, emotional, communication, and perception. In addition, it was confirmed that the aesthetic experience partially mediated the intention to view online and offline exhibitions. We hope that this study will serve as an opportunity to spark academic discussion along with practical implications for inducing online exhibition users to offline exhibitions.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.40-50
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• 2012

This study aims at suggesting the applicability of color combination based upon the characteristics of environmental color perception and the nuance concept of Natural Color System(NCS). The results are summarized below: First, NCS is a scientific coloring system in consideration of the relevance between people, light and environment, to be based on a phenomenological point of view. NCS can be called a psychometric model reflecting our natural color sense. Second, the color triangle established by NCS is one of the methods of expression based on the human visual mechanism, which is classified by two attributes of hue and nuance, not by the three color attributes of hue, lightness and saturation. The nuance concept of NCS implies the impression, atmosphere and tone that are perceived in colors, which are related to lightness and saturation. Accordingly, this paper suggests that the coloring arrangement emphasizing nuance and tone is more useful than hue in color planning. Third, aesthetic impression in environmental color perception is inclusive of instantly perceptive nuance, which is connected with affordance. The affordance is revealed by the different relation of similarity. In this regard, a strong relationship is noticed between color combination and the sense of pleasantness. The hypothesis regarding the complementation and similarity of contrasting nature is judged to provide observers with aesthetic order. Finally, this paper also suggests four harmonizing methods in the NCS color triangle based upon equal blackness, equal whiteness, equal chromaticness and same nuance. At the same time, opposition and a different concept of hue, lightness and lightness are combined complementarily with the nuance value to suggest patterns of color combination.

• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.439-449
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• 2010

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.483-491
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• 2016

This study aims to consider the display method of the STA information that holds aesthetic cultural distinctiveness with the capability of immediate recognition of information in the relationship between the exposed time and the degree of cognition. As an consideration on the display method of information in an efficient way according as 'information attributes', the purpose of this study is to identify the visualization attributes of the STA information and to seek out display methods accordingly. Based on the information design and cognitive psychology, the cognitive features of the STA information have been identified and four visualization attributes of the STA information have been found based on the preceding studies on the information attributes in line with the relationship between exposure frequency and the level of awareness. In terms of information recognition, a metaphor, metonymy, use of indexical image and context, rhetoric, and Mnemonic have been proposed as major display methods for 'Understandable' and 'Conciseness', which are the major visualization attributes of the STA information while humor, parody, distinctiveness, friendliness, kitsch, formative beauty and newness have been suggested as the major display methods of 'Relevance' and 'Valuable', which are the major visualization attributes from the perspective of sensitive perception of information. Based on the results of this study, I'm planning to come up with display methods and to proceed with analyzing the relationship of the degree of cognition in association with context.

• Journal of Science of Art and Design
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• v.5
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• pp.159-174
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• 2003

'Fantasy', the central notion of this essay, is discussed here more as a new paradigm in order to describe the structure of a work of art than as a stylistic characteristic proper to a specific genre of art. It means the whole situation and experience produced by two connected terms 'corporeal subject - screen'. Roland Barthes explained the 'semiographic painting' by Andre Masson as a field in which happens a certain connexion between the impulse of subject and the image, which views the painting not as a physical object but as a 'cinematic screen' ; painting may be redefined as a dream or a fantasy of the corporeal subject. And such an idea of 'art as fantasy' is closely related to the recent theoretical attempts consisting in abolishing the vision-centered conception of art since Renaissance. In this essay, the notion of fantasy as an aesthetic model is sketched by means of the Freud's notes on the fantasy 'A child is being beaten' and Lyotard's more advanced analyse on its attributes and operations. In Lyotard's analysis, fantasy is defined as a 'bloc' or a 'matrix-figure' featuring simultaneous conversion between the active and the passive, sadism and masochism, and coexistence of imcompossible meanings. In this sense, fantasy may be given to us as an analogical model from which we can outline the aesthetic characteristics of electronic media art involving virtual reality and interactivity.

