• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.192-199
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• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1352-1363
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• 2007

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

• Journal of Fashion Business
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• v.13 no.1
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• pp.91-101
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• 2009

The purpose of this study is to develop semantic differential scales which are necessary to evaluate visual image and effect of flare skirt. As a result of the first survey of 362 female college students, the most effective factors for shape of flare skirt are silhouette, volume of flare, and skirt length. Based on this result, we made flare skirt simulation for visual evaluation with using I-Designer program. 4 kinds of volume of flare($90^{\circ},\;180^{\circ},\;270^{\circ},\;360^{\circ}$) and 3 kinds of skirt length(48cm, 58cm, 68cm) are combined as variables for flare skirt of visual evaluation. For the second survey of 362 female college students, we asked to write suggested adjectives freely. As a result, we could draw out 210 adjectives. 'Feminine' was most frequently used word for flare skirt, and then, 'vivid', 'rhythmic', 'cute', 'soft', 'fat', and 'comfortable' in this order. With considering frequently used words in the preceding study, we selected 41 adjectives. Antonyms were selected from the resulted frequency of this study and preceding study, and the rest of words were found from dictionary. From these process, we developed semantic differential scales for visual image and effect of flare skirt.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.15 no.9 s.102
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• pp.1092-1099
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• 2005

This experimental study deals with the characteristics of LCD or PDP TV set noise, which are differ form those of CRT TV set. These characteristics are most important for establishing the effective method to reduce noise level, searching for the appropriate exposure level and evaluation method of LCD or PDP TV set noise. This study adopt two measurement method to specify the power level of LCD or PDP TV set noise in anechoic room(ISO 3741) and reverberation room(ISO 3745) . Comparing with each results of the two method, the reverberation room method is more simple in measuring and calculating the power level. And the subjective response test are carried out to select the pair of appropriate adjectives to present the characteristics of LCD or PDP TV set noise. The pair of 17 adjectives are selected from the 168 adjectives which are used in presenting the sound and noise form literature.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.19-24
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• 2010

The emotions evoked by single color or two-color combinations are investigated using bipolar affect adjectives. The color emotions using 10 bipolar affect adjectives are estimated for 5 single color patches and 10 two-color patch combinations. Twenty observers participated in the experiment and the same experiments are repeated using English and Korean words. The data analysis shows that there is little difference between English and Korean experiment. In many cases, color emotion for two.color combination can be predicted by averaging the color emotions of each patch. However, there are other cases that the emotion by one color dominates the emotion for the color pair.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.21 no.7
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• pp.629-636
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• 2011

In this study, survey experiment and EEG test was carried out to know the effect of visual images on EEG for evaluating words of soundscape sound source with 18 subjects. Analysis on the EEG were executed to know the difference according to with and without visual images. Followings are results of this study. 1) There is no big difference with visual images in soundscape sound evaluating adjectives such as "Full", "Clear", "Enjoyable" whereas there is a big difference in soundscape sound evaluating adjectives such as "Pleasant", "Comfortable", "Gentle", "Sonorous". 2) There is a tendency that soundscape sound source which is consist of single sound source shows + 1 above increase in survey test when visual image is suggested whereas soundscape sound source which is consist of one more sound source shows - 1 below decrease in survey test. 3) Statistical analysis was used to know considerable probability. ${\alpha}$-wave has a considerable probability and Maximum level difference occurring brain spots were number 1 and 2.

• Journal of Korean Society of Rural Planning
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• v.28 no.3
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• pp.25-33
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• 2022

Due to the standardized urban development since the industrial era, many urban spaces have experienced non-placeness. Recently, although interest in urban landscape, history, and cultural elements has been increasing, landscape management and control measures are being implemented mainly in large cities due to the low status of rural areas in the country. From this point of view, this study tried to lay the foundation for basic research in related fields by classifying the characteristics and types of streetscapes located near large cities, and to suggest directions that should be considered when managing streetscapes in the future. As a result of the analysis of landscape adjectives, the village felt secluded due to the low density compared to the city street overall, but it did not have a unique image of the region. Three factors were derived through factor analysis, and preference was affected in the order of aesthetic, regularity, and uniqueness. In addition, the research site was classified into three types through cluster analysis, and it was confirmed that the differences by type were due to aesthetics and naturalness. On the other hand, the uniqueness is generally low in all regions, so it seems that fundamental countermeasures are needed.

