• 복식
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• 제62권1호
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• pp.104-119
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• 2012

Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers' attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and $x^2$-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.

• 복식
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• 제62권1호
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• pp.1-13
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• 2012

This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

• 패션비즈니스
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• 제24권3호
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• pp.121-137
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• 2020

This thesis makes it an aim to develop designs of Shinhanbok coats interpreting and applying the formative structure of the lattice window pattern in Huijeongdang of the Changdeokgung palace, one of the best architecture in Chosun dynasty. Literature review about the history and characteristics of the window of Huijeongdang of the Changdeokgung palace was performed on the basis of the internet resources and papers, and the examples of the fashion design applying the lattice window patterns were analyzed. Then, three style Shinhanbok coats were designed and presented with making use of 6 kind of lattice window patterns as its motif. The coats were designed in flexible size, attempting to clad any kind of body size and shapes. Design 1 drawn from Wanjasal, Tisal, Design 2 drawn from Ajasal, Yongjasal, Tisal, design 3 drawn from Bitsal, Jungjasal. In conclusion, lattice window patterns of the traditional beauty highlighted in view of modern times might be suggested as the motif for expressing the proportion with balance and rhythm with stability. The division of the space with the line was tried with the technique of the bias cutting, stitching and taping with the design of simplicity signified in the aesthetics of the vacant space in addition to its ornamental effects. Thus, this study would like to contribute to the popularity of the Shinhanbok outlined in modern application and unique taste through the study and applications of the traditional lattice window pattern of Korea.

• 한국의상디자인학회지
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• 제7권2호
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• pp.137-158
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• 2005

Modernization of Korea had begun with the reformation of the Kab-o Reform in 1894, which the government had designed after the protectorate treaty with Japan in 1876. It had affected drastic changes on the formation and framework of a Han-bok by government and the main changes is found in creating new style of Gae-ryang Han-bok. During 1980's, the peoples were interested in traditional cultural heritage, and 'the campaign of wearing Woo-Ri Ot' prevailed in Korea to instill the radical sprit of Korean. A Han-bok, which was made at this time, has called a Saeng-hwal Han-bok. The purposes of this study are to defue the the words that are Han-bok, Gae-ryang Han-bok and Saeng-hwal Han-bok of meaning and characteristic based on the previous studies and historical materials and present a unified and historical opinion about Han-bok to the academic world and industry of Han-bok by the consideration. Han-bok is a traditional costume with a long skirt and long breast-tie based on the later Cho-sun and is emphasized a virtue and manner on it. Gae-ryang Han-bok is an improved Han-bok that is include with a Tong-Chima and Jeogori for making a movement and function better. Saeng-hwal Han-bok is originated by the movement of wearing Woo-ri Ot in 1984, is interpreted the traditional Korean beauty from the modem view and is a practice Han-bok for popularizing intodaily life. After investigating the 33 of previous studies, the characteristics and transitions of Han-bok are followed. First, the reason of fail about the reform of dress is a loss of traditional beauty. Second, the yes or no of the establishment of law about the reform of dress, it influenced on a reforming or wearing speed of costume. Third, after 8.15, a modem girl and girl student can not impact on a system of Korean women anymore because, the number of the group that means a high educated and active woman, was growing. So, the elevation of women's education matured the system of Korean women's costume. forth, western style clothes are popularized after the Korean War and it is set down in the system of Korean women's dress.

• 복식
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• 제62권8호
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• pp.149-165
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• 2012

This study is to understand the characteristics of women's Hanbok fashion in the modern Korea by investigating the features of colors and color arrangements of remaining relics. The summary of findings from the researches and analysis from over 1840 pieces of Hanbok relics in modern Korea are as follows: First, since western-style cloth were introduced and utilized for Hanbok from 1960, the number of colors have drastically increased. However, the most commonly used colors and parts throughout all the periods remained the same. These are Y, R and white colors for Jeogori and Y, R and PB colors for Chima. And, as for the representative color of each of the six periods, significant changes of color were found Jeogori in the 1960~1970s. While no clear color changes were found in the period prior to the 1960s and after the 1980s. Secondly, as for the color tones, although the high luminosity-low chroma were generally used over the periods, it was observed that various colors of low luminosity-high chroma began to be used from 1960 and so Jeogori became more colorful. And lastly, Y and white color were taking up the highest percentage in the solid color arrangement. When composing 2 colors, the Y tone color dominants with R tone as sub-color was the most prevalent, and when 3 and 4 colors were combined, the extra color were increasingly seen in the upper garment cuff and collar so that the arrangement of different colors increased the aesthetic symbols when combined with the colors of the Chima.

