• Asia Marketing Journal
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• v.24 no.4
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• pp.190-205
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• 2023

An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and program loyalty. However, when the desirability of the medium was controlled, the effect of trend was reduced to almost negligible whereas that of the nominal value remained the same. These findings suggest how consumer perceptions of loyalty programs can be practically managed through point accumulation processes.

• Korean Journal of Acupuncture
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• v.30 no.2
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• pp.81-87
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• 2013

Objectives : Accumulation point is a useful acupoint for acute pain diseases. Among the eight extra meridians, only four (Yin Heel, Yang Heel, Yin Link, Yang Link vessel) have accumulation point and the others (Governor, Conception, Thoroughfare, Belt Vessel) do not. However, there is no explanation why these four meridians do not have it. So, the authors researched the literature to look for the reasons. Methods : We investigated 10 books and 1 paper about the 'accumulation point of extra meridians' using several search engines and researched reason why the other 4 meridian do not have it. Results : All of the 16 accumulation points are located on the 4 limbs. The four limbs have more Yang energy than the trunk. The governor, conception, thoroughfare, and belt vessels do not flow in the limbs. It seems that there is no acupoint located on deep gap enough to be the accumulation point among the four vessels. When it comes to the functions of these vessels, they are little related with the acute pain that is the main target of the accumulation point. Conclusions : From the results of this study, it seems to be reasonable that the four vessels do not have accumulation point.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.183-199
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• 2013

This study investigates customers' different behavior in accumulating and redeeming points and focuses on the moderating effect of usage level. We measure the hedonic accumulation and redemption ratio and usage level using loyalty program transaction data and link them to the survey data of loyalty and satisfaction. By doing so, we examine the effects of hedonic accumulation and redemption ratio on a consumer's loyalty intention and his or her satisfaction and the moderating effect of usage level. The result shows that there is a significant positive effect of hedonic accumulation and redemption ratio on customer loyalty and the mediating role of satisfaction on customer loyalty in both stages. And accumulation and redemption most importantly, we find an interaction effect of usage level on outlet type in point redemption stage while no effect in accumulation stage. That is if customers accumulate and redeem points at a hedonic outlets in both stages, it will give him a feeling of satisfaction and finally it will enhance the loyalty toward the focal loyalty program. And light buyers' loyalty increase more than those of heavy buyers when they redeem points in hedonic outlet. Our findings will help marketing managers of loyalty program to apply the effective segmentation strategy to the reward program which affects the customer's satisfaction and loyalty.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.360-364
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• 2006

The physical characteristics of suspended solid in urban watersheds are estimated and are described the accumulation processes on the urban surface. And build up the accumulation model which has two parameters and three constants. Two parameters are $p_0\;and\;p_{max'}$, and three constants are landuse, clean and traffic constant. Suggested model is applied three industry watershed which has variable area. And simulated results are compared with observed data. The model estimates the real phenomenon and the results are pretty good. The simulated accumulation mass are 1.20, 0.96 and $2.88g/m^2$. The differences of simulation and observation data are about 30%.

• The Journal of Information Systems
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• v.22 no.1
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• pp.165-180
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• 2013

Using long-term panel data of OKCashbag, this study analyzes whether learning effect influencing in effectiveness of coalition loyalty program exists. We found that there is learning effect in the behavior of loyalty program customers, and discovered that learning effect appears more greatly in using (redeeming) behavior than accumulating behavior. The authors also found a long-lasting structural changes in the pattern of point redemption after a major marketing activities associated with the act of using points. The results of this research can contribute to suggest direction to the future researches to examine differences of learning effect according to demographic (gender, age, region, ect.) and transactional (frequency or scale in point accumulation and redemption etc.) characteristics.

• Journal of the Korean Mathematical Society
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• v.40 no.4
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• pp.681-693
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• 2003

In this paper, we first prove that there are no automorphism orbits accumulating at a boundary point of the largest isolated finite type. We also present a generalization of the results of Isaev and Krantz on the structure of the orbit accumulation points.

• The Pure and Applied Mathematics
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• v.11 no.3
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• pp.243-265
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• 2004

In this paper, we introduce the fundamental concepts of intuitionistic fuzzy Q-neighborhood, intuitionistic Q-first axiom of countability, intuitionistic first axiom of countability, intuitionistic fuzzy closure operator, intuitionistic fuzzy boundary point and intuitionistic fuzzy accumulation point and investigate some of their properties.

• The Transactions of the Korean Institute of Electrical Engineers
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• v.43 no.4
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• pp.594-600
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• 1994

The maximum charge accumulation in transformers caused by streaming electrification is commonly observed on the bottom area of transformer winding(i.e.the oil inlet of transformer winding). It is because turbulent flows occur in this portion of transformers. Consequently, if we are to reduce the maximum charge accumulation of transformers, it is important that we should have a good understanding of the conditions of the occurence of partial turbulent flows in the oil inlet of transformer winding. With this point in mind, a simple flow model was designed in this study in order to simulate oil flow in the insulation ducts of power transformers. As a method for mitigating charge accummulation, attention was given to (a) a flow path design for the improvement of flow conditions, and (b) the charge tendency of the material used this design. The results of this study show that the above method is useful for mitigating charge accumulation.

• IEMEK Journal of Embedded Systems and Applications
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• v.4 no.1
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• pp.1-8
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• 2009

This paper proposes a 24-bit floating point multiply and accumulate(MAC) unit that can be used in geometry transformation process in 3D graphics. The MAC unit is composed of floating point multiplier and floating point accumulator. When separate multiplier and accumulator are used, matrix calculation, used in the transformation process, can't use continuous accumulation values. In the proposed MAC unit the accumulator can get continuous input from the multiplier and the calculation time is reduced. The MAC unit uses about 4,300 gates and can be operated at 150 MHz frequency.

• Bulletin of the Korean Mathematical Society
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• v.53 no.4
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• pp.1043-1049
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• 2016

In this paper we study questions about automorphism groups of domains in ${\mathbb{C}}^n$, formulating the ideas entirely in terms of metric geometry. We also provide some applications.