• Korean Journal of Construction Engineering and Management
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• v.15 no.2
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• pp.53-61
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• 2014

Previous studies reveal the need for a tool to cost estimation of building design in early design stages. This paper proposes an internal finishes cost model tool to address this need. The tool allows users to evaluate the functionality, economics and quality of finishes concurrently with high-rise building design. Lack of information in the early stages of the project enables a relatively accurate estimates of work to raise up. Measurements are automatically extracted from simple design information and profile driven estimates are revised in real-time. The data model uses a flexible unit rate system that can easily be extended to other estimate dimensions such as mix-use building surcharge rate estimation. The approach illustrated in this paper is applicable to BIM tool conceptual estimation that support for massing purposes other than the one chosen for this study.

• Journal of Engineering Education Research
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• v.13 no.4
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• pp.15-25
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• 2010

The purpose of this study is to explore a conceptual model of transdisciplinary curriculum in the Field of Engineering and Technology for the Colleges Through the Analysis of the Curriculum Organization and Implementation in the Y College in order to solve problems of current curriculum in the department of automobile engineering in Y college. Methodology is a literature review, focus group interview. The result is that current curriculum is interdisciplinary. The interview to the faculty members in Y college about the applicability of a conceptual model of transdisciplinary curriculum on the course is that transdisciplinary curriculum model could be applied to the course but because of the variety of problems, it would be difficult to apply new curriculum.

• Journal of the Korea Institute of Military Science and Technology
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• v.17 no.2
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• pp.223-234
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• 2014

This paper proposes a flexible and highly reusable modeling methodology for a next-generation combat entity which enables joint analysis of performance/engagement effectiveness. According to the scope of the proposed work, the paper is divided into two parts; Part 1 focuses on a conceptual model design, whereas Part 2 proposes detailed model specification and implementation. In Part 1, we, first, classify the combat entity model as combat logic and battlefield function sub-models for joint analysis. Based on the sub-models, we propose two dimensional model partition method, which creates six groups of a single combat entity model by two dimensions: three-activity and two-abstraction. This grouping enables us to reconfigure the combat entity model by sharing the same interface within the group, and the same interface becomes the fundamental basis of the flexible model composition. Furthermore, the proposed method provides a model structure that effectively reflects the real world and maximizes the multi-level reusability of a combat entity model. As a case study, we construct a model design for anti-surface ship warfare. The case study proves enhancement of model reusability in the process of scenario expansion from pattern running to wire guided torpedo operations.

• Journal of Distribution Science
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• v.14 no.2
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• pp.5-12
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• 2016

Purpose - The present study examines the interrelationship between various components constituting shopping experience in the context of the Indian shopping malls. Research design, data, and methodology - Extracting components of shopping experience from the literature review, the study used Interpretive Structural Modelling (ISM) to propose a conceptual model. The study adopted a mixed methods research involving theoretical constructs from past research, qualitative assessment of relationship between the constructs and imposing definite order and direction to qualitative relations based on mathematical computations. Results - Proposed model indicates that the five components of shopping experience (ambience, physical infrastructure, convenience, marketing focus and safety and security) do not converge directly into shopping experience. Rather, they operate following a hierarchy of influences in which marketing focus plays the role of the initiator. Conclusions - This model points at the order of preference of different components of shopping experience and can be a useful guide for retail industry, especially mall developers and supermarket/hypermarket, may use the findings in key decisions about development of physical infrastructure, which are based on marketing focus.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.935-951
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• 2013

The recent entry and heated competition of numerous fashion brands in the luxury fashion market have all compelled luxury businesses to change. The issue of brand equity has emerged as one of the most critical areas for luxury marketing management. Despite strong interest in the subject, there is little evidence of how brand equity is created by marketing activities and what their effects are. This study identifies the effects of luxury marketing activities on the brand equity of luxury items, utilizing Keller's (2001) 'CBBE (Customer Based Brand Equity) Model' as a theoretical framework. Based on literature review, a conceptual model for brand signature, heritage, premium price, controlled distribution, and promotion on customers' view on brand equity was tested. To test the hypothesized building paths of luxury brand equity, statistical analysis were performed with an AMOS 7.0 program using a confirmatory factor analysis and structural equation model. The results were: First, luxury brand equity was defined in terms of four components (brand awareness/association, customer judgment, customer feeling, and customer-brand resonance). Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller's CBBE model to conceptualize the building process of luxury brand equity; subsequently, marketers should develop core elements to position a brand strategy to create a competitive advantage.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of the Korean Society for Precision Engineering
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• v.24 no.7 s.196
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• pp.75-82
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• 2007

This paper represents a study on the development of the conceptual design for the bicycle transmission by TRIZ. At first the problem of the transmission of commercial bicycles was analyzed. The problem was defined as "the variable sprocket pitch diameter with respect to the tension change of chain". The conceptual solutions were derived by Su-Field Model Analysis, IFR(Ideal Final Result), SLP(Smart Little People), and Contradiction Matrix. The here developed sprocket prototype shows the automatic change of sprocket pitch diameter with the tension change of chain.

• Journal of Smart Tourism
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• v.2 no.2
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• pp.5-14
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• 2022

In recent years, UNWTO and academics have called for the development of responsible, sustainable, and universally accessible tourism to promote equal human rights and social inclusion. Prior studies have also revealed the potential and value of smart technologies in reducing, if not removing, barriers to people with access requirements during travel and in their everyday lives. However, a guiding framework of how smart technologies assist in building an accessible destination is still absent, thereby hindering the progress of building accessible tourism. This paper aims to fill this knowledge gap. A conceptual model of smart accessible destination (SAD) was proposed drawing from the intersection of accessible tourism and smart tourism. With the guidance of this conceptual model, tourism destinations and stakeholders can recognize and utilize the synergies of accessible and smart tourism to enhance the social inclusion, competitiveness, and sustainability of a destination.

• International conference on construction engineering and project management
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• 2007.03a
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• pp.749-758
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• 2007

Learning has become an important aspect for any organization to stay relevant and competitive in the corporate world of survival. In construction industry, the international construction joint ventures (ICJVs) provide an excellent platform with opportunity of learning among partners seeking to develop new area of competency and improve their overall competitiveness for their next project endeavor. This paper discusses the development of a conceptual model of effective learning in ICJVs using four major stages of development in a typical joint venture (JV) 's process. The study identified that there are three key constructs that contribute to effective learning comprising learning conditions in the JV's pre-inception stage, success factors of JV for learning in the forming & organizing stage, and learning actions in the implementation & adjustment stage. The effective learning outcomes are measured by the characteristics of learning organization during the JV's completion & evaluation stage. Details and issues of each stage and the methodology of research will be presented and discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4348-4353
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• 2011

This paper is based on the Cognitive Linguistics point of view on metaphor. Metaphors are not a matter of language use or rhetorics but of a conceptual frame, where thoughts work. The conceptual frames can highlight one aspect affecting our lives while hiding the other aspect of the facts. Politicians use metaphors to persuade people and justify their political decisions. Lakoff argues that the Republicans in the U.S. have their own conceptual framework based on the 'strict father model' of the conservatives, which can be found in important political speeches. Political metaphors supporting this view are found in the 'Attack on Iraq Speech' by G. H. Bush in 1991 and 'Operation Iraqi Freedom Address' by G. W. Bush in 2003.