Journal of Korean Academy of Nursing Administration (간호행정학회지)
- Volume 10 Issue 2
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- Pages.195-210
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- 2004
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- 1225-9330(pISSN)
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- 2288-4955(eISSN)
DA Study on Word of Mouth Communication and Lifestyle of Obstetrics - Gynecology Health Care Consumers
산부인과 의료소비자의 라이프스타일과 구전커뮤니케이션에 관한 연구
- Jeong, Hyen-Ja (Gyeongsang National University Hospital) ;
- Jung, Myun-Sook (Department of Nursing, Gyeongsang National University)
- Published : 2004.06.30
Abstract
Purpose: The purpose of this study is 1): to investigate how word of mouth communications work according to the lifestyle of health care consumers of obstetrics and gynecology, 2): to propose managerial suggestions in health care marketing. Method: Data collection and analysis had been executed from March 10, 2003 to April 4, 2003. Out of total 400 questionnaires distributed, 385 were collected. 351 were considered to be valid for analysis. Data were analyzed with the SPSS/pc+ Version 10.0. using Frequencies, Factor analysis and cluster analysis, ANOVA and