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The Study on the characteristics of transcription Culture on YouTube (유튜브(YouTube)에 나타난 필사 문화의 특성)

  • Cho, Young-kwon
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.291-303
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    • 2021
  • The study tried to examine the characteristics of transcription culture on YouTube through narrative analysis methods. The study found five meaningful features in YouTube's transcription culture. YouTube's transcription culture was first characterized by efficient writing and learning skills. Second, there was a characteristic of a transcription to read and understand text more deeply. Third, it had the characteristics of five strategies to advance my writing. Fourth, YouTubers had time to self-heal and comfort through transcription. Fifth, YouTube's transcription culture has expanded and developed into left-handed writing and digital writing. The characteristics of these YouTubers' transcription culture are expected to enrich the transcription culture that has been handed down for many years.

Stock Market Prediction Using Sentiment on YouTube Channels (유튜브 주식채널의 감성을 활용한 코스피 수익률 등락 예측)

  • Su-Ji, Cho;Cheol-Won Yang;Ki-Kwang Lee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.2
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    • pp.102-108
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    • 2023
  • Recently in Korea, YouTube stock channels increased rapidly due to the high social interest in the stock market during the COVID-19 period. Accordingly, the role of new media channels such as YouTube is attracting attention in the process of generating and disseminating market information. Nevertheless, prior studies on the market forecasting power of YouTube stock channels remain insignificant. In this study, the market forecasting power of the information from the YouTube stock channel was examined and compared with traditional news media. To measure information from each YouTube stock channel and news media, positive and negative opinions were extracted. As a result of the analysis, opinion in channels operated by media outlets were found to be leading indicators of KOSPI market returns among YouTube stock channels. The prediction accuracy by using logistic regression model show 74%. On the other hand, Sampro TV, a popular YouTube stock channel, and the traditional news media simply reported the market situation of the day or instead showed a tendency to lag behind the market. This study is differentiated from previous studies in that it verified the market predictive power of the information provided by the YouTube stock channel, which has recently shown a growing trend in Korea. In the future, the results of advanced analysis can be confirmed by expanding the research results for individual stocks.

The Influence of Professional YouTuber's Reputation on Viewer Loyalty and Subscription Intention : Focused on Moderating Effect of YouTuber Authenticity (전문 유튜버의 평판이 충성도 및 구독의도에 미치는 영향 -유튜버 진정성의 조절효과를 중심으로-)

  • Eun Chang-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.221-237
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    • 2023
  • This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

Analysis of Nail-related YouTube Content -Focusing on Most-Viewed Videos - (네일 유튜브 콘텐츠 분석 - 조회 수 상위권(1~10위) 영상물을 중심으로 -)

  • Soo Zy Kim;Eun Sil Kim
    • Fashion & Textile Research Journal
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    • v.26 no.3
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    • pp.279-288
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    • 2024
  • Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

Analysis of Beauty Content on YouTube - Male Beauty Influencers on YouTube - (뷰티 유튜브 콘텐츠 분석 - 남성 뷰티 유튜버를 중심으로 -)

  • Soo Zy Kim;Eun Sil Kim
    • Fashion & Textile Research Journal
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    • v.26 no.2
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    • pp.198-207
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    • 2024
  • As men's interest in grooming increases, YouTube videos teaching men about natural makeup that could help them look more presentable are becoming popular. An increasing amount of beauty content on YouTube now targets men. Therefore, this study aimed to identify the features of male-targeted beauty videos with the highest number of views and likes in order to help beauty influencers understand what subscribers want and apply effective marketing strategies. The research method set criteria for YouTuber characteristics, editing elements, and content through prior research, and analyzed through the YouTube website. The video upload date range was set from January 1, 2022 to January 1, 2024. The search keywords "male beauty YouTuber" and "male makeup" were used to find the 10 most viewed videos. The results showed that technical terms, standard words, and loanwords were generally used, and the age group was in their 30s, and the proportion of famous experts was high. The video duration of 10-15 minutes was most common, and the ratio of sound effects, background music, and subtitles was high. Makeup tips and product reviews or recommendations was the most common type of content. Especially, demonstrations of make-up application and product reviews had higher number of views. The findings of this study could provide new ideas and references to YouTubers who aspire to specialize in male beauty content, and help them produce videos that sufficiently satisfy the needs and desires of subscribers.

