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The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping

  • KIM, Won-Gu;PARK, Hyeonsuk
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.41-53
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    • 2020
  • Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

A Study on the Identification Algorithm for Organization's Name of Author of Korean Science & Technology Contents (국내 과학기술콘텐츠 저자의 소속기관명 식별을 위한 소속기관명 자동 식별 알고리즘에 관한 연구)

  • Kim, Jinyoung;Lee, Seok-Hyong;Suh, Dongjun;Kim, Kwang-Young;Yoon, Jungsun
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.373-382
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    • 2017
  • As the number of scientific and technical contents increases, services that support efficient search of scientific and technical contents are required. When an author's affiliation is used as a keyword, not only the contents produced by the affiliation can be searched, but also the identification rate of the search result using the author and the term as keyword can be improved. Because of the ambiguity and vagueness of the data used as a search keyword, the search result may include false negative or false positive. However, the previous research on the control through identification of the search keyword is mainly focused on the author data and terminology data. In this paper, we propose the algorithm to identify affiliations and experiment with show the experiment with scientific and technological contents held by the Korea Institute of Science and Technology Information.

Analysis and Evaluation of Term Suggestion Services of Korean Search Portals: The Case of Naver and Google Korea (검색 포털들의 검색어 추천 서비스 분석 평가: 네이버와 구글의 연관 검색어 서비스를 중심으로)

  • Park, Soyeon
    • Journal of the Korean Society for information Management
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    • v.30 no.2
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    • pp.297-315
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    • 2013
  • This study aims to analyze and evaluate term suggestion services of major search portals, Naver and Google Korea. In particular, this study evaluated relevance and currency of related search terms provided, and analyzed characteristics such as number and distribution of terms, and queries that did not produce terms. This study also analyzed types of terms in terms of the relationship between queries and terms, and investigated types and characteristics of harmful terms and terms with grammatical errors. Finally, Korean queries and English queries, and popular queries and academic queries were compared in terms of the amount and relevance of search terms provided. The results of this study show that the relevance and currency of Naver's related search terms are somewhat higher than those of Google. Both Naver and Google tend to add terms to or delete terms from original queries, and provide identical search terms or synonym terms rather than providing entirely new search terms. The results of this study can be implemented to the portal's effective development of term suggestion services.

Study on Researcher- centered Academic Infonnation Analysis Servies (연구자 중심의 학술 정보 분석 서비스에 관한 연구)

  • Lee, Mi-Kyoung;Kim, Pyung;Jung, Han-Min
    • Proceedings of the Korean Information Science Society Conference
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    • 2010.06c
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    • pp.26-30
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    • 2010
  • 현재 연구자들은 연구기획, 협업 연구자 선정 및 특정 분야의 전문가 정보를 찾기 위해서 많은 시간과 노력을 기울이고 있다. 본 논문에서는 이러한 연구자들의 노력을 줄여주기 위해서 연구자 중심의 학술 정보 분석 서비스에 대해 설명하고자 한다. 본 논문에서는 BiomedExperts, Authoratory, ResearchGATE, Academic Search와 같은 기존 사이트에서 제공되는 연구자 중심 학술 정보 서비스와 OntoFrame S3의 연구자 중심 학술 정보 분석 서비스에 대해 간단하게 살펴보고, 각 사이트에서 공통으로 지원하는 4가지 서비스-연구자의 기본 정보, 연구자의 연구 동향 정보, 연구자 네트워크, 연구자의 논문 정보 서비스-에 대해 비교, 분석하고 주요 기능적 특징에 대해 살펴본다.

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A Satisfaction Analysis on the Search Expansion of D College Library System Implemented by Open API (Open API를 이용한 검색확장에 대한 만족도 평가 - D 대학을 중심으로 -)

  • Kim, Jung-Mi;Seo, Eun-Gyoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.281-299
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    • 2011
  • The purpose of this study is to understand and analyze the satisfaction level of users regarding the search and search results of D College Library system implemented by Open API. For the study, 90 students of D College searched the library system with 4 subjects regarding on current affairs and assignments, and then evaluated the satisfaction on search functionality and contents usability. In results, they satisfied search expansion in general. Especially, the satisfaction levels for the convenience of search method and preview was the highest, but that of level for the arrangement and browsing of search results and the searching speed was the lowest. In terms of currentness, relevance, usefulness and utilizability aspects, Naver was the most highly evaluated, followed by library’s database, dissertation/academic journals, Youtube and Flikr. The cause of the unsatisfactory could be reduced when the library system implements the useful and attractive search interface.

