• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.19-33
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• 2022

Purpose: Based on the resource-based view and the competitive advantage theory, the study views marketing capabilities (product, pricing, delivery/inventory, and promotional support) as sources of competitive advantage (differentiation advantage and low-cost advantage) and examines their impacts on competitive advantage, which in turn, will influence non-business and business performance. Research design, data and methodology: Data were collected from 149 representatives of franchising companies in South Korea and analyzed with SmartPLS 3.3.7. Results: First, promotional support and product have a significant impact on differentiation advantage. Second, pricing and promotional support have a significant impact on low-cost advantage. Third, differentiation advantage has an influence on non-financial and financial business performance. Fourth, low-cost advantage has an impact on non-financial performance but has no significant direct impact on financial performance. Fifth, non-financial performance is related to financial performance. Finally, the result of IPMA shows that importance and performance values of exogeneous variables are different depending on firm size. Conclusions: The findings suggest that franchisors should focus on different marketing capabilities depending on their strategic focus and objectives. Finally, the findings based on an IPMA suggest that small companies perceive low-cost advantage as important, while their counterparts do not. Several theoretical and managerial implications are offered.

• 한국항해학회지
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• 제19권1호
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• pp.49-69
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• 1995

What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

• 유통과학연구
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• 제18권11호
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• pp.61-67
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• 2020

Purpose: This paper aims to examine the interaction effect of customers relationship management (CRM) on the competitive advantage (CA) of small and medium-scale enterprises (SMEs) in Yemen. Research design, data and methodology: This study applied a quantitative approach in dealing with the interaction effect of CRM dimensions and SMEs' competitive advantage in Yemen. The research uses a sample of 247 manufacturing SMEs surveyed in Yemen. Results: The results indicate that only three dimensions of CRM, namely (TCM), (KM) and (CRMO), have a significant effect on SMEs' competitive advantage, but not that between (KCF) and SMEs' competitive advantage. Conclusions: The findings of this study offer important insights for owners and managers of SMEs, researchers and policymakers to further understand the effects of CRM on SMEs' competitive advantage. SMEs should also be encouraged to develop their CRM to improve their competitive advantage. Lastly, this study makes several contributions to the literature, the first of which is the provision of evidence concerning the major role of CRM as a dependent variable and competitive advantage as an independent variable. The second contribution pertains to its pioneering status in examining the direct relationship between CRM dimensions and the competitive advantage of SMEs in a Middle Eastern country.

• 무역상무연구
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• 제77권
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• pp.195-214
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• 2018

In order to analyze the current status of trade with Korea and FTA partner countries, the Trade Intensity Index and the Market Comparative Advantage index were calculated and analyzed using panel gravity model. In the case of trade, trade intensity index has been strengthened according to each FTA enforecement, and in some cases, trade inensity has been weakened. In the case of the comparative advantage index, there was a case in which the comparative advantage was strengthened or the comparative advantage was not significantly changed according to each Chapter of HS code. This means that the Korea's FTA enforcement effect has not directly affected the increase of the trade intensity and the increase of the market comparative advantage index. The panel gravity model using the trade intensity and the comparative advantage index as the dependent variable and the trade volume between the two countries as the dependent variable was analyzed.

• 통상정보연구
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• 제8권1호
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• pp.15-31
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• 2006

There is no overdoing of enforcement of the importance of strategical mind which indicates future direction when management environment around organizations are variously changing. This document describers preceding and comparison research about competition strategy, competitive advantage and IT centered on organizations' common issue "Guarantee of Continuous Competitive Advantage" and researched various factors to determined if Information Technology is functioning properly through the cases of excellent organizations operating continuous competitive advantage Continuous competitive advantage's source is evaluating positively about resource based view which is described by innovation of business process. However, reality of operating continuous competitive advantage with difficult imitation of business process' "Time" "Complexity" is insufficient. Confirm how continuous competitive advantage is operated in reality by accepting easy application of "Simple Concise" business process. Confirm existence of information technology capability creating difficult imitation is functioning as a source of continuous competitive advantage, not Information Technology resource supporting business process.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.151-159
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• 2020

This study aims to determine the factors influencing the community behavior in improving competitive rural tourism as well as understanding the role of economic literacy in mediating socio-economic indicators and rural competitive advantage. This research followed an explanatory research to examine the relationship between variables including socio-economic variables and rural tourism competitive advantage. The data was gathered by conducting observations and interviews with tourism businesses, stakeholders, and the local village government, and related agencies as respondents. Furthermore, the data were analyzed following inductive and descriptive statistics. The findings indicated that, from all variables used, solely the environmental impact variable did not affect economic literacy and the competitive advantage of rural tourism. The moderating variables showed that the economic literacy mediates the economic impact on rural tourism competitive advantage. In addition, socio-cultural impacts on rural competitive advantage tourism, and the stakeholder involvement affects rural competitive advantage tourism. However, economic literacy failed in mediating between environmental impacts on rural competitive advantage tourism. This is due to the increasing understanding of the economy of the community around the tourist attractions it will increase the business around the tourist attractions that have an impact on environmental damage around the tourist attractions.

