• International Journal of Internet, Broadcasting and Communication
• /
• 제13권2호
• /
• pp.173-178
• /
• 2021

In this paper, we find a suitable methodology for Korean Sentiment Analysis through a comparative experiment in which methods of embedding and natural network models are learned at the highest accuracy and fastest speed. The embedding method compares word embeddeding and Word2Vec. The model compares and experiments representative neural network models CNN, RNN, LSTM, GRU, Bi-LSTM and Bi-GRU with IKEA review data. Experiments show that Word2Vec and BiGRU had the highest accuracy and second fastest speed with 94.23% accuracy and 42.30 seconds speed. Word2Vec and GRU were found to have the third highest accuracy and fastest speed with 92.53% accuracy and 26.75 seconds speed.

• 간호행정학회지
• /
• 제10권2호
• /
• pp.195-210
• /
• 2004

Purpose: The purpose of this study is 1): to investigate how word of mouth communications work according to the lifestyle of health care consumers of obstetrics and gynecology, 2): to propose managerial suggestions in health care marketing. Method: Data collection and analysis had been executed from March 10, 2003 to April 4, 2003. Out of total 400 questionnaires distributed, 385 were collected. 351 were considered to be valid for analysis. Data were analyzed with the SPSS/pc+ Version 10.0. using Frequencies, Factor analysis and cluster analysis, ANOVA and $x^2-test$. Results: The subjects were divided into four groups in terms of their lifestyles: 'health active group', 'health conscious group', 'health indifferent group', 'health inactive group'. The following are the features word of mouth communication according to lifestyle. Conclusion: All in all, the researcher carne to notice that there was a difference in the features of word of mouth communication activities in accordance with the lifestyle of health care consumers of obstetrics and gynecology. This study will hopefully contribute to the ramification of markets, serving as a help in marketing health services.

• 패션비즈니스
• /
• 제13권5호
• /
• pp.110-120
• /
• 2009

The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.

• 경영과학
• /
• 제23권3호
• /
• pp.77-93
• /
• 2006

In the highly competitive world, there has been a concomitant increase in the need for the research and planning methodology, which can perform an advanced assessment of technological opportunities and an early Perception of threats and possibilities of the emerging technology according to the nation's economic and social status. This research is aiming to provide indicators and visualization methods to measure the latest research trend and aspect underlying scientific and technological documents to researchers and policy planners using 'Co-word Analysis' Organic light emitting diodes(OLED) is an emerging technology in various fields of display and which has a highly prospective market value. In this paper, we presented an analysis on OLED. Co-word analysis was employed to reveal patterns and trends in the OLED fields by measuring the association strength of terms representatives of relevant publications or other texts produced in the OLED field. Data were collected from SCI and the critical keywords could De extracted from the author keywords. These extracted keywords were further standardized. In order to trace the dynamic changes in the OLED field, we presented a variety of technology mapping. The results showed that the OLED field has some established research theme and also rapidly transforms to embrace new themes.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권4호
• /
• pp.189-207
• /
• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• 한국멀티미디어학회논문지
• /
• 제13권11호
• /
• pp.1586-1593
• /
• 2010

확률적 패턴 매칭과 동적 패턴 매칭의 어휘 인식 오류 보정 방법에서는 핵심어를 기반으로 문장을 의미론적으로 분석하므로 형태론적 변형에 따른 핵심어 분석이 어려운 문제점을 가지고 있다. 이를 해결하기 위해 본 연구에서는 음절 복원 알고리즘에서 형태소 분석을 이용하여 인식된 음소 열을 의미 분석 과정을 통해 음소의 의미를 파악하고 형태론적 분석으로 문장을 복원하여 어휘 오인식률을 감소하였다. 시스템 분석을 위해 음소 유사률과 신뢰도를 이용하여 오류 보정률을 구하였으며, 어휘 인식 과정에서 오류로 판명된 어휘에 대하여 오류 보정을 수행하였다. 에러 패턴 학습을 이용한 방법과 오류 패턴 매칭 기반 방법, 어휘 의미 패턴 기반 방법의 성능 평가 결과 2.0%의 인식 향상률을 보였다.