A Study on the Method and System for Organization's Name Authorization of Korean Science and Technology Contents (국내 과학기술콘텐츠 전거데이터 구축을 위한 소속기관명 식별 방법과 시스템에 관한 연구)

  • Kim, Jinyoung;Lee, Seok-Hyong;Suh, Dongjun;Kim, Kwang-Young
    • Journal of Digital Contents Society
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    • v.17 no.6
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    • pp.555-563
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    • 2016
  • Science and technology contents (research papers, patents, reports) are the most common reference material for researchers involved in research and development in the fields of science and technology. Based on various search elements (title, abstract, keyword, year of publication, name of journal, name of author, publisher, etc.), many services are available for users to search science and technology contents and bibliographic information owned by libraries. Authority data on organization name can be useful as an element for author identification and as an element to search for results produced by specific organizations. However, organization name is not taken into account by current search services for domestic academic information and bibliographic records. This study analyzes organization name data contained in the metadata of science and technology contents, which are the basis of the establishment of authority data, and proposes a method and system based on string containment and exact string matching.

Research Trend Analysis of Unmanned Aerial Vehicle(UAV) Applications in Agriculture (농업분야 무인항공기(UAV) 활용 연구동향 분석)

  • Bae, Seoung-Hun;Lee, Jungwoo;Kang, Sang Kyu;Kim, Min-Kwan
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.126-136
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    • 2020
  • Recently, unmanned aerial vehicles (UAV, Drone) are highly regarded for their potential in the agricultural field, and research and development are actively conducted for various purposes. Therefore, in this study, to present a framework for tracking research trends in UAV use in the agricultural field, we secured a keyword search strategy and analyzed social network, a methodology used to analyze recent research trends or technological trends as an analysis model applied. This study consists of three stages. As a first step in data acquisition, search terms and search formulas were developed for experts in accordance with the Keyword Search Strategy. Data collection was conducted based on completed search terms and search expressions. As a second step, frequency analysis was conducted by country, academic field, and journal based on the number of thesis presentations. Finally, social network analysis was performed. The analysis used the open source programming language 'Python'. Thanks to the efficiency and convenience of unmanned aerial vehicles, this field is growing rapidly and China and the United States are leading global research. Korea ranked 18th, and bold investment in this field is needed to advance agriculture. The results of this study's analysis could be used as important information in government policy making.

Unobtrusive Performance Evaluation of Reference Librarians in Academic Libraries of Korea (비 통보식 조사를 통한 참고사서 업무능력 평가)

  • Kim Youngshin
    • Journal of the Korean Society for Library and Information Science
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    • v.29
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    • pp.305-343
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    • 1995
  • The purposes of this study are to confirm the applicability of the unobtrusive evaluation to Korean libraries, to develop survey forms, check lists and evaluation criteria appropriate for Korean libraries, to analyze the relationship between the test variables and the performance level, to find out the causes of poor service if any, and to propose measures for improving the quality of reference services. The main results of the analyses are as follows : $\cdot$ The accuracy of answers was correlated to appropriateness of search process, way of providing answer, usage of language, approachability and use of second materials in the order named. That is, there was a strong correlation between accuracy and the variables related to librarian's behavior. $\cdot$ There was no statistically significant relationship between accuracy and the environmental aspects of reference department such as number of professional librarians, self-evaluation of reference collection, etc. $\cdot$ The main reasons for failing to give accurate answers were found to be weaknesses in understanding questions. developing search strategy logically and relating the querries to available information sources.

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Advanced Manufacturing Technologies on the World Wide Web: Methodologies and Application Techniques (World Wide Web 상의 첨단 생산 기술: 방법론과 응용기술)

  • Kim, Seong-Jip;Kim, Nak-Hyun;Yang, Tae-Kon
    • IE interfaces
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    • v.9 no.3
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    • pp.306-316
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    • 1996
  • The easily use of WWW and Web browser of INTERNET makes the world our stage. But when we search for the information and resource that we want, the information supplied by search engine (e.g., Yahoo, Lycos, WebCrawler, Alta Vista) is inadequate to acquire the necessary and related information of research issues. This paper surveys AMT(Advanced Manufacturing Technology) which is the research topics recently on the WWW(WorLd Wide Web) and provides searching methods and information for academic research, technical report, proceedings, software, etc. It also briefly surveys WWW-VL(Virtual Library) and reviews the major three technology, CALS (Commerce At Light Speed), AMS(Agile Manufacturing System), CE(Concurrent Engineering), that is recently the focus of the research issue of Industrial Engineer.

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A Study on the Evaluation Criteria for the Selection of Academic CD-ROM Products (CD-ROM 제품(製品) 선정을 위한 평가기준(評價基準))

  • Choi, Sang-Ki
    • Journal of Information Management
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    • v.25 no.4
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    • pp.36-55
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    • 1994
  • This study discussed extensively the CD-ROM evaluation criteria that are necessary for library and information center to acquire the CD-ROM products. The evaluation criteria discussed in previous studies are divided into managerial and technical aspects, and especially the search software and user interface catagories in the technical aspect are investigated separately. Finally the basic checklist is suggested for the evaluation of CD-ROM product in appendix.

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