• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.833-842
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• 1998

The purpose of this study is to (1) investigate on the impulse purchase tendency of women who buy women's character clothing brands and (2) to clarify the relationship between the women's impulse purchase tendency and the marketing factors, and the brand image. The subjects were 203 women in their twenties and thirties who had purchased the women's character clothing brands in last six months living in Seoul. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, t-test, clustering analysis and MDS(Multi-Dimensional Scale). The results of the study were as follows: (1)66.0% of the women were categorized as the group of high-degree of impulse purchase tendency and 34.0% of the women were identified as the group of low-degree of impulse purchase tendency. (2) In identifying the relationship between the marketing factors and the impulse purchase tendency, the group of the high-degree of impulse purchase tendency was affected by the marketing factors such as new and fashionable products, status of display, advertising and discout selling. (3) Brand image was not statistically significant according to the impulse purchase tendency. As a whole, 'Obzee' was recognized as unique-style and sexy brand, 'Time' and 'Mine' were thought as the reasonable-prince and basic-style brands, 'Deco' were clarified as the intellectual-image brand, and 'Ego' and 'Telegraph' were revealed as high-price-image brands.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.26-38
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• 1998

This paper is based on a survey of consumers 'opinions on underwears. The questions in the survey dealt with what materials were used to manufacture underwears, which underwears were worn together in combinations, and how comfortable underwears were. In addition, the respondents were asked about how many pieces of different underwears they posses. Through such research, this paper aims to provide a guide to manufacturing domestic underwears that are competitive against foreign bands. 336 women in their twenties, thirties, forties and fifties from Seoul and it's suburbs were surveyed. Statistical analysis was performed by calculating the average, frequency and standard deviation, and through one-way analysis and the Duncan test. The following are the results of the study : 1. Consumers were moderately satisfied with Korean-made underwears. In order to complete with foreign brands, products with high consumer-satisfaction levels must be produced. 2. Upper garments usually consisted of brassieres with shoulder straps and sleeveless shirts. For lower underwears, most people tended to wear panties under girdle, with garlets on top. This is most likely the resut of more people wearing slacks than skirts. 3. Consumer in their twenties had anaverage of 1.71 slips, while those in their thirties had 3.07, those in their forties and 3.25, and people in their fifties had 3.88 slips. Thus the number of slips a consumer possesses increases as age increases. for socks, people in their twenties had 7.4 pairs on average, those in their thirties had 5.5, those in their forties had 6.7, and those in their fifties had 5.3. Thus, those in their twenties possessed the most number of socks. Consumers in their twenties also had the largest proportion of socks among all the types of hosiery combined, with 47.1% of their hosiery being socks. 4. Consumers did tend to prefer cotton underwears, but according to the type of underwears, producting using mixed fabrics of cotton and synthetic fibers were also frequently worn. 5. The shape and form of underwear that consumers prefer in a ceratin time frame varies according to the latest fashion in outer wear. Therefore, planning design of underwear products by predicting the future trend of outer wear fashion is necessary.

• Journal of Fashion Business
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• v.11 no.5
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• pp.136-154
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• 2007

This aims to improve match of clothes for export by offering material information about Chinese women's shape. Therefore, this categorizes the shape by where they live or how they are old and understands the tendency of spread of the shape. To categorize the subject by not size factor but form factor, data were compared and analyzed mainly with index based on measurement of the body. This selected specimen as 1,381 of Chinese women from 19 to 50 selected in random sampling in Shanghai and Beijing from 23th, June to 7th August in 2004. 1. Body shapes categorized by regional and age base are hardly different in its contents. The younger they are, the stronger the tendency of front side factors is, the older they are, the stronger the tendency of shoulder and back side factors is, so this shows that there are slight differences in degree of importance. 2. This is categorized by equal formations in regional and age base in all groups. Normal shapes record highest in the twenties and thirties, fat and skinny shapes record highest and lowest in the forties, respectively. Normal, fat and skinny show its range as respectively decreasing order in Shanghai and Beijing.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1199-1209
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• 2006

The purpose of this study was to analyze men's body sizes in order to develop men's garment sizing system. This study was based on the anthropometric measurements called Size-Korea, which was surveyed in year 2003 and 2004. The male subjects of the survey were 3215, who were from 18 to 69 years old. In the results, each age group had the statistically different mean of height from one another, which was inverse proportion to age. Analyzing with the height index values, Fifties had the biggest values in bust, waist and hip circumferences while Thirties had the biggest values when the circumferences were analyzed by its original measurements. Therefore, the consumers who wanted bigger sizes were Fifties instead of Thirties or Forties in case they had the same height. For the past 5 years, bust, waist, hip and waist-height were obviously increased and this phenomenon was remarkable at Twenties. The results of Correlation analysis showed that height, bust, waist, neck circumference were the key dimensions for the apparel sizing system.

• Fashion & Textile Research Journal
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• v.20 no.2
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• pp.226-235
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• 2018

This study compares body types among the Korean, Northern Chinese and South Chinese women in their thirties. The subjects of this study are 30-39 year old females that consisted of 200 people from Southern China, 200 people from Northern China, and 202 people from Korea. The results are as follows. There are differences among Northern Chinese, Southern Chinese and Korean women. Korean women are taller than both regions of Chinese women, hip height measurement and waist height measurement of Korean women's are higher than Chinese women, it means that Korean women's lower body parts are longer than Chinese women. Northern Chinese women have the highest circumference measurements and depth measurements; however, Southern Chinese women have similar measurements with Korean women. The body type classification according to the GB/T 1335.2-2008 shows that Northern and Southern Chinese women have different body types. Southern Chinese women are mainly in "A body type" and Northern Chinese women are mainly in "B body type". The body type classification according to the KS K 0051 shows that Chinese women are all mainly "H body type", Korean women are mostly in "A body type". This study articulated specific differences in body types among Southern Chinese, Northern Chinese, and Korean women, especially between Northern and Southern Chinese women. This study provides basic data for Chinese female somatotype research and Korean fashion brands.

