• 한국의류산업학회지
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• 제10권6호
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• pp.890-899
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• 2008

This study aimed to identify the effects of service quality of internet shopping malls on consumer satisfaction and word of mouth intention. The data were obtained from questionnaires completed by 345 people aged between 20 and 39 living in Busan. The SPSS package was used for data analysis whose methods included factor analysis, ANOVA, cluster analysis and regression analysis. The results of this study were as follows: First, the service quality factors were determined to be reliability, diversity, convenience, accuracy & communicability. Differences among the groups divided by service quality factors were found to be meaningful in consumer satisfaction and word of mouth intention. Second, reliability, diversity, convenience & accuracy significantly affected consumer satisfaction, however all the service quality factors significantly effected word of mouth intention. Finally, consumer satisfaction, reliability, diversity, accuracy & communicability had an significant effect on word of mouth intention. It would be helpful for the managers of internet shopping malls that consumers can be satisfied with right fashion products and efficient inter-communication based on trustfulness in the long-term relationship.

• 한국의류학회지
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• 제31권7호
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• pp.1139-1147
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• 2007

Word of mouth is becoming increasingly in the market these days as company offers many product, advertising, promotion for consumer. The Purpose of this study is to the effect of brand loyalty and word of mouth between trust and commitment of silver women and salesperson. A survey was conducted from October 15 to September 10 in 2006, among over the 60 aged silver women. 260 silver women subjects were frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The results are as follows: First, a degree of trust factors were determined to be specialty, benevolence, And a degree of commitment factors were determined to be calculative commitment, effective commitment. Second, a degree of trust and commitment factors had an effect on brand loyalty. Third, brand loyalty effect on word of mouth. The research finds that trust and commitment of multidimensional view effect on word of mouth and moderating effect of relationship.

• 한국의류학회지
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• 제47권6호
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• pp.1038-1056
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• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• 문화기술의 융합
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• 제6권4호
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• pp.715-720
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• 2020

빅데이터 분석에서 텍스트 데이터는 대부분 비정형이고 대용량으로 분석 기법이 정립되지 않아 분석에 어려움이 많았다. 따라서 텍스트 데이터 분석 기법의 하나인 빅데이터 워드클라우드 기법의 실무 적용시 문제점과 유용성 검증을 통한 상용화 가능성을 위해 본 연구를 수행하였다. 본 논문에서는 R 프로그램 워드클라우드 기법을 이용하여 "대통령 UN연설문"을 시각화 분석을 하고 이 기법의 한계와 문제점을 도출한다. 그리고 이를 해결하기 위한 개선된 모델을 제안하여 워드클라우드 기법의 실무 적용에 대한 효율적인 방안을 제시한다.

• 전자공학회논문지B
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• 제32B권1호
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• pp.136-146
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• 1995

In this paper, a Japanese morphological analyzer for Japanese to Korean Machine Translation System is designed. The analyzer reconstructs the Japanese input sentence into word phrases that include grammatical and dictionary informations. Thus we propose the algorithm to separate morphemes and then connect them by reference to a corresponding Korean word phrases. And we define the connector to control Japanese word phrases It is used in controlling the start and the end point of the word phrase in the Japanese sentence which is without a space. The proposed analyzer uses the analysis dictionary to perform more efficient analysis than the existing analyzer. And we can decrease the number of its dictionary searches. Since the analyzer, proposed in this paper, for Japanese to Korean Machine Translation System processes each word phrase in consideration of the corresponding Korean word phrase, it can generate more accurate Korean expressions than the existing one which places great importance on the generation of the entire sentence structure.

• 영어어문교육
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• 제10권3호
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• pp.159-175
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• 2004

This paper investigated the types of errors on English pronunciation and intelligibility of Korean EFL students, and the relationship between the pronunciation accuracy and intelligibility. Thirty one students were evaluated by six English native speakers in terms of overall intelligibility and accuracy In five areas such as nuclear stress, word stress, syllable structure, consonants and vowels. According to the findings of the study, pronunciation errors were made by the subjects more frequently In word stress than any other area of pronunciation accuracy. The Pearson correlation analysis showed that intelligibility was related with word stress, syllable structure, consonants and vowels, and the stepwise multiple regression analysis indicated that, among the above five areas of pronunciation accuracy, word stress best accounted for the intelligibility of a given sentence. In the conclusion, the importance of teaching pronunciation of in those five areas with a special focus on word stress was emphasized m terms of intelligibility.