• Journal of Advanced Marine Engineering and Technology
• /
• 제39권2호
• /
• pp.172-178
• /
• 2015

Constructing a bilingual multi-word lexicon is confronted with many difficulties such as an absence of a commonly accepted gold-standard dataset. Besides, in fact, there is no everybody's definition of what a multi-word unit is. In considering these problems, this paper evaluates and analyzes the context vector approach which is one of a novel alignment method of constructing bilingual lexicons from parallel corpora, by comparing with one of general methods. The approach builds context vectors for both source and target single-word units from two parallel corpora. To adapt the approach to multi-word units, we identify all multi-word candidates (namely noun phrases in this work) first, and then concatenate them into single-word units. As a result, therefore, we can use the context vector approach to satisfy our need for multi-word units. In our experimental results, the context vector approach has shown stronger performance over the other approach. The contribution of the paper is analyzing the various types of errors for the experimental results. For the future works, we will study the similarity measure that not only covers a multi-word unit itself but also covers its constituents.

• 한국과학교육학회지
• /
• 제40권1호
• /
• pp.41-50
• /
• 2020

과학 개념에 대한 이해를 언어학적 관점에서 바라보면 학생들이 과학 개념어에 대한 깊고 정교한 이해와 더불어 정확하게 사용할 수 있는 능력을 길러주는 것이 매우 중요하다. 본 연구에서는 지금까지 과학 교육에서 과학 개념어에 대한 생산적 지식 교육의 기틀이 잘 마련되어 있지 않음에 주목하고, 과학 개념을 구성하고 있는 단어들 사이의 관계를 생산적이고 효과적으로 교육할 수 있는 방안을 탐색함으로써 과학 개념어의 생산적 지식 교육의 기틀을 제공하고자 하였다. 이를 위해 첫째, 몇 가지의 계량 언어학적 텍스트 분석 방법을 이용하여 과학 교과서 텍스트로 부터 과학 개념을 구성하고 있는 단어들과 그들 사이의 관계를 추출하고, 둘째, 각 방법의 결과로 추출된 단어 관계의 의미를 정성적으로 살펴본 뒤, 셋째, 이를 이용하여 과학 개념어의 생산적 지식 향상에 도움을 줄 수 있는 쓰기 활동 방법을 제안해 보았다. 중학교 1학년 과학교과서 '힘과 운동' 단원 텍스트를 클러스터 분석, 공기 빈도 분석, 텍스트 네트워크 분석, 그리고 워드임베딩의 네 가지 계량 언어학적 분석 방법을 사용하여 분석해 보았다. 연구 결과 첫째, 클러스터 분석 결과를 활용하여 문장 완성하기 활동을 제안하였다. 둘째, 공기 빈도 분석 결과를 이용한 빈 칸 채우기 활동을 제안하였다. 셋째, 네트워크 분석 결과를 이용하여 소재 중심 글쓰기 활동을 제안하였다. 넷째, 워드임베딩을 이용한 학습 중요 단어 목록 작성을 제안하였다.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2017년도 추계학술대회
• /
• pp.148-150
• /
• 2017

In recent years, "altmetrics", given birth by social media and the academic community, have become a metric source for measuring the academic impact of scientific literature. This study has undertaken a co-word analysis of author keywords in "Altmetrics" articles from the Web of Science database from 2012 to 2017 and used a co-occurrence matrix to create a clustering of the words. "Altmetrics" co-occurrence network map was derived and the research hotspots was analyzed.

• Journal of Contemporary Eastern Asia
• /
• 제16권2호
• /
• pp.110-144
• /
• 2017

Unlike most languages, written Chinese has no spaces between words. Word segmentation must be performed before semantic network analysis can be conducted. This paper describes how to perform Chinese word segmentation using the Stanford Natural Language Processing group's Stanford Word Segmenter v. 3.8.0, released in June 2017.