Analyzing Comments of YouTube Video to Measure Use and Gratification Theory Using Videos of Trot Singer, Cho Myung-sub (YouTube 동영상 의견분석을 통한 사용과 충족 이론 측정 : 트로트 가수 조명섭 동영상을 중심으로)

  • Hong, Han-Kook;Leem, Byung-hak;Kim, Sam-Moon
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.29-42
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    • 2020
  • The purpose of this study is to present a qualitative research method for extracting and analyzing the comments written by YouTube video users. To do this, we used YouTube users' feedback to measure the hedonic, social, and utilitarian gratification of use and gratification theory(UGT) through by using analysis and topic modeling. The result of the measurement found that the first reason why users watch the trot singer, Cho Myung-sub's video in the KBS Korean broadcasting channel is to achieve hedonic gratification with high frequency. In word-document network analysis, the degree of centrality was high in words, such as 'cheering', 'thank you', 'fighting', and 'best'. Betweenness centrality is similar to the degree of centrality. Eigenvector centrality also shows that words such as 'love', 'heart', and 'thank you' are the most influential words of users' opinions. The results of the centrality analysis present that the majority of video users show their 'love', 'heart' and 'thank you' for the video. it indicates that the high words in centrality analysis is consistent with the high frequency words of hedonic and social gratification dimension of the UGT. The study has research methodological implication that shed light on the motivations for watching YouTube videos with UGT using text mining techniques that automate qualitative analysis, rather than following a survey-based structural equation model.

Online-Based Local Government Image Typology: A Case Study on Jakarta Provincial Government Official YouTube Videos

  • Pratama, Arif Budy
    • Journal of Contemporary Eastern Asia
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    • v.16 no.1
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    • pp.1-21
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    • 2017
  • The Jakarta Provincial Government utilizes the YouTube channel to interact with citizens and enhance transparency. The purpose of this study is to explore online perceptions of local government image perceived by online audiences through the YouTube platform. The concepts of organizational image and credibility in the political image are adapted to analyze online public perceptions on the Jakarta Provincial Government image. Using the video summarization approach on Three hundred and forty-six official YouTube videos, which were uploaded from 1 March 2016 to 31 May 2016, and content analysis of Eight thousand two hundred and thirty-seven comments, this study shows both political and bureaucratic image emerge concurrently in the Jakarta Provincial Government case. The typology model is proposed to describe and explain the four image variations that occurred in the case study. Practical recommendations are suggested to manage YouTube channel as one of the social media used in the local government context.

A Study on the Diagnostic Tests of the Internet Addiction Syndrome (인터넷 중독증 진단도구에 관한 연구)

  • Park, Ji-Whan
    • Journal of Korean Physical Therapy Science
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    • v.8 no.1
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    • pp.759-770
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    • 2001
  • The purpose of this study is through a analysis between old diagnostic tests of the Internet Addiction Syndrome to make a new test model for the physical disturbance problems for the addiction persons. Suggestion treatment for the Internet Addiction Syndrome are follows: 1. Try to decide in advance how much time you will spend on the Net time a day. 2. Decide how much you want the Internet to be a part of each area of your life and then allocate time accordingly. 3. You may decide that you want to keep the Internet at work, and shut the door on it when you leave for home. 4. To physical exercise regularly. 5. Take frequent breaks. 6. Seek out friends and acquaintances who couldn't care less about the Internet. 7. Interact with people in a non-wired world. 8. Consult a Dr. if you can't solved.

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American Ginseng Culture in the Arid Climates of British Columbia (British Columbia의 건조기후에서 미국인삼의 재배)

  • Hon, John Sanage
    • Journal of Ginseng Research
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    • v.15 no.1
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    • pp.41-73
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    • 1991
  • As with any crop. There are many things that need to be done to achieve success. IT must be emphasized that this is one crop that demands 100percent or more. This is a high input crop, a long tern crop, a labor intensive crop and a high return crop. However, to get the returns you cannot take shortcuts or go half way. It is essential that you do your homework before you commence this venture. This factsheet is designed to cover the basic steps involved in growing ginseng and some of the details. It does not contain all the bits and pieces of information needed. Many of these are practical, many are solved 'on the farm' and many necessary items can be purchased at the local hardware store. We suggest you do not venture into this crop until you have done your homework. At this time. we do not pretend to have all the answers and this publication serves only as a guideline. We wish you sell in this new agricultural industry in B.C.

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Research on Continuous Improvement in Productivity for The Central and Local Government Administration (정부 및 지방행정혁신의 지속적 성과향상 방법 -조직개발과 업무혁신 변화관리 실행 매뉴얼 -)

  • Kim, Jin-Kyu;Shin, Dong-Ju;Kim, Hyoung-Ki
    • Journal of Digital Convergence
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    • v.3 no.2
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    • pp.39-57
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    • 2005
  • This research is about continuous improvement in productivity for the central and local government administration. It is a comprehensive execution manual that summarizes from preparation to completion of this task. If you follow the process described in this research, you will achieve the following. l. You will motivate the innovators. 2. You will spare yourself of many trial and errors and risks thus increasing the effectiveness, 3. You will eliminate the obstacles to innovation. 4. You will continue to innovate and will be able to assess the results through visible index.

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