The Effects of Advertisement-Making Activities on Young Children's Language Ability and Creativity

광고 만들기 활동이 유아의 언어능력 및 창의성에 미치는 영향

The purpose of this study was to examine the effects of advertisement-making activities on young children's language ability and creativity. The subjects of this study were 47 five-years-old children from child care center located in Gwangju City. The collected data were analyzed by idependent t-test using SPSS Program.The results of this study were as follows; First, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of language abilities, common sense, comprehension, vocabulary ability, commonness than comparative group. Second, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of creativity, fluency, uniqueness, elaboration than comparative group. It means that the advertisement-making activities improve young children's language ability and creativity.