• Title/Summary/Keyword: advertisement-making activity

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The Effects of Advertisement-Making Activities on Young Children's Language Ability and Creativity (광고 만들기 활동이 유아의 언어능력 및 창의성에 미치는 영향)

  • Choi, Yeon-Wook;Choi, Mi-Sook
    • Korean Journal of Child Studies
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    • v.27 no.5
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    • pp.35-48
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    • 2006
  • The purpose of this study was to examine the effects of advertisement-making activities on young children's language ability and creativity. The subjects of this study were 47 five-years-old children from child care center located in Gwangju City. The collected data were analyzed by idependent t-test using SPSS Program.The results of this study were as follows; First, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of language abilities, common sense, comprehension, vocabulary ability, commonness than comparative group. Second, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of creativity, fluency, uniqueness, elaboration than comparative group. It means that the advertisement-making activities improve young children's language ability and creativity.

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A Study on the Media Characteristics of Contemporary Interior Design (현대 공간 디자인의 매체성에 관한 연구)

  • Shin, Hong-Kyung
    • Korean Institute of Interior Design Journal
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    • v.16 no.5
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    • pp.30-37
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    • 2007
  • According to the passage of an age, a method which communicates each other between the city and space, and space and a human has changed. Recently, as the city is developing related with the public, the sphere and a territory of activity of a public has been wider in an environment of the city. Therefore, development of night scenery and the rise of a medium of a vision are accompanied with a new material and the high-technology. Innovation of abundant techniques tends to being surface and mass media, and breaks from the architectural aspect of space as mutual expansion of relations between interior and exterior, and making a boundary obscurely. Space design represents peculiarity of non-territorial which modern art, an advertisement, a media and a reflection are integrated as getting over above tendency. As we find out methods which the public can communicate with the space in wider territory, the public and the space can extend mutual relations and the design of modern space is been varying a part as the space which has a context of city and synthetic sociality for the public by avoiding independent objects.

The study for making active marketing organization both group stations and region headquarters in KORAIL (코레일의 지사 및 그룹역 마케팅 조직 활성화를 위한 연구 - 서울지사 서울역 마케팅 팀의 사례를 중심으로 -)

  • Chae, Il-Kwon;Choi, Young-Jin
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.1878-1885
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    • 2009
  • The railway advance policy from Korea government, KORAIL have to reduce a half of his railway business loss until 2010 and turnout railway business black ink until 2012. To overcome this difficult management situation, KORAIL has been set up new marketing organization in Seoul station which is necessary and venerable. According to the leadership of Seoul station master, Seoul station's marketing team was launched at April 2008. The marketing team will introduce total marketing for KORAIL corporation in their marketing activity such as advertisement, B to B railway tickets, railway travel package sales and customer satisfaction event with other corporations, and so on. After automated ticket system(SMS and Home-printed ticket) will lead to existing ticket sales persons to become activating marketing team members. In the organization case study in Seoul station, this study how to manage new marketing team have a great performance last 8 months and analysed what was a successful factors and principals, and also their team limits within KORAIL's organization structure. In the long run, we suggest that how can be this team to be support within KORAIL system such as incentive system, payment system, and marketing budgets etc.

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A Study on Spam Regulation (스팸규제에 관한 연구)

  • Baek, Yun-Chul
    • Journal of Information Management
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    • v.38 no.4
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    • pp.48-67
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    • 2007
  • The economic burden which our society has to take exceeds the benefit that it becomes by the free circulation of information. Problems such as inconvenience or inequality between people can also occur since the regulation task of spam e-mail or SMS is imposed on two organs; the Department of Information and Communication and Free Trade Commission. The dualization of regulation separates related laws, which makes exception according to the $\ulcorner$Law on Information Communication Usage and Information Protection$\lrcorner$ or poses double regulation toward the same case. The spam prevention activity at free hands of information communication network provider such as portal site or mobile communication has many limitations along with comparison and analysis of spam regulations abroad. Therefore, examinations on legal obligation such as service restriction, identification and technical measure to spam prevention is needed. This study focuses on making the scope of spam regulation clear by considering the domestic related laws and the general environment of industry, on enacting law which regulates spam including advertisement and on deducting essential facts in enacting or modifying related laws and thus, deducting the form and contents of spam regulation law which is most decent in our domestic environment.

NORMOBARIC OXYGEN($O_2$) ADMINISTRATION EFFECT ON ATTENTION AND MEMORY FUNCTION IN TEENAGE ADOLESCENTS (10대 청소년의 주의력과 기억능력에 미치는 정상기압 산소흡입 효과)

  • Kim, Byung-Hyo;Kim, Young-Mi;Cho, Soo-Churl;Kim, Boong-Nyun
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.13 no.1
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    • pp.76-84
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    • 2002
  • Objectives:This study was conducted to investigate the effect of oxygen on attention and memory functions in healthy adolescents. Methods:The participant subjects were recruited from local advertisement. All subjects are students attending ordinary middle and high school. Their degree of achievement was average or below average. Before the study, its nature and purpose were fully explained to the patients and their parents, and a written informed consent was obtained from each child's parent and a written assent from each child for entire the procedure. The Ethics Committee and Clinical Research Committee of Gyeongsang National University Hospital approved the protocol. For baseline assessment, all subjects received tests for attention and memory. All tests were conducted by a certified psychologist. Stroop test, continuous performance test and trail making test A and B were used for evaluation of attention. As memory tests, we used memory assessment scale(MAS), standardized memory assessment tools. Ten to fourteen days after initial assessments, same tests was applied to the same subjects after prior 5 minute oxygen inhalation. Results:1) Attention test:Improved performances in trail making part B, and stroop test were found in normobaric oxygen inhalation group compared to air inhalation group. Improved reaction time in those tests seemed to reflect the enhanced executive prefrontal activity. 2) Memory test:More words and digits memorization were found in short-term memory subscale score in MAS in oxygen inhalation group compared to air inhalation group. This finding suggested the improved working memory function after oxygen inhalation. Conclusion:Though interpreted cautiously, these results suggested that normobaric oxygen inhalation could enhance executive function and working memory of prefrontal lobe. Further study, however, should be performed to investigate the mechanism of effects of oxygen on cognitive enhancement.

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