• International Journal of Costume and Fashion
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• 제4권2호
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• pp.56-65
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• 2004

The purpose of this study was to investigate the effect of hairstyle, hair length, and hair color on women's professional image. The quasi-experimental method by a $2{\times}3{\times}3\;(hairstyle\;{\times}\;hair length\;{\times}\;hair color)$ factorial design was used. Subjects were 343 women in Seoul, Korea. The bright brown hair was perceived to be less professional than the black and the dark brown. The straight hair was evaluated to be more professional than the wavy hair in the short and the medium length hair, whereas the wavy conveyed a higher professionalism than the straight style in long hair. The shorter the hair was, the more professional the image was. Among 18 stimuli, the short straight hair in black was evaluated to have the highest in professional image, and the long straight hair in bright brown was the lowest. Perceivers in their 40's and 50's evaluated the bright brown hair to be more professional than those in their 10's to 30's did. The present findings provide that hairstyle, hair length, and hair color are significant cues when perceiving women's professional image.

• 패션비즈니스
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• 제10권2호
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• pp.83-98
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• 2006

With the subjects of male consumers in their 20s to 40s living in the Ningbo area in Zhejiang Province, this study aims to investigate into the reality of their purchase attitude and size fitness of ready-made suits. The results are as follows; Looking into their demographic characteristics, 70.6% of the subjects were twenties, 60.6% were single, and educational career stood in the order of college, middle school, and high school graduation. They were largely absorbed in free trade, followed by teaching, commerce and service industry. 59.6% of them were Zhejiang Province belongs. One to two thousand yuan was the greatest portion of their monthly income. As for their purchase attitude of ready-made suits, they thought higher of material, quality, activity, and solidity than of design. They preferred to buy clothes at a department store. There was significant difference between purchase frequency and purchase price according to monthly income and jobs. Concerning brand recognition, the Chinese subjects favored "Youngor." Though Korea's brands were very lowly recognized, Korean products received really high recognition. Compared with China's brands, they found foreign brands excellent in design, followed by material/matter, wear, and sewing. As to their physical satisfaction and the size fitness of clothes, most subjects felt happy with their sizes. Trousers and jackets were among the unfitting suit items, while the girth of waist was the least satisfactory size. Therefore, in order to raise the market occupation rate of Korean suit goods in China, more aggressive marketing strategies are required to utilize the current Korean-style entertainment and maximize concerning brand images. In particular, outstanding products in consideration of prices should be made through the proper patternmaking to reflect the body types of the Chinese.

• 한국의상디자인학회지
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• 제10권2호
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• pp.117-124
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• 2008

People have used the manner of expression "clothing" to find out and to symbolize the styles that suits one's roles, behaviors or altitudes. Moreover, the symbolic meaning of clothing is important as it reflects the culture of a time period as well at the life style of each classes of society. In the aspect in which clothing is critical data to re-examine a time period as to trace history, clothing is significant for understanding the characteristics of each time periods, and by focusing on women's wedding dress, a costume worn for one of the most essential ceremonies in one's life, this article studies how trends of each period have been symbolized through clothing. Thus, this study aims to set a foundation to understand the cultural features of a time period through the wedding ceremony. The article inquires about the hwalot to also understand its meaning during the period of its existence, and develops designs for modern wedding dresses for women. I. The wedding dress of women expressed the following meanings by using shapes, colors and patterns of the hwalot. 1) The formative art of hwalot is the ultimate beauty. 2) The wedding dress of women emphasized aesthetics. 3) The symbols praying for harmony between red and indigo, or the union of yin and yang indicates that marriage had been considered as a precious ceremony-an important matter of life. 4) The meaning of good auspice such as health, longevity, immortality, good luck and stability had been frequently used since people sought for new and eternal life. 5) The symbols of wealth and fame have been frequently used by those pursuing a wealthy life. 6) Marriage was considered as a union of families, and not a union of two individuals. II. This article presents two types of modern wedding dresses.

