• Journal of Fashion Business
• /
• v.16 no.6
• /
• pp.160-173
• /
• 2012

This study is meaningful in that it builds the basic data necessary for developing skinny jeans for Korean women in their 20s based on the level of satisfaction with the apparel fit by body parts and brand choices gathered from studies on the skinny jeans consumption pattern among students in their 20s and on the results of the movement functionality and appearance sensory tests conducted on skinny jeans from six labels with the highest market share, popularity, and brand recognition, with the goal of developing skinny jeans for Korean women in their 20s.

• The Research Journal of the Costume Culture
• /
• v.19 no.6
• /
• pp.1163-1176
• /
• 2011

The purposes of this study was to identify characteristics of total coordination in the pursuit fashion sensibility among women their 20's. A self-administered questionnaire was used for data collection from 410 women in their 20's. Data collection was conducted Aug. 5 to Aug. 15, 2009. Most women emphasized on clothing for total coordination and utilized clothing color and style as a selection criteria. They tried to match makeup and clothing, and spent more time considering makeup, hair styles, and fashion accessaries than clothing for their total coordination. Factors of fashion sensibility included luxury and fashion, casualness and ethnicity, modernity, sociality, activity, and sexual attractiveness and women were segmented into fashionably sensible intermediate, low, and high groups according to their fashion sensibility. The fashionably sensible intermediate group predominantly encompassed women who were unmarried or in their late 20's, unemployed, highly educated, or of low economic status, preferred to mixing and matching colors, and who utilized their individuality or makeup color for total coordination. The fashionably sensible low group encompassed homemakers, in their early 20's, high school graduates or university students, who utilized their clothing or hair color within their total coordination criteria. The fashionably sensible high group encompassed unmarried career women in their mid 20's or of high economic status, who spent much money on their clothing, makeup, hair styles, and fashion accessaries, who preferred achromatic, warm or cool colors, and utilized their individuality or fashion color.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.4
• /
• pp.599-614
• /
• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• The Research Journal of the Costume Culture
• /
• v.20 no.6
• /
• pp.811-825
• /
• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• Journal of Fashion Business
• /
• v.19 no.1
• /
• pp.17-33
• /
• 2015

This study aimed to develop basic pants patterns reflecting somatotype characteristics of the women in their 20s. In order to develop basic pants patterns for women in their 20s, wearing tests were conducted. With the results of wearing tests, drafting methods were applied by using regression equation for the parts that were found to improper. For the parts where regression equation was not applicable, the results of wearing tests were applied. The results and the conclusion of development of basic pants patterns for women in their 20s were as follows. The waist height was applied for the regression equations of waist to hip length, crotch length, and knee length, and the hip circumference was applied for the regression equations of front leg opening. Also, back leg opening, front knee width and back knee width were calculated based on the front leg opening. For the waistline the ease of 2cm was added, and for the hipline the ease of 4cm was added. H/16 - 1cm was applied for the drafting of front crotch width, and H/8 was applied for the drafting of back crotch width. Pants patterns for women in their 20s on the methods mentioned above were tested for the $2^{nd}$ research wearing tests, and they received good ratings on the items and demonstrated that the developed pants patterns had excellent body fit.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.1
• /
• pp.134-146
• /
• 2008

This study measured the body parts of female adults in their 20s, 40s and 60s living in Japan and analyzed and examined the measures by age group in order to provide the basic data required for the somatics study of Koreans living abroad. The subjects were 304 women in their 20s, 40s and 60s born in Japan and living in Osaka at present, and 81 items were measured. The major results of this study are described below. All women in their 20s, 40s and 60s showed significant differences in weight, waist size and abdominal size. The 19 height items of which group were different from the measurements of the women in their 60s. All 20 length items displayed a significant difference by age group. The significant differences by age group were also observed in eight items of 12 width items, 10 items of 13 thickness items and 13 items of 14 girth items except the ankle girth. The weight measurements had a significant difference by age group(${\le}0.05$). The women in their 20s, 40s and 60s revealed almost similar values in the shoulder angles. As a result of the analysis above, the items that were considered being included in the obesity items in all age groups displayed significant personal differences. The women in their 20s had the largest sizes in the length and height items. The older the age, the higher the measures of width and girth items were. Those results helped to estimate the change of figures by torso by age.

• The Korean Journal of Community Living Science
• /
• v.19 no.3
• /
• pp.419-429
• /
• 2008

This study was conducted to analyze the characteristics of women's body somatotypes by direct measurements. Through the classification of degree of obesity and silhouette, women in their 20s who have a great interest in body somatotype can grasp their real somatotype and recognize their obesity rate and silhouette easily. The results are as follows: 1. Average sizes of subjects for this study were: height 160.3cm, weight 52.2kg, bust 83.7cm, waist 65.7cm, hips 91.1cm. And average values of each body mass index were: BMI 20.3, Rohrer Index 1.27, Vervaeck Index 84.8. 2. For the BMI value, the Average Numeric Index of normal somatotype was the highest, 76.9%. The Rohrer Index of underweight somatotype was 34.3% and the Average Numeric Index was 1.12. In the Vervaeck Index, underweight somatotype was 35.7%, and the average Numeric Index was 79.1, while the overweight somatotype was 7.4% of the Vervaeck Index and 100.8 of the Average Numeric Index. So the index which had the largest range of normal values from the same subjects, was the BMI, then the Rohrer Index, and finally, the Vervaeck Index in that order. 3. In the result of sorting bodies with silhouettes, when drop value were used to sort, N type (normal somatotype) was 69.4%, H type (one has similar sizes in waist size and hips) was 20.4% and A type (one has big hips) was 10.2% in that order. Among people in their early 20s, A type was 12.1%. H type was high, 22.8%, among women in their late 20s. When Sinozaki's method of classifying body types was used, ideal somatotype was 86.6%, A type was 7.4%, I type was 5.6% and X type was 0.5%. Women in their late 20s showed higher rates of ideal somatotype, the rates of A type and I type were lower than women in their early 20s.

• Journal of the Korean Society of Costume
• /
• v.64 no.8
• /
• pp.1-19
• /
• 2014

The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'

• The Journal of Korean Physical Therapy
• /
• v.31 no.4
• /
• pp.248-253
• /
• 2019

Purpose: To improve pulmonary function and decrease in balance ability with increasing forward head position and vertebral curvature, we applied Figure-8 brace to confirm the immediate effect on vital capacity and balance and to see if it is applicable. Methods: A total of 34 elderly women aged 65 or older and young women in their 20s with FHP were screened to measure vital capacity, measuring the forced expiratory volume in 1 second (FEV1) and forced vital capacity (FVC), and measuring the foot pressure to see the change in balance. For statistical analysis, the difference between pre and post values was compared using pared t-test. Results: As a result of vital capacity measurements, there was no significant difference between FEV1 and FVC for women over 65 years old (p>0.05). Young women in their 20s had no significant difference in FEV1 (p>0.05), and FVC had significant differences (p<0.05). In measuring foot pressure to measure balance, both women aged 65 and above and young women in their 20s had a significant decrease in anterior foot pressure, and a significant increase in posterior foot pressure (p<0.05). Conclusion: The results of this study did not positively affect the vital capacity of elderly women with FHP. However, the significant increase in vital capacity of young women in their 20s suggests that contraction of the abdominal muscle is necessary during forced expiration. Therefore, it is believed that proper application and therapeutic interventions should be combined when applying Figure-8 brace.

• The Research Journal of the Costume Culture
• /
• v.23 no.2
• /
• pp.326-336
• /
• 2015

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.