• 유통과학연구
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• 제20권8호
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• pp.33-46
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• 2022

Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.29-36
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• 2022

The objective of this research is to find out the effect of innovative culture and quality of work life on competitive advantage strategy with the mediation of individual performance. This research is the continuance of previous research conducted by Adya Hermawati with an originality aspect emphasizing a concept comprising innovative culture, quality of work life, and individual performance as factors that control competitive advantage strategy. The research subject is Tourism Industry SMEs. Explanatory research is a research method used in this study, by surveying respondents. The data sources in this research are primary and secondary. Primary data is collected from respondents directly through a questionnaire whereas secondary data are obtained from references that are relevant to research problems. In conformity with this explanation, the type of research data is quantitative data. The results of this research show that: innovative culture has an effect on individual performance, quality of work life affects individual performance, innovative culture has an effect on competitive advantage, quality of work life affects competitive advantage, individual performance has an effect on competitive advantage, innovative culture affects competitive advantage with the mediation of individual performance, and quality of work life affects competitive advantage with the mediation of individual performance.

• 한국양식학회지
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• 제17권3호
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• pp.187-196
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• 2004

본 연구는 해산 어류의 성장 및 높은 생존율 개선을 위하여 rotifer의 효율적인 영양 강화제를 선택할 목적으로 여러 가지 영양 강화제의 종류(Enhance, Advantage, Algamac-2000, DHA-Selco및 Advantage＋Chlorella)와 영양 강화 시간(6, 12및 24 시간)에 따른 rotifer의 생화학적 조성을 조사하였다. 영양 강화제의 종류에 따른 총 지질은 영양 강화 시간에 따라 증가하였지만, 영양 강화제의 종류 및 영양 강화 시간에 따 른 유의적인 차이는 보이지 않았다. 그러나 Advantage＋Chlorella 실험구를 제외한 rotifer의 총 단백질 함량은 영양 강화 시간에 따라서 감소하는 경향을 보였다 모든 실험구에서 영양 강화된 rotifer의 단백질/지질의 비율은 초기 영양 강화 이전의 rotifer (5.0)보다 감소하는 경향을 보였고 Advantage＋Chlorella 실험구에서 2.7로 가장 놀게 나타났다 Enhance, Advantage 및 Advantage＋Chlorella로 영양 강화된 rotifer의 phospholipid비율이 Algamac-2000파 DHA-Selco보다 유의적으로 높게 나타났다. 모든 실험구의 rotifer 건조 중량 기준으로 DHA 함량은 영양 강화 시간에 따라 증가되는 경향을 보였고, 24시간 이후 가장 높은 DHA 함량은 Advantage 실험구에서 2.5%로 나타났지만 Algamac-2000 실험구를 제외한 모든 실험구와는 유의적인 차이는 보이지 않았다. 그리고 n-3 HUFA및 DHA의 함량은 Algamac-2000, DHA-Selco 및 Advantage＋Chlorella 실험구의 12시간과 24시간 간의 유의적인 차이는 보이지 알았다. 영양 강화한 rotifer의 DHA/EPA의 비율은 가장 높은 Advantage＋Chlorella 실험구의 11：1과 가장 낮은 DHA-Selco 실험구의 4：1과는 유의적인 차이를 보였다. 본 연구의 결과를 통해서 Enhance, Advantage, Advantage＋Chlorella로 영양 강화한 rotifer의 phospholipid, DHA/EPA, proteirlipid의 비율이 Algamac-2000및 DHA-Selco의 것보다 높아 모든 해산 어류 자어를 위해서 rotifer의 영양을 개선할 수 있는 효과적인 영양 강화제로 판단된다. 특히, rotifer의 영양 강화시 Chlorella의 첨가는 자어의 성장을 위해서 중요한 protein 함량이 감소되지 않기 때문에 효과적인 방법인 것으로 판단된다.

• 한국IT서비스학회지
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• 제7권2호
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• pp.59-75
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• 2008

Despite our extensive understanding on the Internet business and widely understood first-mover advantage. it is not clearly answered yet whether an internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model. Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advantage.