• 농촌계획
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• 제23권3호
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• pp.37-51
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• 2017

There has been a growing concern on ontology especially in recent knowledge-based industry and defining a field-customized semantic word network is essential for building it. In this paper, a word network for ontology is established with 785 publications of Korean Society of Rural Planning(KSRP), from 1995 to 2017. Semantic relationships between words in the publications were quantitatively measured with the 'normalized pointwise mutual information' based on the information theory. Appearance and co-appearance frequencies of nouns and adjectives in phrases are analyzed based on the assumption that a 'noun phrase' represents a single 'concept'. The word network of KSRP was compared with that of $WordNet^{TM}$, a world-wide thesaurus network, for the verification. It is proved that the KSRP's word network, established in this paper, provides words' semantic relationships based on the common concepts of Korean rural planning research field. With the results, it is expecting that the established word network can present more opportunity for preparation of the fourth industrial revolution to the field of the Korean rural planning.

• 말소리와 음성과학
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• 제6권1호
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• pp.47-58
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• 2014

The purpose of this paper is to find out how Korean speakers' speech production in English word boundaries differs from English speakers' and to account for what bring about such differences. Seeing two consecutive words as one single cluster, the English speakers generally pronounce them naturally by linking a word-final consonant of the first word with a word-initial vowel of the second word, while this is not the case with most of the Korean speakers; they read the two consecutive words individually. In consequence, phonological processes such as resyllabification and aspiration can be found in the English speakers' word-boundary production, while glottalization, and unreleased stops are rather common phonological process seen in the Korean speakers' word-boundary production. This may be accounted for by Korean speakers' L1 interference, depending on English proficiency.

• 지능정보연구
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• 제21권2호
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• pp.69-92
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• 2015

최근 소셜 미디어의 사용이 폭발적으로 증가함에 따라 이용자가 직접 생성하는 방대한 데이터를 분석하기 위한 다양한 텍스트 마이닝(text mining) 기법들에 대한 연구가 활발히 이루어지고 있다. 이에 따라 텍스트 분석을 위한 알고리듬(algorithm)의 정확도와 수준 역시 높아지고 있으나, 특히 감성 분석(sentimental analysis)의 영역에서 언어의 문법적 요소만을 적용하는데 그쳐 화용론적 의미론적 요소를 고려하지 못한다는 한계를 지닌다. 본 연구는 이러한 한계를 보완하기 위해 기존의 알고리듬 보다 의미 자질을 폭 넓게 고려할 수 있는 Word2Vec 기법을 적용하였다. 또한 한국어 품사 중 형용사를 감정을 표현하는 '감정어휘'로 분류하고, Word2Vec 모델을 통해 추출된 감정어휘의 연관어 중 명사를 해당 감정을 유발하는 요인이라고 정의하여 이 전체 과정을 'Emotion Trigger'라 명명하였다. 본 연구는 사례 연구(case study)로 사회적 이슈가 된 세 직업군(교수, 검사, 의사)의 특정 사건들을 연구 대상으로 선정하고, 이 사건들에 대한 대중들의 인식에 대해 분석하고자 한다. 특정 사건들에 대한 일반 여론과 직접적으로 표출된 개인 의견 모두를 고려하기 위하여 뉴스(news), 블로그(blog), 트위터(twitter)를 데이터 수집 대상으로 선정하였고, 수집된 데이터는 유의미한 연구 결과를 보여줄 수 있을 정도로 그 규모가 크며, 추후 다양한 연구가 가능한 시계열(time series) 데이터이다. 본 연구의 의의는 키워드(keyword)간의 관계를 밝힘에 있어, 기존 감성 분석의 한계를 극복하기 위해 Word2Vec 기법을 적용하여 의미론적 요소를 결합했다는 점이다. 그 과정에서 감정을 유발하는 Emotion Trigger를 찾아낼 수 있었으며, 이는 사회적 이슈에 대한 일반 대중의 반응을 파악하고, 그 원인을 찾아 사회적 문제를 해결하는데 도움이 될 수 있을 것이다.

• 디지털콘텐츠학회 논문지
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• 제19권1호
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• pp.75-83
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• 2018

다문화 가정 구성원은 언어 차이 때문에 자녀 교육에서 어려움을 겪고 있다. 이와 같은 어려움을 해결하기 위해서는 실생활에 필요한 한국어 용어들을 간편하고 신속하게 접근할 수 있는 스마트 번역 서비스를 이들에게 제공할 필요가 있다. 그러나 현재의 자동 번역 기술은 영어, 중국어, 일본어 등의 주요 국가 언어 중심으로 개발 되고 있으며, 자녀의 교육, 공공기관과의 소통 등 특수 목적의 용어들은 번역하기에는 한계가 있다. 본 연구에서는 초급 수준의 한국어를 이해하고 있는 다문화가정 구성원을 위한 실시간 자동 어휘대역어 서비스를 제안한다. 어휘대역어 서비스는 한국어 문장에 표현된 각 단어들의 의미를 자동으로 분석하여 다국어 대역어를 제공한다. 이를 위하여 한국어 의미분석 연구, 다국어 번역지식 구축 연구, 언어교육 연구의 융합연구를 수행하였다. 어휘대역서비스를 베트남, 일본 출신의 결혼이주여성을 대상으로 평가하여 의미있는 평가결과를 얻었다.