• Lingua Humanitatis
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• v.8
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• pp.95-127
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• 2006

This paper is a study of "poetry therapy", a subject now in lively in literary discussion circles. Modern literary text attaches great importance to the readers' response. As such, there is growing interest in the effects of communication brought on by the interaction of participants in a discourse. Poetry, in essence, has therapeutic attributes of treating, through an aesthetic psychology, destruction resulting from the alienation from life and psychological pain of distortion. The rise of the concept of eco-poetry and the capacity for psychological cleansing and adjustment (which restores balance through communication and psychological circulation) is a reflection of new trend in research - approaching the alienation felt by modern people through restoration of sense of life. Although Kim Hyun-seung's life and the road his poetry took was not smooth, he nevertheless was firm in his sustained effort to unify socio-ethical conscience and conscience of faith through the process of spiritual inquiry. The most outstanding aspects of Kim Hyun-seung's aesthetic achievement lie in his contribution toward the therapeutic capacity of modern poetry. Kim Hyun-seung's poetryhas the following effects: 1)The therapeutic capacity of modern poetry, through catharsis at large, does not remain only at the level of cleansing and adjustment. 2)The therapeutic capacity of modern poetry has the function of emptying out the self through more fundamental spiritual awakening and insight. 3)Only then can one truly realize the transcendence of being a true self as well as the balanced inquiry of spirituality which can be described as "emptying out".

• The Korean Journal of Applied Statistics
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• v.29 no.6
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• pp.1061-1075
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• 2016

In this paper, we discuss various methods to visualize high dimensional large-scale data and review some issues associated with visualizing this type of data. High-dimensional data can be presented in a 2-dimensional space with a few selected important variables. We can visualize more variables with various aesthetic attributes in graphics or use the projection pursuit method to find an interesting low-dimensional view. For large-scale data, we discuss jittering and alpha blending methods that solve any problem with overlapping points. We also review the R package tabplot, scagnostics, and other R packages for interactive web application with visualization.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.910-923
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• 2008

This study investigated the difference in the influence of shopping orientations, attributes evaluation, and benefits sought on brand loyalty between Korean and American consumers within a clothing purchase context. Questionnaires were administered to 237 Korean consumers and 184 American college students who had purchase experience of casual wear in recent six months through off-line. The results were as follows. First, the hedonic shopping orientation had a positive impact on brand loyalty in both groups, whereas efficient shopping orientation had a positive impact on brand loyalty in American group. Second, the aesthetic attribute had a positive impact on brand loyalty in both groups, whereas utilitarian attribute had a positive impact on brand loyalty in Korean group. Third, brand value benefit sought had a positive impact on brand loyalty in Korean group and body expression/complement had a positive impact on brand loyalty and economic benefit sought had a negative impact on brand loyalty in American group.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.136-149
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• 2005

The purpose of this study was to analyze how the purchase of BURBERRY prestigious fashion brand, accomplishing the most successful luxury brand in Korea, correlated to the demographic and psychological characteristics of the BURBERRY purchasers, especially, conformity and individuality. The responses of 304 female living in Seoul and the metropolitan area between 20sover 50s who had ever bought BURBERRY were used in the study. The following results were found: 1) BURBERRY consumer's psychological characteristics were classified into 2 types of conformity (normative conformity and identificational conformity) and 2 types of individuality (anticonformity and independence) 2) 3 factors of the attributes of BURBERRY products were identified: functionality (color, multipurpose, easy-care, pattern), symbolic(brand renown & trust, history & heritage, scarcity) and aesthetic(quality, design) 3) Women conforming to higher clothing conformity attached great importance to the symbolic attributes of BURBERRY 4) The importance factors of decision on purchasing of BURBERRY were design, brand renown & trust and product quality among which the design was the highest in degree and order.