• Journal of KIISE:Software and Applications
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• v.34 no.10
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• pp.900-909
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• 2007

This paper describes an experiment on the evaluation of human sensibility by monitoring responses to changes In the frequency and amplitude of a tactile display system. Preliminary tasks were performed to obtain effective adjectives concerning texture perception. The number of collected adjectives was originally 33. This number of adjectives was reduced to 14 by a suitability survey that asked whether an adjective is suitable for expressing a texture feeling. Finally after performing a semantic similarity evaluation, the number of adjectives was further reduced to ten and these ten were used in the main experiment. In the main experiment, selected sandpaper types and 15 selected combinations of frequencies and amplitudes of a tactile display were utilized to quantitatively evaluate the ten adjectives using a bipolar seven-point scale. The data show that a relationship exists between the independent variables(frequency, amplitude, and grit site) and the dependent variable(perceived texture). That is, the change of frequency and amplitude is directly related to perceived roughness or essential elements of human tactile sensitivity found in the preliminary experiment.

• Korean Journal of Cognitive Science
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• v.28 no.1
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• pp.27-42
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• 2017

Stroop effect(Stroop, 1935) is a reliable paradigm which has been used in various psychological research. Although classic Stroop experiment used color and color name for experimental stimuli, subsequent research reported that a color(e.g. green) and an object(e.g. grass) which displays a typical color show similar effects depending on color-object congruency(Klein, 1964). Because past research that used Stroop effect to investigate semantic representation tested association between concrete object and color, they predominantly used concrete nouns and their corresponding color names as stimuli(e.g. Dalrymple-Alford, 1968, 1972; Klein, 1964). Recently, Sherman and Clore(2009) reported that response time to white or black words is affected by moral value of words (e.g., honesty, crime) even when the words do not have specific referents. Based on this result, we tested association between thermesthesia-related adjectives(e.g., 따스한, 냉정한) and color(warm color, cold color) using Stroop task. The results showed that subjects were faster in their response to color when adjective-color was congruent than when incongruent, and there was an interaction between color and meaning of adjectives. The Stroop effect in this research is unique because, contrary to previous research that used concrete nouns, the effect was obtained even with abstract adjectives which do not have specific referents. In addition, unlike Sherman and Clore(2009) that used achromatic color, our results show that Stroop effect obtains between abstract adjectives and chromatic color.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.121-128
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• 2009

The article reports findings on: (1) development of emotion assessment scale in evaluating the Television(TV) picture quality; and (2) how psychological and physical factors relate to TV picture quality. A total of 152 adjectives that specifically describe emotional reactions were first selected from a Korean dictionary of adjectives, followed by ratings on their suitability for the evaluation of TV picture quality. The final selection of 19 adjective, based on the reported rating scores greater than 4.1, were used on 126 college students who were asked to perform similarity ratings on the adjectives. Based on factor analyses (i.e., principal component analysis with oblique rotation) on the similarity of scores, the following adjectives were selectively chosen for the development of the new emotion assessment scale: 'neat-messy', 'refreshing-gloomy', 'clean-dirty', 'comfortable-tense', 'smooth-rough', 'bright-dark', 'gorgeous-plain', 'diverse-monotonous', 'satisfying', 'natural', and 'sensuous'. These adjectives composed into two distinct constructs, 'cleanness or smart' factor and 'gorgeousness' factor, which demonstrated sensitivity to changes in brightness, contrast, color, and tint in the TV picture quality, except for changes in sharpness.