• 한국가정과교육학회지
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• 제18권1호
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• pp.113-125
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• 2006

본 연구는 여중생의 신체부위 크기인식이 실제 착의 의복형태에 어떠한 영향을 미치는지 살펴보기 위하여 신체크기 인식과 신체만족도, 희망 착의의복형태, 실제착의 의복형태를 고찰하였으며, 수척/비만정도에 의해 집단을 분류하여 집단간착의 의복형태의 차이도 고찰하였다. 조사 대상자는 광주 소재의 중학교에 재학 중인 여중학생 219 명이었으며 설문지를 이용하여 결과를 얻었다. 결과분석은 Window SPSS 10.0 패키지를 이용하였다. 그 결과를 요약하면 다음과 같다. 1. 여중생들은 상반신보다 아랫배돌출, 엉덩이, 다리굵기, 체중 등의 하반신을, 그리고 몸통보다는 사지부를 굵게 인식하였으며 굵게 인식하는 신체부위에 대해서 만족하지 못하였다. 2. 여중생들은 착의하기를 희망하는 의복형태를 실제로 착의하였다. 실제로 착용하거나 착용을 희망하는 상의의 의복형태는 피부가 직접적으로 노출되지 않으면서 밀착여부에 관계없는 형태였으며, 하의의 의복형태는 밀착되거나 피부가 노출되지 않는 여유가 많은 긴 슬랙스형태였다. 3. 여중생들은 신체크기를 인식하여 의복형태를 결정하는 정도가 낮았다. 그러나 여중생들은 신체부위의 피부노출이나 밀착에 의한 실루엣 노출이 큰 의복형태를 둘레와 너비를 굵거나 크게 인식할수록 착용하지 알았으며 길이를 길게 인식할 수록 더 착용하였다. 4. 비만집단에 속하는 여중생들은 피부가 직접 노출되거나 밀착되어 실루엣이 노출되는 상의와 하의를 수척집단보다 덜 착용하였다. 그러나 여중생들은 수척/비만 분류와 관계없이 피부와 실루엣을 은폐하는 의복형태는 모두 착용하였다. 그리고 여중생들은 목, 어깨부위를 노출하는 의복을 착용하는 경우 자신이 인지하는 체형보다 객관적인 실체체형을 고려하였으며 반면, 팔의 피부노출과 다리의 밀착에 의한 실루엣 노출은 실제체형보다 자신이 인지하는 체형을 고려하였다.

• 한국의류학회지
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• 제28권12호
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• pp.1644-1654
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• 2004

지구촌화가 가속되면서 많은 소비자들에게 해외 체류의 기회는 증가하고 있으며, 이러한 해외체류 경험은 소비자들에게 깊은 영향을 미치는 것으로 알려져 있다. 그럼에도 불구하고, 해외체류경험이 소비자들에게 장기적으로는 어떠한 영향을 미치는지에 대한 연구는 부족한 상태이다. 따라서 이 연구에서는 해외체류경험이 소비자에게 미치는 영향과 관련된 변인들과 경험에 따라 나타나는 소비자들의 일반적인 변화와 의복스타일의 변화를 고찰하였다. 연구를 위하여 해외에서 2년 이상 체류하고 귀국한지 1년이 지난 36명의 여성과 21명의 남성을 심층 면접하였다. 연구결과에 따르면, 개인적인 특성 이외에도 연령, 체류기간, 체류시 활동, 문화의 차이 등이 장기적인 변화의 유무와 관련이 깊은 것으로 나타났다. 또한 정체성의 재발견, 다양성의 추구, 확대된 집단의식이 공통적으로 나타난 일반적인 변화였다. 쇼핑과 관련되어서는 주로 여성들에게서 변화가 감지되었는데, 여성들은 자신을 가치를 추구하고 다양한 브랜드와 제품의 지식을 지닌 소비자로 느끼고 있었으며, 자신만의 고유한 스타일을 가지고 시간과 장소, 상황은 물론 주위의 자연 환경과 어울리는 유연한 의복스타일을 강조하는 것으로 나타났다. 연구결과는 또한 한국문화의 특이성이 해외체류경험의 영향에 배경 이 된다는 것을 시사하였다.