• The Journal of Korean Obstetrics and Gynecology
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• v.24 no.2
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• pp.68-78
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• 2011

Objectives: The purpose of this study is to analyze the perception that women in 20s and 30s have on Traditional Korean Medical(TKM) treatment on the leukorrhea. Methods: We studied the perception of TKM treatment by questionnaire From October 1 to November 20, 2010. A questionnaire was given to 50 women and we studied 47 except 3 questionnaire which have inappropriate answer. Results: 1. In 47 women, 46(97.9%) women have heard about leukorrhea, 1(2.1%) woman hasn't heard about it. 2. In 32 women who suffered from the leukorrhea, 14(43.8%) women checked up for leukorrhea. 18(56.2%) women doesn't checked. 10 of 14 women took the medical treatment (drug or injection) and 2 of 14 women took the TKM treatment. 3. In 32 women, 16(50.0%) women know about TKM treatment for leukorrhea, 16(50.0%) women don't know. 4. In 32 women, 20(62.5%) women have intention of TKM treatment for leukorrhea, 2(6.2%) women don't have, and 10(31.3%) women don't know. The biggest obstacle was the high cost of TKM treatment. Conclusions: Many women are willing to take TKM treatment on the leukorrhea. We need more accumulation of data for demonstrating the efficacy and safety of TKM treatment.

• Journal of Fashion Business
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• v.12 no.4
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• pp.88-98
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• 2008

In order to improve the problems with obese women's ready-to-wear by age range, this study surveyed the actual clothing purchase and wearing of women in their 20s and 30s with normal and obese body types, and compared and analyzed their satisfaction with ready-to-wear by age and body type. First, for normal body types, both women in their 20s and 30s use department stores the most. Meanwhile, obese women in their 20s make most of their purchases at internet shopping malls, while those in their 30s mostly go to department stores. For criteria for purchasing clothing, normal women both in their 20s and 30s value design most whereas, obese women put size and fit before design regardless of their age. Normal women in their 20s and 30s both were most unsatisfied with standardized design because they could not find designs they wanted. Obese women in their 20s and 30s also showed disapproval of unvaried sizes, indicating a distinct difference in body types and age. As well, the study found that both normal and obese women wear casual style the most, followed by semi-formal style. Also, regarding the images they were seeking when wearing clothing, the normal women wanted to look fashionable, while obese women wanted to look slim, regardless of age. Both body-type groups generally like preferred semi loose-fits the most, followed by tight-fit. They however, dislike relaxed loose-fitting.

• Journal of Korean Home Economics Education Association
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• v.27 no.2
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• pp.35-51
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• 2015

The purpose of the present study is to investigate the various reasons that might lead single women to choose not to marry. Semi-structured in-depth interviews were arranged with 18 single women who met the criteria for the present research purpose. We considered only those responses of the interviewees that are directly related to their reasons why they choose not to marry, where the collected data were analyzed in three steps by methods of thematic analysis. As a result of the analysis, the reasons for which they chose not to marry could be grouped into three main clusters of themes which may be labeled as (1) themes centered on 'Myself', (2) themes centered on 'Family' and (3) themes centered on 'Surrounding Environments and Friends'. Among the first category of themes of 'Myself', we have found five sub-themes such as "Lack of emotional communication", "Not-found spouse meeting my criteria", "My personality", "Self-narcissism or self-centeredness", "False beliefs in marriage". As for the second category of themes 'Family', three sub-themes have been found including "Family of origin conflict", "Closeness to family of origin", "Comfortable daily lives". And for the final category of themes 'Surrounding Environments and Friends', there were found three sub-themes which include "Negative effects of married friends", "Emotional support system", "Changing social atmosphere". In all there are eleven sub-themes to consider. On the basis of these results, we presented some conclusions on the reasons why single women in their thirties or forties choose not to marry. We also presented some implications of these results on population education and future research.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1182-1193
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• 1999

The purpose of this study is to examine consumers environmental concern environmentally responsible behavior relationship between environmental apparel product knowledge and environmentally responsible apparel purchasing behavior and demographical features which have an influence on those above NEP scale was used to measure environmental concern GERB scale to measure environmentally responsible behavior ERAB scale to measure environmentally responsible apparel purchasing behavior and EAPK scale to measure environmentally reponsible knowldge. 1. Enviromentally reponsible apparel purchasing behavior is done more by thirties of over forties than by twenties. 2. Single women are more interested in environmental concern than married women are while environmentally responsible behavior and environmentally responsible apparel purchasing behavior are practiced more by married women than by single women. 3. As well-educated people have more knowledge about environmental concern. On the contrary as poorly-educated people preactive more knowledge about environmental responsible apparel purchasing behavior. 4. The group higher interest in environmentally have more environmentally responsible knowledge than those having lower interest. 5. There is no significant difference in environmentally responsible apparel purchasing behavior according to environmental apparel product knowledge. 6. The group having higher interest in environmentally responsible behavior practice more environmentally responsible apparel purchasing behavior than those having lower interest.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.1-19
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• 2014

The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'